Viral Old Spice Commercials by Weiden Kennedy Drove Sales Down by 7 Percent. Here’s Why (race discussed)

Hello ladies, how are you? Well, It’s official. The Old Spice Viral Campaign by Weiden Kennedy actually drove sales down. The drop was an immediate 7 percent according to Warc, an industry research group. The reasons are obvious if you were raised on off the teet of the web (oft called net-natives). The web user [...]

Youtube Marketing Stats: Could Video Be the Missing Tabasco in Your Marketing Bloody Mary?

Advertising does not work. It doesn’t. If you’ve ever spent $50,000 on a media blitz, you’ll agree with me. “If it works for Coke, it’ll work for us,” are the most famous last words I’ve heard from many corporate executives before launching a massive ad campaign and subsequently filing chapter 11. It’s even worse when [...]

How To Multiply Your Youtube Traffic OR Hit Google Page One

NEW! How to apply this technique to WordPress too! I really don’t ever know how to entitle these web strategies. I mean, one simple strategy can kill so many birds that I get confused as to whether you prefer turkey, chicken, quail, or duck. So let’s just serve all four. The bottom line is that [...]

Facebook vs Twitter Social Media Marketing CTR and Loyalty

I hate asking to be someone’s friend. If I talk about a client or project after they accept, it feels like i’m spamming them. If they totally opt in, I don’t feel as bad talking about my work. So I have 1,400 facebook friends. I didn’t ask to friend a single one of them. Ummm… [...]