How to Squeeze 1,000s of Targeted New Prospects from Twitter

You and I both know that the decision maker who could be your next client is on Twitter. We also know that banner advertising, print ads, and even emailing him or her just won’t work. If you could just contact him/her and roughly 10,000 more people who have the same demographics (even locality), you’d have [...]

Why Ad Agencies Shouldn’t Buy Digital Media Ads and Placements

According to @Adage, the rest of 2010 and beyond is going to be led by digital media buys from ad agencies. Sure, this is not good for print and radio media. But it’s even worse for ad agencies. To really see why, we have to understand the evolution of advertising. Back in the day, the [...]

Foursquare Whitepaper: How Foursquare Will Break Your Marketing and Business Overnight

four About three years ago, before Oprah had even heard of “Twitter,” Twitter was making new millionaires. No, not just @Ev and @Biz. Twitter made the most sought after CEOs and VCs in Silicon Valley directly accessible. It was as if there was a new tech security breach in their multiple secretary and executive assistant [...]

Budgeting a Social Media Marketing Budget Ehem.

prequel: How to Get Your Boss to Pay for Social Media Marketing Before you begin to write up a budget for your boss or client to approve, you’ve got to create a landscape where the final numbers you present will create a sigh of relief instead of a ghasp of panic. Right? If you try [...]

How Foursquare, Gowalla, and Twitter Location Based Services Will Disrupt Your Business, Dating, and Marketing

Stephanie Marcus, a new Mashable editor, just posted an anecdotal list of the Top 10 Gowalla check-in locations. On the list are Disneyland, Pike Place Market in Seattle, Trafalgar Square in London, and surprisingly, the Alamo Draft House Cinema in Texas (Turns out Gowalla is a TX native and born from SXSW). At first glance, [...]

How to Get Twitter Tweeple to Follow Back Fast

You ever feel like unless you’re already a bigshot, nobody will follow you back on Twitter? Well, this video will make you a micro-bigshot. You’ll atleast be big enough to have 70% of the people you contact follow you back… here’s how to get twitter tweeple to follow back fast: Followers: Drop me a hello [...]

How to Search, Find, and Contact Twitter Users (Tweeple) By Their Bio and Location

It’s an easter-egg hidden feature In the good ole days before Twitter started locking down their API, you could use a program like Guy Hagen’s Twitseeker and it would automatically find people based on their tweet or bio content. Then, you could select up to 50 people at a time and follow them all. Following [...]

How To Get A Bigshot Blogger or Celebrity to Tweet Back to You

This one will be quick. Nobody wants to talk to someone they don’t know. They’d be at a total disadvantage not knowing you or what you’d say in response. So the biggest bloggers and celebs never reply to strangers. Afterall, their rent is on the line. So if you want bigshots like @garyvee @rrw @benparr [...]

How to Get Top Bloggers In Your (MY) Industry To Blog About You : ME…

No, I’m not saying “ME” as in, “I’m the savior.” I’m putting the word, “me” in the title because self centered people will google, “how to get bloggers in MY industry to blog about ME.”And they will find me (this particular “me” refers to this blog post). Then, once they read the above sentence accusing [...]

How to Double Your Page Views Instantly

I really could fluff up this technique and tell you stories and anecdotes or what not but it’s such a simple tip that I’ll just get to the point. Everyone knows that major blogs try to double their pageviews by breaking up their posts into 3 parts. But in doing so, they loose 90% of [...]

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