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Google SEO for Plastic Surgeons Cosmetic Surgeons: SECRET STRATEGIES

admin — Tue, 22 Nov 2011 06:23:59 +0000

How to Get to Google Page One: For Plastic Surgeons and Cosmetic Surgeons

As a cosmetic or plastic surgeon, you’re in a web marketing sweetspot. First of all, as far as regional competition, while there may be many clinics competing for the same dollar, your barrier to entry is high. Couple that with the fact that you’re really not competing against the 20 other reconstructive surgery clinics in your building. You’re actually only competing with 9 other plastic surgeons.

There are only ten competitors in the top ten of Google. And the traffic that flows across that page dwarfs the traffic that crosses your front door.

So all you have to do is get on page one of google under “plastic surgeon LA or NYC or Chicago” and basically a tributary of the entire Nile river gets diverted to your waiting room.

What you have to do to get to page one of Google

First of all, if you want to get to page one of a complex automated ranking system like Google, you have to understand how google’s algorithm works. Our very own chief strategic engineer explains in his latest video: Google SEO LA, Chicago, NYC. But let’s summarize below anyway.

1. Google measures the quantity and quality of the references to your website.

2. The greater the number of inbound links pointing to your website, the more boyant it becomes.

3. The greater the relevance of each inbound link, the faster and higher it swims upstream.

4. Link relevance is measured by how closely related your site’s main theme is to that of the linking site.
In other words, if your site is about cosmetic surgery but the site linking to you is a auto mechanic’s website, Google measures that link as a low relevance link.

The best link you can get is from another plastic surgeon to your site. And it’s strategically ideal. Make an alliance with cosmetic surgeons that don’t compete with you in your locality and promote each other. We at sparkah.com already have a house full of Surgeons who are willing to co-market and trade links and references with you. Call us at 310 598 1606 to discuss getting your site featured on the websites of other cosmetic surgeons around the world.

5. Google prefers promoting it’s own properties.
Have you ever noticed how many youtube videos show up under any Google search? Google owns Youtube. Youtube ads drive revenues for Google. So to get an unfair advantage on the ladder to Google, produce content on Google’s property. Make youtube videos.

6. Google promotes wordpress blogs.
It’s hard to notice the absence of a thing so I’ll just explain what you’ll never see in Google. In google, you’ll rarely or never see a Tumblr blog or Posterous.com Blog. These are two powerful and fast growing blogging platforms. But you’ll rarely to never see them on Google because Google can’t make money on these urls. These sites don’t allow easy bolt-ons of Adwords ads. WordPress does. If Google features a WordPress blog post in a result, Google’s own likelihood of getting paid increases.

TOP SECRET: 7. Google measures click throughs on it’s own page.
This one is a major internet marketing and Google SEO trade secret. If two websites have exactly the same merit, how do you think Google chooses which gets to be #1 and which gets to be #2?

Actually, Google doesn’t choose. You do.

What happens in this case is that naturally, the #1 result should get about 70% more clicks than the #2 result. And the #2 result should get about 50% more clicks than the #3 result … etc… BUT if the #3 result gets more clicks than the expected norm for that slot, Google will bump it up to #2 and drop the second listing to #3.

This is why we frequently ask our Facebook and Twitter audience if we are on page one of a given search. Our followers Google that term and click on our listing causing Google to vault our listing even higher.

The only thing that dictates whether your site exceeds CTR norms for that position is the Title and Description tag. Write carefully. And Again, if you need help getting to page one of Google, We’re the worlds 2nd best Google SEO Company. Call us at 310 598 1606

By Bob Wan Kim, VP of Marketing Strategy

Sparkah Web Proliferation Strategies LLC

LA | NYC | SF | SEA | Chicago | Seoul

310 598 1606

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

SEO Expert NYC Reveals Google Page 1 Secret

admin — Sun, 22 May 2011 16:36:22 +0000

1. It does not take 3-6 months to get to page one of Google.

2. There is no such thing as a hard keyword or an easy keyword

3. There is no such thing as a long tail or short tail keyword.

4. Bing is only about 12% of the search market. Probably much less.

5. The people who use bing are in the lower income demographic or are older.

The above video explains about a decade and a half of ranking #1 in Google. And it explains the industry secret of how to get into page one by a veteran SEO expert in NYC.

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

The Marketing Mix: Google SEO vs Google Adsense vs Twitter vs Facebook vs Blogging

admin — Sat, 22 Jan 2011 14:36:00 +0000

Back in the old country (not geographically–two decades ago in the 90′s), there was one brand of mobile phone, there were two brands of jeans, vaccines were definitely good for you, and you could do advertising or you could do marketing. Life was simple.

If you were going to do some advertising for you business, you’d consider magazines, tv, newspapers, or the yellow pages. On the outside chance you were big enough, you’d sprinkle in there some billboard ads.

If you were going to do some marketing, you hire a PR person to get you writeups in those same magazines and papers you are considering advertising in. You’d go to some entrepreneurs’ round table, you’d go to trade shows, and you’d mingle. This was marketing.

Today, prospective clients ask my team for marketing help. And frankly, I’m not really sure what that means.

If you ask us for marketing help and then tell us that you want to market via Twitter and Facebook, which are social environments but then tell us that you have nobody on staff who can write and be a full time web customer service rep, that’s like saying, I want to go to a big industry trade show for networking and I have nobody to send (yes, can can hire out but it’s much more cost effective to do it inhouse).

So here are the pros and cons; strengths and weaknesses of each medium of communication and each of their requirements for successful implementation. Special thanks to Orange County’s Top Solar Panel Installer for inspiring this post!

The Pros and Cons: Google SEO vs Google Adsense vs Twitter vs Facebook vs Blogging vs Forums vs Banner Ads

Google Adsense
Pros: Instant Traffic, Precise Measurement

Cons: $1-$5 per click, conservatively 800 clicks per sale (Do the math)

Requirements: Just sign up with a credit card

Google Organic Search
Pros: High credibility and conversion rates (lower every year due to SEO spammers); generally 1200% higher conversion rates than Adwords Sponsored Results; long term residual traffic

Cons: None, if you’re already a leading reference site for your niche. If not, Cons: significant labor and strategy required to secure page one position; if done incorrectly, you could end up being sand-boxed or blacklisted

Requirements: A good honest writer; Finding and paying for a very experienced Google Strategy Team (avoid SEO people. many tend to be Sleezy. See SEO is a SCAM); picking keyword terms that people will actually click (trickier than you imagine See #2: Nine Dark Google SEO Trade Secrets)

Twitter
Pros: Immediate direct access to millions of users internationally; Bio search to precisely target location and demographic; Direct two way communication; Unlimited messaging; Strong mobile penetration; Direct penetration to SMS text for many users; Real Time Search: Eaves dropping on live conversations by key word (How useful would it be to know what people are saying about you, your competitor, your products, theirs, etc in real time?); High impression to CRT ratio

Cons: Direct two way communications; People can arbitrarily report you as spam; You can only message a practical maximum of 5 people per message; ZERO Google Page Rank Value (links don’t help your Google rank–practically SEE LINK); Easy to acquire hundreds of demographically precise followers daily (labor intensive)

Requirements: Highly senior customer service person; Skilled terse writer; 10 minute response time; Availability 12 hours a day for non international companies; Consulting from an experienced Twitter culture consultant or every book ever written about Twitter; A Tweet lasts about 60 minutes before it disappears downstream; Impression rate is very low at about 4% of total follower base. More: http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/tag/twitter

Facebook (Organic)
Pros: Impression rate is high at about 70% of friend base; Instant response is generally less necessary than Twitter; Low maintenance;

Cons: High resistance to acquiring new friends and “Likes”; More challenging than Twitter to precisely target by demographics

Requirements: None if you’re happy with low volume reach. If not, you’ll need an experienced marketing team to build your Facebook friend count (See: Facebook Marketing Trade Secrets)

Facebook (Ads)
Pros: Near instant release and traffic; Absolutely the most precise demographic targeting system on the web; Pay per click; Generally less expensive than Google Adwords

Cons: Low click through rates compared to Google Adwords and much lower than Organic Google. Generally even lower CTR than Twitter; Second most costly PPC medium next to Google Adwords

Requirements: Experienced marketeer to pinpoint target demographics or web savvy business owner; Understanding of value of a “Like” vs direct click through to destination site; credit card

Advertising on Discussion Forums and Blogs

Banner Ads PPC (Pay Per Click)
Pros: You can precisely target which readership you want by making a direct deal with a blog or forum owner; Relatively inexpensive per impression; You can create deep branding impact and messaging inexpensively if you pay per click and design the banners to prevent click throughs (Why you would do it is the subject of another post)

Cons: Low conversion rate; Moderate cost

Requirements: A very senior and experienced direct response copy writer; very experienced designer; blog and forum stats/media kit; Relationship with Blog and Forum Owner

Banner Ads PPI (Pay Per Impression)
Pros: If you design a banner with a touchdown call to action, you can double or triple your click thrus while paying a flat rate per impression. Each click through is calculated to cost you about a dollar and occur at about every 700 impressions. So if you design your ad correctly, you can get a click every 200 impressions and still be paying the same amount. This math also applies to Facebook Ads.

Cons: No matter how high your CRT (Click Through Rate) is, your conversion to sale will be low. After all, this is still just a cold ad with no rapport of credibility.

Requirements:
A very senior and experienced direct response copy writer; very experienced designer; blog and forum stats/media kit; Relationship with Blog and Forum Owner

Youtube Marketing
Youtube always get preferential Google positioning. This is because Google owns Youtube. This is also because Google wants to start selling Google TVs. So if you have a Youtube video with exactly the same content as a blog post, your Youtube video will be on Broadway while your blog post is off-off-off-Broadway.

But Youtube and is a huge topic. So we’ve focused and expanded on it exclusively here: Youtube Forcast and Trend Watch: How to Double Your Sales With Youtube

Build Your Own Blog and Discussion Forum Empire

Building Your Own Discussion Forum
Pros: You don’t have to pay a forum owner to advertise on his website; You have full control over conversational direction; You wield adminstrator / moderator influence

Cons: You’ve got to build the forum

Requirements: Forum builder; Forum moderator; Forum admin; Marketing to drive traffic to forum

Building Your Own Blog
Pros: You don’t have to pay any other bloggers to advertise on their blog; You have full control of content (See http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/tag/blogging )

Cons: You’ve got to blog twice daily;

Requirements: A+ Level Blogger; Designer

So now that you’re totally confused, let’s take you back to the old country. Back then, there was advertising, marketing and sales. That was it and everyone knew what was what. Now, not so much.

So to give you an industry veteran perspective of all your choices today, just think of Advertising as a shotgun blast. If you shoot often enough, you’ll hit somebody when they’re in the market to buy. But advertising doesn’t do a good job of building rapport and credibility. There’s no good-will associated with advertising.

People buy on rapport (relationship depth) and credibility (demonstrated expertise). That’s why people buy from friends and celebrities.

So here’s where marketing comes in. Marketing is designed to bring you to your market in an intimate way. Marketing builds relationships. Your marketing is what generates referral business. I don’t know the last time anybody email forwarded a buddy an ad. Finally, Marketing is what gets that phone to ring on your salesman’s desk.

So by this historic definition, Google Search Engine Marketing isn’t marketing at all. It’s just advertising. All it does is make you available should a prospect be looking for what you sell. Marketing develops relationships. And this difference is critical when you’re goal is to develop the least expensive immediate lowest hanging fruit sales and create long term relationships that deliver long term recurring business. One pays your bills. The other builds your empire.

InfoGraphic To Clarify All This Coming Up… To be alerted when our infographic is up and ready, just subscribe to our RSS feed http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/rss and follow us at http://twitter.com/journik

Now, the issue becomes which medium of outreach is the best fit for you? To discuss marketing with the author of this post, “Google SEO vs Google Adwords vs Twitter vs Facebook vs Blogging…” see http://sparkah.com/marketing.php

Also: Why A Powerful Marketing Strategy Incorporates Them All To Some Extent: The Tao of Making Tough Decisions (Business Philosophy)

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

Top 100 PR Public Relations Firms and Pros Won’t Tell You THIS

admin — Wed, 08 Dec 2010 18:21:09 +0000

Public relations just aren’t relating well to the public any more. So how do you get your message out to the masses? A top biotech / tech publicist and pr firm in LA and NYC Explains:

If you were around when the first remote controls came out, you remember how nauseating it was to sit next to the person with the remote. Every commercial advert was an opportunity to flip through the channels fast enough to produce the illusion of watching three programs in parallel.

That was the beginning of the end of major networks’ hold on your mind. The media is now dead.

According to the Project for Excellence in Journalism’s annual State of the News Media report, cable news viewership for CNN, MSNBC and Fox News fell substantially in 2010 — 13.7 percent in aggregate for a sharper decline than any other sector. Broadcast news, which has experienced declining viewership for years, was down another 3.4 percent in 2010

Just up until this moment, you had butts in seats and heads in beds. All you had to do is persuade a news editor or broadcaster to cover your story and you’d. And to do that, all you had to do was know someone who knew a journalist or broadcaster. That person was the PR man. The public relations man made it his duty to know who’s Nielsen ratings were going up and what that anchor’s favorite libation was.

When’s the last time you heard the word “Nielsen?”

And you’re still looking for a public relations firm?

Now, instead of a simple plastic remote, everyone’s got the newest iphone and android. They are tweeting, facebooking, google+ ing, and watching hulu all at the same time while watching TV if at all. In other words, you don’t necessarily need press or news coverage anymore. Telling your story in a blog is even more convincing. After all, your market has already met the bloggers at some Tweetup. When’s the last time you met and shook hands with a news anchor?

To be fair, PR firms, good PR firms can indeed still get you out to the masses. They can take your company and craft a public interest story around it and get that story out to the people who would be your customers. And good PR firms are probably the best suited for this task.

Alternately, you can look for a so called’ “social media agencies / marketing firm.” And maybe they know all the ins and out of conversion rates and CTRs of Facebook, Twitter, Youtube, etc… But let’s be honest here. Reaching into the hearts and minds of the masses is much harder than learning how to install a “Like Button” in WordPress.

So PR firms will get you ink in a newspaper that nobody will read and Social Media Marketing Firms will get you in front of millions of “eyeballs” in a way that fades from memory in a blink. So how do you get your message out to the masses?

Truth is, the media landscape is changing so fast that there’s really not even a classification of a kind of firm that would reliably get you out there in the media. So instead of looking for a kind of company, look for a company that does the kinds of things that will:

1. Get you on page one of Google (without SEO)

2. Consistently and daily build your contact database
a. Facebook page likes
b. Twitter followers
c. Youtube subscribers (this is a huge missed opportunity for most companies)
d. Google group email subscribers (there’s a reason we don’t recommend Constant Contact or other email blasting software)
e. Blogger alliances so you build your own grass roots syndication… ummm… syndicate.

3. Build you a good-will base
a. Quality Youtube programming that demonstrates that you know what you’re talking about.
If you’re selling investment opportunities, become the authority on financial news. If you’re selling dietary supplements become the expert on health. Prove that you know more than your competitors.
b. Blog enlightening and valuable epiphanies.
There are only two requirements for making a sale. If these two requirements are met, you’re guaranteed a sale. First, credibility. People don’t want to think. They want to know that if they stick with you, they can trust you to think for them. Demonstrate your superior thinking and understanding of your industry in your blog. Second, rapport. no matter how brilliant you are, people like to pay people they like. So make your blog entertaining. Make people feel warm, fuzzy, and happy you exist.

4. Measure, measure, measure.
a. At the end of every single message you put out there, you must have a “call to action.” Measure, measure, measure. You’d be in high hog heaven if you worked with a marketing firm that religiously measured each and all of your media outreach efforts like videos, blogs, and even tweets. And instead of the typical 1/3,000 click through rate, if you got 1/1,000 the next month then 1/500 the month after that, you’ve just increased your ROI by 600%!

5. Get you sales (or registrations or downloads).
But the trouble with #5 is that you just don’t know if a team you hire will get you sales or not. So the solution is simple. Don’t sign a long term contract until after the first 3-6 months. Give yourself plenty of time to get to know the web marketing and PR team you hire. Give them the time to build up your momentum. Date before going steady.

So where would you find a firm that can get you out to the masses? You already did. Call Bob Wan Kim at 310 598 1606 (or fill in http://sparkah.com/marketing.php ) and let’s talk about your goals and vision. If we can get you to find us, we can get your customers to find you… and in a way that’s not just memorable but flattering.

How much could you get accomplished if you could contact one million subscribers any time you wanted?

Media: LA’s Top 100 NON-Celebrity Bloggers You Should Take to Lunch

admin — Sun, 05 Dec 2010 18:47:11 +0000

If you had the choice to take either a prime-time NBC newscaster, an LA Times reporter, PR Firm Publicist or a blogger to lunch at the Ivy on Robertson in Beverly Hills, who would you pick? This is not a trick question. If you took the newscaster out (pick any: Lisa Hernandez ABC7, Jessica Holmes KTLA5, Leslie Miller – ABC7, Lisa Siegel KCAL9. Kim Baldonado – NBC4) you’d have a big media van with requisite ET phone home dish on the roof and strobe lights accompany you.

Network Newscasters don’t have a cult following (update: ummm, we might be wrong)

If you took the LA Times reporter out, you’d only have one photog with you but the guy would look really smart. And all the people at Ivy would think you were smart by association. If you took a blogger out to lunch, none of the above would happen. Nobody would notice. Well, nobody but the following:

Top Ten Reasons to Take a Blogger to Lunch as Opposed to Some Hot Newscaster:
10. Network news will give you 15 seconds.

9. Network news broadcasts to everybody (not a good thing).

8. The LA Times ends up in a land fill (or used as bathroom tissue in TJ cantinas).

7. You can’t Google Channel 7, 5, 2, 13, or (wait. do analogue channels even exist any more?)…

6. You can’t Google a newspaper

5. LA Times journalists don’t have a cult following.

4. Network Newscasters don’t have a cult following (update: ummm, we might be wrong)

3. Bloggers do have a cult following and personal influence with their readers

2. Bloggers will get you into Google

1. Google

If that’s not enough reason to pander to the power of bloggers, I really can’t help you. You’ll have to refer to the Top 100 Los Angeles PR Public Relations Firms bring your check book.

If you’re convinced, you’ll find the top 100 most influential NON-celebrity bloggers right here. Just start scrolling. Get ready. Make like garlic ‘cuz they’ll get you press.

PS. Sparkah.com’s interns are creating a Twitter list of all the top bloggers here. To be alerted when it’s ready for you, just click “Like,” on PR and Blogger Lists

	Amber Avines link Name Amber Avines; Location Los Angeles, California; Web wordsdonew… Bio Blogger, former broadcast journalist & book/magazine editor, winner of the … twitter.com/wordsdonewrite
	Anna Viele link Name Anna Viele; Location Los Angeles; Web abdpbt… Bio blogger, wife, mother, analyst of the business of mommy blogging. … twitter.com/ABDPBT
	Jessica Gottlieb link Name Jessica Gottlieb; Location Los Angeles, CA; Web Jessic… Bio Mom Blogger. Not Stupid. 818.486.9363 Jessica@JessicaGottlieb.com … twitter.com/jessicagottlieb
	beebosnak link Name beebosnak; Location Los Angeles/ London; Web rootbe… Bio Blogger. Runner. Photographer. Yogi. Visual Guru. Agnostic. Shepherd Lover. … twitter.com/beebosnak
	Michael Ehline link Name Michael Ehline; Location Los Angeles, California; Web ehline… Bio Blogger, biker, social media, MMA fighter, Los Angeles auto … twitter.com/michaelehline
	Howie Klein link progressive blogger/activist. … but we really don’t have access to them bit.ly/hpbHux about 22 hours ago via twitterfeed · more. Name Howie Klein; Location Los Angeles; Web downwithty… Bio progressive blogger/activist … twitter.com/downwithtyranny
	John August link Name John August; Location Los Angeles, CA; Web johnaugust… Bio writer, director, blogger, teen detective. 139 Following · 14715 Followers … twitter.com/johnaugust
	Graciel Cecilio link Name Graciel Cecilio; Location Los Angeles; Web gracie… Bio Blogger, adventurer and venturist. Closet geek and gamer wannabe. … twitter.com/grachececilio
	John Trosko link Name John Trosko; Location Los Angeles — will travel; Web organi… Bio Los Angeles-based professional organizer, blogger, co-author, … twitter.com/johntrosko
	Tara Settembre link Name Tara Settembre; Location Los Angeles, CA; Web tarame… Bio Los Angeles blogger & former NYker. Does PR for Disney, named one of the 20 most … twitter.com/tarametblog
	Blogger Prom link Name Blogger Prom; Location Los Angeles; Web blogger-pr… Bio The official Twitter account for Blogger Prom 2010. … twitter.com/bloggerprom
	Teresa Ortega link Blogger at InSequence.org. … Name Teresa Ortega; Location Los Angeles; Web insequ… Bio Blogger at InSequence.org. … twitter.com/tinyrooster
	Celeste Fremon link Name Celeste Fremon; Location Los Angeles; Web witnessla.com; Bio author…blogger …journalist…university instructor
	Justine Musk link Location Los Angeles; Web tribalwrit… Bio Fiction writer, blogger, fierce mama of boypack, secret fashionista on the yellow … twitter.com/justinemusk
	Vincent Laforet link DP, blogger über tech geek – Los Angeles & NYC. … Name Vincent Laforet; Location Los Angeles, CA; Web blog.vince… Bio Filmmaker – Director, Photographer, Producee
	Jennifer Taggart link Name Jennifer Taggart; Location Los Angeles, CA; Web thesma… Bio Mom Blogger Author Consumer Environmental Attorney Lawyer CPSA CPSIA … twitter.com/thesmartmama
	Rob Heppler link Name Rob Heppler; Location Los Angeles; Web thehundred… Bio writer,blogger,social media expert,influencer, non traditional advertising phenomenon … twitter.com/hepdog
	Jared Newman link Name Jared Newman; Location Los Angeles; Web jaredn… Bio Blogger and Journo, Games and Tech. 296 Following · 395 Followers · 37 Listed … twitter.com/onejarednewman
	Brandi Payne link Name Brandi Payne; Location Los Angeles; Web glitzg… Bio Blogger celebrating wedding bling in all its splendor! … twitter.com/glitzandglamour
	Emily Steers link Name Emily Steers; Location los angeles; Web happyh… Bio Blogger, writer, girlfriend, puppy-owner, design nerd, grammar geek, … twitter.com/happyhomeblog
	Kevin Arnold link Name Kevin Arnold; Location Los Angeles; Web thatdarkki… Bio Blogger, Entrepreneur, 22 Years Young, I’m Everything you love to hate. … twitter.com/darkkidkevin
	Jessica P. Ogilvie link Name Jessica P. Ogilvie; Location Los Angeles; Web jessic… Bio Blogger and freelancer extraordinaire. 69 Following · 145 Followers · 8 Listed … twitter.com/jessicapauline
	Kristin Anderson link Name Kristin Anderson; Location Los Angeles, CA; Web mydail… Bio blogger, celeb trainer, and your one stop shop for dropping weight and keeping … twitter.com/mydailytrainer
	Lia Haberman link DM me if you’re interested in interview! Thanks! 12:20 PM Oct 26th via web. Name Lia Haberman; Location Los Angeles; Bio Blogger for hire … twitter.com/liahaberman
	Andy Windak link Name Andy Windak; Location Los Angeles, CA; Web windat… Bio Food Blogger, Digital Artist, Crazy Urban Cyclist … twitter.com/windattack
	Anastasia link Name Anastasia; Location Los Angeles, California; Web saucym3.ye… Bio Blogger, Aspiring Writer, Foodie, Student
	Carson Reeves link Name Carson Reeves; Location Los Angeles; Web scriptshad… Bio The latest spec scripts out of Hollywood reviewed 5 days a week! … twitter.com/scriptshadow
	Emmanuel Heredia link Name Emmanuel Heredia; Location Los Angeles, CA; Web ecrazy.tum… Bio Producer/DJ/Blogger/Online Marketing/Music Business Pro/Web 2.
	Derek Bartholomaus link Location Los Angeles, CA; Web post-g… Bio TV Post Guy, Part-Time Political Blogger, Skeptic, and creator of the Jenny … twitter.com/derekcbart
	Keith R. Harden link Name Keith R. Harden; Location Los Angeles, CA Web theworldsm… Bio Transplanted New Yorker. Aspiring litigator. Knicks blogger @ The … twitter.com/keithprime
	Annie’s Beauty Deals link Name Annie’s Beauty Deals; Location Los Angeles; Web saving… Bio Beauty blogger and deal hunter for @savings, helping you stay primped for less … twitter.com/savingsmbones
	babaali link Name babaali; Location Los Angeles, CA; Web youtub… Bio Muslim Video Blogger who uses comedy to get his message across the world – Check link … twitter.com/babaali
	Richard Lee Colvin link 10:14 AM Nov 21st via web. more. Name Richard Lee Colvin; Location New York; Web earlye… Bio Journalist, blogger, Director, Hechinger Institute on Education & Media, Columbia U. Ex-Los Angeles Times education reporter … twitter.com/r_colvin
	Yvonne Condes link Name Yvonne Condes; Location Los Angeles; Web yvonne… Bio Baker, blogger, mother. Owner – www.yvonnesgfgoodies.com Blogger – www. … twitter.com/yvonneinla
	Brain Blogger link Name Brain Blogger; Location Los Angeles, CA; Web brainblogg… Bio We cover topics from multidimensional biopsychosocial perspectives. … twitter.com/brainblogger
	Michelle Maltais link Name Michelle Maltais; Location Los Angeles; Web latime… Bio Journalist at LA Times, editorial broadcast liaison, tech blogger/part-time geek, word nerd, desert rat … twitter.com/mmaltaislat
	Crane link Name Crane; Location Los Angeles; Web ladiesdotd… Bio Blue Jays fan. Artist. College student. Blogger. Queer. Basically, that means I’m cool. … twitter.com/itsjustbaseball
	Srinivas Rao link Name Srinivas Rao; Location Los Angeles; Web thesko… Bio I’m an avid surfer, self help blogger,and I run BlogcastFM, a podcast to help you kick … twitter.com/skooloflife
	Lisa Marie link Name Lisa Marie; Location Los Angeles, CA; Web elsiephoto… Bio Hair stylist, blogger, photographer, and monkey tamer. Tech geek by association. … twitter.com/killregrets
	Jessica Ritz link Name Jessica Ritz; Location Los Angeles, CA; Web tastertots… Bio Walking the line between food blogger and mommy blogger. But mostly driving around … twitter.com/ritzbites
	Ellen Bloom link Name Ellen Bloom; Location Los Angeles; Web ellenbloom… Bio L.A. Is My Beat. 145 Following · 167 Followers · 8 Listed · 551Tweets · Favorites … twitter.com/ellblo
	Becki Kregoski link Name Becki Kregoski; Location Los Angeles; Web hikebikeea… Bio I’m an actor/food blogger/exercise fanatic. Boo to the Yah … twitter.com/bexterk
	Derek Gathright link Name Derek Gathright; Location Los Angeles, CA; Web derekville… Bio Engineer at Yahoo, PHP Developer
	Jesse Reynoso link Location Los Angeles; Web losangeles… Bio Athlete, Gamer, Blogger/Writer, & Warehouse Employee. Dodgers, Lakers, Falcons … twitter.com/jesrey7
	Liz link Name Liz; Location Los Angeles; Web losang… Bio LA resident, insomniac, Depeche Mode lover, professional eavedropper, blogger, writer, Bahá’í, … twitter.com/losangelista
	SUV Blogger link 2010 Los Angeles Auto Show: 2011 Hyundai Elantra bit.ly/dhzqMk #car #auto … Name SUV Blogger; Location Internet; Web suvblo… Bio Follow us to to get the complete information on SUV cars and trucks with SUV reviews, … twitter.com/suvblogger
	Josh C link Name Josh C; Location Los Angeles, CA; Bio Intern/Blogger for Always On’s OnHollywood entertainment and technology conference where Silicon Valley meets LA … twitter.com/JoshOnHollywood
	Caity Engler link Name Caity Engler; Location Los Angeles; Web caitye… Bio www.caityengler.com www.caitybakes.blogspot.com those two pretty much sum it up. … twitter.com/caityengler
	Scootabaker link Name Scootabaker; Location Los Angeles; Web thescootab… Bio Baker, Blogger, Scooter Chick creating tremendously delicious desserts and delivering … twitter.com/scootabaker
	prue brady link Name prue brady; Location los angeles; Web spectagirl… Bio flaneur, tea drinker, midnight movie watcher, bruin, blogger, gamer, nerd, … twitter.com/spectagirl
	Veida McCampbell link Name Veida McCampbell; Location Los Angeles, CA; Web veidam… Bio Need a freelance writer? www.veidamccampbell.blogspot.com• mccamp.veida@gmail. … twitter.com/VeidaMccampbell
	Carolina Watts link Name Carolina Watts; Location Los Angeles, CA; Web a2zedu… Bio A2Z Educational Advocates; speaker, writer, blogger re: special ed; … twitter.com/cdwatts
	Kara Howland link Name Kara Howland; Location Los Angeles; Web tvgoodness… Bio Blogger for tvguide.com; Launched TV Goodness w/ @TinaCharlesTV. … https://twitter.com/karahowlandTV
	Stacey Soleil link Name Stacey Soleil; Location Los Angeles/OC; Web stacey… Bio Mommy\| Blogger\| Speaker\| Connector\| Event Coordinator\| Co-Founder/CMO Novimap … twitter.com/staceysoleil
	Wendy Geller link Music Blogger: Our Country–just like it says, all about country! … Name Wendy Geller; Location Los Angeles; Bio Yahoo! Music Blogger: Our Country–just … twitter.com/wendygeller
	Mia Marcus link packing for Los Angeles for The AMA’s American Music Awards. … Name Mia Marcus; Location USA; Web MiaMar… Bio Blogger/Actress/Producer/Entrepreneur/Artiste/Mommy/Wife/World Traveler/Writer/Restauranteur/Realtor/Festival … twitter.com/miamarcus
	Grasie Mercedes link Actress \| Host \| Stylist \| Blogger. … Name Grasie Mercedes; Location Los Angeles, CA; Web grasie… Bio Actress \| Host \| Stylist \| Blogger … twitter.com/grasiemercedes
	Emmy Cecilia link Name Emmy Cecilia; Location Los Angeles; Web catholicne… Bio Catholic, Nerd, Blogger, Writer, Janeite/Austenite, Hibernophile
	Kathy Lovin link Location Los Angeles; Web salvat… Bio ★ Salvation Army PR gal, Jesus lover, harpist, Jane Austen nut, part-time blogger, former White House staffer, Seinfeld scholar, media/PIO trainer & cat lady ★ …
	Brittney Gray link Name Brittney Gray; Location Los Angeles; Web BrittneyGr… Bio Beauty Guru/ Blogger/ Coolest Girl You’ll Ever Know. Let’s burn some trees and let … twitter.com/brittneygray
	Geek Girl Diva link Y’know, it pains me to say this, but Law & Order: Los Angeles is just sort of … Name Geek Girl Diva; Location Wherever there’s a signal ; Web geekgi… Bio Blogger and Serial Fangirl. Geek Girl fighter and Geek Boy lover … twitter.com/geekgirldiva
	Marc Strassman link published a blog post on “Slick spots vs. social networks” at: … Name Marc Strassman; Location Los Angeles; Web etopia… Bio online video reporter who covers climate change, politics, business, technology, and culture on … twitter.com/etopianewsnow
	tien. link Metblogging blogger. Lawyering lawyer. … Name tien. Location Los Angeles; Web blogging.l… Bio Metblogging blogger. Lawyering lawyer. … twitter.com/queequegMB
	Loryn C. Wilson link Name Loryn C. Wilson; Location Los Angeles, CA; Web lorynw… Bio Social Connector \| Idea Architect. Womanist blogger, part-time politico, … twitter.com/loryn24
	Jessica New Fuselier link Name Jessica New Fuselier; Location Los Angeles, CA; Web fresha… Bio I work in Reality TV. Photographer. Blogger. Singer. SongWriter. Mother. … twitter.com/jessicafuselier
	Ericka Sanchez link GOOD Making pint-sized authors in Los Angeles with 826 su.pr/1wuVo5 …
	Howard A. Rodman link Name Howard A. Rodman; Location mostly los angeles; Web figaro… Bio writer screenwriter professor huffpo blogger home barista … twitter.com/ivanjohnson
	LeeannMorrissey link Name LeeannMorrissey; Location Los Angeles, CA; Web jointhegos… Bio Writer/journalist/blogger. I love 311, The Bouncing Souls, and watching way too … twitter.com/leeannmorrissey
	Lisa Levine link Name Lisa Levine; Location Los Angeles, CA; Web epicureane… Bio I am a personal chef and food blogger in Los Angeles. … twitter.com/chowfornowchef
	Ms. Justine Cross link Name Ms. Justine Cross; Location Los Angeles; Web losang… Bio I am The Real Thing: Dominatrix, blogger, feminist, intellectual and quite lovely … twitter.com/justineplays
	Fashion Frontline link Name Fashion Frontline; Location Los Angeles, CA; Web thefas… Bio a blogger style showdown. 8 bloggers, 5 looks, 1 winner! … twitter.com/thefashionfront
	merch girl link Name merch girl; Location los angeles; Web jokoy.com; Bio see me on the road, or in the funny pages – 2brokelagirls.blogspot.com … twitter.com/palisades
	Chantelle Moghadam link Name Chantelle Moghadam; Location Los Angeles, CA; Web thecon… Bio I am a blogger from Los Angeles that writes concert reviews, artist features … twitter.com/converserockstr
	J. Nicole Brooks link Name J. Nicole Brooks; Location Los Angeles et Chicago; Web doctas… Bio Actor, Playwright, Blogger, Upstanding Negro … twitter.com/doctaslick
	Amira Shaif link Name Amira Shaif; Location Los Angeles; Web Domino… Bio Fashion, deals, discounts and sample sales alerts. … twitter.com/dominola
	Lauren M. Rabaino link Name Lauren M. Rabaino; Location Los Angeles; Web lauren… Bio Product designer at @Publish2. Blogger at @10000words. Journalism is my trade. … https://twitter.com/laurenmichell
	Audrey Kitching link Name Audrey Kitching; Location Los Angeles; Web theaud… Bio Designer, Fashion Blogger, Magazine Junkie. Shop my lines www.tokyolux.com … twitter.com/realaudreykitch
	L.A. Story link Name L.A. Story; Location Los Angeles; Web losang… Bio Mom blogger, tyke chauffeur, L.A. explorer. 2100 Following · 2156 Followers · 107 Listed … twitter.com/la_story
	Scott Jagow link Name Scott Jagow; Location Los Angeles; Web scottjagow… Bio Previously a host and blogger for Marketplace Radio, I’m now writing on my own. … twitter.com/scottjagow
	Kristina Lopez link Name Kristina Lopez; Location Los Angeles, CA; Web KristinaLo… Bio Journalist, Writer, Blogger, New York native, and an LA Transplant. … twitter.com/kristinalopez
	Philipp link Name Philipp; Location Los Angeles; Web theapp… Bio US/German Tech-Blogger, Film Enthusiast, Overall Cereal Monster. … twitter.com/eierund
	Scott Miller link Name Scott Miller; Location Los Angeles, CA; Web biostock.b… Bio L.A. blogger & conf. networker marketing biomass / biopower / biofuels w/social … twitter.com/bioblogger
	Emily link Name Emily; Location Los Angeles; Web misschiffo… Bio librarian, editor, cook, eater, hiker, blogger at @thekitchn + @renest … twitter.com/chiffonade
	Eric Tsai link Name Eric Tsai; Location Los Angeles, CA; Web designdama… Bio Personal & Business Coach, Marketing Blogger. Helping entrepreneurs get profitable by … twitter.com/designdamage
	Jason Benoit link Name Jason Benoit; Location Los Angeles; Web jbenoi… Bio It works 60% of the time, all the time. 159 Following · 121 Followers · 3 Listed … twitter.com/jbenoitfilm
	Brigham Yen link Urban & Transit-minded Blogger. … Name Brigham Yen; Location Pasadena, Los Angeles; Web brigha… Bio Urban & Transit-minded Blogger … twitter.com/brigham
	EM BLOGGER link Name EM BLOGGER; Location Los Angeles, CA; Web em-blo… Bio The Blog for Emergency Medicine. 1 Following · 138 Followers · 14 Listed … twitter.com/EMBLOGGER
	Annlee Ellingson link Name Annlee Ellingson; Location Los Angeles; Web annleee.wo… Bio Writer. Reader. Film critic. Moviegoer. Traveler. Blogger. Cook. … twitter.com/annleee
	Caitlin M. Foyt link Name Caitlin M. Foyt; Location Los Feliz, Los Angeles, Calif. Web PerfectStr… Bio Journalist. Feature Writing Blogger. Veggie foodie. … twitter.com/caitlinmfoyt
	Miguel Duran link Name Miguel Duran; Location Los Angeles, CA; Web mindof… Bio Writer, Filmmaker, Blogger, and hopeless Doctor Who fanatic. … twitter.com/migg
	Adam Beneke link Name Adam Beneke; Location Los Angeles, CA; Web twenty… Bio Designer, Blogger, Magazine Maker. 289 Following · 469 Followers · 39 Listed … twitter.com/twenty2wo

We hope’s you’ll take these LA bloggers to lunch and get your story out to your prospects and marketplace. By the way, what do you? Let’s talk about your projects at http://sparkah.com/contact.php

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

Home Page Optimization is a Scam, For the Last Time, Don’t Pay For It. Here’s Why

admin — Fri, 27 Aug 2010 21:12:43 +0000

I’ve said it before. SEO is a Scam: http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/tag/seo and again, differently. Home page optimization is a scam too. Here’s why.

Google doesn’t care about your site just like you don’t care about how much your dentist brags about his steady hands. Google, like you, only cares about what others say.

Here’s a tiny caveat for the thousands of SEO guys who will doubtless sending me hate mail, again. Optimizing your home page or landing page is only useful if you’re on page two and just need a tiny boost to get to page one. But that’s something you can do yourself. Just make the first words in your title tag, description tag, and body use your key words. That’s it. No need to repeat.

What you can do, on your home page is to offer motivation to link to you. There are 73 ways to do this. You can say link to us for a discount. You can say link to this page as we will be adding the next 5 “trade secrets of how to blah blah” in a few days. You can even post a tips and tricks reference guide or infographic temporarily on your home page to promote links. People just love linking to lists and infographics. See: 5 Ways Your Iphone App Developer Burns You and see: How to Explain The Power of Twitter Retweets: an Infographic.

But ever you do, create something of long term value and the links will come. You can optimize a straw hut all day long. You won’t have guests until they can smell delicious cookies wafting out. If you want help building your online business, call Bob Wan Kim at 310 598 1606. We’re good at making things take off. We carry jet fuel.

SEO Secrets: DIGG vs Reddit and nofollow hell that kills your backlinks

admin — Fri, 02 Jul 2010 21:21:00 +0000

Have you ever wondered why your blog, ecommerce website, or web app doesn’t show up in Google for anything remotely searchable? Basically, there are only two factors that count in getting you to page one of a Google search.

1. Number of links

2. Words used in those links.

So you think, “well, if I just get a ton of links and DIGGs from DIGG.com, I’ll be flying up the ranks in Google!”

Nope. Doesn’t work that way. There’s a caveat. DIGG.com links are all NOFOLLOW. So are Youtube links. Google Groups too. So any links from these sites are totally useless. I really hope you’re not paying a SEO guy money to do diddly squat. How do you spell “did-ly?”

Detailed Explanation of Digg vs Reddit for SEO: Web Marketing Secrets:

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

How Google Determines and Ranks Your Relevancy

admin — Wed, 03 Feb 2010 18:47:40 +0000

Personally, I think this graph, as reassuring and emboldening as it is, is totally bunk, (couple more commas, thrown in, for good measure).

Image via two sites I highly recommend following religiously if you are even remotely involved in web business or like cilantro: http://www.copyblogger.com/seo-copywriting-matter/ and http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Here’s why:

1. The wedges, “Anchor text” and “Link popularity” are exactly the same thingGoogle bases PageRank based on external links (base! (one more thrown in for good measure)).

2. This is a SEO (search engine optimizers’) poll — NOT based on a Google engineer’s leaked data
Let this be very clear. This chart is built on the OPINIONS of SEO Expert Ninjas

3. Matt Cutts is reaching for a muscle relaxant due stomach cramping from laughing so hard at #2 (above)

4. Wedge “Traffic + CTR data” are exactly the same thing — WRONG.
Google measures repeat CTR from THEIR pages not YOUR server traffic. Google doesn’t care how much traffic you get. It bears ZERO weight on relevancy of your page to search query. Think logically. If your stomach Googled “hamburger,” would you rather get a McDonald’s or an In-N-Out? McD’s gets far more traffic in their drive thrus but the QUALITY of the result is what matters to Google.

5. Meta Tags!
I know, the graphic does not cite meta-tags and it shouldn’t. Because, to the credit of the graphic and those surveyed, meta tags went out with the Macarena. BUT you and I both know that these SEO Expert Ninja Samurais still use meta keyword tags. So not citing them as a 50% factor is totally disingenuous.

#6 BONUS: They left out the most import part…
Among Google’s BIGGEST ranking factors is whether or not the content is on a page that is within a property OWNED by GOOGLE. It’s true. Google would rather you visit a Youtube, Knol, or Blogspot web result. It’s further true that they’d rather you visited a Google result that has a Google adwords ad on it. I mean, come on, wouldn’t you?

If you want to team up with Bob Wan Kim on your corporate marketing and business proliferation, Contact him at http://sparkah.com

Posted via web from journik’s posterous – a grade A shouldery. (social media agencies / marketing wise)

How to Get to Page One of Google (Roadmap Architecture)

admin — Thu, 24 Dec 2009 18:44:02 +0000

If you thought that all you have to do is set up some meta tags and hide some keywords in background colors that match the text colors of said keywords, you would have had a chance of getting to page one of Excite or Infoseek. BUT only in the early days when there were only 30,000 total websites on earth!

Google has more computer science PhDs than Stanford and MIT Universities FROM STANFORD AND MIT AND CAL AND HARVARD. They are smarter than your hired “SEO or SOCIAL MEDIA EXPERT.”

So to get through this gate, you have to be smarter than the gatekeeper.

Being smarter than Google PhDs is not as hard as you’d think. For one, Google uses an algorithm. This is a one-size-fits-all formulaic strategy to keep only deserving sites in page one status. What this method leaves are narrow but totally useful and wholesome windows of opportunity.

This is how you climb through a window.

1. Google Favors Their Own Web Properties in Any Search.
Opportunity: If you want to curry Google’s favor, focus on promoting a url hosted on Google’s servers. WordPress, Posterous, and Tumblr aren’t them.

2. Youtube is Still Projectile Bleeding Green Benjamins.
Opportunity: Have you noticed that recently, no matter what you search for, there’s always some Youtube video associated with it at the bottom of the page? Google has to drive traffic to Youtube to make that $1.65 billion investment pay back. Help Google help You. The most slickly greased upwardly mobile google stable urls start with “youtube.com/watch?v=” So if you’re going to spearhead any url for Google love, do a Youtube url. From there, a big smile can redirect all viewers to any other website you desire.

3. Your Competitors are Stupid
Opportunity: (AS AN EXAMPLE – APPLIES TO EVERY SEARCH CAMPAIGN) Adriel Hampton just hit me on a thought about getting to Google’s page 1 under Gov 2.0. He is right on the money. In the Google backend screen grab (I tried to avoid stringing those two words into one sentance) below, you notice something peculiar. “Gov 2″ has 300% more search demand around the world but Marketing and SEO EXPERTS are all competing for the term “government 2.0.” In fact, 300% more people are fighting for that 1/3 size pie. This means that if you focused on getting to page one under the term “government 2.0,” your uphill battle would be 900% tougher (partially because even if you got to the top of the mountain, you’d only get 33% of the traffic you’d get from the “gov 2″ mountian).

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4. The Top Dogs Are Fangier Than You Think.
Opportunity: None.

If based on #3, you thought you found a golden path into Googirvana, although you’re right, it’s of no value because those pearly gates are guarded by fanged St. Peters: 1) O’Reilly Media 2) Wikipedia 3) The REAL United States Government 4) Techcrunch 5) Microsoft etc…

UNLESS you think smarter than Google’s Phd’s and the fanged St. Peters.

5. You Have a Devout Passionate Niche Base.
Opportunity: 100% Guaranteed to be on page one of Google. I know this from personal experience. It took me 8 months to topple Wikipedia, Sprint, and Verizonwireless to get to page one number one under the term “wireless internet.” This is how I did it.

A. Estabilish base strongholds. Before you compete against 177,000,000 websites,

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completely dominate your foundation basecamps that are at much lower altitudes.

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But make sure that the base strongholds are build on the epicenters of passionate evangelists like the above search for “gov 2.0 tweetups.” Notice that you only have 66.100 competing websites for the top spot?

If you’re not buzzing with excitement right now, you’re missing the whole point. Dominating a base camp is not the point. It’s what your basecamp can do that is game changingly exciting. If you become the Prime Minister of all Gov 2.0 Tweetups, you’ll be able to provide a value proposition, an offer they can’t refuse, so that every single passionate Gov 2.0 evangelist will link back to your blog. You will rapidly defang Sts. Peter, Paul, and Mary.

Now, our work is cut out for us.

Adriel, how many unique websites and bloggers can you curry to link to one Youtube video? This will give us an inventory of our firepower. Here’s the first shot: Gov 2.0

UPDATE: Phase One Complete. Adriel in Page One of Google under “Gov 2.0 Meetup” Via this video listing entitled “Gov 2.0 Conferences Meetups…”

NEXT: SEO is a S.C.A.M.

The #1 Biggest Dark Secret To Getting To Google Page One

admin — Wed, 09 Dec 2009 20:22:10 +0000

Gmail.

That’s it.

Think about it. You try everything to increase your page relevance and ranking in Google. Google has to take a composite view of the entire web as far as it can see to accurately evaluate your webpage search result relevance.

Guess what falls squarely in the middle of “The Entire Web?” (Refer to Line Number One for Answer)

Did you ever notice that if you are reading an email about dinner, adwords will serve you an ad about a local restaurant? How do you think they do that? They read your email. No, not in the big brother kinna way, they have spider bots that look for nouns and match them to the keywords their advertisers specify via adwords.

This is the darkest secret because nobody uses it. It’s not the most powerful or effective on the ranking criteria but it IS the most non-utilized.

How do you take advantage of this? How do you use this new found knowledge to get high in Google?

1. Simple, make your emails forward worthy.
2. Include a signature with the link you are pushing and the relevant keywords to introduce the link.
3. Set up an auto reply that does just that.

How do you prove that Google DOES spider your email? Since nobody seems to agree with me. Again, simple… Create a new domain name. Don’t link to it from anywhere. Google the domain content to make sure Google never found it. Finally, send out one email with your Domain URL… Google your link in 72 hours. Call me in the morning. 310 598 1606. – Bob Wan-Qi Kim. Web Proliferation Strategies. And follow me on Twitter/Journik to hear the ongoing saga.

RELATED: http://www.webmasterworld.com/google/3824030.htm