Viral Old Spice Commercials by Weiden Kennedy Drove Sales Down by 7 Percent. Here’s Why (race discussed)

Hello ladies, how are you? Well, It’s official. The Old Spice Viral Campaign by Weiden Kennedy actually drove sales down. The drop was an immediate 7 percent according to Warc, an industry research group. The reasons are obvious if you were raised on off the teet of the web (oft called net-natives). The web user [...]

How to Squeeze 1,000s of Targeted New Prospects from Twitter

You and I both know that the decision maker who could be your next client is on Twitter. We also know that banner advertising, print ads, and even emailing him or her just won’t work. If you could just contact him/her and roughly 10,000 more people who have the same demographics (even locality), you’d have [...]

Viral Marketing Formula: How to Launch a Viral Marketing Campaign – The Checklist

You can’t. The concept of launching a marketing campaign that “goes viral” is a 2005 thing. It is. The smartest Harvard Medical School PhDs can’t even predict how much penetration a real virus like H1N1 will impose. So anyone who offers you a viral marketing campaign is either inexperienced or happy to defraud. But let’s [...]

Viral Marketing Visualization to Explain Twitter ReTweets

I couldn’t find a graphic visualization of the Twitter Retweet so I made one. The criteria I needed to clearly show include: 1. Clickthroughs NOT Readers 2. Retweeters 3. 2nd Generation Retweeters 4. All events over time I would have included Tweet readers who did NOT click through but that would have just been too [...]

Viral Marketing Strategies from Los Angeles and NYC

Whether you have an MBA from Wharton or Harvard, work in the Los Angeles Biz, or NYC’s hipster industries, the landscape of marketing is changing so quickly that if you don’t keep up with the latest developments, you could just be putting up billboards in a ghost town. Without any exaggeration, every single magazine and [...]

Maximum Number of Facebook Friends You Can Add Per Day or Hour

OR, How to have as many Facebook friends as Lady Gaga: “You’re Adding Friends Too Quickly. Your Account Will Be Blocked” For many reasons including trust, rapport, history, and familiarity, my last post mentioned that 1 Facebook friend is worth about 22 Twitter followers. So now, if you set out to amass a large Facebook [...]

Twitter vs Facebook Social Media Marketing: CTR Effectiveness and Conversion Rates

After almost half a decade of Twitter and Facebook being around, nobody seems to clearly understand the pros and cons of either for use in marketing. In fact, I started Googling for a competitive matrix that compared all the key web marketing factors applied between Facebook and Twitter. I Fail. So I just built one [...]

How Foursquare, Gowalla, and Twitter Location Based Services Will Disrupt Your Business, Dating, and Marketing

Stephanie Marcus, a new Mashable editor, just posted an anecdotal list of the Top 10 Gowalla check-in locations. On the list are Disneyland, Pike Place Market in Seattle, Trafalgar Square in London, and surprisingly, the Alamo Draft House Cinema in Texas (Turns out Gowalla is a TX native and born from SXSW). At first glance, [...]

How to Export Gmail Inbox Messages as CSV Then Extract All Senders Email Addresses For Importing to Facebook Twitter Linkedin and Sparkah.com

You remember when you first joined a social media networking site like Linkedin, Facebook, and Twitter? The first time was a breeze. You imported your email address contacts and immediately had a chunk of followers, friends, and connections. The trouble is growing this network afterwords. If you want a strategy for consistently growing your follower [...]

How to Get Twitter Tweeple to Follow Back Fast

You ever feel like unless you’re already a bigshot, nobody will follow you back on Twitter? Well, this video will make you a micro-bigshot. You’ll atleast be big enough to have 70% of the people you contact follow you back… here’s how to get twitter tweeple to follow back fast: Followers: Drop me a hello [...]

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