How to Get to Google Page One: For Plastic Surgeons and Cosmetic Surgeons

As a cosmetic or plastic surgeon, you’re in a web marketing sweetspot. First of all, as far as regional competition, while there may be many clinics competing for the same dollar, your barrier to entry is high. Couple that with the fact that you’re really not competing against the 20 other reconstructive surgery clinics in your building. You’re actually only competing with 9 other plastic surgeons.

There are only ten competitors in the top ten of Google. And the traffic that flows across that page dwarfs the traffic that crosses your front door.

So all you have to do is get on page one of google under “plastic surgeon LA or NYC or Chicago” and basically a tributary of the entire Nile river gets diverted to your waiting room.

What you have to do to get to page one of Google

First of all, if you want to get to page one of a complex automated ranking system like Google, you have to understand how google’s algorithm works. Our very own chief strategic engineer explains in his latest video: Google SEO LA, Chicago, NYC. But let’s summarize below anyway.

1. Google measures the quantity and quality of the references to your website.

2. The greater the number of inbound links pointing to your website, the more boyant it becomes.

3. The greater the relevance of each inbound link, the faster and higher it swims upstream. 

4. Link relevance is measured by how closely related your site’s main theme is to that of the linking site.
In other words, if your site is about cosmetic surgery but the site linking to you is a auto mechanic’s website, Google measures that link as a low relevance link.

The best link you can get is from another plastic surgeon to your site. And it’s strategically ideal. Make an alliance with cosmetic surgeons that don’t compete with you in your locality and promote each other. We at sparkah.com already have a house full of Surgeons who are willing to co-market and trade links and references with you. Call us at 310 598 1606 to discuss getting your site featured on the websites of other cosmetic surgeons around the world.

5. Google prefers promoting it’s own properties. 
Have you ever noticed how many youtube videos show up under any Google search? Google owns Youtube. Youtube ads drive revenues for Google. So to get an unfair advantage on the ladder to Google, produce content on Google’s property. Make youtube videos.

6. Google promotes wordpress blogs.
It’s hard to notice the absence of a thing so I’ll just explain what you’ll never see in Google. In google, you’ll rarely or never see a Tumblr blog or Posterous.com Blog. These are two powerful and fast growing blogging platforms. But you’ll rarely to never see them on Google because Google can’t make money on these urls. These sites don’t allow easy bolt-ons of Adwords ads. WordPress does. If Google features a WordPress blog post in a result, Google’s own likelihood of getting paid increases.

TOP SECRET: 7. Google measures click throughs on it’s own page.
This one is a major internet marketing and Google SEO trade secret. If two websites have exactly the same merit, how do you think Google chooses which gets to be #1 and which gets to be #2?

Actually, Google doesn’t choose. You do. 

What happens in this case is that naturally, the #1 result should get about 70% more clicks than the #2 result. And the #2 result should get about 50% more clicks than the #3 result … etc… BUT if the #3 result gets more clicks than the expected norm for that slot, Google will bump it up to #2 and drop the second listing to #3. 

This is why we frequently ask our Facebook and Twitter audience if we are on page one of a given search. Our followers Google that term and click on our listing causing Google to vault our listing even higher.

The only thing that dictates whether your site exceeds CTR norms for that position is the Title and Description tag. Write carefully. And Again, if you need help getting to page one of Google, We’re the worlds 2nd best Google SEO Company. Call us at 310 598 1606

By Bob Wan Kim, VP of Marketing Strategy

Sparkah Web Proliferation Strategies LLC

LA | NYC | SF | SEA | Chicago | Seoul

310 598 1606

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

1. It does not take 3-6 months to get to page one of Google.

2. There is no such thing as a hard keyword or an easy keyword

3. There is no such thing as a long tail or short tail keyword.

4. Bing is only about 12% of the search market. Probably much less.

5. The people who use bing are in the lower income demographic or are older. 

The above video explains about a decade and a half of ranking #1 in Google. And it explains the industry secret of how to get into page one by a veteran SEO expert in NYC.

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

Personally, I think this graph, as reassuring and emboldening as it is, is totally bunk, (couple more commas, thrown in, for good measure).

Image via two sites I highly recommend following religiously if you are even remotely involved in web business or like cilantro: http://www.copyblogger.com/seo-copywriting-matter/ and http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Here’s why:

1. The wedges, “Anchor text” and “Link popularity” are exactly the same thingGoogle bases PageRank based on external links (base! (one more thrown in for good measure)).

2. This is a SEO (search engine optimizers’) poll — NOT based on a Google engineer’s leaked data
Let this be very clear. This chart is built on the OPINIONS of SEO Expert Ninjas

3. Matt Cutts is reaching for a muscle relaxant due stomach cramping from laughing so hard at #2 (above)

4. Wedge “Traffic + CTR data” are exactly the same thing — WRONG.
Google measures repeat CTR from THEIR pages not YOUR server traffic. Google doesn’t care how much traffic you get. It bears ZERO weight on relevancy of your page to search query. Think logically. If your stomach Googled “hamburger,” would you rather get a McDonald’s or an In-N-Out? McD’s gets far more traffic in their drive thrus but the QUALITY of the result is what matters to Google.

5. Meta Tags!
I know, the graphic does not cite meta-tags and it shouldn’t. Because, to the credit of the graphic and those surveyed, meta tags went out with the Macarena. BUT you and I both know that these SEO Expert Ninja Samurais still use meta keyword tags. So not citing them as a 50% factor is totally disingenuous.

#6 BONUS: They left out the most import part…
Among Google’s BIGGEST ranking factors is whether or not the content is on a page that is within a property OWNED by GOOGLE. It’s true. Google would rather you visit a Youtube, Knol, or Blogspot web result. It’s further true that they’d rather you visited a Google result that has a Google adwords ad on it. I mean, come on, wouldn’t you?

If you want to team up with Bob Wan Kim on your corporate marketing and business proliferation, Contact him at http://sparkah.com

Posted via web from journik’s posterous – a grade A shouldery. (social media marketing wise)

No, I’m not saying “ME” as in, “I’m the savior.” I’m putting the word, “me” in the title because self centered people will google, “how to get bloggers in MY industry to blog about ME.”And they will find me (this particular “me” refers to this blog post). Then, once they read the above sentence accusing them of being self-centered, they will read no further; making this entire paragraph an exercise in futilidad (which is why I don’t care how “futility” is spelled – at all).

BUT, incase I’m wrong…

I don’t know about you, but I loved it when Oprah joined Twitter. All manner of 30-40 something moms jumped onboard and ReTweeted then Blogged just about everything that came their way. They blogged about strollers they had never heard of, baby food that could as well have had lead in it, even child rearing psychology that came from a bald dude with kids in juvie. It was either because they really liked the messages or because they couldn’t come up with anything at the moment and couldn’t stand the negative space.

In either case, as of today, several months later, all the moms have gone home. Actually, I guess nothing has changed since they were at home to begin with.

It’s extremely difficult to get RT’d nowadays.

But, if you DO get an RT leading to a blog post about you now, it’s like platinum. Think about it. Back when everyone was indescriminately RTing everybody else, an RT didn’t mean much. Now, if you get an RT, people actually pay attention. I’d go so far as to say that people read RTs more than direct follow tweets. And it’s that RT that increases your chances of being blogged about and all of said blog followers to be exposed to you.

It’s like your willingness to investigate further if some dude said, “Hi. I’m really good in bed,” vs. if his last girlfriend said, “Wow, I hate him but he’s really good in bed.”

So if a single RT is worth that much more, how much more must a dozen or two dozen be worth? Without boring you with math, suffice it to say that dozens of RTs are worth thousands of page views.

So here’s the Kama Sutra of building multiple Twitter RT partners that lead to idea starved writers who will blog you up:

1. Take the lead in RTing and blogging about the people who have big blogs.
This step is crucial and pivotal. Whether you have a lot of followers or 130, if you show goodwill, people feel compelled to return the favor – even if they have millions of followers. Back when I only had 1,000 followers, some guy with over 1 MILLION RT’d me because I made the first gesture of goodwill.

2. Remember who you RT and blog about.
Seriously, this is business. This is not some sort of universal karmic thing where you kiss Amy and Susan kisses you (years later of course. Otherwise it wouldn’t be a karma coming back around kinna thing. It would be a totally different kinna thing). IMPORTANT: It generally takes about 3 RTs and subsequent blog posts before someone feels like they are truly ingratiated and will RT you.

3. Get more than 1,000 Twitter followers and 10,000 blog subscribers.
If you only have a dozen followers who never use Twitter anyways, even if you kiss butt and massage feet, you’ve got no clout. How did I get my 12,000 followers? ASK ME @journik

And before you do shout out about their blogs and work, make sure that each blogger you want to cover your work actually monitors their traffic. Otherwise, if they don’t see a major spike in their readership, if they have no way of ascertaining a spike in popularity, they will not be excited about talking you up.

4. KEY: Refer back to #2 and DM your industry’s bloggers asking them to do a story about you.
Oddly, inspiteofthefactthat we all get tons of DM spam, it’s actually more effective to ask someone from #2 to RT a specific tweet via DM than an @message. My theory is that it is refreshing to actually get a real DM. And also because if you @zenmommy @riasharon @kevinpmiller @globalpatriot @others all in the same tweet it kinna lets the recipients off the hook. =)

5. Remember who RT’d YOU.
This is the easy part. There’s a trick to it.

In one of my first sales training seminars, we were all asked, “If you are going to sell Bibles, who would you sell it to?”

The responses were varied. Some said, “rich people.”

Others said, “People who don’t have one.”

The instructor said, “Nope. People who don’t have Bibles are called atheists or Buddhists. They don’t buy Bibles. The people who will buy your Bible, counterintuitively, are the people who already have ten Bibles. People who have twenty Bibles are even more likely to buy your crappy translation.”

Remember who RT’d YOU because the people who do are more likely to actually respond when you do #4.

#6 BONUS: How to do #5…
I have a trick to this. Whenever I ask for an RT, I ask that the same bit.ly url be RT’d and the same url always goes to the MAIN url of my blog – never a sub url. The reason for that becomes obvious when you see what I see: Journik’s Twitter Traffic Statistics and ReTweeters.

If you want to partner with me in multiplying each other’s marketing power or want my help in building buzz around you, contact me. I run a small but ingenius los angeles and nyc based web marketing firm.

Posted via web from journik’s posterous – a grade A shouldery. (social media marketing wise)