Foursquare Whitepaper: How Foursquare Will Break Your Marketing and Business Overnight

four About three years ago, before Oprah had even heard of “Twitter,” Twitter was making new millionaires. No, not just @Ev and @Biz. Twitter made the most sought after CEOs and VCs in Silicon Valley directly accessible. It was as if there was a new tech security breach in their multiple secretary and executive assistant [...]

How Foursquare, Gowalla, and Twitter Location Based Services Will Disrupt Your Business, Dating, and Marketing

Stephanie Marcus, a new Mashable editor, just posted an anecdotal list of the Top 10 Gowalla check-in locations. On the list are Disneyland, Pike Place Market in Seattle, Trafalgar Square in London, and surprisingly, the Alamo Draft House Cinema in Texas (Turns out Gowalla is a TX native and born from SXSW). At first glance, [...]

How to Break Into The Entertainment Industry (Or ANY Industry) Immediately

Personally, I’m a marketing guy. And I’m lazy. Sure, I work 18 hours a day. But that’s only because I really am too lazy to work 90 hour long days. So out of sheer necessity, I’m constantly looking for reach and penetration multipliers. If I takes me 90 hours to reach one decision maker by [...]