Viral Marketing Formula: How to Launch a Viral Marketing Campaign – The Checklist

You can’t. The concept of launching a marketing campaign that “goes viral” is a 2005 thing. It is. The smartest Harvard Medical School PhDs can’t even predict how much penetration a real virus like H1N1 will impose. So anyone who offers you a viral marketing campaign is either inexperienced or happy to defraud. But let’s [...]

Viral Marketing Visualization to Explain Twitter ReTweets

I couldn’t find a graphic visualization of the Twitter Retweet so I made one. The criteria I needed to clearly show include: 1. Clickthroughs NOT Readers 2. Retweeters 3. 2nd Generation Retweeters 4. All events over time I would have included Tweet readers who did NOT click through but that would have just been too [...]

Viral Marketing Strategies from Los Angeles and NYC

Whether you have an MBA from Wharton or Harvard, work in the Los Angeles Biz, or NYC’s hipster industries, the landscape of marketing is changing so quickly that if you don’t keep up with the latest developments, you could just be putting up billboards in a ghost town. Without any exaggeration, every single magazine and [...]