Foursquare Whitepaper: How Foursquare Will Break Your Marketing and Business Overnight

four About three years ago, before Oprah had even heard of “Twitter,” Twitter was making new millionaires. No, not just @Ev and @Biz. Twitter made the most sought after CEOs and VCs in Silicon Valley directly accessible. It was as if there was a new tech security breach in their multiple secretary and executive assistant [...]

Twitter vs Facebook Social Media Marketing: CTR Effectiveness and Conversion Rates

After almost half a decade of Twitter and Facebook being around, nobody seems to clearly understand the pros and cons of either for use in marketing. In fact, I started Googling for a competitive matrix that compared all the key web marketing factors applied between Facebook and Twitter. I Fail. So I just built one [...]

Social Media Marketing: How to Use Facebook Pages

I just found Guy Kawasaki’s Alltop on the same topic. But since the link he posted for a free ebook download seems like a email harvesting scam, I’ll just share with you my Facebook marketing secrets. 80% of my traffic comes from Facebook friends. 10% comes from Twitter. The rest come from Google. Based on [...]

How to Search, Find, and Contact Twitter Users (Tweeple) By Their Bio and Location

It’s an easter-egg hidden feature In the good ole days before Twitter started locking down their API, you could use a program like Guy Hagen’s Twitseeker and it would automatically find people based on their tweet or bio content. Then, you could select up to 50 people at a time and follow them all. Following [...]

How to Get Big-Shots to Follow You On Twitter

So why would you want a big-shot to follow you on Twitter? Simple. I choose to follow people not based on their bio or their profile background picture or even their neat-o twitter name. People tend to follow everybody that the bigshot follows. This is how you get them to follow you: http://twitter.com/journik/statuses/6510984765 Then to [...]