Social Media Expert / Agency Seoul Reveals how to Sell to Seoul Koreans

If you thought that New Yorkers were a tough bunch to sell to, Seoul Korea is going to surprise you. Seoul “is the largest city proper in the developed world” according to wikipedia. The city itself has 10 million people in it. And the greater metropolitan area has over 25,000,000. The competition in seoul is [...]

Top 100 PR Public Relations Firms and Pros Won’t Tell You THIS

Public relations just aren’t relating well to the public any more. So how do you get your message out to the masses? If you were around when the first remote controls came out, you remember how nauseating it was to sit next to the person with the remote. Every commercial advert was an opportunity to [...]

Media: LA’s Top 100 NON-Celebrity Bloggers You Should Take to Lunch

If you had the choice to take either a prime-time NBC newscaster, an LA Times reporter, or a blogger to lunch at the Ivy on Robertson in Beverly Hills, who would you pick? This is not a trick question. If you took the newscaster out (pick any: Lisa Hernandez ABC7, Jessica Holmes KTLA5, Leslie Miller – [...]

Top PR Firms NYC and LA: How to Influence Millions

How Do You Get Your Message Out There Now? This past Wednesday, I got a call from a prospective client with an Austrian accent. He sounded posh, unlike the x-Governator. But he also sounded concerned. He asked if we do crisis management. I said “yes.” Then he asked if we were a Crisis Management PR [...]

Social Media Agencies, PR Firms LA SF: How You Get Top Press and Media Coverage Fast

by Bob Wan Kim, Web Marketing Consultant: 310 598 1606 99 Roads to Persuade Your Market There are only 2 ways to get yourself attention and 2 subsets of each. You can pay for attention or you can earn it. Within each of these two categories of media, there is another clear demarcation: 1) Traditional [...]

Why Ad Agencies Shouldn’t Buy Digital Media Ads and Placements

According to @Adage, the rest of 2010 and beyond is going to be led by digital media buys from ad agencies. Sure, this is not good for print and radio media. But it’s even worse for ad agencies. To really see why, we have to understand the evolution of advertising. Back in the day, the [...]

Viral Marketing Formula: How to Launch a Viral Marketing Campaign – The Checklist

You can’t. The concept of launching a marketing campaign that “goes viral” is a 2005 thing. It is. The smartest Harvard Medical School PhDs can’t even predict how much penetration a real virus like H1N1 will impose. So anyone who offers you a viral marketing campaign is either inexperienced or happy to defraud. But let’s [...]

Budgeting a Social Media Marketing Budget Ehem.

prequel: How to Get Your Boss to Pay for Social Media Marketing Before you begin to write up a budget for your boss or client to approve, you’ve got to create a landscape where the final numbers you present will create a sigh of relief instead of a ghasp of panic. Right? If you try [...]

Twitter vs Facebook Social Media Marketing: CTR Effectiveness and Conversion Rates

After almost half a decade of Twitter and Facebook being around, nobody seems to clearly understand the pros and cons of either for use in marketing. In fact, I started Googling for a competitive matrix that compared all the key web marketing factors applied between Facebook and Twitter. I Fail. So I just built one [...]

Google Adwords vs Facebook Pages Advertising: Which has better CTR and CPC?

When Google first bought the contextual advertising system that later became Adwords, it made them a billion dollars fast. And it was worth it. Google’s credibility was an eternity further ahead than Yahoo’s and All the ads were matched to your search. But in reality, where they made most of their money is that the [...]

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