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	<title>Social Media Marketing Secrets from NYC and Los Angeles &#124; IPhone App Developer &#187; twitter</title>
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	<description>Social Media Marketing, Viral Marketing, Business, and Life Strategies That Don&#039;t Suck (Mostly)</description>
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		<title>Social Media Expert / Agency Seoul Reveals how to Sell to Seoul Koreans</title>
		<link>http://sparkah.com/2011/11/15/social-media-expert-agency-seoul-reveals-how-to-sell-to-seoul-koreans/</link>
		<comments>http://sparkah.com/2011/11/15/social-media-expert-agency-seoul-reveals-how-to-sell-to-seoul-koreans/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 09:04:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Dao of War]]></category>
		<category><![CDATA[Marketing and PR]]></category>
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		<category><![CDATA[consultant]]></category>
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		<category><![CDATA[facebook]]></category>
		<category><![CDATA[internet]]></category>
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		<guid isPermaLink="false">http://sparkah.com/2011/11/15/social-media-expert-agency-seoul-reveals-how-to-sell-to-seoul-koreans/</guid>
		<description><![CDATA[If you thought that New Yorkers were a tough bunch to sell to, Seoul Korea is going to surprise you. Seoul &#8220;is the largest city proper in the developed world&#8221; according to wikipedia. The city itself has 10 million people in it. And the greater metropolitan area has over 25,000,000. The competition in seoul is [...]]]></description>
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<div class='p_embed p_image_embed'> <a href="http://getfile8.www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/temp-2011-11-15/JpxnznAdDCtIzHvpopxHqIyprtBpnwEGrakAmnFjlbcwzACrjGAdmxGlmAqo/3281330927_69a6127889_z.jpg.scaled1000.jpg"><img alt="3281330927_69a6127889_z" height="341" src="http://getfile3.www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/temp-2011-11-15/JpxnznAdDCtIzHvpopxHqIyprtBpnwEGrakAmnFjlbcwzACrjGAdmxGlmAqo/3281330927_69a6127889_z.jpg.scaled500.jpg" width="500" /></a> </div>
</p>
<p><span style="color: #000000;">If you thought that New Yorkers were a tough bunch to sell to, Seoul Korea is going to surprise you. Seoul &#8220;is the largest city proper in the developed world&#8221; according to wikipedia. The city itself has 10 million people in it. And the greater metropolitan area has over 25,000,000.</span></p>
<p><span style="color: #000000;">The competition in seoul is the harshest in the world.&nbsp;</span></p>
<p><span style="color: #000000;">Recently the minister of education banned late night studying for school age children as it was common for kids to get 3-5 hours of sleep per night.</span></p>
<p><span style="color: #000000;">So you can imagine how hard it would be to sell to this stressed out, frenetic, jaded, and harsh crowd. The <a href="http://www.youtube.com/watch?v=8k0ju7nfG9o">Social Media Expert in Seoul</a>, Bob Wan Kim Reveals Twitter Facebook and Naver Secrets in the Above Video. You may find them intriguing.&nbsp;</span></p>
<p><iframe width="480" height="360" src="http://www.youtube.com/embed/8k0ju7nfG9o" frameborder="0" allowfullscreen></iframe></p>
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		<title>The Marketing Mix: Google SEO vs Google Adsense vs Twitter vs Facebook vs Blogging</title>
		<link>http://sparkah.com/2011/01/22/the-marketing-mix-google-seo-vs-google-adsense-vs-twitter-vs-facebook-vs-blogging/</link>
		<comments>http://sparkah.com/2011/01/22/the-marketing-mix-google-seo-vs-google-adsense-vs-twitter-vs-facebook-vs-blogging/#comments</comments>
		<pubDate>Sat, 22 Jan 2011 14:36:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Marketing and PR]]></category>
		<category><![CDATA[Viral Marketing: Facebook Twitter Youtube]]></category>
		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[organic]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
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		<guid isPermaLink="false">http://sparkah.com/2011/01/22/the-marketing-mix-google-seo-vs-google-adsense-vs-twitter-vs-facebook-vs-blogging/</guid>
		<description><![CDATA[Back in the old country (not geographically&#8211;two decades ago in the 90&#8242;s), there was one brand of mobile phone, there were two brands of jeans, vaccines were definitely good for you, and you could do advertising or you could do marketing. Life was simple. If you were going to do some advertising for you business, [...]]]></description>
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<p><span style="font-size: medium;"><span style="font-size: 11.6667px;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/tJGnFcuEfomjansywAwBoCBIFGjjDiEdBgneavwpboBehsFiGotqdInsmhaB/media_https1hubimgcom_Bekzx.jpg.scaled1000.jpg"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/tJGnFcuEfomjansywAwBoCBIFGjjDiEdBgneavwpboBehsFiGotqdInsmhaB/media_https1hubimgcom_Bekzx.jpg.scaled500.jpg" alt="" width="500" height="358" /></a> </span></span></p>
<p><span style="font-size: medium;"><span style="font-size: 11.6667px;"><a href="http://s1.hubimg.com/u/1002076_f520.jpg"></a></span>Back in the old country (not geographically&#8211;two decades ago in the 90&#8242;s), there was one brand of mobile phone, there were two brands of jeans, vaccines were definitely good for you, and you could do advertising or you could do marketing. Life was simple. </span></p>
<p><span style="font-size: medium;">If you were going to do some advertising for you business, you&#8217;d consider magazines, tv, newspapers, or the yellow pages. On the outside chance you were big enough, you&#8217;d sprinkle in there some billboard ads. </span></p>
<p><span style="font-size: medium;">If you were going to do some marketing, you hire a PR person to get you writeups in those same magazines and papers you are considering advertising in. You&#8217;d go to some entrepreneurs&#8217; round table, you&#8217;d go to trade shows, and you&#8217;d mingle. This was marketing.</span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/DGfGbvFcsyicfioCybzeDIkgGdFJdwwvJFjnrEwmqohEnEurwnGduJEywfli/media_http2bpblogspot_nwbuc.jpg.scaled1000.jpg"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/DGfGbvFcsyicfioCybzeDIkgGdFJdwwvJFjnrEwmqohEnEurwnGduJEywfli/media_http2bpblogspot_nwbuc.jpg.scaled500.jpg" alt="" width="500" height="398" /></a> </span></p>
<p><span style="font-size: medium;">Today, prospective clients ask my team for marketing help. And frankly, I&#8217;m not really sure what that means. </span></p>
<p><span style="font-size: medium;">If you ask us for marketing help and then tell us that you want to market via Twitter and Facebook, which are social environments but then tell us that you have nobody on staff who can write and be a full time web customer service rep, that&#8217;s like saying, I want to go to a big industry trade show for networking and I have nobody to send (yes, can can hire out but it&#8217;s much more cost effective to do it inhouse).</span></p>
<p><span style="font-size: medium;">So here are the pros and cons; strengths and weaknesses of each medium of communication and each of their requirements for successful implementation. Special thanks to <a href="http://jbtconstruction.com/">Orange County&#8217;s Top Solar Panel Installer</a> for inspiring this post!</span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/bbtkIDaHrjxiJuAofeghpdfvxtmClafnbncjuvwjCDhCdCzAaeAGduhbHday/media_http3bpblogspot_ucrtw.jpg.scaled1000.jpg"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/bbtkIDaHrjxiJuAofeghpdfvxtmClafnbncjuvwjCDhCdCzAaeAGduhbHday/media_http3bpblogspot_ucrtw.jpg.scaled500.jpg" alt="" width="500" height="332" /></a> </span></p>
<p><strong><span style="font-size: x-large;">The Pros and Cons: Google SEO vs Google Adsense vs Twitter vs Facebook vs Blogging vs Forums vs Banner Ads</span></strong></p>
<p><span style="font-size: 11.6667px;"><strong><span style="font-size: medium;">Google Adsense<br />
</span></strong></span><span style="font-size: medium;"><span style="color: #ff6600;">Pros</span>: Instant Traffic, Precise Measurement</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Cons</span>: $1-$5 per click, conservatively 800 clicks per sale (Do the math) </span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Requirements</span>: Just sign up with a credit card</span></p>
<p><strong><span style="font-size: medium;">Google Organic Search</span></strong><br />
<span style="font-size: medium;"><span style="color: #ff6600;">Pros</span>: High credibility and conversion rates (lower every year due to SEO spammers);  generally 1200% higher conversion rates than Adwords Sponsored Results; long term residual traffic</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Cons</span>: None, if you&#8217;re already a leading reference site for your niche. If not, Cons: significant labor and strategy required to secure page one position; if done incorrectly, you could end up being sand-boxed or blacklisted</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Requirements</span>: A good honest writer; Finding and paying for a very experienced Google Strategy Team (avoid SEO people. many tend to be Sleezy. See <a href="http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/why-seo-is-a-scam">SEO is a SCAM</a>); picking keyword terms that people will actually click (trickier than you imagine See #2: <a href="http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/9-dark-trade-secrets-of-google-seo">Nine Dark Google SEO Trade Secrets</a>) </span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/EbqjansDcvtBDBaAxHoJyhrvGGnzqljkAHqfFqqfnBfyfGsfouAJiefsJgJn/media_httpwwwlandingn_lDtxe.jpg.scaled1000.jpg"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/EbqjansDcvtBDBaAxHoJyhrvGGnzqljkAHqfFqqfnBfyfGsfouAJiefsJgJn/media_httpwwwlandingn_lDtxe.jpg.scaled500.jpg" alt="" width="500" height="503" /></a> </span></p>
<p><strong><span style="font-size: medium;">Twitter</span></strong><br />
<span style="font-size: medium;"><span style="color: #ff6600;">Pros</span>: Immediate direct access to millions of users internationally; Bio search to precisely target location and demographic; Direct two way communication; Unlimited messaging; Strong mobile penetration; Direct penetration to SMS text for many users; Real Time Search: Eaves dropping on live conversations by key word (How useful would it be to know what people are saying about you, your competitor, your products, theirs, etc in real time?); High impression to CRT ratio</span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/feqzhJkuorrlrfoizkJAklnbkvugaeuJnhkxAmmdAagaFlwrasijhAjvHduy/media_httpmediathesta_fkEyh.jpeg.scaled1000.jpg"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/feqzhJkuorrlrfoizkJAklnbkvugaeuJnhkxAmmdAagaFlwrasijhAjvHduy/media_httpmediathesta_fkEyh.jpeg.scaled500.jpg" alt="" width="500" height="496" /></a> </span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Cons</span>: Direct two way communications; People can arbitrarily report you as spam; You can only message a practical maximum of 5 people per message; ZERO Google Page Rank Value (links don&#8217;t help your Google rank&#8211;practically SEE LINK); Easy to acquire hundreds of demographically precise followers daily (labor intensive)</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Requirements</span>: Highly senior customer service person; Skilled terse writer; 10 minute response time; Availability 12 hours a day for non international companies; Consulting from an experienced Twitter culture consultant or every book ever written about Twitter; A Tweet lasts about 60 minutes before it disappears downstream; Impression rate is very low at about 4% of total follower base. More: http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/tag/twitter</span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/IExfueBjajHmdiijJvtGruFlJvrHkbpkcvEeAhaAcDzCcvkhqBBCsAEEpbwl/media_httpwwwwatblogc_lCFto.jpg.scaled1000.jpg"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/IExfueBjajHmdiijJvtGruFlJvrHkbpkcvEeAhaAcDzCcvkhqBBCsAEEpbwl/media_httpwwwwatblogc_lCFto.jpg.scaled500.jpg" alt="" width="500" height="276" /></a> </span></p>
<p><span style="font-size: medium;"><strong>Facebook (Organic)</strong><br />
</span><span style="font-size: medium;"><span style="color: #ff6600;">Pros</span>: Impression rate is high at about 70% of friend base; Instant response is generally less necessary than Twitter; Low maintenance; </span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Cons</span>: High resistance to acquiring new friends and &#8220;Likes&#8221;; More challenging than Twitter to precisely target by demographics</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Requirements</span>: None if you&#8217;re happy with low volume reach. If not, you&#8217;ll need an experienced marketing team to build your Facebook friend count (See: <a href="http://sparkah.com/2010/08/25/facebook-marketing-strategies-from-nyc-and-los-angeles-most-devious-minds-2/">Facebook Marketing Trade Secrets</a>)</span></p>
<p><span style="font-size: medium;"><strong>Facebook (Ads)</strong><br />
</span><span style="font-size: medium;"><span style="color: #ff6600;">Pros</span>: Near instant release and traffic; Absolutely the most precise demographic targeting system on the web; Pay per click; Generally less expensive than Google Adwords</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Cons</span>: Low click through rates compared to Google Adwords and much lower than Organic Google. Generally even lower CTR than Twitter; Second most costly PPC medium next to Google Adwords</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Requirements</span>: Experienced marketeer to pinpoint target demographics or web savvy business owner; Understanding of value of a &#8220;Like&#8221; vs direct click through to destination site; credit card</span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/fgCFJtsykxcigdwpDicviFCsmpBhHbtjlCBCzdhhEbupdrzFlxJyzvkHtrJz/media_httpwwwtrekexch_hjhga.jpg.scaled1000.jpg"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/fgCFJtsykxcigdwpDicviFCsmpBhHbtjlCBCzdhhEbupdrzFlxJyzvkHtrJz/media_httpwwwtrekexch_hjhga.jpg.scaled500.jpg" alt="" width="500" height="375" /></a> </span></p>
<p><strong><span style="font-size: x-large;">Advertising on Discussion Forums and Blogs</span></strong></p>
<p><span style="font-size: medium;"><strong>Banner Ads PPC (Pay Per Click)</strong><br />
</span><span style="font-size: medium;"><span style="color: #ff6600;">Pros</span>: You can precisely target which readership you want by making a direct deal with a blog or forum owner; Relatively inexpensive per impression; You can create deep branding impact and messaging inexpensively if you pay per click and design the banners to prevent click throughs (Why you would do it is the subject of another post)</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Cons</span>: Low conversion rate; Moderate cost</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Requirements</span>: A very senior and experienced direct response copy writer; very experienced designer; blog and forum stats/media kit; Relationship with Blog and Forum Owner</span></p>
<p><strong><span style="font-size: medium;">Banner Ads PPI (Pay Per Impression)<br />
</span></strong><span style="font-size: medium;"><span style="color: #ff6600;">Pros</span>: If you design a banner with a touchdown call to action, you can double or triple your click thrus while paying a flat rate per impression. Each click through is calculated to cost you about a dollar and occur at about every 700 impressions. So if you design your ad correctly, you can get a click every 200 impressions and still be paying the same amount. This math also applies to Facebook Ads.</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Cons</span>: No matter how high your CRT (Click Through Rate) is, your conversion to sale will be low. After all, this is still just a cold ad with no rapport of credibility.</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Requirements</span></span><span style="font-size: medium;">:<br />
A very senior and experienced direct response copy writer; very experienced designer; blog and forum stats/media kit; Relationship with Blog and Forum Owner</span></p>
<p><span style="font-size: medium;"><strong>Youtube Marketing</strong><br />
Youtube always get preferential Google positioning. This is because Google owns Youtube. This is also because Google wants to start selling Google TVs. So if you have a Youtube video with exactly the same content as a blog post, your Youtube video will be on Broadway while your blog post is off-off-off-Broadway.</span></p>
<p><span style="font-size: medium;">But Youtube and is a huge topic. So we&#8217;ve focused and expanded on it exclusively here: <strong><a href="http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/youtube-forecast-and-trend-watch-why-real-mar">Youtube Forcast and Trend Watch: How to Double Your Sales With Youtube</a></strong></span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/vtIdEtluEoqudBfcyJIFaogmsxGqgAvqweGcqhJncuhEoIGeoIHhGGHfvyxd/media_httphairactionc_AEBty.jpg.scaled1000.jpg"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/vtIdEtluEoqudBfcyJIFaogmsxGqgAvqweGcqhJncuhEoIGeoIHhGGHfvyxd/media_httphairactionc_AEBty.jpg.scaled500.jpg" alt="" width="500" height="310" /></a> </span></p>
<p><strong><span style="font-size: xx-large;">Build Your Own Blog and Discussion Forum Empire</span></strong></p>
<p><strong><span style="font-size: large;">Building Your Own Discussion Forum<br />
</span></strong><span style="font-size: medium;"><span style="color: #ff6600;">Pros</span>: You don&#8217;t have to pay a forum owner to advertise on his website; You have full control over conversational direction; You wield adminstrator / moderator influence</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Cons</span>: You&#8217;ve got to build the forum</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Requirements</span>: Forum builder; Forum moderator; Forum admin; Marketing to drive traffic to forum</span></p>
<p><strong><span style="font-size: large;">Building Your Own Blog<br />
</span></strong><span style="font-size: medium;"><span style="color: #ff6600;">Pros</span>: You don&#8217;t have to pay any other bloggers to advertise on their blog; You have full control of content (See http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/tag/blogging )</span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Cons</span>: You&#8217;ve got to blog twice daily; </span></p>
<p><span style="font-size: medium;"><span style="color: #ff6600;">Requirements</span>: A+ Level Blogger; Designer</span></p>
<p><span style="font-size: medium;">So now that you&#8217;re totally confused, let&#8217;s take you back to the old country. Back then, there was advertising, marketing and sales. That was it and everyone knew what was what. Now, not so much.</span></p>
<p><span style="font-size: medium;">So to give you an industry veteran perspective of all your choices today, just think of Advertising as a shotgun blast. If you shoot often enough, you&#8217;ll hit somebody when they&#8217;re in the market to buy. But advertising doesn&#8217;t do a good job of building rapport and credibility. There&#8217;s no good-will associated with advertising. </span></p>
<p><span style="font-size: medium;">People buy on rapport (relationship depth) and credibility (demonstrated expertise). That&#8217;s why people buy from friends and celebrities. </span></p>
<p><span style="font-size: medium;">So here&#8217;s where marketing comes in. Marketing is designed to bring you to your market in an intimate way. Marketing builds relationships. Your marketing is what generates referral business. I don&#8217;t know the last time anybody email forwarded a buddy an ad. Finally, Marketing is what gets that phone to ring on your salesman&#8217;s desk.</span></p>
<p><span style="font-size: medium;">So by this historic definition, Google Search Engine Marketing isn&#8217;t marketing at all. It&#8217;s just advertising. All it does is make you available should a prospect be looking for what you sell. Marketing develops relationships. And this difference is critical when you&#8217;re goal is to develop the least expensive immediate lowest hanging fruit sales and create long term relationships that deliver long term recurring business. One pays your bills. The other builds your empire.</span></p>
<p><span style="font-size: medium;">InfoGraphic To Clarify All This Coming Up&#8230; To be alerted when our infographic is up and ready, just subscribe to our RSS feed <a href="http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/rss">http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/rss</a> and follow us at <a href="http://twitter.com/journik">http://twitter.com/journik</a></span></p>
<p><span style="font-size: medium;">Now, the issue becomes which medium of outreach is the best fit for you? To discuss marketing with the author of this post, &#8220;Google SEO vs Google Adwords vs Twitter vs Facebook vs Blogging&#8230;&#8221; see <a href="http://sparkah.com/marketing.php">http://sparkah.com/marketing.php</a></span></p>
<p><span style="font-size: medium;">Also: Why A Powerful Marketing Strategy Incorporates Them All To Some Extent: <a href="http://sparkah.com/2010/05/27/the-tao-of-tough-decisions-making-them-wisely-lessons-i-learned-from-a-taoist-master/">The Tao of Making Tough Decisions</a> (Business Philosophy) </span></p>
<p style="font-size: 10px;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y">Posted via email</a> from <a href="http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/the-marketing-mix-which-marketing-strategy-is">Social Media Marketing Strategies for the Closet Revolutionary</a></p>
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		<title>Viral Old Spice Commercials by Weiden Kennedy Drove Sales Down by 7 Percent. Here&#8217;s Why (race discussed)</title>
		<link>http://sparkah.com/2010/07/22/viral-old-spice-commercials-by-weiden-kennedy-drove-sales-down-by-7-percent-heres-why-race-discussed/</link>
		<comments>http://sparkah.com/2010/07/22/viral-old-spice-commercials-by-weiden-kennedy-drove-sales-down-by-7-percent-heres-why-race-discussed/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 23:53:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Marketing and PR]]></category>
		<category><![CDATA[Viral Marketing: Facebook Twitter Youtube]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[kennedy]]></category>
		<category><![CDATA[oldspice]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[viralmarketing]]></category>
		<category><![CDATA[weiden]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://sparkah.com/2010/07/22/viral-old-spice-commercials-by-weiden-kennedy-drove-sales-down-by-7-percent-heres-why-race-discussed/</guid>
		<description><![CDATA[Hello ladies, how are you? Well, It&#8217;s official. The Old Spice Viral Campaign by Weiden Kennedy actually drove sales down. The drop was an immediate 7 percent according to Warc, an industry research group. The reasons are obvious if you were raised on off the teet of the web (oft called net-natives). The web user [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsparkah.com%2F2010%2F07%2F22%2Fviral-old-spice-commercials-by-weiden-kennedy-drove-sales-down-by-7-percent-heres-why-race-discussed%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsparkah.com%2F2010%2F07%2F22%2Fviral-old-spice-commercials-by-weiden-kennedy-drove-sales-down-by-7-percent-heres-why-race-discussed%2F" height="61" width="51" /></a></div><div class="posterous_autopost">
<blockquote><p><span style="color: #ff6600;"><strong><span style="font-size: xx-large;">Hello ladies, how are you?</span></strong></span></p></blockquote>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="417" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="window" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/uLTIowBF0kE&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="417" src="http://www.youtube.com/v/uLTIowBF0kE&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true" wmode="window"></embed></object></p>
<p><span style="font-size: medium;">Well, It&#8217;s official. The Old Spice Viral Campaign by Weiden Kennedy actually drove sales down. The drop was an immediate 7 percent according to Warc, an industry research group.</span></p>
<p><span style="font-size: medium;">The reasons are obvious if you were raised on off the teet of the web (oft called net-natives). The web user culture is totally different from the newspaper reader culture of yester-year. Weiden + Kennedy was culturally out of touch. Ironically, if David Ogilvy was at the helm, I doubt this would have happened &#8211; even though he is a 1960&#8242;s ad man.</span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/IjnnnhwHtJIrroodnlezxbahktFjyqmFIdxxwyplaJaeJFviprkdrElIzopv/media_httpeasycapture_BgAJs.jpg.scaled1000.jpg"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/IjnnnhwHtJIrroodnlezxbahktFjyqmFIdxxwyplaJaeJFviprkdrElIzopv/media_httpeasycapture_BgAJs.jpg.scaled500.jpg" alt="" width="500" height="464" /></a><br />
</span></p>
<p><span style="font-size: medium;"><strong>1. Stay Loyal to Your Core (warning: race discussion ahead)</strong></span><br />
<span style="font-size: medium;">If you have any market share at all, build on it.</span></p>
<p><span style="font-size: medium;">Old Spice under Weiden + Kennedy created betrayal. Many of you are going to think the following words are nonsense but those who do aren&#8217;t in my client demographic anyways so I&#8217;ll spill the beans. Do you know what P&amp;G Old Spice&#8217;s Demographics are? I do. If you&#8217;ve been in any University Club, LA Fitness, or Equinox men&#8217;s locker room with a bunch of naked dudes, it&#8217;ll be obvious to you.</span></p>
<p><span style="font-size: medium;">It&#8217;s mostly 50&#8242;s and 60&#8242;s white guys with some military background. &#8220;Mustafa&#8221; didn&#8217;t offend many of them. But let&#8217;s, for the sake of arguement say only 3.5% of them were uncomfortable with &#8220;Mustafa&#8221;. </span><span style="font-size: medium;">Then, from my subjective, non scientific analysis, these men are people who take themselves seriously. They range from old school executives to unionized blue collar workers. If the comical tone of the Weiden + Kennedy&#8217;s ad only offended another 3.5% of their core, well, that would account for why Old Spice sales went down 7%.</span></p>
<p><span style="font-size: medium;">Personally, I have guy friends who are successful corporate African-Americans too. I know for a fact that a few of them use Old Spice. But after that silly messaging of a masculine product, I have a hunch they&#8217;d be as reluctant to walk through a checkout line with Old Spice as they would with a box of tampons. </span></p>
<p><span style="font-size: medium;">How would the cash register boy react as one of my African American buddies tried to pay for his Old Spice? If you think I&#8217;m being silly, as a Korean American, my experience in the checkout line is slightly different depending on whether I&#8217;m purchasing bread or rice. True story.</span></p>
<p><span style="font-size: medium;">The ad campaign made buying a regular brand embarrassing.</span></p>
<p><span style="font-size: medium;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="417" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="window" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/uLTIowBF0kE&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="417" src="http://www.youtube.com/v/uLTIowBF0kE&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true" wmode="window"></embed></object><br />
</span></p>
<p><span style="font-size: medium;"><strong>2. If You Target Another Demographic, Rebrand</strong></span><br />
<span style="font-size: medium;">You buy products because they are exclusive to your psychography. Guys who wear Ed Hardy shirts will not wear Polo.</span></p>
<p><span style="font-size: medium;">I can&#8217;t think of any situation where the only way to increase your market share is to betray your existing base. If you want to bolt on a totally different demographic, you do so by totally rebranding. Nissan created Infinity because they didn&#8217;t want to lose their core and make Nissans feel inferior. Honda created Acura. Toyota created Lexus. McDonalds created Chipotle. </span></p>
<p><span style="font-size: medium;">You&#8217;ll lose your core if you diffuse your marketing &#8211; even more so with a viral campaign. If you insist on keeping one brand while going after two demographics, at least do what Verizon Wireless and Subway did. Get a race-agnostic spokesperson.</span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/JqiuhlqcnarAbquyEIyAoueIkkbAAfeiislsdpjsyzoDFdEBqqJrhwrCcqqp/media_httpwebswedevic_eaqFt.jpg.scaled1000.jpg"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/JqiuhlqcnarAbquyEIyAoueIkkbAAfeiislsdpjsyzoDFdEBqqJrhwrCcqqp/media_httpwebswedevic_eaqFt.jpg.scaled500.jpg" alt="" width="500" height="375" /></a><br />
</span></p>
<p><span style="font-size: medium;"><strong>3. W+K was so concerned with the medium that they forgot their message</strong><br />
The medium is just a medium. Whether you&#8217;re on a street corner or in Carnegie Hall, the medium is just a medium. Focus on the message. Don&#8217;t get distracted by the bells and whistles of the medium. W+K was in such a hurry to prove that their old-school culture was hip and relevant to &#8220;the parlance of our times&#8221; that they lost grasp of their message. </span></p>
<p><span style="font-size: medium;">After a cursory review of any of their viral videos, it becomes clear that even their front line ad copy writers were confused as to who their target was. Mustafa generally begins his pitch, &#8220;Ladies.&#8221; But the tagline is, &#8220;smell like a man, man.&#8221;</span></p>
<p><span style="font-size: medium;">Before you launch your next advertising or marketing initiative, let&#8217;s talk. We might do well putting our heads together. Call 310 598 1606 or email <a href="mailto:bob.wan.kim@gmail.com">bob.wan.kim@gmail.com</a> </span></p>
<p style="font-size: 10px;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y">Posted via email</a> from <a href="http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/viral-old-spice-commercials-by-weiden-kennedy">Social Media Marketing Strategies for the Closet Revolutionary</a></p>
</div>
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		<title>How to Squeeze 1,000s of Targeted New Prospects from Twitter</title>
		<link>http://sparkah.com/2010/07/21/how-to-squeeze-1000s-of-targeted-new-prospects-from-twitter/</link>
		<comments>http://sparkah.com/2010/07/21/how-to-squeeze-1000s-of-targeted-new-prospects-from-twitter/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 14:39:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Marketing and PR]]></category>
		<category><![CDATA[Viral Marketing: Facebook Twitter Youtube]]></category>
		<category><![CDATA[lists]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://sparkah.com/2010/07/21/how-to-squeeze-1000s-of-targeted-new-prospects-from-twitter/</guid>
		<description><![CDATA[You and I both know that the decision maker who could be your next client is on Twitter. We also know that banner advertising, print ads, and even emailing him or her just won&#8217;t work. If you could just contact him/her and roughly 10,000 more people who have the same demographics (even locality), you&#8217;d have [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsparkah.com%2F2010%2F07%2F21%2Fhow-to-squeeze-1000s-of-targeted-new-prospects-from-twitter%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsparkah.com%2F2010%2F07%2F21%2Fhow-to-squeeze-1000s-of-targeted-new-prospects-from-twitter%2F" height="61" width="51" /></a></div><div class="posterous_autopost">
<p><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/ABJgohnyjIlziDBccHmatfkmqBGyvyputGEtkcpmHAIumFFvbxsrmwJAJmAk/media_httpprodstatic4_tAHHw.jpg.scaled1000.jpg"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/ABJgohnyjIlziDBccHmatfkmqBGyvyputGEtkcpmHAIumFFvbxsrmwJAJmAk/media_httpprodstatic4_tAHHw.jpg.scaled500.jpg" alt="" width="500" height="400" /></a></p>
<p><span style="font-size: medium;">You and I both know that the decision maker who could be your next client is on Twitter. We also know that banner advertising, print ads, and even emailing him or her just won&#8217;t work.</span></p>
<p><span style="font-size: medium;">If you could just contact him/her and roughly 10,000 more people who have the same demographics (even locality), you&#8217;d have found a gold mine of new clients. But how do you squeeze that level of data from Twitter?</span></p>
<p><span style="font-size: medium;">Like this: <a rel="nofollow" href="http://www.google.com/#q=site%3Atwitter.com+bio+CEO+location+houston&amp;num=100&amp;hl=en&amp;sa=2&amp;fp=d706bc2a5dba00d4">CEOs in Houston</a></span></p>
<blockquote><p><strong><span style="color: #ff6600; font-size: xx-large;">We also know that banner advertising, print ads, and even emailing him or her just won&#8217;t work<br />
</span></strong></p></blockquote>
<p><span style="font-size: medium;">Let&#8217;s talk about your marketing strategy personally. We&#8217;d be happy to see if there&#8217;s a way we can team up and pitch in. Call 310 598 1606 or email <a href="mailto:bob.wan.kim@gmail.com">bob.wan.kim@gmail.com</a> &#8230; happy prospecting!</span></p>
<p style="font-size: 10px;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y">Posted via email</a> from <a href="http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/how-to-squeeze-1000s-of-targeted-new-prospect">Social Media Marketing Strategies for the Closet Revolutionary</a></p>
</div>
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		<title>Viral Marketing Formula: How to Launch a Viral Marketing Campaign &#8211; The Checklist</title>
		<link>http://sparkah.com/2010/07/17/viral-marketing-formula-how-to-launch-a-viral-marketing-campaign-the-checklist/</link>
		<comments>http://sparkah.com/2010/07/17/viral-marketing-formula-how-to-launch-a-viral-marketing-campaign-the-checklist/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 17:35:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Marketing and PR]]></category>
		<category><![CDATA[Viral Marketing: Facebook Twitter Youtube]]></category>
		<category><![CDATA[andreessen]]></category>
		<category><![CDATA[capital]]></category>
		<category><![CDATA[guy]]></category>
		<category><![CDATA[kawasaki]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[venture]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[y-combinator]]></category>

		<guid isPermaLink="false">http://sparkah.com/2010/07/17/viral-marketing-formula-how-to-launch-a-viral-marketing-campaign-the-checklist/</guid>
		<description><![CDATA[You can&#8217;t. The concept of launching a marketing campaign that &#8220;goes viral&#8221; is a 2005 thing. It is. The smartest Harvard Medical School PhDs can&#8217;t even predict how much penetration a real virus like H1N1 will impose. So anyone who offers you a viral marketing campaign is either inexperienced or happy to defraud. But let&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsparkah.com%2F2010%2F07%2F17%2Fviral-marketing-formula-how-to-launch-a-viral-marketing-campaign-the-checklist%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsparkah.com%2F2010%2F07%2F17%2Fviral-marketing-formula-how-to-launch-a-viral-marketing-campaign-the-checklist%2F" height="61" width="51" /></a></div><div class="posterous_autopost">
<p><span style="font-size: medium;">You can&#8217;t.</span></p>
<p><span style="font-size: medium;">The concept of launching a marketing campaign that &#8220;goes viral&#8221; is a 2005 thing. It is. The smartest Harvard Medical School PhDs can&#8217;t even predict how much penetration a real virus like H1N1 will impose. So anyone who offers you a viral marketing campaign is either inexperienced or happy to defraud.</span></p>
<p><span style="font-size: medium;">But let&#8217;s not swing to the other side of the room. There is a set of best practices and ingredients that are common to all the marketing campaigns that have achieved global buzz on a shoe string budget. We&#8217;ve outlined them below to help with your marketing efforts.</span></p>
<p><strong><span style="font-size: medium;">1. Identify Your Target Market Online</span></strong><br />
<span style="font-size: medium;">This one sounds like a no brainer. It&#8217;s not. The smartest people with MBAs don&#8217;t know how to do this. The reason they can&#8217;t is simple. When they got their Harvard or Stanford MBAs, There was no Twitter. There was no Facebook. Chances are, Google and definitely Youtube weren&#8217;t even around. The way the old-media marketing firms identified their target market was by reading a sheet of paper found in a publisher&#8217;s media kit.</span></p>
<p><span style="font-size: medium;">New media like Google, Twitter, Facebook, Youtube, Posterous, Tumblr, and Digg don&#8217;t have old-media style media kits. You identify your target market using completely different methods (link TBA).</span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/amcplwqyoDlcjxjoppeJCJCduwHCtDhngHIgykEhzIgjrcxieIlDvthoEIwa/media_httpayfrogcomim_Dmsfd.png.scaled1000.png"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/amcplwqyoDlcjxjoppeJCJCduwHCtDhngHIgykEhzIgjrcxieIlDvthoEIwa/media_httpayfrogcomim_Dmsfd.png.scaled500.png" alt="" width="500" height="470" /></a> </span></p>
<p><strong><span style="font-size: medium;">2. Don&#8217;t Try to Create a Viral Campaign</span></strong><br />
<span style="font-size: medium;">When I was just a lowly designer at a major Ad Agency in Southern California, my creative director gave me a morsel of priceless advice, &#8220;don&#8217;t try to win a design award. We are here to create sales for our clients, not to make ourselves stand out.&#8221; You can see why this falls into the &#8220;priceless advice&#8221; section of my memories.</span></p>
<p><span style="font-size: medium;">Inexperienced marketeers will equate notoriety and &#8220;going viral&#8221; with sales. There&#8217;s no direct relationship &#8211; None. Consider one of the most aggressive viral campaigns of the modern age: Jehovah&#8217;s Witnessing. They come directly to your home. Movies, comedians, and talk show hosts mention them on prime time TV. As nice as they are, how many of your friends have converted? There is no direct relationship between notoriety and conversion.</span></p>
<p><span style="font-size: medium;">Don&#8217;t try to create a viral campaign. Focus on creating sales.</span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/nmcezqmpvhqsnHFgnqDdjoqeHmCrmignvpxrCirHCCllCyepiaBqazcjjuka/media_httphomepagemac_ndfoc.gif.scaled1000.gif"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/nmcezqmpvhqsnHFgnqDdjoqeHmCrmignvpxrCirHCCllCyepiaBqazcjjuka/media_httphomepagemac_ndfoc.gif.scaled500.gif" alt="" width="500" height="354" /></a><br />
</span></p>
<p><strong><span style="font-size: medium;">3. Reevaluate the Medium &#8211; Constantly</span></strong><br />
<span style="font-size: medium;">In the ancient days, about 5 years ago, if had a successful marketing campaign through an ad in Time Magazine, even the best ad agencies and marketing directors wouldn&#8217;t reevaluate their marketing by considering People Magazine. If you love the LA Times, you wouldn&#8217;t reconsider the New York Times on a weekly basis. Car and Driver vs Road and Track; Wine Spectator vs Food and Wine; NBC vs FOX; KROQ vs KISS FM etc. That&#8217;s because reader loyalty and retention was as immobile as the rock of Gibraltar.</span></p>
<blockquote><p><span style="font-size: medium;"><span style="color: #ff6600;"><strong><span style="font-size: xx-large;">Find a way to make your product relate to a social phenomenon that&#8217;s pregnant with explosion</span></strong></span><br />
</span></p></blockquote>
<p><span style="font-size: medium;">Now, by filling in your email and password, you can jump ship from Myspace to Facebook. You can leave DIGG for Reddit. You can uninstall Gowalla and Download the Foursquare App. NBC, FOX, and ABC can supply content to Hulu.com and Youtube&#8217;s traffic takes a nose dive into a puddle of water on a NYC sidewalk. Your target demographic scatters and migrates faster than you can say BP Oil Spill Related Bird Migration Disaster. And, the way you go about identifying your target market again requires completely different methods (See #1).</span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/obFGxFoGAEjizxpnAbjfuCsEkCGDrpgqxawiyHhefnevqlmItIBkAJmcCFgb/media_httpwwwmindmatc_esbxw.jpg.scaled1000.jpg"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/obFGxFoGAEjizxpnAbjfuCsEkCGDrpgqxawiyHhefnevqlmItIBkAJmcCFgb/media_httpwwwmindmatc_esbxw.jpg.scaled500.jpg" alt="" width="500" height="341" /></a><br />
</span></p>
<p><strong><span style="font-size: medium;">4. Differentiate Between Your Viral Marketing Content and Your Sales Driver</span></strong><br />
<span style="font-size: medium;">Advertising legend David Ogilvy (who launched the most memorable ad campaigns and slogans of the 70&#8242;s-90&#8242;s) was once inducted into some marketing hall of fame or something like that. He refused. He explained, &#8220;I do advertising. I don&#8217;t know the first thing about marketing.&#8221;</span></p>
<p><span style="font-size: medium;">Do not confuse marketing with sales. Marketing is not designed to produce sales. Marketing is designed to market your products or services. Sales is designed to sell. If you create a viral marketing campaign designed to produce sales, it will fail (unless you have a <a href="http://sparkah.com/2010/07/16/youtube-marketing-stats-could-video-be-the-missing-tabasco-in-your-marketing-bloody-mary/">zero resistance product</a>). Even if your viral campaign goes to Japan and back, jumps from Facebook to Cyworld to Orkut and back, if your marketing is designed to produce sales, it will fail.</span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/AFgdvFogaqllrudADJonHEaeacgznoEfJyJairCsnmytHnzofpbdvfBeIAaD/media_httpwwwspadacou_evsFq.gif.scaled1000.gif"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/AFgdvFogaqllrudADJonHEaeacgznoEfJyJairCsnmytHnzofpbdvfBeIAaD/media_httpwwwspadacou_evsFq.gif.scaled500.gif" alt="" width="500" height="375" /></a><br />
</span></p>
<p><strong><span style="font-size: medium;">5. Design Your Viral Marketing Campaign to Lead to a Point of Purchase</span></strong><br />
<span style="font-size: medium;">What makes a viral campaign viral is that no ulterior motives are visible. What makes a viral campaign viral is that no ulterior motives are visible. What makes a viral campaign viral is that no ulterior motives are visible. </span></p>
<p><span style="font-size: medium;">It&#8217;s a new phenomenon. Even if your audience is itching like crazy to click the &#8220;Share&#8221; link, if your viral marketing campaign has the slightest hint of an aroma of you benefiting financially, they will blackball it. No matter how witty, funny, or socially important your message, if Joe&#8217;s forwarding your message to his friends will make you rich, you&#8217;ll get stonewalled. Misery and poverty both love company.</span></p>
<p><span style="font-size: medium;"><img class="posterous_download_image" style="border: 0px initial initial;" src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik-vvbz/qJrsjxFsybawFoHsGuhshFohzqIhruvoIBnHmGiamDioeGlxJGxepliuHppr/calacanis.jpg.scaled1000.jpg" border="0" alt="" width="538" height="353" /><br />
</span></p>
<p><span style="font-size: medium;"><strong>6. To Go Viral, Find a Horny Host</strong><br />
Every virus needs a host. Every epidemiologist knows that the most viral viruses are the ones that are symbiotic with their hosts. If a virus is too strong, it will kill its host before he has a chance to sneeze in an M. Night screening. </span></p>
<p><span style="font-size: medium;">When Martin Luther King said, &#8220;I have a dream,&#8221; it wasn&#8217;t just his dream. He was infecting millions of strong resilient hosts whose season had come. When Lance Armstrong sold yellow rubber bracelets to the world, he was talking to millions of resilient aging baby boomers who, for the first time in their lives, were confronting the reality of their own cancer risk. Every single viral phenomenon was nothing more than a single match lit precisely in the center of leaking barrels of oil. </span></p>
<p><span style="font-size: medium;">Find a way to make your product relate to a social phenomenon that&#8217;s pregnant with explosion. Find a message that billions will want you to champion. Nobody wants to listen to why your product is better than your competitor&#8217;s. Everyone wants you to champion their dreams. Find a way to relate your product to something your market has been dying to get off their chest &#8211; enmasse.</span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/cEfEgrohfHjHkibAbjobkHJBxHuGwDprybkznjwHqHIHCrtununziFhqplDz/media_httpwwwmscnavym_IAfCm.jpg.scaled1000.jpg"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/cEfEgrohfHjHkibAbjobkHJBxHuGwDprybkznjwHqHIHCrtununziFhqplDz/media_httpwwwmscnavym_IAfCm.jpg.scaled500.jpg" alt="" width="500" height="379" /></a> </span></p>
<blockquote><p><span style="font-size: medium;"><strong><span style="color: #ff6600; font-size: xx-large;">Find out what Guy Kawasaki, Union Square Ventures, Andreessen, and Y-Combinator are investing in</span></strong><br />
</span></p></blockquote>
<p><span style="font-size: medium;"><strong>7. Let the Web Venture Capitalists Pay for Your Marketing</strong><br />
When Google first bought Blogger, I started blogging. Every single one of my posts got thousands of views a day. That&#8217;s because Google put every Blogger post on page one of every search. When Google first bought Youtube, my videos racked up 17 million views. That&#8217;s because Google was spending millions promoting Youtube. I was the guy who married the girl who won the lottery the next day.</span></p>
<p><span style="font-size: medium;">Find out what the big venture capital groups are spending money on. Find out what Guy Kawasaki, Union Square Ventures, Andreessen, and Y-Combinator are investing in and jump aboard. You&#8217;ll get all the benefits of venture capital without having to dust off that 80&#8242;s power tie.</span></p>
<p><span style="font-size: medium;">There are 17 more do-or-die ingredients to the Viral Marketing Formula. We&#8217;ll send you the 17 ingredients only via email. Enter your email in our <a href="http://sparkah.com/members-only.html">Viral Marketing Strategies: Members Only List</a>&#8230;</span></p>
<p><span style="font-size: medium;">Or, if you hate paint-by-numbers recipe books and would rather have an experienced chef cook up your very next marketing campaign, call Bob at 310 598 1606 or email <a href="mailto:bob.wan.kim@gmail.com">bob.wan.kim@gmail.com</a> &#8211; <a href="http://twitter.com/journik">http://twitter.com/journik</a></span></p>
<p><span style="font-size: medium;"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/modcfBljFIIGqswnqrdIjHlGBJABGGowexmthJEgHmwHgDdHIAhyolwoEEsk/media_httpforumbelmon_emnqw.jpg.scaled500.jpg" alt="" width="499" height="486" /><br />
</span></p>
<p style="font-size: 10px;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y">Posted via email</a> from <a href="http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/viral-marketing-formula-how-to-launch-a-viral">Social Media Marketing Strategies for the Closet Revolutionary</a></p>
</div>
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		<title>Viral Marketing Visualization to Explain Twitter ReTweets</title>
		<link>http://sparkah.com/2010/07/09/viral-marketing-visualization-to-explain-twitter-retweets/</link>
		<comments>http://sparkah.com/2010/07/09/viral-marketing-visualization-to-explain-twitter-retweets/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 15:29:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Marketing and PR]]></category>
		<category><![CDATA[Viral Marketing: Facebook Twitter Youtube]]></category>
		<category><![CDATA[ctr]]></category>
		<category><![CDATA[rt]]></category>
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		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://sparkah.com/?p=429</guid>
		<description><![CDATA[I couldn&#8217;t find a graphic visualization of the Twitter Retweet so I made one. The criteria I needed to clearly show include: 1. Clickthroughs NOT Readers 2. Retweeters 3. 2nd Generation Retweeters 4. All events over time I would have included Tweet readers who did NOT click through but that would have just been too [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsparkah.com%2F2010%2F07%2F09%2Fviral-marketing-visualization-to-explain-twitter-retweets%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsparkah.com%2F2010%2F07%2F09%2Fviral-marketing-visualization-to-explain-twitter-retweets%2F" height="61" width="51" /></a></div><p><a href="http://sparkah.com/wp-content/uploads/viral-marketing.png"><img src="http://sparkah.com/wp-content/uploads/viral-marketing.png" alt="" title="viral-marketing" width="610" height="523" class="alignnone size-full wp-image-428" /></a></p>
<p>I couldn&#8217;t find a graphic visualization of the Twitter Retweet so I made one. The criteria I needed to clearly show include:<br />
1. Clickthroughs NOT Readers<br />
2. Retweeters<br />
3. 2nd Generation Retweeters<br />
4. All events over time</p>
<p>I would have included Tweet readers who did NOT click through but that would have just been too much. Just imagine that there&#8217;s only a tenth of 1% CTR on Tweets and you&#8217;ll see that to get 40 Click Throughs, you need 40,000 Followers. This is mainly because after about 30 minutes, your tweet is buried under an avalanche of others. </p>
<p>This is why Guy Kawasaki RTs the SAME tweet several times a day.</p>
<p>If you have any questions, hit me at <a href="http://www.facebook.com/bob.wan.kim">http://www.facebook.com/bob.wan.kim</a></p>
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		<title>Viral Marketing Strategies from Los Angeles and NYC</title>
		<link>http://sparkah.com/2010/07/09/viral-marketing-checklist-for-corporate-marketing-directors/</link>
		<comments>http://sparkah.com/2010/07/09/viral-marketing-checklist-for-corporate-marketing-directors/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 09:53:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing and PR]]></category>
		<category><![CDATA[Viral Marketing: Facebook Twitter Youtube]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://sparkah.com/?p=426</guid>
		<description><![CDATA[Whether you have an MBA from Wharton or Harvard, work in the Los Angeles Biz, or NYC&#8217;s hipster industries, the landscape of marketing is changing so quickly that if you don&#8217;t keep up with the latest developments, you could just be putting up billboards in a ghost town. Without any exaggeration, every single magazine and [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsparkah.com%2F2010%2F07%2F09%2Fviral-marketing-checklist-for-corporate-marketing-directors%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsparkah.com%2F2010%2F07%2F09%2Fviral-marketing-checklist-for-corporate-marketing-directors%2F" height="61" width="51" /></a></div><p>Whether you have an MBA from Wharton or Harvard, work in the Los Angeles Biz, or NYC&#8217;s hipster industries, the landscape of marketing is changing so quickly that if you don&#8217;t keep up with the latest developments, you could just be putting up billboards in a ghost town. Without any exaggeration, every single magazine and newspaper is struggling to pay for paper. Even Rolling Stone decided to run their General McChrystal article in print only as a last hoorah that mirrored the General&#8217;s.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/dMH0bHeiRNg?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/dMH0bHeiRNg?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>This means that everything you know about print advertising and marketing is out dated. But the same is true for Web Marketing. Jason Ting, developer of a iPhone 4 app, reported a 11.8% CTR in iAds. He made $1,300 in one day. This is because iAds are brand new and people are clicking out of curiosity &#8211; not pursuasion. This too will change. ( boygeniusreport.com/2010/07/08/apple-developer-boasting-of-1400-in-revenue-from-iads-in-one-day/ )</p>
<p>In fact, Google just announced that they are changing their display ad system. The days when Google Adwords cost you pennies per click are gone since major corporations are competing for the same spot now. But also gone are the high CTRs. People actually thought that the top result in a search, the sponsored ad, was the #1 top organic result for about 2 years during the mid 2000&#8242;s. Those days are gone. Everything you know about adwords has changed.</p>
<p>What about viral marketing? That&#8217;s changed too. Have you ever seen that one &#8220;Evolution of Dance&#8221; video? It got zillions of views. If that video was uploaded today, would it get any? Do you know what a cricket sounds like? When Youtube first hit the mainstream, there was no content. Now, users world wide are uploading about 26 hours of video footage every minute.</p>
<p>Not only will anything you upload to youtube get buried, nobody is going to watch your amateur production when they&#8217;ve got Hulu. Viral Marketing has changed.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/-prfAENSh2k?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/-prfAENSh2k?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Is all this to say that web marketing is useless? Not at all. Web marketing can still be viral. But with Twitter, Facebook, Tumblr, Ning, and more all competing for attention, the key is to plan your marketing across platforms &#8211; according to each of their strengths and weaknesses. It&#8217;s really not as simple as just putting up a video on Youtube anymore (unless you&#8217;re that organic cat food manufacturer who just films their cute cats &#8211; you&#8217;re life is golden).</p>
<p>To help you stay on top of these shifts, use the following questions as a checklist:</p>
<p><strong>1. Given the same investment, which platform will give you the highest CTR?<br />
</strong> Facebook<br />
Twitter<br />
Google Organic<br />
Adwords<br />
Youtube</p>
<p><strong>2. What is the goal of my conversion?<br />
</strong> Should I attempt to create a sale?<br />
Should I attempt to capture a network subscription to broaden the relationship BEFORE attempting to generate a sale?<br />
- email subscription<br />
- youtube subscription<br />
- facebook pages &#8220;Like&#8221;<br />
- twitter follow<br />
- etc&#8230;</p>
<p><strong>3. Do I know the population of my target demographic in each of the major social networks?<br />
</strong> twitter<br />
facebook<br />
ning<br />
smaller forums</p>
<p><strong>4. Do I know which keywords in Google search will target my demographic?</strong></p>
<p><img src="http://www.thegiant.org/wiki/images/0/00/ObeyGiant.jpg" alt="" /></p>
<p><strong>5. Do I know if the targeted Google seeker will convert based on that search?<br />
</strong> For example, if you sell widgets, do you know how many of the people who Google &#8220;widgets&#8221; are actually buyers? How many are &#8220;enthusiasts?&#8221; And how many are your competitors?</p>
<p><strong>6 How much time does your typical target demographic Twitter user spend on Twitter?</strong></p>
<p><strong>7. Facebook?</strong></p>
<p><strong>8. Youtube? &#8211; per day.</strong></p>
<p><strong>9. Does the network they found you on effect their likelihood of conversion? (YES, by the way.)</strong></p>
<h6>NEXT: <a href="http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/viral-marketing-formula-how-to-launch-a-viral">The Viral Marketing DNA. The formula for making your messaging self-replicate</a></h6>
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		<title>Maximum Number of Facebook Friends You Can Add Per Day or Hour</title>
		<link>http://sparkah.com/2010/07/04/maximum-number-of-facebook-friends-you-can-add-per-day-or-hour/</link>
		<comments>http://sparkah.com/2010/07/04/maximum-number-of-facebook-friends-you-can-add-per-day-or-hour/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 21:39:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Viral Marketing: Facebook Twitter Youtube]]></category>
		<category><![CDATA[compare]]></category>
		<category><![CDATA[comparison]]></category>
		<category><![CDATA[ctr]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Marketing and PR]]></category>
		<category><![CDATA[matrix]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://sparkah.com/2010/07/04/maximum-number-of-facebook-friends-you-can-add-per-day-or-hour/</guid>
		<description><![CDATA[OR, How to have as many Facebook friends as Lady Gaga: &#8220;You&#8217;re Adding Friends Too Quickly. Your Account Will Be Blocked&#8221; For many reasons including trust, rapport, history, and familiarity, my last post mentioned that 1 Facebook friend is worth about 22 Twitter followers. So now, if you set out to amass a large Facebook [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsparkah.com%2F2010%2F07%2F04%2Fmaximum-number-of-facebook-friends-you-can-add-per-day-or-hour%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsparkah.com%2F2010%2F07%2F04%2Fmaximum-number-of-facebook-friends-you-can-add-per-day-or-hour%2F" height="61" width="51" /></a></div><div class="posterous_autopost">
<p><strong><span style="color: #ff6600; font-size: large;">OR, How to have as many Facebook friends as Lady Gaga:</span></strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="417" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="window" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/qrO4YZeyl0I&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="417" src="http://www.youtube.com/v/qrO4YZeyl0I&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true" wmode="window"></embed></object></p>
<blockquote><p><span style="font-size: xx-large; color: #ff6600; line-height:110%"><strong>&#8220;You&#8217;re Adding Friends Too Quickly. Your Account Will Be Blocked&#8221;</strong></span></p></blockquote>
<p><span style="font-size: medium;">For many reasons including trust, rapport, history, and familiarity, my last post mentioned that 1 <a href="http://sparkah.com/2009/12/07/how-to-get-1400-facebook-friends-without-a-single-friend-request/">Facebook friend is worth about 22 Twitter followers</a>. So now, if you set out to amass a large Facebook friend base, you&#8217;ll notice a little warning window threatening to <a href="http://www.facebook.com/topic.php?topic=8827&amp;post=224772&amp;uid=2305272732#post224772">block your facebook account for adding friends too quickly</a>.</span></p>
<p><span style="font-size: medium;">So what&#8217;s the rule of thumb? </span></p>
<p><span style="font-size: medium;"> <img style="margin-right: 12px;" src="http://easycaptures.com/fs/uploaded/385/2766334019.jpg" alt="" align="left" /></span></p>
<p><span style="font-size: medium;">Well, starting with a new account, I rapidly added 300 new friends before facebook threatened to ban my account. Since then, I&#8217;ve been adding about 20 friends every few hours. I don&#8217;t push my luck or go too far because there are warning signs. The suggested friends box normally has two suggestions as you can see to the left. Once you&#8217;ve friend requested about 20, it drops down to just one suggestion. That&#8217;s when I stop.</span></p>
<p><span style="font-size: medium;">I&#8217;ve gone further before but after just one or two more friend requests, I get that infamous warnming message of impending doom. But still, 20 new friend requests times 3 sessions a day gets you 60 new friends a day. At the end of the month, you should be up to 1,800. That&#8217;s worth almost 40,000 twitter followers.</span></p>
<p><span style="font-size: medium;">Regardless of all these technicalities, the real trick is to get people to become your Facebook friends without sending out a single Facebook friend request: <a href="http://sparkah.com/2009/12/07/how-to-get-1400-facebook-friends-without-a-single-friend-request/">http://sparkah.com/2009/12/07/how-to-get-1400-facebook-friends-without-a-sing&#8230;</a></span></p>
<p><span style="font-size: medium;">If you have any questions, write on my facebook wall at <a href="http://www.facebook.com/bob.wan.kim">http://www.facebook.com/bob.wan.kim</a> or call 310 598 1606&#8230; Look forward to hearing about what you do&#8230;<br />
</span></p>
<p style="font-size: 10px;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y">Posted via email</a> from <a href="http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/maximum-number-of-facebook-friends-you-can-ad">Social Media Marketing Strategies for the Closet Revolutionary</a></p>
<p><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/temp-2010-07-04/tsapyvrAtiHBDwoeqBqtsgiJkCdCdsIjywcbCIHhvufbvkjbsufBAIJaCCxr/facebook-warning.jpg.scaled500.jpg" alt="" /></p>
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		<title>Twitter vs Facebook Social Media Marketing: CTR Effectiveness and Conversion Rates</title>
		<link>http://sparkah.com/2010/07/04/twitter-vs-facebook-social-media-marketing-ctr-effectiveness-and-conversion-rates/</link>
		<comments>http://sparkah.com/2010/07/04/twitter-vs-facebook-social-media-marketing-ctr-effectiveness-and-conversion-rates/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 21:37:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Marketing and PR]]></category>
		<category><![CDATA[Viral Marketing: Facebook Twitter Youtube]]></category>
		<category><![CDATA[comparison]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[ctr]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[grid]]></category>
		<category><![CDATA[matrix]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[rates]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://sparkah.com/2010/07/04/twitter-vs-facebook-social-media-marketing-ctr-effectiveness-and-conversion-rates/</guid>
		<description><![CDATA[After almost half a decade of Twitter and Facebook being around, nobody seems to clearly understand the pros and cons of either for use in marketing. In fact, I started Googling for a competitive matrix that compared all the key web marketing factors applied between Facebook and Twitter. I Fail. So I just built one [...]]]></description>
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<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="375" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=13082020&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://vimeo.com/moogaloop.swf?clip_id=13082020&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><span style="font-size: medium;">After almost half a decade of Twitter and Facebook being around, nobody seems to clearly understand the pros and cons of either for use in marketing. In fact, I started Googling for a competitive matrix that compared all the key web marketing factors applied between Facebook and Twitter. I Fail. </span></p>
<p><span style="font-size: medium;">So I just built one myself.  Below is a table that compares these two social media agencies / marketing powerhouses across 15 key web marketing criteria. The terms used are industry terms so if you&#8217;re not sure what each one means, I&#8217;ve also included a video discussion of this matrix below. </span></p>
<p><span style="font-size: medium;"> In any case, while you can measure a googleplex worth of criteria, in the end, effective marketing simply comes down to how many hours did you have to spend to create a dollar? Will Twitter make me that same dollar faster than Facebook? </span></p>
<table border="0">
<tbody>
<tr>
<td></td>
<td><strong>Twitter</strong></td>
<td><strong>Facebook</strong></td>
</tr>
<tr>
<td>Visibility</td>
<td>1 hour</td>
<td>12 hours</td>
</tr>
<tr>
<td>SEO</td>
<td>no. nofollow</td>
<td>no. nofollow and hidden links</td>
</tr>
<tr>
<td>CTR within 3 min</td>
<td>0.2% (1000 followers = 2 clicks)</td>
<td>0.05%</td>
</tr>
<tr>
<td>CTR within 1 hour</td>
<td>0.3%</td>
<td>1.2%</td>
</tr>
<tr>
<td>CTR within 12 hours</td>
<td>0.35%</td>
<td>5.3%</td>
</tr>
<tr>
<td>Conversion Rate</td>
<td>nil, null, ziltch</td>
<td>0.05% (2000 friends = 1 purchase)</td>
</tr>
<tr>
<td>Comment Visibility</td>
<td>only your followers</td>
<td>everyone in comment stream</td>
</tr>
<tr>
<td>Follower aquisition</td>
<td>almost impossible</td>
<td>easy but limited</td>
</tr>
<tr>
<td>Follower acquisition limits</td>
<td>1000 follows / day</td>
<td>20 / few hours</td>
</tr>
<tr>
<td>Loyalty</td>
<td>low</td>
<td>high</td>
</tr>
<tr>
<td>Spam Noise</td>
<td>medium</td>
<td>low</td>
</tr>
<tr>
<td>Privacy</td>
<td>none</td>
<td>medium</td>
</tr>
<tr>
<td>Mobility</td>
<td>high</td>
<td>medium-high</td>
</tr>
<tr>
<td>Learning curve</td>
<td>high</td>
<td>low</td>
</tr>
<tr>
<td>Content Richness</td>
<td>text only</td>
<td>text, thumbnail, video</td>
</tr>
</tbody>
</table>
<p><span style="font-size: medium;">So how do Twitter clicks look compared Facebook clicks over time? With Twitter, You&#8217;re going to see a jump in the beginning and a rapid tapering off. After about an hour, your Tweet gets buried. Facebook however doesn&#8217;t really have a CTR spurt. It stays constant over about a 12 hour period before your Facebook status post gets buried. </span></p>
<p><strong><span style="font-size: large;">TWITTER:</span></strong><br />
<strong><span style="font-size: large;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/bsbnBHaFdAHkrrfimimqowxDJombwsvqvuzzttrhJlCdjzrEIFEeHwxyDwCe/media_httpeasycapture_DwbBB.png.scaled1000.png"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/bsbnBHaFdAHkrrfimimqowxDJombwsvqvuzzttrhJlCdjzrEIFEeHwxyDwCe/media_httpeasycapture_DwbBB.png.scaled500.png" alt="" width="500" height="188" /></a> </span></strong></p>
<p><strong><span style="font-size: large;">FACEBOOK:</span></strong><br />
<strong><span style="font-size: large;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/FadhkybzffedsyhedIjxBcwjxGCdGegvBllvsAzBfnqjtfqDEzsFpEnnyGGD/media_httpeasycapture_HebgD.png.scaled1000.png"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/FadhkybzffedsyhedIjxBcwjxGCdGegvBllvsAzBfnqjtfqDEzsFpEnnyGGD/media_httpeasycapture_HebgD.png.scaled500.png" alt="" width="500" height="183" /></a> </span></strong></p>
<p><span style="font-size: medium;">Now that you&#8217;re equipped with data that helps you project your marketing and advertising ROI, you&#8217;ll find that creating the above conversion rates and CTRs are not as easy as it seems. Especially since Facebook has a 5,000 friend limit, you&#8217;ll have to start using Facebook pages. </span></p>
<p><span style="font-size: medium;">Then you&#8217;ll run into another can of worms. So if you&#8217;d like professional and experienced help marketing your company, call me at 310 598 1606 or just bring any questions you may have to <a href="http://www.facebook.com/bob.wan.kim">http://www.facebook.com/bob.wan.kim</a> </span></p>
<p><span style="font-size: medium;">Look forward to meeting you.<br />
</span></p>
<p style="font-size: 10px;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y">Posted via email</a> from <a href="http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/twitter-vs-facebook-social-media-marketing-ct">Social Media Marketing Strategies for the Closet Revolutionary</a></p>
</div>
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		<title>How Foursquare, Gowalla, and Twitter Location Based Services Will Disrupt Your Business, Dating, and Marketing</title>
		<link>http://sparkah.com/2010/06/26/how-foursquare-gowalla-and-twitter-location-based-services-will-disrupt-your-business-dating-and-marketing/</link>
		<comments>http://sparkah.com/2010/06/26/how-foursquare-gowalla-and-twitter-location-based-services-will-disrupt-your-business-dating-and-marketing/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 18:13:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Viral Marketing: Facebook Twitter Youtube]]></category>
		<category><![CDATA[based]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[location based apps]]></category>
		<category><![CDATA[Marketing and PR]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://sparkah.com/2010/06/26/how-foursquare-gowalla-and-twitter-location-based-services-will-disrupt-your-business-dating-and-marketing/</guid>
		<description><![CDATA[Stephanie Marcus, a new Mashable editor, just posted an anecdotal list of the Top 10 Gowalla check-in locations. On the list are Disneyland, Pike Place Market in Seattle, Trafalgar Square in London, and surprisingly, the Alamo Draft House Cinema in Texas (Turns out Gowalla is a TX native and born from SXSW). At first glance, [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsparkah.com%2F2010%2F06%2F26%2Fhow-foursquare-gowalla-and-twitter-location-based-services-will-disrupt-your-business-dating-and-marketing%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsparkah.com%2F2010%2F06%2F26%2Fhow-foursquare-gowalla-and-twitter-location-based-services-will-disrupt-your-business-dating-and-marketing%2F" height="61" width="51" /></a></div><div class="posterous_autopost">
<p><span style="font-size: medium;"><a href="http://mashable.com/author/stephanie-marcus/">Stephanie Marcus</a>, a new Mashable editor, just posted an anecdotal list of the <a href="http://mashable.com/2010/06/26/top-10-checkins-gowalla/">Top 10 Gowalla check-in locations</a>. On the list are Disneyland, Pike Place Market in Seattle, Trafalgar Square in London, and surprisingly, the Alamo Draft House Cinema in Texas (Turns out Gowalla is a TX native and born from SXSW).</span></p>
<p><span style="font-size: medium;"><img style="margin-right: 12px;" src="http://gpsobsessed.com/wp-content/uploads/2009/03/are-you-interested.gif" alt="" align="left" /></span></p>
<p><span style="font-size: medium;">At first glance, this data seems like simple coffee table trivia. But it&#8217;s not. This data and visibility into consumer activity verges on divine omniscience. It will mean billions of dollars for one party and total irrelevance for others.</span></p>
<p><span style="font-size: medium;">Think about the last traffic accident you witnessed, the last survey you filled out, or the last focus group you joined. All three witnesses called three different colors on the defendants vehicle. You fudged. And you said you&#8217;d watch &#8220;The Gates,&#8221; but you just kept watching &#8220;Fringe.&#8221;</span></p>
<p><span style="font-size: medium;">People don&#8217;t know themselves. So marketeers and entrepreneurs have the darnest time predicting them.</span></p>
<p><span style="font-size: medium;">Now, with Twitter, Gowalla, and Foursquare, projections about what you might do become fuzzy crystal balls. By mining data, they know exactly what you will do, when and how often. It&#8217;s like bing a 4th dimensional god in a world of blind 3d people.</span></p>
<p><span style="font-size: medium;"><span style="font-size: large;"><strong>Why You Will Let Evil Corporations Know Everything About You. The Consumer Benefits</strong></span><br />
This isn&#8217;t all bad for the consumer. Soon, eHarmony.com and Match.com&#8217;s million dollar business will go the way of the dot com. Seriously. If they are public, short them now.</span></p>
<p><span style="font-size: medium;">Think about it. Instead of paying $20/m (or whatever these services that I DON&#8217;T USE cost), you just set up a location/demographic profile and corresponding filter. Basically, you describe yourself in a premium version of Foursquare and Gowalla and you describe your soul mate in your location based filter. My profile would look like:</span></p>
<p><span style="font-size: medium;"><strong>Male</strong></span><br />
<span style="font-size: medium;"><strong>90401</strong></span><br />
<span style="font-size: medium;"><strong>Santa Monica</strong></span><br />
<span style="font-size: medium;"><strong>Very Attractive</strong></span><br />
<span style="font-size: medium;"><strong>Athletic</strong></span><br />
<span style="font-size: medium;"><strong>Wealthy</strong></span><br />
<span style="font-size: medium;"><strong>1977</strong></span></p>
<p><span style="font-size: medium;">Etc.</span></p>
<p><span style="font-size: medium;">I&#8217;d then set up a location based filter to find:</span></p>
<p><span style="font-size: medium;"><strong>Female</strong></span><br />
<span style="font-size: medium;"><strong>Los Angeles</strong></span><br />
<span style="font-size: medium;"><strong>Super Model</strong></span><br />
<span style="font-size: medium;"><strong>Athletic</strong></span><br />
<span style="font-size: medium;"><strong>Heiress</strong></span><br />
<span style="font-size: medium;"><strong>1980-1986</strong></span><br />
<span style="font-size: medium;"><strong>M.S. Columbia (JK! =p)</strong></span></p>
<p><span style="font-size: medium;">Etc.</span></p>
<p><span style="font-size: medium;">And the moment she checks in, whether we are &#8220;friends&#8221; or not, we both get pinged. She can see my full profile and then has the right to opt-in to my precise table or bar stool geo-coordinates.</span></p>
<p><span style="font-size: medium;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/pgDxfzCgjfplgtnElfFoBmJFuDFncksoxyIHwEyromfolkorozChGAIzyBsI/media_httpwwwpsfkcomw_xisFw.png.scaled1000.png"><img src="http://www.youtube.com/watch?v=y13-uqJG0_Y/getfile/files.www.youtube.com/watch?v=y13-uqJG0_Y/journik/pgDxfzCgjfplgtnElfFoBmJFuDFncksoxyIHwEyromfolkorozChGAIzyBsI/media_httpwwwpsfkcomw_xisFw.png.scaled500.png" alt="" width="500" height="246" /></a><br />
</span></p>
<p><span style="font-size: medium;">The potential is literally divine omniscient. You can ping for a cardiologist for that 57yo man who suddenly grabbed his left arm. You can ping for a lawyer as soon as you see the flashing lights in your rear-view. You can even ping for a mercenary wing-man as soon as that blond opts-in and smiles back.</span></p>
<p><span style="font-size: medium;">Location based services will go this way. Integrate them into your long range corporate strategy. If you want me to help you do that, contact me at 310 598 1606 and <a href="mailto:bob.wan.kim@gmail.com">bob.wan.kim@gmail.com</a> &#8230; or just speak your mind at <a href="http://twitter.com/journik">http://twitter.com/journik</a> .</span></p>
<p><span style="font-size: medium;">How Can I Help You Spread the Word?</span></p>
<p style="font-size: 10px;"><a href="http://www.youtube.com/watch?v=y13-uqJG0_Y">Posted via email</a> from <a href="http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/how-foursquare-gowalla-and-twitter-location-b">Social Media Marketing Strategies for the Closet Revolutionary</a></p>
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