Viral Old Spice Commercials by Weiden Kennedy Drove Sales Down by 7 Percent. Here’s Why (race discussed)

Hello ladies, how are you? Well, It’s official. The Old Spice Viral Campaign by Weiden Kennedy actually drove sales down. The drop was an immediate 7 percent according to Warc, an industry research group. The reasons are obvious if you were raised on off the teet of the web (oft called net-natives). The web user [...]

Viral Marketing Formula: How to Launch a Viral Marketing Campaign – The Checklist

You can’t. The concept of launching a marketing campaign that “goes viral” is a 2005 thing. It is. The smartest Harvard Medical School PhDs can’t even predict how much penetration a real virus like H1N1 will impose. So anyone who offers you a viral marketing campaign is either inexperienced or happy to defraud. But let’s [...]

Viral Marketing Strategies from Los Angeles and NYC

Whether you have an MBA from Wharton or Harvard, work in the Los Angeles Biz, or NYC’s hipster industries, the landscape of marketing is changing so quickly that if you don’t keep up with the latest developments, you could just be putting up billboards in a ghost town. Without any exaggeration, every single magazine and [...]