Social Media Expert / Agency Seoul Reveals how to Sell to Seoul Koreans

If you thought that New Yorkers were a tough bunch to sell to, Seoul Korea is going to surprise you. Seoul “is the largest city proper in the developed world” according to wikipedia. The city itself has 10 million people in it. And the greater metropolitan area has over 25,000,000. The competition in seoul is [...]

The Marketing Mix: Google SEO vs Google Adsense vs Twitter vs Facebook vs Blogging

Back in the old country (not geographically–two decades ago in the 90′s), there was one brand of mobile phone, there were two brands of jeans, vaccines were definitely good for you, and you could do advertising or you could do marketing. Life was simple. If you were going to do some advertising for you business, [...]

New Social Media Sites: How to Build an Online Friend and Business Network

Can we all agree that if you were the first Mormon you’d be rich. Well, let’s back down a bit. Let’s say you were one of the first. Hell, if you were among the first Brits to hit the New World via the Mayflower Compact, you’d get a free ride to Harvard. If you were [...]

How to Squeeze 1,000s of Targeted New Prospects from Twitter

You and I both know that the decision maker who could be your next client is on Twitter. We also know that banner advertising, print ads, and even emailing him or her just won’t work. If you could just contact him/her and roughly 10,000 more people who have the same demographics (even locality), you’d have [...]

Why Ad Agencies Shouldn’t Buy Digital Media Ads and Placements

According to @Adage, the rest of 2010 and beyond is going to be led by digital media buys from ad agencies. Sure, this is not good for print and radio media. But it’s even worse for ad agencies. To really see why, we have to understand the evolution of advertising. Back in the day, the [...]

Foursquare Whitepaper: How Foursquare Will Break Your Marketing and Business Overnight

four About three years ago, before Oprah had even heard of “Twitter,” Twitter was making new millionaires. No, not just @Ev and @Biz. Twitter made the most sought after CEOs and VCs in Silicon Valley directly accessible. It was as if there was a new tech security breach in their multiple secretary and executive assistant [...]

Budgeting a Social Media Marketing Budget Ehem.

prequel: How to Get Your Boss to Pay for Social Media Marketing Before you begin to write up a budget for your boss or client to approve, you’ve got to create a landscape where the final numbers you present will create a sigh of relief instead of a ghasp of panic. Right? If you try [...]

How Foursquare, Gowalla, and Twitter Location Based Services Will Disrupt Your Business, Dating, and Marketing

Stephanie Marcus, a new Mashable editor, just posted an anecdotal list of the Top 10 Gowalla check-in locations. On the list are Disneyland, Pike Place Market in Seattle, Trafalgar Square in London, and surprisingly, the Alamo Draft House Cinema in Texas (Turns out Gowalla is a TX native and born from SXSW). At first glance, [...]

How to Get Twitter Tweeple to Follow Back Fast

You ever feel like unless you’re already a bigshot, nobody will follow you back on Twitter? Well, this video will make you a micro-bigshot. You’ll atleast be big enough to have 70% of the people you contact follow you back… here’s how to get twitter tweeple to follow back fast: Followers: Drop me a hello [...]

How to Search, Find, and Contact Twitter Users (Tweeple) By Their Bio and Location

It’s an easter-egg hidden feature In the good ole days before Twitter started locking down their API, you could use a program like Guy Hagen’s Twitseeker and it would automatically find people based on their tweet or bio content. Then, you could select up to 50 people at a time and follow them all. Following [...]

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