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Social Media Expert / Agency Seoul Reveals how to Sell to Seoul Koreans

admin — Tue, 15 Nov 2011 09:04:10 +0000

If you thought that New Yorkers were a tough bunch to sell to, Seoul Korea is going to surprise you. Seoul “is the largest city proper in the developed world” according to wikipedia. The city itself has 10 million people in it. And the greater metropolitan area has over 25,000,000.

The competition in seoul is the harshest in the world.

Recently the minister of education banned late night studying for school age children as it was common for kids to get 3-5 hours of sleep per night.

So you can imagine how hard it would be to sell to this stressed out, frenetic, jaded, and harsh crowd. The Social Media Expert in Seoul, Bob Wan Kim Reveals Twitter Facebook and Naver Secrets in the Above Video. You may find them intriguing.

How To Build a Marketing Plan. How to Raise Conversion Rates.

admin — Fri, 05 Aug 2011 08:05:15 +0000

This is the sequel to our benchmark marketing strategy and tactics post: 21 Marketing PR and Branding Strategies.

Gavin, my best friend from college drove a big Yukon. I liked it. It was plush, had an immersive stereo system, and it was my favorite color: black.
I loved the thing. But there was a day when he hated it. Or he thought he hated it.

We had just left a Taco Tuesday Night in Del Mar, CA with the requisite Cadillac margarita pumping through our blood stream. We walked back toward his Yukon. A couple blocks down, we stop in front of a beautiful black Yukon. It sparkled. In Del Mar, you can still see the stars and on that day, on that car, you could as well.

He pushed the unlock button on the key. We both tugged on the door handle. Nothing. He tried again. We tried again. Nothing. He looked puzzled and irritated. He used another approach. He used the old fashion technique of inserting the key into the lock. The key wouldn’t turn. He repeated this process. The same process. And each time, he got more and more irritated.

We both stood outside of his car well after our expensive buzzes wore off. We just couldn’t get in.

Why Your Conversion Rates Suck: How to Raise Your Conversion Rates

In desperation, he called a locksmith.

Just as he hung up, three gorgeous girls walked up to us and asked us what we were doing. They sounded concerned. We explained. One of the girls, a brunette wearing a floral print summer dress pulled out a key. Pushed a button and the doors opened.

“Maybe that one behind us is yours?” She said.

Gavin and I looked one car back. There it was, a dirtier, less sparkley version of the same Yukon we just couldn’t get into.

Ivy League MBAs with Fortune backgrounds make this same mistake when launching their own ventures. They try everything that was successful in their corporate position and apply the same formula to their new endeavor to lose their shirt. Then they stand there scratching their heads — topless.

And they just can’t figure it out. Why did their marketing for their new company fail? They selected the best team. Unlike the mothership, they were agile. They had better technology. They worked harder. They even figured in the loss of scale-of-economy. And they still failed. Why?

For the same reason Gavin couldn’t get into “his car,” brilliant and experienced executives can’t break into their market.

From his perspective, for all intents and purposes, that Yukon that gave him an anyeurism, was his. From the perspective of the Yukon, that just wasn’t the case.

The most simple yet fatal mistake brilliant executives make is launching their marketing campaign under the assumption that the market already belongs to them

The most simple yet fatal mistake brilliant executives make is launching their marketing campaign under the assumption that the market already belongs to them.

This can be a complex issue to describe but the definition of ownership is simple. It’s like that movie with Liam Neeson in it where he and his wife get into a car accident, get separated, then when he finds her, she doesn’t recognize him. The same thing is happening here on a macro public sense.

The opposite situation creates a clear relative framework. After decades and generations of building trust and familiarity with the world, if Coke decides to just show that girl from the new Transformers movie drinking Coke slowly, very slowly, it will drive sales.

If you were a Coke executive and started a competing brand and tried the same marketing strategy (which isn’t even a strategy) and the same messaging, you’d sell nothing.

Coke has already proven itself to the masses. Coke has already proven it’s taste. Coke has already proven it’s user experience consistency. Coke has already proven it’s accessibility. The only thing left for Coke to do was just to remind you that Coke=pleasure.

All the ground-work was laid by pharmacist John Stith Pemberton in 1886 when he first formulated Coke.
For your marketing to work, you must market to a market you own.

To own a market, you must estabilish Brand. Establishing brand is simply doing two things. And these two things require precise, intense, and voluminous messaging. You must brand your brand into the minds of your market BEFORE marketing to them.

this is called cold calling or junk mailing

If you launch a marketing campaign before your market already feels like they know you… this is called cold calling or junk mailing.

If you market to people who don’t know you, no matter how well you know them, Liam Neeson’s on-screen wife is going to scream rape when he tries to take her to bed.

So here’s the one million dollar question, “how do you build a relationship with your target market” rapidly and without having to start in 1886?

“how do you build a relationship with your target market” rapidly and without having to start in 1886?

There are two subcomponents to making your public feel like they “know you.” And making them feel like they know you is critical if you want your marketing to produce any kind of conversion rate. I’ve got to reinforce this: Marketing to a cold audience is like trying to “get lucky” in a dive bar where nobody knows you. You must be percieved as someone your potential customer feel they know in order to produce a single digit conversion rate.

So, the two subcomponents to making your public feel like they “know you,” are:

1. Rapport

2. Credibility

Rapport is built by delivering a consistent, chronic, and quality interaction experience.

This means that not only must your messaging be strong, it must be regular over time. Not only must your messaging be regular, it must also reinforce the same emotional odor.

Credibility is earned by demonstrating expertise.

You’ve got to create a mental epiphany in the minds of your viewer. You’ve got to get them to see the same problem from a different light. You’ve got to show that your thinking and perspective is superior to anyone else they consider working with.

This is why you won’t buy from a scientist (with tons of credibility) if he has an abrasive personality (rapport). This is also why you won’t buy that no-name hair follicle stimulator from your neighbor. He may have built up a lot of rapport with you but from a dermatological standpoint, he probably has little credibility. You must have both.

This is why you won’t buy from a scientist (with tons of credibility) if he has an abrasive personality (rapport)

If you can build both credibility and rapport in the minds of your target market, the moment these two conditions as met, your market will feel like they know you. After and only after this moment should you ask for the sale. Any earlier and you’ve destroyed your brand good-will building.

The mechanics of building credibility and rapport online are far beyond the scope of this blog post. It involves everything from rich media like Youtube messaging, Twitter and Facebook post style, frequency, tone, content, and much more. To talk more about the granular tactics of building a relationship with your target market… fill in http://sparkah.com/marketing.php or call 310 598 1606 in LA and NYC and everywhere in between.

How to Raise Your Conversion Rates (since they aren’t abysmal any more)

Finally, now that we’ve established why so many brilliant executives fail at converting their contacts into customers, let’s tackle how to raise your conversion rates.

To raise your conversion rates, identify your points of resistance. Every point of contact is a point of resistance. THIS is a list of most of these points of web resistance in Youtube, Facebook, and Twitter. Identify, then make every point of resistance variable.

In otherwords, if your point of first contact with your potential customer is Google, then since your potential customer will read your page title and description tag right out of the Google search results page, change it up. Measure the change in CTR.

Once you’ve established the highest CTR, then change up your landing page design. Measure the change in bounce-out rates.

Same goes for tweets, Facebook messages, Youtube video titles, Youtube video lengths, and every single thing that your potential customer will come into contact with. Make them all variable. Tune, tune, tune.

You’ll have the most efficient and high volume sales production marketing machine if you do. As you can see, you’ll need help. For that help (if I’ve established both credibility and rapport with you), call 310 598 1606 or contact us online via http://sparkah.com/marketing.php … We want to help you build a strong relationship with your market. And we are good at making you take off. We carry rocket fuel.

SEO Expert NYC Reveals Google Page 1 Secret

admin — Sun, 22 May 2011 16:36:22 +0000

1. It does not take 3-6 months to get to page one of Google.

2. There is no such thing as a hard keyword or an easy keyword

3. There is no such thing as a long tail or short tail keyword.

4. Bing is only about 12% of the search market. Probably much less.

5. The people who use bing are in the lower income demographic or are older.

The above video explains about a decade and a half of ranking #1 in Google. And it explains the industry secret of how to get into page one by a veteran SEO expert in NYC.

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

The Marketing Mix: Google SEO vs Google Adsense vs Twitter vs Facebook vs Blogging

admin — Sat, 22 Jan 2011 14:36:00 +0000

Back in the old country (not geographically–two decades ago in the 90′s), there was one brand of mobile phone, there were two brands of jeans, vaccines were definitely good for you, and you could do advertising or you could do marketing. Life was simple.

If you were going to do some advertising for you business, you’d consider magazines, tv, newspapers, or the yellow pages. On the outside chance you were big enough, you’d sprinkle in there some billboard ads.

If you were going to do some marketing, you hire a PR person to get you writeups in those same magazines and papers you are considering advertising in. You’d go to some entrepreneurs’ round table, you’d go to trade shows, and you’d mingle. This was marketing.

Today, prospective clients ask my team for marketing help. And frankly, I’m not really sure what that means.

If you ask us for marketing help and then tell us that you want to market via Twitter and Facebook, which are social environments but then tell us that you have nobody on staff who can write and be a full time web customer service rep, that’s like saying, I want to go to a big industry trade show for networking and I have nobody to send (yes, can can hire out but it’s much more cost effective to do it inhouse).

So here are the pros and cons; strengths and weaknesses of each medium of communication and each of their requirements for successful implementation. Special thanks to Orange County’s Top Solar Panel Installer for inspiring this post!

The Pros and Cons: Google SEO vs Google Adsense vs Twitter vs Facebook vs Blogging vs Forums vs Banner Ads

Google Adsense
Pros: Instant Traffic, Precise Measurement

Cons: $1-$5 per click, conservatively 800 clicks per sale (Do the math)

Requirements: Just sign up with a credit card

Google Organic Search
Pros: High credibility and conversion rates (lower every year due to SEO spammers); generally 1200% higher conversion rates than Adwords Sponsored Results; long term residual traffic

Cons: None, if you’re already a leading reference site for your niche. If not, Cons: significant labor and strategy required to secure page one position; if done incorrectly, you could end up being sand-boxed or blacklisted

Requirements: A good honest writer; Finding and paying for a very experienced Google Strategy Team (avoid SEO people. many tend to be Sleezy. See SEO is a SCAM); picking keyword terms that people will actually click (trickier than you imagine See #2: Nine Dark Google SEO Trade Secrets)

Twitter
Pros: Immediate direct access to millions of users internationally; Bio search to precisely target location and demographic; Direct two way communication; Unlimited messaging; Strong mobile penetration; Direct penetration to SMS text for many users; Real Time Search: Eaves dropping on live conversations by key word (How useful would it be to know what people are saying about you, your competitor, your products, theirs, etc in real time?); High impression to CRT ratio

Cons: Direct two way communications; People can arbitrarily report you as spam; You can only message a practical maximum of 5 people per message; ZERO Google Page Rank Value (links don’t help your Google rank–practically SEE LINK); Easy to acquire hundreds of demographically precise followers daily (labor intensive)

Requirements: Highly senior customer service person; Skilled terse writer; 10 minute response time; Availability 12 hours a day for non international companies; Consulting from an experienced Twitter culture consultant or every book ever written about Twitter; A Tweet lasts about 60 minutes before it disappears downstream; Impression rate is very low at about 4% of total follower base. More: http://journik.posterous.com/tag/twitter

Facebook (Organic)
Pros: Impression rate is high at about 70% of friend base; Instant response is generally less necessary than Twitter; Low maintenance;

Cons: High resistance to acquiring new friends and “Likes”; More challenging than Twitter to precisely target by demographics

Requirements: None if you’re happy with low volume reach. If not, you’ll need an experienced marketing team to build your Facebook friend count (See: Facebook Marketing Trade Secrets)

Facebook (Ads)
Pros: Near instant release and traffic; Absolutely the most precise demographic targeting system on the web; Pay per click; Generally less expensive than Google Adwords

Cons: Low click through rates compared to Google Adwords and much lower than Organic Google. Generally even lower CTR than Twitter; Second most costly PPC medium next to Google Adwords

Requirements: Experienced marketeer to pinpoint target demographics or web savvy business owner; Understanding of value of a “Like” vs direct click through to destination site; credit card

Advertising on Discussion Forums and Blogs

Banner Ads PPC (Pay Per Click)
Pros: You can precisely target which readership you want by making a direct deal with a blog or forum owner; Relatively inexpensive per impression; You can create deep branding impact and messaging inexpensively if you pay per click and design the banners to prevent click throughs (Why you would do it is the subject of another post)

Cons: Low conversion rate; Moderate cost

Requirements: A very senior and experienced direct response copy writer; very experienced designer; blog and forum stats/media kit; Relationship with Blog and Forum Owner

Banner Ads PPI (Pay Per Impression)
Pros: If you design a banner with a touchdown call to action, you can double or triple your click thrus while paying a flat rate per impression. Each click through is calculated to cost you about a dollar and occur at about every 700 impressions. So if you design your ad correctly, you can get a click every 200 impressions and still be paying the same amount. This math also applies to Facebook Ads.

Cons: No matter how high your CRT (Click Through Rate) is, your conversion to sale will be low. After all, this is still just a cold ad with no rapport of credibility.

Requirements:
A very senior and experienced direct response copy writer; very experienced designer; blog and forum stats/media kit; Relationship with Blog and Forum Owner

Youtube Marketing
Youtube always get preferential Google positioning. This is because Google owns Youtube. This is also because Google wants to start selling Google TVs. So if you have a Youtube video with exactly the same content as a blog post, your Youtube video will be on Broadway while your blog post is off-off-off-Broadway.

But Youtube and is a huge topic. So we’ve focused and expanded on it exclusively here: Youtube Forcast and Trend Watch: How to Double Your Sales With Youtube

Build Your Own Blog and Discussion Forum Empire

Building Your Own Discussion Forum
Pros: You don’t have to pay a forum owner to advertise on his website; You have full control over conversational direction; You wield adminstrator / moderator influence

Cons: You’ve got to build the forum

Requirements: Forum builder; Forum moderator; Forum admin; Marketing to drive traffic to forum

Building Your Own Blog
Pros: You don’t have to pay any other bloggers to advertise on their blog; You have full control of content (See http://journik.posterous.com/tag/blogging )

Cons: You’ve got to blog twice daily;

Requirements: A+ Level Blogger; Designer

So now that you’re totally confused, let’s take you back to the old country. Back then, there was advertising, marketing and sales. That was it and everyone knew what was what. Now, not so much.

So to give you an industry veteran perspective of all your choices today, just think of Advertising as a shotgun blast. If you shoot often enough, you’ll hit somebody when they’re in the market to buy. But advertising doesn’t do a good job of building rapport and credibility. There’s no good-will associated with advertising.

People buy on rapport (relationship depth) and credibility (demonstrated expertise). That’s why people buy from friends and celebrities.

So here’s where marketing comes in. Marketing is designed to bring you to your market in an intimate way. Marketing builds relationships. Your marketing is what generates referral business. I don’t know the last time anybody email forwarded a buddy an ad. Finally, Marketing is what gets that phone to ring on your salesman’s desk.

So by this historic definition, Google Search Engine Marketing isn’t marketing at all. It’s just advertising. All it does is make you available should a prospect be looking for what you sell. Marketing develops relationships. And this difference is critical when you’re goal is to develop the least expensive immediate lowest hanging fruit sales and create long term relationships that deliver long term recurring business. One pays your bills. The other builds your empire.

InfoGraphic To Clarify All This Coming Up… To be alerted when our infographic is up and ready, just subscribe to our RSS feed http://journik.posterous.com/rss and follow us at http://twitter.com/journik

Now, the issue becomes which medium of outreach is the best fit for you? To discuss marketing with the author of this post, “Google SEO vs Google Adwords vs Twitter vs Facebook vs Blogging…” see http://sparkah.com/marketing.php

Also: Why A Powerful Marketing Strategy Incorporates Them All To Some Extent: The Tao of Making Tough Decisions (Business Philosophy)

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

Top 100 Publicists To Lavishly Deck with Gifts in 2011

admin — Thu, 09 Dec 2010 23:12:14 +0000

Bill Gates once said, “If I had one last dollar, I’d spend it on a publicist.”

It’s true. The most successful people on earth know how to feed a hundred birds with one seed (ed: noticed that one of these publicists below is an animal rights advocate). You have the exact same number of hours in the day as Bill, Carlos, Warren, and BrAngelina do. But they got where they got because every action they took rippled vastly farther than the actions that most people take.

If you’ve ever worked directly for a CEO in a major multinational corporation, you understand this. They take one person to lunch and suddenly, their new product is all over the NYTimes, LATimes, WSJ, and TMZ. They send half a dozen pre-release products out to two people as gifts and the entire blog world is suddenly found reblogging, retweeting and reposting closeup shots and Youtube videos of that product.

The top CEOs in the world get millions of dollars of free advertising because they do spend their last dollar on a publicist.

Whatever your company does, whatever you produce, get to know the 100 individuals below. Even if they specialize in a niche that’s totally removed from yours, get to know them. If you want a whisper to echo into a crowd’s roar, hire them, refer them to your CEO buddies, and lavishly deck them with your best products. You’d be surprised about who’s hands those gifts eventually end up in. They happy-hour with editors of major news organizations and TV programming directors. - Bob Wan Kim, CEO, http://sparkah.com

Bob Wan Kim is the author of

How to Get to Page 1 of Google in 3 Hours

Advanced Facebook Guerrilla Marketing Strategies

How to Get Power Bloggers to Link to You FAST

The Top 100 Publicists You Should Deck With Lavish Gifts in 2011

	Zara – MMA Publicist contactName Zara – MMA Publicist location: 21a D’Arblay Street, London Web halo-p… Bio Publicist for @UCMMA @michelle_tyler7 @houstonassassin … twitter.com/halopr
	Kay Harris Publicist contactName Kay Harris Publicist location: Here, There, Everywhere Web public… Bio Publicist/PR for ”LIL CHUCKEE of Young Money,Grindin Magazine … twitter.com/KANDYKAYNC
	Joe Pickering contactName Joe Pickering location: London Web thepenguin… Bio Publicist at Penguin Books UK. I work on the Viking, Hamish Hamilton and Fig Tree imprints … twitter.com/joethepublicist
	CarrollLynn Willgren contactName CarrollLynn Willgren location: Miami, Florida Web highintens… Bio /PublicistCompany Publicity, Artists Management,DJ’s, Athletes,High … twitter.com/carroll_lynnHIP
	Amanda Miles contactName Amanda Miles location: ÜT: 36.772357,-76.254604 Web theawe… Bio Publicist for DJ Epps Shadyville DJs G-Unit BoardRoom & MaadManagement … twitter.com/AWESOMENEZZ
	Farrah contactName Farrah location: New York Web farrahfind… Bio Publicist, performer, writer, consultant, connector, poetry lover. How can I help you today? … twitter.com/ffidler
	Katelyn Petersen contactName Katelyn Petersen location: North Jersey Bio publicist & social media enthusiast in dirty jerz. I am straight edge. I love loud music, tattoos, … twitter.com/katelynpetersen
	Rebecca Gray contactName Rebecca Gray location: London, UK Web serpen… Bio Publicist and editor at Serpent’s Tail. 742 Following · 1454 Followers · 122 Listed … twitter.com/serpentstailpr
	The Real bell hooks contactName The Real bell hooks location: Publicist-Q. C. NYC Bio Publicist of Author, Intellectual, Teacher and Critical Thinker-bell hooks … twitter.com/bellhooks
	Megan Grant contactName Megan Grant location: Washington, DC Web cnn.com Bio Publicist in CNN’s DC bureau. Needs at least a weekly sushi fix. … twitter.com/megangrantcnn
	The Power Publicist contactName The Power Publicist location: iPhone: 42.649775,-73.765292 Web thepow… Bio The Power Publicist, PR public relations, publicity, … twitter.com/shannoncherry
	Sonia Brum contactVoting closes November 3! 8:16 AM Oct 25th via web Retweeted by SoniaBrum · more. Name Sonia Brum location: Toronto Bio Publicist, Global Television … twitter.com/SoniaBrum
	deb samson contactName deb samson location: Annapolis, MD Web publicityd… Bio Publicist for Matthew Lesko learning social media and making it work. … twitter.com/deb_samson
	Tram contactName Tram location: Los Angeles Bio Publicist, Negotiator, Liaison by day. Experimental Baker/Dessert Maker by night. Former East Coaster. … twitter.com/LAPRgirl
	Dineo Mahloele contactPublicist.God’s child, Mom to Kea & I can’t live without music….LETS GO!! … Name Dineo Mahloele location: Jo’burg Bio Publicist.God’s child, Mom to Kea … twitter.com/DineoMahloele
	Abby Steinbock contactName Abby Steinbock location: Boston, MA Bio Publicist in the restaurant and hospitality division of marlo marketing/communications … twitter.com/abbysteinbock
	Emily Furniss contactName Emily Furniss location: London Web headli… Bio Publicist at Headline Book Publishing working with lots of lovely authors. … twitter.com/Publicityemily
	Melissa Romley contactPublicist, sister, daughter, friend, girlfriend. … Name Melissa Romley location: Los Angeles Bio Publicist, sister, daughter, friend, girlfriend … twitter.com/MMROMLEY
	Finbar Corrall contactName Finbar Corrall location: Sydney Web ryancorral… Bio Publicist \| Advertising Assistant \| Event Manager \| The Epicure of Fabulosity … twitter.com/LittleFinbar
	jenstack contactName jenstack location: Minneapolis, MN Bio Publicist, pop culture and fashion junkie, runner, reader, dream traveler and happily ruled by my sweet kids. … twitter.com/jenstack
	Chuck Figueroa contactName Chuck Figueroa location: Beverly Hills, CA Bio Publicist: Tito Ortiz, Jenna Jameson/Fresno State Alumni. Current UCLA student/ Sigma Nu ZK819 … twitter.com/Chuck_LA
	Julie Kaye contactName Julie Kaye location: Washington D.C. Bio Publicist and every day life enthusiast recently transplanted to D.C. from Boston. … twitter.com/jkchavanne
	molly gannon contact8:37 PM Jun 16th, 2009 via web in reply to BENSOLOMONPHOTO · more. Name molly gannon location: Washington, DC Bio Publicist at TWP … twitter.com/mollygannon
	LisaAdamsWalter contactName LisaAdamsWalter location: ÜT: 38.538919,-122.503055 Web adamsw… Bio Publicist specializing in wine, food and the arts – Hands-On PR Pro. … twitter.com/lisaadamswalter
	Mark Borkowski contactBio Publicist stuntster blogger markborkowski.com and media commentator Please @ me with an intro when you follow, thanks … twitter.com/markborkowski
	Sorin Ghilea contactName Sorin Ghilea location: Romania Web soring… Bio publicist-comentator. 145 Following · 122 Followers · 9 Listed · 488Tweets · Favorites … twitter.com/soringhilea
	Evy Todd contactName Evy Todd location: New Mexico Web knme.org Bio Publicist & Station Relations at KNME-TV, a N.M. PBS station. Thrills: Painting, Music … twitter.com/KNMEetodd
	Mandi Foor contactName Mandi Foor location: Albuquerque, NM Web pagefo… Bio Publicist, Advocate, Wife, Writer, Pageant Coach, KKG Alum, Coffee Addict, … twitter.com/mandee4
	Beth Harper contactName Beth Harper location: New York, NY Bio Publicist for the Harper and HarperAudio imprints at HarperCollins Publishers in NYC … twitter.com/BHarper15
	Amanda Puck contactName Amanda Puck location: The Gold Coast Web expage… Bio Publicist, Foodarazzo, Concierge, Music Junkie, Glitterchick … twitter.com/amandapuck
	Blake Grimsley contactPublicist for University of Arizona Athletic Department. … Name Blake Grimsley location: Tucson, Ariz. Bio Publicist for University of Arizona Athletic … twitter.com/blakegrimsley
	Mona Loring contactPublicist/President MLC PR. … Guide fb.me/Mg7OqXyN 4:18 PM Dec 6th via Facebook Retweeted by monaloring and 4 others. more. Name Mona Loring location: Los Angeles Web monalo… Bio Publicist/President MLC PR … twitter.com/monaloring
	Sheila Kay contactPublicist @ rhcanada – read books & chat on the phone for a living. … Name Sheila Kay location: Toronto Bio Publicist @ rhcanada – read books & chat on … twitter.com/sk_random
	Fashion Publicist contactName Fashion Publicist location: Los Angeles Bio JM-PUBLICITY, PUBLICIST – FASHION, BEAUTY, LIFESTYLE and NEW RESTAURANTS – follow me for the latest … twitter.com/jenmitzkus
	Liz Hohenadel contactName Liz Hohenadel location: NYC Bio Publicist for Putnam & Riverhead Books, attempting to get down with modern technology. … twitter.com/lizhohenadel
	Kate Hall contactName Kate Hall location: Dallas, TX Web powerpubli… Bio Publicist @PowerPR. Louisiana native. Loves reading, cooking, traveling and constantly … twitter.com/knhall
	Amanda Rinaldo contact… “chinese n american food” bit.ly/aYkpl2 4:37 PM Oct 16th via Twitter for BlackBerry® · more. Name Amanda Rinaldo location: Toronto Bio Publicist … twitter.com/arin27
	Renee Kenner contactName Renee Kenner location: Jersey Girl Web abeautylof… Bio Publicist,Recessionista, Philadelphia Beauty Examiner, A Beauty Loft Founder/Editor … twitter.com/rkenner
	Lori Faigin contact… The Live Feed \| THR: bit.ly/9ZaPEC via @addthis 6:59 PM Jun 10th via web. more. Name Lori Faigin location: Secaucus, New Jersey Bio Publicist … twitter.com/lorz416
	ashleywhite pr contactPublicist:.:Event Planner:. … Name ashleywhite pr location: Los Angeles, CA, USA Bio ..:Publicist:.:Event Planner:. … twitter.com/ashleywhitepr
	lushandluxe contactName lushandluxe location: Austin, TX Web lushan… Bio Publicist for the beauty & lifestyle industries who also specializes in celebrity … twitter.com/lushandluxe
	Caroline Nuttall contactName Caroline Nuttall location: Charleston, SC Web readch… Bio Publicist, Publisher, wine & cheese enthusiast, tried and true Hokie … twitter.com/cnuttall
	Katie S. contactName Katie S. location: New York City Bio Publicist, Animal Lover, Foodie, Small Town Girl, Big City Attitude, Hostess with the Mostess … twitter.com/KatieLS77
	Leyane Jerejian contactName Leyane Jerejian location: North New Jersey/ NYC Web fsbass… Bio Publicist. Social Media Enthusiast. I work with books, authors, … twitter.com/FormerNative
	Jaime Jennings contact… climate debate – ow.ly/32NHs 1:07 PM Nov 1st via HootSuite · more. Name Jaime Jennings location: Washington, DC Bio Publicist at Island Press … twitter.com/jaimejennings76
	Sharon Bially contactName Sharon Bially location: Boston Web veroni… Bio Publicist, blogger and author of Veronica’s Nap, a novel serialized on a blog also … https://twitter.com/sharonbially
	Stephanie Ridge contactpublicist, cyclist, event planner. … Name Stephanie Ridge location: Austin, Texas Bio publicist, cyclist, event planner … twitter.com/stephanieridge
	Jennifer Resick contactName Jennifer Resick location: Washington, DC Bio Publicist for Restaurants & Chefs, Travel Junkie and Proud Member of Steeler Nation … twitter.com/JenResick
	Liz Burg contactKey Change. Ever. On repeat alllll day. 9:11 AM Oct 26th via web. more. Name Liz Burg location: Boston, MA, USA Bio Publicist at Berklee College of Music … twitter.com/LizzyHBurg
	Linda Shafran contactPublicist for: Jerry Springer, Dr. Ian k. Smith, Hardcore Pawn on truTV. … Name Linda Shafran location: Chicago, IL Bio Publicist for: Jerry Springer, … twitter.com/lshafran
	Joshua King contactName Joshua King location: ÜT: 33.793507,-84.402371 Bio Publicist • Visionary • Writer • Singer • Creative Director • Fly Guy• … twitter.com/FlyPublicity
	James Kopniske contactPublicist. Fitness fiend. Writer. Music fiend. Clevelander. … Name James Kopniske location: Cleveland, Ohio Bio Publicist. Fitness fiend. Writer. … twitter.com/kopniske
	rebkah howard contactName rebkah howard location: Ethi born, DC raised, MIA now Web imagep… Bio publicist, attorney, event creator, wifey, mommy. don’t let the … twitter.com/pink_funk
	Laura Mustard contactPublicist for video games, consumer tech, novels. … Name Laura Mustard location: United States Bio Publicist for video games, consumer tech, novels … twitter.com/lauramustard
	Erika Martineau contactName Erika Martineau location: New York City Web brooks… Bio Publicist specializing in personalities, lover of poodles … twitter.com/erikamartineau
	Sue Reddy Silverman contactName Sue Reddy Silverman location: Florida Web reddywriti… Bio Publicist Romantic Suspense Novelist, featuring Navy SEALs Florida Gator … twitter.com/reddywriting
	Jamie Adams contactName Jamie Adams location: Indianapolis, Indiana Web ciscop… Bio Senior Publicist for Cisco Press, an imprint of Pearson Education. … twitter.com/jamieadams76
	Alex Klenert contactName Alex Klenert location: Los Angeles Bio publicist, idea guy, wannabe writer, husband, big Jets and Knicks fan, completist … twitter.com/alexklenert
	bmyisha contactyeaisaidit lol 5:47 AM Dec 10th via ÜberTwitter · more. Name bmyisha location: ÜT: 40.832989,-73.859272 Bio Publicist … twitter.com/bmyisha
	Nancy Tarr contactName Nancy Tarr location: Washington, D.C. Bio Publicist, Social Media consultant, Music Editor, Music Supervisor, film/tv placement … twitter.com/tarrmusic
	Jenny Heller contactPublicist, Baker and Part-Time Investigator. … Name Jenny Heller location: Los Angeles Bio Publicist, Baker and Part-Time Investigator … twitter.com/jennyhg
	Wanda Mays Noel contactName Wanda Mays Noel location: Atlanta, GA Web lajohnmedi… Bio Publicist, product branding, marketing, event planning, company startups … twitter.com/WandaMaysNoel
	Jessica Kiefer contactName Jessica Kiefer location: Indianapolis, IN Web bohlse… Bio Publicist/media specialist @BohlsenPR. Proud @ButlerU grad. … twitter.com/JessicaKiefer
	ToyBox PR contactName ToyBox PR location: ÜT: 34.071911,-118.305313 Bio Publicist for New Boyz. The ToyBox home of Prince Citizen. Ya Heard! … twitter.com/mstoyjones
	DaPublicist_BossLady contactName DaPublicist_BossLady location: ✔VERIFIED#ROCHARDERDJS Web onther… Bio Celeb Publicist @celebstatus_PR/Magazine Publisher,Paid Writer,CEO … twitter.com/atticalundy
	Lauren Scott contactPublicist, luxury lifestyle brands, NYC. … Name Lauren Scott location: New York Bio Publicist, luxury lifestyle brands, NYC … twitter.com/laurenscott
	Kelly Rynard contactName Kelly Rynard location: Carmel, Indiana Web linked… Bio Publicist & Social Media Specialist/ My loves: cooking, reading good books, … https://twitter.com/kellyrynard
	Lisa Simek contactThis person has protected their tweets. Name Lisa Simek location: NYC / NJ Web facebo… Bio Publicist. 313 Following · 230 Followers · 2 Listed … twitter.com/Lisa_Simek
	Jonell Whitt contactPUBLICIST- ATLANTA/LOS ANGELES. … Name Jonell Whitt location: ÜT: 34.055147,-84.326634 Web jonell… Bio PUBLICIST- ATLANTA/LOS ANGELES … twitter.com/jonellmediapr
	marciamartinez contactName marciamartinez location: Miami Bio Publicist looking for media leads, ways to help the Miami community, or off somewhere dancing … twitter.com/marciamartinez
	Christy Wong contactName Christy Wong location: Chicago, IL Web christymwo… Bio Publicist @ Tyndale House Publishers, Christ-follower, youth counselor, equestrian, … twitter.com/christywong
	Jessica Marie contactName Jessica Marie location: Toronto, Canada Bio Publicist, PR, Media Relations, Freelance Writer, University Student, Hip Hop Lover … twitter.com/J_MarieB
	Colleen Devine Ellis contactName Colleen Devine Ellis location: Austin, TX Web utexas… Bio Publicist for University of Texas Press … twitter.com/utexaspublicist
	Todd O’Dowd contactName Todd O’Dowd location: Minneapolis, MN Web toddodowd…. Bio publicist / writer / performer / event planner / graphic designer / bar tender … twitter.com/toddodowd
	Nora Wolf contact1:14 PM Nov 10th via web. more. Name Nora Wolf location: Brooklyn! Web mishmoshne… Bio Publicist, designer, bike rider oh my! … twitter.com/nwoah
	Chandler Poling contactName Chandler Poling location: Hollywood, CA Web cw3pr.com Bio Publicist. New Media Enthusiast. Entrepreneur to the Extreme. … twitter.com/taurenlegend
	Lois Whitman-Hess contactName Lois Whitman-Hess location: New York, NY and Miami Beach, Web loiswhitma… Bio Publicist, dealmaker, producer … twitter.com/loiswhitman
	Kristi Blicharski contactName Kristi Blicharski location: Los Angeles Web blissm… Bio Publicist for Bliss Media Public Relations Entertainment, lifestyle, fashion, … twitter.com/Kristimb
	christina garvin contactName christina garvin location: Nashville, TN Web themco… Bio publicist for various artists and authors, lover of life, people and God. … twitter.com/csgarvin
	allyson conklin contactName allyson conklin location: colorado! Web astyle… Bio publicist by day. fashion/beauty blogger by night. lipgloss, shoe, and animal lover … twitter.com/allysonconklin
	christina poletto contactName christina poletto location: NYC Bio Publicist for Better Homes and Gardens Mag and Traditional Home Mag. NYC denizen who loves to travel, … twitter.com/christinapNYC
	Fred Richani contactName Fred Richani location: NJ Web thesportsc… Bio Publicist. Columnist. Songwriter. Actor. Founder of TheSportsCourier.com. … twitter.com/fredrichani
	Karen Varga-Sinka contactName Karen Varga-Sinka location: San Francisco, CA Bio Publicist and social media connoisseur. Has a clean heart and a dirty mouth. Intolerance for lactose … twitter.com/make_itadouble
	Natasha Neely contact11:01 AM Dec 2nd via web in reply to scifi451 · more. Name Natasha Neely location: Los Angeles, CA Bio Publicist, Writer, Former White House Staffer … twitter.com/NatashaNeely
	Tom Brumpton contactName Tom Brumpton location: Lincolnshire Web tombru… Bio Publicist, Writer, Journalist, Actor, Podcaster & Musician ^_^ … twitter.com/tom_brumpton_pr
	Olee Fowler contactName Olee Fowler location: Miami, FL Web getink… Bio Publicist. Culinary Enthusiast. Gator Fanatic. Aspiring Redneck. … twitter.com/oleefowler
	Austin Griswold contactName Austin Griswold location: Hollywood, CA Web facebo… Bio Publicist for Epitaph Records, cherry coke enthusiast and cupcake junkie … twitter.com/underadeadsky
	Nicole Villeneuve contactName Nicole Villeneuve location: New York, NY Web nicolevill… Bio Publicist at Cambridge University Press Freelance Aristarch … twitter.com/nicoledotvil
	Brad Seidel contactI really enjoyed the way it ended 11:53 AM Nov 18th via TweetDeck in reply to MichKruz · more. Name Brad Seidel location: Las Vegas Bio Publicist … twitter.com/bradseidel
	The Phoenix PR contactName The Phoenix PR location: Everywhere Web thepho… Bio Publicist, PR Writer for The Examiner, Founder of The Phoenix PR, Speaker … twitter.com/thephoenixpr
	Uzma Shamsi contactName Uzma Shamsi location: Chicago & NYC Bio Publicist & advocate. Dedicated to raising awareness & advocating against the abuse, neglect, and cruelty of … twitter.com/uzmashamsi
	Summer Smith contactName Summer Smith location: New York, NY Bio Publicist at Houghton Mifflin Harcourt in New York, and southern-fried foodie. … twitter.com/tsummersmith
	Pablo Andreu contactName Pablo Andreu location: Bogota, NJ Web dailypygmy… Bio Publicist, writer, salsero, UFC fan and gym rat. … twitter.com/PabloDAndreu
	Erin Marshall Thorpe contactName Erin Marshall Thorpe location: JFK via PDX Bio Publicist, beauty junkie, foodie and pop culture enthusiast whose greatest fear is having nothing to … twitter.com/MarshEC
	allison beale contactName allison beale location: New York, NY Web george… Bio Publicist. Writer. Indie company enthusiast. Loving life. … twitter.com/abeale10
	Vanessa Perumal contactName Vanessa Perumal location: Johannesburg – South Africa Web jtcomm… Bio Publicist, innovator, strategist, thought leader, visionary, … twitter.com/vanessaperumal

DIY PR: Suck Up To The World’s Top Design Bloggers: NYC LA SF LONDON CHICAGO

admin — Thu, 09 Dec 2010 05:47:26 +0000

If you’ve ever released a new product or service you know how quickly the blog world can just light up with mention, photo, quote, and hearsay about your product. Whether the review is good or bad it’s always good. The more bloggers write about you new products and services, the higher Google will vault you in your category.

But since Google has lost a great deal of it’s early credibility after adwords and SEO Spammers started sneaking in, What Google can’t give you in credibility from a respected voice, bloggers can.

Or maybe you don’t. Maybe you’ve never had 100 top bloggers cover your new product, app, business or service. Maybe you don’t know how powerful bloggers are in giving you back:

1. Honest product design feedback before your entire customer base says you’re prejudiced against left handed people.

2. Access to the 1,000s of people who respect and heed their endorsements (at times, disturbingly fanatically)

3. Top Google Placement
Yep. The more niche blogs send you links, the higher you jump in a search for that niche. Seriously. If you’re Omaha Steaks but for some reason you showed up in 100 raw vegan blogs, you’d show up in a Google search for “vegan food.” It’s how Stanford and MIT Computer Science PhD’s Think. Not even a front page article in the NYTimes can get you into Google. That. Is. All.

Oh, Wait. No. It’s not.

Since all of our clients who asked us to market their products want to know how to get the word out, here’s http://sparkah.com ‘s (not so) Internal (anymore) list of top 100 Global Design Bloggers in LA, NYC, London, SF, Tokyo, and more.

These are the bloggers you want to treat well. Start by buying ad space from them. Or if you product is valuable, ask for a shipping address and sample them out. That will probably get you a blog post quickly. And ask for honest feedback. They’ve earned their credibility with thousands and with Google. It’s the fastest way to get expert consulting – for pennies.

PS. If you want us to reach out to all of these top 100 bloggers simultaneously, consider posting your new product, app, site, or service to http://plurban.com … Many of the worlds top bloggers use Plurban as a new product news source. Also, our interns are compiling a Twitter list of everyone here. To be alerted when it’s ready, just click “Like” in any of the Facebook boxes to the right. Follow them. Get to know them. Develop a relationship with the top 100 bloggers in the world.

	Ally@FTRB link Design blogger, decorator, world traveler. … Talk to you all tomorrow! #2AMwakeupcall 11:19 AM Nov 22nd via web. more. Name Ally@FTRB; location Atlanta, USA; Web fromth… Bio Design blogger, decorator, world traveler … twitter.com/AllyFTRB
	Rob Loukotka link Name Rob Loukotka; location Chicago; Web fringe… Bio Design blogger at Fringe Focus. Co-Owner of Collision Labs, a creative design studio in … twitter.com/fringefocus
	Tracy Fay link Name Tracy Fay; location New York, NY, USA; Web modernurba… Bio Design Blogger & Social Media Specialist focusing on interior and industrial design … twitter.com/ModernUrbanLife
	Kim Weisman link Name Kim Weisman; location San Francisco, CA; Web uzzle.word… Bio design blogger, traveler, amatuer photographer, Buddhist, pop-culture nut … twitter.com/uzzle
	Haily Zaki link Name Haily Zaki; location Los Angeles, CA; Web secret… Bio Design publicist by day. Blogger by night. Eco-sympathizer. … twitter.com/secretagentpr
	Russ Adams link Name Russ Adams; location In front of the computer; Web webdesign.fm; Bio Web design blogger at WebDesign.fm and self proclaimed geek. … twitter.com/russadams
	harrywakefield link Name harrywakefield; Web mocoloco.com; Bio Design blogger, ex-socialmedia startup CEO, whisky fan, wannabe tiny farmer … twitter.com/harrywakefield
	Red Maxwell linkx Name Red Maxwell; location NC; Web onramp… Bio Design & Marketing Strategist. Entrepreneur. Blogger. 43 Following · 31 Followers · 0 Listed … twitter.com/rpmax
	Kirsten Wright link Name Kirsten Wright; location Orange County, CA; Web wright… Bio Blogger. Creative mind. Thought provoker. Graphic designer. Avid reader. … twitter.com/kirstenwright
	SHAPE SHIFTR link Name SHAPE SHIFTR; location NYC; Web shapes… Bio Design duo J’aime Lizotte & Meghan Lavery shapeshiftrnyc.blogspot.com … twitter.com/shapeshiftrnyc
	Anna Wood link Name Anna Wood; location Arizona; Web solidm… Bio Design Engineer, SolidWorks, Aviation Buff, acrodesigns.com, Blogger … twitter.com/solidmuse
	Linda Merrill link Name Linda Merrill; location Massachusetts; Web chamel… Bio Interior design consultant, freelance writer and design blogger … twitter.com/surroundings
	design for mankind link Name design for mankind; location midwest, usa; Web design… Bio freelance design writer/blogger for various pubs, mags and sites. … twitter.com/erinloechner
	Leslie WRG link Name Leslie WRG; location Montreal; Web wrgmag… Bio Design.Marketing.Music.Consulting.Blogger.Tastemaker.Executive.Visionary.Hustler. … twitter.com/lesliewrg
	Roberta Einer link Name Roberta Einer; location Estonia/UK; Bio Design,Art, Photography student from Estonia. Currently living in UK. Fashion/Design blogger: check … twitter.com/robertaeiner
	Lisa Mackay link Name Lisa Mackay; location Toronto; Web wickednwei… Bio Design-lover and all-things-cool-appreciator/blogger, marketing gal at the Toronto Symphony … twitter.com/lisamackay
	Anne Reagan link Name Anne Reagan; location Singapore; Web apartm… Bio Design enthusiast. Discovering home design & style all over the globe. Blogger for … twitter.com/anne_reagan
	Jeffrey Gangemi link Bio Design and business strategy monger/blogger, former BusinessWeek writer, MBA, co-founder of Creative Design for Affordability at Cornell … twitter.com/jeffgangemi
	Design Cultures link Name Design Cultures; location VU University Amsterdam; Web design… Bio Design Cultures is a new Master specialization starting from Sept2010 … twitter.com/DesignCultures
	Brett Valenstein link Name Brett Valenstein; location Denver; Web design… Bio Design for the modern day sybarite. int designer. blogger. francophile. … twitter.com/designbabylon
	Morgan Jordan link Name Morgan Jordan; location Memphis, TN / Washington, DC; Web stylocrat…. Bio Design and PR student, wannabe blogger, style intern. … twitter.com/morgnjordn
	Jeannette Gutierrez link Name Jeannette Gutierrez; location Ann Arbor, Michigan; Web tunieblog…. Bio Design and Social Media for Business. Blogger, mountain biker, urban … twitter.com/tunie
	Misty Belardo link Name Misty Belardo; location Manila, Philippines; Web mysket… Bio graphics/avatar design, blogger, events, loves music, food, art, … twitter.com/mistygirlph
	Lucy link Name Lucy; location Melbourne; Web thedes… Bio I’m a Melbourne set dresser / design blogger. 1797 Following · 4329 Followers · 249 Listed … twitter.com/thedesignfiles
	jj link Website design, Blogger. … Shell iPad Case tinyurl.com/26ofeh5 Add your url or text 8:24 PM Dec 1st via twitterfeed · more. Name jj; location Chicago, Illinois USA; Web cafepr… Bio Website design, Blogger … twitter.com/nitescandle
	Unique Blog Designs link Name Unique Blog Designs; location Seattle, WA; Web unique… Bio Blog Design & Marketing Agency. 597 Following · 1466 Followers · 41 Listed … twitter.com/ubd
	Jennifer Lore link Name Jennifer Lore; location DC; Web deptofthei… Bio Digital PR at Edelman and design blogger with a layman’s passion for interior design, art, … twitter.com/jennl
	rita pereira link STUDIO MPLS GRAPHIC DESIGN caixadebullets.blogspot.com/ 9:42 AM Nov 16th … Name rita pereira; Bio DESIGN \| MUSIC \| ILLUSTRATION \| ARTS \| WORLD NEWS … twitter.com/jackielab
	KodakCB Jenny Cisney link Name KodakCB Jenny Cisney; location Rochester, NY; Web jennycisne… Bio Kodak’s Chief Blogger & Social Media Manager. Photography, design & social … twitter.com/KODAKCB
	Malcom Chakery link Name Malcom Chakery; location ÜT: 32.763739,-97.159824; Web chaker… Bio SEO, Web Design, Blogger, Tech Guru, Google Website Development and … twitter.com/chakery
	Viéz link Procura-se designer de produto para trabalhar na MAC NY: … Name Viéz; location Belo Horizonte; Web viezac… Bio design+design+design … twitter.com/viezacessorios
	Slipcover Your Life link Name Slipcover Your Life; location New York, NY; Web slipco… Bio 20-something design blogger of slipcoveryourlife.com … twitter.com/slipcoverurlife
	Stephanie Carnes link Name Stephanie Carnes; location Madison, WI; Web bitestyle.com; Bio Freelance lifestyle & design blogger / editor / stylist. … twitter.com/bitestyle
	Franklin Manuel link Name Franklin Manuel; location Wonderland; Web blogge… Bio Bloggermint focus on blogger, wordpress, web tips, web design to help bloggers blog … twitter.com/bloggermint
	Emily A. Clark link Name Emily A. Clark; location Charlotte, NC; Web emilyaclar… Bio Interior decorator, design blogger and avid bargain hunter. … twitter.com/emilyaclark
	Tomas Laurinavičius link Name Tomas Laurinavičius; location Lithuania; Web graphicriv… Bio Designer, blogger & active person from Lithuania. Loves basketball, trance music, … twitter.com/tomaslau
	Vale the Blogger link Name Vale the Blogger; location the web; Web it.linkedi… Bio I post about: Web 2.0 \| Web Design \| Multimedia \| Comunicazione \| Irraggiungibile è … twitter.com/vale_theblogger
	Stirling Inc. link The newly designed StirlingHomeStudio.com is officially live. … rebranding & site design Shane Stirling did for blogger Marcus Troy marcustroy.com 2:14 PM Sep … Name Stirling Inc. location Toronto; Bio Design + Direction … twitter.com/StirlingInc
	Web Design Trends link #webdesigntrends #design #blogger #blog 7:45 AM Nov 4th via web … Name Web Design Trends; location Europe; Web webdes… Bio The Web Design Trends blog. Topics focus on web design, design trends, weekly social media updates … twitter.com/wdesigntrends
	jefffassnacht link Name jefffassnacht; location san francisco; Web jefffa… Bio Design, some development. More veggies, less meat. … twitter.com/jefffassnacht
	Green Design Girl link Name Green Design Girl; location Toronto + New York; Web GreenD… Bio Green Interior/Set Designer, Green Design Blogger. Work on+off camera for … twitter.com/marielacampo
	Adrienne Breaux linkx Name Adrienne Breaux; location Austin, TX; Web adriennebr… Bio I’m a writer, blogger, design nerd, crafter, wit master and pet sitter here in … twitter.com/adriennebreaux
	myra moñozca link Name myra moñozca; location singapore; Web royalozca…. Bio Design hunter, trend spotter, music junkie, food freak, and chief dreamer on a mission … twitter.com/royalozca
	Joshua Wood link Name Joshua Wood; location Portland, OR; Web distan… Bio Web Design and Development Expert, Blogger, Etc. … twitter.com/joshuap
	DeAnne Millais link Name DeAnne Millais; location La La Land; Web dandeexd.w… Bio Event Producer / Experience Design Blogger / Lost-o-holic. … twitter.com/fancfl
	Jo Alcorn eco-furn link @VerdigrisVie Had so much fun Sat night at the Blogger event!location,food,gifts & company was so … Bio Proudly running her own successful design company. … twitter.com/whitewashco
	Anne E. Collins link Name Anne E. Collins; location New York, NY; Web SeeingDesi… Bio Shelter Editor, Interior Design Blogger, Fiancée, West Coaster Gone East … twitter.com/seeingdesign
	Blogger Den link RT @insidethewebb Infamous Design Blog DesignM.ag Being Auctioned on Flippa … Name Blogger Den; location The Blogging Den! Web blogge… Bio Internet marketing guru and the chillest kid you will eva meet … twitter.com/bloggerden
	Cameron Bruns link Name Cameron Bruns; location Boston; Web cettevieve… Bio green interior design blogger, sustainability & public health advocate, art enthusiast, … twitter.com/cameronbruns
	ING Design linkx [ Design + Strategy ] … Name ING Design; location Portland, OR; Web ing-de… Bio [ Design + Strategy ] … twitter.com/ingpdx
	MyBloggerPlugins link LightenMag: LightenMag is a #magazine template for Blogger. Its a simple and minimal design… goo.gl/fb/Q1E5L 6:44 AM Nov 16th via Google … https://twitter.com/shaiksoft
	Vega Design Group link EstherSteinfeld Need to interview a savvy design blogger for upcoming press release about … Name Vega Design Group; location Houston, TX; Web vegadesign… Bio Fresh creative print & web designer & owner of Vega Design Group. … twitter.com/jennifercerda
	Lelde Baumane link Name Lelde Baumane; location Latvia; Web taksugimen… Bio design, art, photo, animals, dogs, fashion, make-up. … twitter.com/leldeb
	PRINTforLOVEofWOOD link Name PRINTforLOVEofWOOD; location Lancashire UK; Web printforlo… Bio Design & letterpress studio dedicated to Wood letters and tree hugging paper. … twitter.com/print_for_love
	adie link Name adie; location malaysia; Web suhardi-de… Bio i like make design and want to share my concept and ideas … twitter.com/adiedesign
	Blogger link @TheMattSmith123 New Tumblr’s innovative design and minimalistic look are really … Name Blogger; location Internet; Web 6h057.net; Bio YOUR WELCOME … twitter.com/6h057
	Joel Friedlander link Name Joel Friedlander; location California; Web theBoo… Bio Author, blogger, book designer. I’d love to help bring your book to market. … https://twitter.com/JFbookman
	Nicki Braden link Name Nicki Braden; location Tennessee; Web lauran… Bio Making Every Moment Memorable….I love interior design and sharing what I know with … twitter.com/nicolebraden
	boutiquewebdesigns link Name boutiquewebdesigns; location Indiana; Web wefollow.c… Bio Boutique Web Design, Boutique Graphic Design, Turnkey Boutiques and more! … twitter.com/boutiquewdesign
	Natalie Guimaraes link Name Natalie Guimaraes; location Curitiba, Brasil; Web sinap5e.wo… Bio design, arte, fotografia, moda, arquitetura, ilustração, música, palavras, … twitter.com/sinap5e
	Demographik link Name Demographik; location london – west end; Web demogr… Bio Design agency London making the complicated stuff simple. demographik.co.uk … twitter.com/demographik
	Candice Pantin link Name Candice Pantin; location Montreal; Web montrealin… Bio Fashion and Design Blogger coveting the beautiful city of Montreal. … twitter.com/MtlInFashion
	Kate Winset link parmodgusain Online home design guide with latest construction and … Name Kate Winset; location Hawai; Web informatio… Bio Hot, Sexy and Cool … twitter.com/katewinset
	Jacob Cass link Check out Blogging Maps: The Design Galaxy via @BuySellAds su.pr/2AfOXz … Name Jacob Cass; location Midtown, New York; Web justcreati… Bio Graphic Designer, Logo Designer, Web Designer, Blogger, Creative Thinker, … twitter.com/justcreative
	Alissa Swedlow link Name Alissa Swedlow; location Los Angeles; Web thegoodsde… Bio Interior Designer and Blogger for The Goods Design – your daily fix for all things … twitter.com/alissa_thegoods
	CDN Design Bloggers link Name CDN Design Bloggers; location Toronto; Web cdndesignb… Bio Follow us for exciting updates about the Canadian Design Bloggers Meetup, Saturday, … https://twitter.com/cdn_designblgrs
	Chris Spooner link Name Chris Spooner; location Sheffield, UK; Web blog.s… Bio I’m a creative Designer, avid Blogger and I’m generally crazy about pretty colours … twitter.com/chrisspooner
	MariaS link Name MariaS; location USA; Web marias-dig… Bio Digital scrapper extraordinaire, blogger, writer for the Ezine, CT member of 3 designers + 1 site, blogger for others. Mom and wife. … twitter.com/MariaS_scraps
	U R B A N I N K link New blog post on URBANINK: DVD packaging for Danielle Sturk. Check it out: bit.ly/dnDEAT … Name U R B A N I N K; location Winnipeg, MB; Web urbani… Bio Design + Research + Printing + Collaboration … twitter.com/U_INK
	Ruth J. Clark link Name Ruth J. Clark; location Kamloops, BC, Canada; Web wefollow.c… Bio blogtalkradio.com/fashionmoves Fashion Design Competition, to design for … twitter.com/ruthatfma
	Annie, bossy color link Name Annie, bossy color; location Washington, DC; Web bossyc… Bio An interior decorator & design blogger, Annie is considered an expert on … twitter.com/bossycolor
	Jason Hannon link Name Jason Hannon; location Birmingham; Web jasonh… Bio Graphic Designer, Blogger really enjoying the world of social media, i’m also a big fan … twitter.com/jasonbigcat
	Mountain Living link Are you ready for the first annual national Design Bloggers Conference in Los Angeles … Name Mountain Living; location The American West; Web mounta… Bio Mountain Living magazine is your source for the high country’s best … twitter.com/mtnlivingmag
	Macsym link Name Macsym; location New York; Web maxime… Bio Interaction designer / President of @wearedoers social-design association / Blogger … twitter.com/macsym
	Henrique link Best Carioca design! Osklen 4sq.com/dhbqOy 10:15 AM Dec 4th via foursquare … Name Henrique; location NYC, LAX, BSB, MFM, GIG, WORLD; Web twitter.co… Bio World traveler, adventurer, blogger, lover and fighter. … twitter.com/henrique
	victoria smith link Name victoria smith; location San Francisco; Web sfgirl… Bio Victoria Smith. Blogger. Photographer. Stylist. Design junkie. Flea Market Queen. … twitter.com/sfgirlbybay
	SHOOTMEUP link Name SHOOTMEUP; location london; Web shootm… Bio SHOOTMEUP CREATIVE DESIGN & PHOTOGRAPHY TEAM LONDON,UK shootmeupblog.blogspot.com … twitter.com/shootmeup
	Design Sensorial link Name Design Sensorial; location Rio de Janeiro – Brasil; Web designsens… Bio Design, neurociência e percepção … twitter.com/designsensorial
	Cool Design link Name Cool Design; location Sydney; Web cool-t… Bio Top quality, unique and creative Joomla, WordPress, Drupal, Blogger, DotNetNuke templates … twitter.com/cooldesign_au
	Spiro G. Mandylor link Name Spiro G. Mandylor; location Toronto, Ontario, Canada; Web ItsAllStyl… Bio Artist, Photographer, Men’s Fashion & Design Blogger. … twitter.com/mandylor
	Sager de Pena link Name Sager de Pena; location SDQ/MIA/NY; Web glint-tren… Bio Visual Artist-Designer-Fashion Blogger- Altos de Chavon School of Design & Miami Ad … twitter.com/sagdp
	Wings Marketing link Name Wings Marketing; location South Florida; Web wingsm… Bio Design and Marketing Agency for the Aviation Industry. … twitter.com/wingsmarketing
	David Branco link Name David Branco; location Santarém; Web david.pt; Bio Designer Freelancer and Blogger. Founder off Doffproductions – graphic design and … twitter.com/davidbranco
	TOKENdesigners link Name TOKENdesigners; location Portugal; Web token.pt; Bio Design de logotipos – Criamos 3 propostas de logotipo em 5 dias úteis por 200 Euros … twitter.com/logotipos
	leslie kingery link Name leslie kingery; location dual coast girl- ric & pdx; Web lusciousde… Bio design & architecture affectionado. collects mcm textiles. roams … twitter.com/kalstudio
	antranetworks link Name antranetworks; location California; Web digg.com/u… Bio Blogger interested in design and web development. … twitter.com/antranetworks
	Rachel Jones link 4:18 PM Nov 18th via web in reply to misspickering · more. Name Rachel Jones; location Utah; Web blackeiffe… Bio designer + blogger … twitter.com/blackeiffel
	Unity Web Design link Name Unity Web Design; location Bolton; Web unitywebde… Bio We are Bolton’s freshest web design agency. 97 Following · 50 Followers · 0 Listed … twitter.com/unity_webdesign
	marcela godoy link Name marcela godoy; location Stgo, Chile; Web ecodis… Bio Design for Sustainability, ecodesign, Industrial Design, ecodiseño.cl … twitter.com/marcepag
	Deborah Harkness link getting my first glimpses at the jacket art and design for the interior of the book. … Name Deborah Harkness; location Los Angeles, CA; Bio Looking for the author of A DISCOVERY OF WITCHES Professor of History and wine blogger, too)? … twitter.com/drdebs

To reach out to all 100 Top Bloggers and More Simultaneously, you can also post your new product or site to http://Plurban.com — http://twitter.com/journik

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

Top 100 PR Public Relations Firms and Pros Won’t Tell You THIS

admin — Wed, 08 Dec 2010 18:21:09 +0000

Public relations just aren’t relating well to the public any more. So how do you get your message out to the masses?

If you were around when the first remote controls came out, you remember how nauseating it was to sit next to the person with the remote. Every commercial advert was an opportunity to flip through the channels fast enough to produce the illusion of watching three programs in parallel.

That was the beginning of the end of major networks’ hold on your mind. The media is now dead.

According to the Project for Excellence in Journalism’s annual State of the News Media report, cable news viewership for CNN, MSNBC and Fox News fell substantially in 2010 — 13.7 percent in aggregate for a sharper decline than any other sector. Broadcast news, which has experienced declining viewership for years, was down another 3.4 percent in 2010

Just up until this moment, you had butts in seats and heads in beds. All you had to do is persuade a news editor or broadcaster to cover your story and you’d. And to do that, all you had to do was know someone who knew a journalist or broadcaster. That person was the PR man. The public relations man made it his duty to know who’s Nielsen ratings were going up and what that anchor’s favorite libation was.

When’s the last time you heard the word “Nielsen?”

And you’re still looking for a public relations firm?

Now, instead of a simple plastic remote, everyone’s got the newest iphone and android. They are tweeting, facebooking, google+ ing, and watching hulu all at the same time while watching TV if at all. In other words, you don’t necessarily need press or news coverage anymore. Telling your story in a blog is even more convincing. After all, your market has already met the bloggers at some Tweetup. When’s the last time you met and shook hands with a news anchor?

To be fair, PR firms, good PR firms can indeed still get you out to the masses. They can take your company and craft a public interest story around it and get that story out to the people who would be your customers. And good PR firms are probably the best suited for this task.

Alternately, you can look for a so called’ “social media marketing firm.” And maybe they know all the ins and out of conversion rates and CTRs of Facebook, Twitter, Youtube, etc… But let’s be honest here. Reaching into the hearts and minds of the masses is much harder than learning how to install a “Like Button” in WordPress.

So PR firms will get you ink in a newspaper that nobody will read and Social Media Marketing Firms will get you in front of millions of “eyeballs” in a way that fades from memory in a blink. So how do you get your message out to the masses?

Truth is, the media landscape is changing so fast that there’s really not even a classification of a kind of firm that would reliably get you out there in the media. So instead of looking for a kind of company, look for a company that does the kinds of things that will:

1. Get you on page one of Google (without SEO — because SEO is DEAD)

2. Consistently and daily build your contact database
a. Facebook page likes
b. Twitter followers
c. Youtube subscribers (this is a huge missed opportunity for most companies)
d. Google group email subscribers (there’s a reason we don’t recommend Constant Contact or other email blasting software)
e. Blogger alliances so you build your own grass roots syndication… ummm… syndicate.

3. Build you a good-will base
a. Quality Youtube programming that demonstrates that you know what you’re talking about.
If you’re selling investment opportunities, become the authority on financial news. If you’re selling dietary supplements become the expert on health. Prove that you know more than your competitors.
b. Blog enlightening and valuable epiphanies.
There are only two requirements for making a sale. If these two requirements are met, you’re guaranteed a sale. First, credibility. People don’t want to think. They want to know that if they stick with you, they can trust you to think for them. Demonstrate your superior thinking and understanding of your industry in your blog. Second, rapport. no matter how brilliant you are, people like to pay people they like. So make your blog entertaining. Make people feel warm, fuzzy, and happy you exist.

4. Measure, measure, measure.
a. At the end of every single message you put out there, you must have a “call to action.” Measure, measure, measure. You’d be in high hog heaven if you worked with a marketing firm that religiously measured each and all of your media outreach efforts like videos, blogs, and even tweets. And instead of the typical 1/3,000 click through rate, if you got 1/1,000 the next month then 1/500 the month after that, you’ve just increased your ROI by 600%!

5. Get you sales (or registrations or downloads).
But the trouble with #5 is that you just don’t know if a team you hire will get you sales or not. So the solution is simple. Don’t sign a long term contract until after the first 3-6 months. Give yourself plenty of time to get to know the web marketing and PR team you hire. Give them the time to build up your momentum. Date before going steady.

So where would you find a firm that can get you out to the masses? You already did. Call Bob Wan Kim at 310 598 1606 (or fill in http://sparkah.com/marketing.php ) and let’s talk about your goals and vision. If we can get you to find us, we can get your customers to find you… and in a way that’s not just memorable but flattering.

How much could you get accomplished if you could contact one million subscribers any time you wanted?

Why Bloggers Are More Powerful Than Big Magazines: Reason #37

admin — Mon, 06 Dec 2010 19:35:50 +0000

Reason #37: Why Bloggers Are More Powerful Than Big Magazines.

Big Magazines Don’t Post You To Their Personal Facebook Account. Bloggers Do:

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

Social Media Agencies, PR Firms LA SF: How You Get Top Press and Media Coverage Fast

admin — Sat, 04 Dec 2010 20:27:10 +0000

by Bob Wan Kim, Web Marketing Consultant: 310 598 1606

99 Roads to Persuade Your Market

There are only 2 ways to get yourself attention and 2 subsets of each. You can pay for attention or you can earn it. Within each of these two categories of media, there is another clear demarcation: 1) Traditional Legacy Media and 2) New Social Web Media. Here’s an itemized list of avenues on the map to household name hood:

1. PAID
a. Ads In Legacy Media
i. Magazines
ii. TV
iii. Billboards
iv. Ads in Journals, etc.

b. Ads In New Media
i. Blogs ads
ii. Google Adwords
iii. Facebook Ads

2. UNPAID (organic)
a. Blog Buzz
i. Facebook Pages
ii. Facebook Buzz
iii. Google Search Results
iv. Twitter Trending Topics
v. Forum Building
vi. Community Building
vii. Google+ …

b. News and Editorial Coverage
i. Write ups in Magazines
ii. TV coverage
iii. Newspapers
iv. Periodicals
v. Events

How to Pick The Right Media to Communicate with Your Market

I started out describing the pros and cons of each medium of communication. Being featured on the news at 7pm is exciting and spectacular but it’s a long way from the TV to the buy now button on your website. Being on page one of Google for what you do is a major strategic win but there’s no viral ripple effect that gets you forwarded and forwarded. Twitter has the strongest viral ripple effect potential but 87% of your followers stopped using Twitter. Facebook has the highest credibility because someone you personally know is advocating a product, service, or company but the average age of a facebook user is 23 years old and they only have about 320 friends. Buying an ad spot on TV will reach hundreds of thousands immediately but commercials can devalue your brand unless you employ an extremely expensive and culture savvy creative director. And they are the most expensive of all the mediums of communications.

But since all of this is just random bits of data, here’s a matrix for easy visual reference:

	Credibility	Memorability	Cost Value	Viral Ripple Effect	Conversion to Purchase	Mass of Reach
TV news coverage	♠ ♠ ♠ ♠	♠ ♠	♠ ♠	x	x	♠ ♠ ♠ ♠
Twitter	♠ ♠ ♠	♠ ♠ ♠	♠ ♠ ♠	♠ ♠ ♠ ♠	♠ ♠	♠ ♠ ♠
Facebook	♠ ♠ ♠ ♠ ♠	♠ ♠ ♠ ♠	♠ ♠	♠ ♠	♠ ♠ ♠	♠ ♠
Google	♠ ♠ ♠ ♠	♠ ♠ ♠ ♠ ♠	♠ ♠ ♠ ♠ ♠	♠ ♠ ♠	♠ ♠ ♠ ♠	♠ ♠ ♠ ♠ ♠
Paid Google Adwords	♠	x	♠	x	♠ ♠	♠
Paid TV Commercial	x	♠	♠	x	x	♠ ♠ ♠ ♠
Paid Print Ad	♠	♠ ♠	x	x	x	♠
Google Plus	♠ ♠ ♠ ♠ ♠	♠ ♠ ♠ ♠	♠ ♠ ♠ ♠ ♠	♠ ♠ ♠ ♠ ♠	♠ ♠ ♠	♠ ♠
Niche Blogger	♠ ♠ ♠ ♠ ♠	♠ ♠ ♠ ♠ ♠	♠ ♠ ♠ ♠ ♠	♠ ♠ ♠ ♠ ♠	♠ ♠ ♠ ♠	♠

When you scan the above matrix, a few questions might pop up. For example, “Why did TV news coverage get low cost value?” Well, while the coverage itself is free, the Public Relations Publicist you have to hire to get you in front of the news programming director is not free. Also, you might be wondering why Twitter has less credibility than Google and why Google doesn’t get 5 Spades of credibility. Well, Twitter is an intrinsically commercial site. Google is intrinsically a research site. So the credibility is higher. But Google’s credibility has gone down from the days where page one meant solid gold — this is the work of the SEO industry. They hurt us all.

Inspite of Google’s decline in credibility, it’s still the 2nd most effective way to get your message out there. How we do it is at: http://journik.posterous.com/seo-expert-nyc-explains-how-to-get-to-page-1 and also see for our full compilation of Google SEO related how to articles.

But there’s one more method of reaching your market that’s even more effective than Google. It’s always been said that the best advertising is “word of mouth.” Now, word of mouth doesn’t go from mouth to mouth. It goes from niche blogger to niche blogger. These bloggers have personal relationships with their readers. They’ve earned loyalty over years of writing. Bloggers are more influential to each individual than a major network news anchor. Why? When’s the last time you were able to leave a comment on Connie Chung? It’s the interaction that engenders rapport. It’s their niche expertise that engenders credibility. If you get one of these bloggers to feature your story, you’ll instantly inherit their whole base of followers.

The only trouble with these bloggers is that their base of followers is tiny. So you’ll just need to reach out to 100′s of them. This is a ground and pound infantry troop process. It will require lots of man hours. (continued: how to launch a blogger lobbying campaign)

What’s the Right Social Media Web Marketing Strategy for You?

Frankly, your industry, your business, and your go-to-market strategy will have a different sweetspot than anyone else. Finding your marketing sweetspot requires lots of experimentation and time. Or it just requires working with people who’ve already done the experimentation with their valuable time. If you want to talk about the most cost effective web marketing strategies to get you out there in a big way, Call Bob Wan Kim at 310 598 1606. I wrote this article.

Or, to find the most connected and influential people who can get your story told in the legacy word: traditional print, event and TV, just scroll down. This is http://sparkah.com’s hand picked list of our favorite thinkers in the Los Angeles PR world.

For Free Web Marketing Consultation, Call Bob Wan Kim at

(310) 598-1606 or Sparkah@Gmail.com

	Jennifer Berson link Name Jennifer Berson; Location Los Angeles; Web jenera… Bio PR/Marketing Specialist for Beauty and Lifestyle brands, Partner in HostessBlog.com … twitter.com/jenerationpr
	Maria Sass link Name Maria Sass; Location Los Angeles, CA; Web flavors.me… Bio PR girl for @Wpromote, Fashion+Philanthropy Entrepreneur @PuraVidaSoCal, … twitter.com/mariasass
	Lana Rushing link Name Lana Rushing; Location Los Angeles link; Web rushin… Bio PR guru, creative writer, connector, music aficionado, pug owner, … twitter.com/lanarushing
	Elisabeth Rosenson link PR professional focused on corporate and public affairs. … Name Elisabeth Rosenson; Location Los Angeles, CA; Bio PR professional focused on corporate and … twitter.com/erosenson
	Christina Campoy link Name Christina Campoy; Location Los Angeles, CA; Bio pr practitioner, bay area native, restaurant aficionado, baseball enthusiast, pilates devotee, … twitter.com/christinacampoy
	Latashia DeVeaux link Name Latashia DeVeaux; Location Los Angeles, CA; Web TheMas… Bio PR/Marketing professional. Television producer. Go to woman … twitter.com/deveauxagencypr
	Veronica Catalan link Name Veronica Catalan; Location Los Angeles, CA; Bio Proud momma to the world’s best daughter and working in Travel PR too :”>link … twitter.com/indskys
	Janeal Bernhart link Name Janeal Bernhart; Location Los Angeles; Web mprm.com/; Bio PR is my profession. music, TV, shoes and books are my obsessions. … twitter.com/j_bernhart
	Rachel Mock link Name Rachel Mock; Location Los Angeles; Bio Public Relations link. Background in broadcast news and communication … twitter.com/rachelmock
	Slife PR link Name Slife PR; Location Los Angeles; Web slifep… Bio Boutique PR and marketing firm that proudly services top tastemakers in the hospitality … twitter.com/thatsslife
	Wendi Shapiro link Name Wendi Shapiro; Location Los Angeles, CA; Bio PR professional link at Murphy O’Brien Public Relations … twitter.com/wendishapiro
	Jeremy Pepper link Name Jeremy Pepper; Location Los Angeles, CA; Web pop-pr.blo… Bio Taking your lunch. Eating your cookies. PR Generalist. Been doing this stuff for … twitter.com/jspepper
	Emma Cardenas link Name Emma Cardenas; Location Los Angeles, CA; Web totalB… Bio PR/Social Media geek. FC Barcelona supporter [Visca Barça!]. Amateur chef. … twitter.com/emcardenas
	Jessica Lieu link Name Jessica Lieu; Location Los Angeles, California; Web tylerb… Bio PR Gal. Graduate student at USC Annenberg. CSR enthusiast. … twitter.com/lieujessica
	Marla Lewin Halperin link Name Marla Lewin Halperin; Location Los Angeles; Bio PR/Producer/Blogger; attend LA, Cannes, SXSW, Venice,Toronto Film festivals and producer of … twitter.com/globalfilmvilge
	Sara Leeper link Name Sara Leeper; Location Los Angeles; Bio PR executive link, triathlete, painter, living in and loving LA … twitter.com/sleeperla
	Desiree Zenowich link Name Desiree Zenowich; Location Los Angeles; Web dreamingin… Bio PR Girl at the Getty Museum and Fashionista on the side. … twitter.com/DesiZ
	Evelyne Ustarroz link Bonne Annee 2010 et Bonne Sante a tous ! 11:49 AM Jan 2nd via web. more. Name Evelyne Ustarroz; Location Los Angeles; Web windso… Bio PR/Events … twitter.com/STARROS
	Vanessa Bronte link Name Vanessa Bronte; Location Los Angeles; Web vaness… Bio PR pro turned MBA student with a passion for digital and brand marketing. … twitter.com/brontebuzz
	Cassie link I’m at Flemming’s Steakhouse link. … Name Cassie; Location Los Angeles; Bio PR, Sports & Entertainment is what I do. … twitter.com/cazeb
	LosAngeles CP link Name LosAngeles CP; Location Los Angeles; Web losangeles… Bio Los Angeles City And Press. 9 Following · 2121 Followers · 63 Listed … twitter.com/losangelescp
	Kat Amidar link Name Kat Amidar; Location Los Angeles, CA; Web bakitw… Bio PR Director-BakitWhy.com, Kasama Media. GABNet/AF3IRM. UCI/Kaba Alumna. … twitter.com/kathlynanne
	Ashley Colette link Name Ashley Colette; Location Los Angeles; Web ColetteMG.com; Bio public relations, content marketing, seo and social media management … twitter.com/ashleysays
	Pete Moraga link Name Pete Moraga; Location Los Angeles; Web iinc.org; Bio PR Professional for Property/Casualty Insurance Industry. Based in Los Angeles, CA … twitter.com/pmoraga
	BWR Public Relations link Name BWR Public Relations; Location Los Angeles & New York; Web bwr-pr… Bio Lifestyle, Special Events, Corporate & Entertainment PR Firm … twitter.com/BWRPR
	Spelling Comm. link Location Los Angeles, CA; Web spellc… Bio PR firm pedigreed in establishing brand identity for consumer and b2b markets, excelling in the … twitter.com/spellcom
	Catherine Banton link Name Catherine Banton; Location Los Angeles, CA; Bio PR professional for restaurant, travel, wine and spirits at Wagstaff Worldwide. … twitter.com/catherinebanton
	John O’Leary link Name John O’Leary; Location Los Angeles; Web linked… Bio PR dude at TriplePoint. I love games, burritos, beers, bands and alliteration. … twitter.com/johnoleary4
	Live Loyal PR link Name Live Loyal PR; Location Los Angeles, CA; Web liveloyalp… Bio Live Loyal PR is an all service beauty, lifestyle,& fashion PR firm. … twitter.com/liveloyalpr
	Leila Khalil link Name Leila Khalil; Location Los Angeles, CA; Web beinsp… Bio Wedding Public Relations expert inspiring brands with press,marketing+business … twitter.com/weddingpr
	Wagstaff WorldwideLA link Name Wagstaff WorldwideLA; Location Los Angeles, CA; Web wagsta… Bio Public relations for restaurants, hotels, wine/spirits, and more … twitter.com/wagstaff_LA
	Jenna Newmark link 9:34 AM Jan 21st via web. more. Name Jenna Newmark; Location Los Angeles, Calif. Web murphy… Bio PR rep for luxury hotels at Murphy O’Brien. … twitter.com/jennatravelpr
	Bliss Media link Name Bliss Media; Location Los Angeles, CA; Web blissm… Bio Public Relations firm handling entertainment, fashion, business, and lifestyle … twitter.com/BlissMediaPR
	Jaime S.C. link Name Jaime S.C.; Location Los Angeles, CA; Bio PR/Social Media Director in Entertainment Biz. Music & Coffee Junkie. Pop Culture Purveyer. Fashionista. … twitter.com/PR_Gal
	Nicole Myden link Name Nicole Myden; Location Los Angeles, CA; Web nm-pr…. Bio Lifestyle PR & Marketing Consultant, Social Media Maven, People Person, CONNECTOR! … twitter.com/nmprgirl
	Angela Iuorno link PR and Marketing Communications Professional. … Name Angela Iuorno; Location Los Angeles; Bio PR and Marketing Communications Professional … twitter.com/ange127
	Karen DeMarco link Name Karen DeMarco; Location Los Angeles, CA; Bio PR pro specializing in entertainment and emerging media. News junky, fan of good music, some bad TV link … twitter.com/karendemarco
	Heather Meeker link Name Heather Meeker; Location Los Angeles & Seattle; Web blogge… Bio Director of Marketing & PR for Whrrl. Web 1.0 veteran and leader for top … twitter.com/heathermeeker
	Wildfire PR link Name Wildfire PR; Location Los Angeles; Web wildfi… Bio News & insights from Wildfire PR — handling kicka** fashion, beauty and fitness brands … twitter.com/prwildfire
	Lisa Elia link Name Lisa Elia; Location Los Angeles, CA; Web lisael… Bio I’m a PR expert w/ over 20 yrs. in biz. Have gotten clients on Oprah, NY Times, … twitter.com/lisaeliapr
	Celebrity PR link Name Celebrity PR; Location London / Los Angeles / NY; Web robten… Bio celebrity public relations rob tencer PR for socialites and celebrities. … twitter.com/tencerpr
	Paul Burditch link Name Paul Burditch; Location Los Angeles and San Francisco; Web talesofthe… Bio Public Relations And Marketing Agency Owner for Luxury Hospitality … twitter.com/burditch
	R Poon link Name R Poon; Location Los Angeles; Web facebo… Bio PR maven who loves art, food, music, traveling, nature, animals, photography, and of course … twitter.com/LadyMingPR
	Pamela Weiss link Name Pamela Weiss; Location Los Angeles, CA; Web scandi… Bio PR Director of ScanDigital, premier photo and home movie transfer service. … twitter.com/pamelasd
	Greg Rogers link Greg Rogers; Location Los Angeles; Web gregro… Bio Restaurant PR … twitter.com/larestaurantpr
	Chris Bechtel link Name Chris Bechtel; Location Los Angeles; Web ipress… Bio New Media Marketing, PR, Sales and Operations, Executive, iPressroom, Inc. … twitter.com/chrisbechtel
	Jessica Trent PR link Jessica Trent PR; Location Los Angeles; Web asteel… Bio The future is now. … twitter.com/jessicatrentpr
	Kathy Kniss link Name Kathy Kniss; Location Los Angeles, CA; Web k2prgroup.com; Bio Kathy Kniss is your-not-so-ordinary public relations professional, … twitter.com/pr_tweets
	Frank Fay link Name Frank Fay; Location Los Angeles, CA; Web google… Bio loving life. social media, pr, civil rights, am runs/pm work outs, smattering of pop … twitter.com/frankfay
	gotham link Name gotham; Location Los Angeles, CA; Web facebo… Bio Full-service #PR, #marketing, #socialmedia firm specializing in strategies+programs: … https://twitter.com/gothamc
	Benjamin Rubinfeld link Entertainment and Media Attorney; Location Los Angeles; Bio Seattle raised. … twitter.com/benruby
	Jennifer Lahotski link Name Jennifer Lahotski; Location Los Angeles, CA; Web Lahotski.com; Bio ultimate firecracker. social media extraordinaire. … twitter.com/jennlahotski
	Laura Ackermann link Senior Publicist at Much and House Public Relations. … Name Laura Ackermann; Location Los Angeles; Bio Senior Publicist at Much and House Public Relations … twitter.com/lackermannpr
	LB link LB; Location California; Bio PR and entertainment enthusiast. … twitter.com/_laurabass
	Kimberly Goodnight link Name Kimberly Goodnight; Location Los Angeles, CA; Web PUREco… Bio Fashion Showroom & Lifestlye PR in the heart of Hollywood. … twitter.com/pureconsulting
	Mark Fenlon link Name Mark Fenlon; Location Los Angeles, CA; Bio Dorky guy working in PR. Loving LA and missing NYC. Likes: Laughs, Travel, Entertainment, Social Outings, … twitter.com/markfenlon

list curated (compiled) by Sparkah.com Web Marketing Strategies

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

21 Web Marketing PR and Branding Strategies: Sparkah’s Unabridged Dictionary of Tactics

admin — Thu, 02 Dec 2010 00:04:58 +0000

It’s a Long, Long, Way from Their Toilet-Side Magazine Rack to Your “Buy-Now” Button

Ironically, Heavy drinking doesn’t happen when your efforts fail. You drink to excess when you run out of hope. If your ideas fail but you still have a bucket of ideas left to test, you keep going with a smile. Here’s a fresh bucket for Internet Marketing Strategies that Work.

The following list is a collection of the most effective and ingenious marketing pr ideas used by the most successful companies on earth. It’s all in one place. And the following is what we do for our clients.

The Prep Work: Branding
No. Branding has nothing to do with marketing but without it, your marketing is worthless. So let’s get the basics checked off. And never under estimate the value of branding. Major Fortune 500s get this wrong.

Answer this, Quick: What do you do?

If you can’t instantly express what you do, how is anyone else going to remember you for what you do? Let’s say you do know what you do. What is it? Go on, say it out loud or in your mind. Makes no difference. Now, when someone else thinks of that word, do they think of you?

What do you think of when you hear “luxury car?”

Now, think of all the other luxury cars that didn’t come to mind. That is a branding problem–not a marketing problem. This time, think of a body wash. I personally think of Dove. I never buy Dove. But that’s what I think of. So if my (imaginary) wife (my cell: 310 598 1606) tells me to get body wash, guess which one I’ll pick up. Nope. In spite of the extraordinary success of another brand, you will not pick up the Red bottle. This is why: How Weiden+Kennedy Screwed Up Marketing and Branding

So, these are the most underused and overlooked opportunities for branding you in the minds of your market:

1. Business Card
Does your card say what you do? Specifically? Are you Dr. Williams or are you Dr. Williams, Pediatrician? Are you Acme Windows or are you Acme Winterproof Windows? Are you Stella’s Bakery or are you Stella’s Cupcakes?

Brand yourself in a niche that’s narrow enough for you to dominate. Then, broaden your branding.

2. Signage
Nobody is going to give you business because of your pretty logo. People are going to give you business because of what it says you do underneath.

3. Packaging
Say the exact same thing from #1 and #2 on all your packaging. Judging by my bachelor friends’ homes, you’ll be branding their kitchen counter tops, night stand, and living room floor with your packaging for days at a time. You can’t ask for better product placement.

4. Collateral

Again, say the same thing you did in all your letterhead, envelopes, brochures, and any other hand outs. For the rest of the top 10 Branding Opportunities You’d Never Think Of… http://journik.posterous.com/branding-hidden-opportunities-to-brand-yourse

One Quick Note On PR aka Public Relations

PR: Pull media stunts like selling abused super models in “women to go.”

PR is like more like Judo than Boxing. You can’t attack from the front. You’ve got to create a unique angle. You’ve got to give journalist, TV news programming directors, and editors, something newsworthy. I’m constantly surprised at how often smart CEO’s think their products and services are news worthy. Sorry. Unless your product is the iPhone 7, it’s not newsworthy. Incremental improvements in technology don’t make the news. You’ve got to do something truly revolutionary to be of interest to the general public.

If your product or service is not intrinsically revolutionary, like the Organization Against Sex Trafficing, then instead of try to make your company news worthy, make something your company DOES newsworthy. Create a ruckus. We do that pretty well.

Finally, Aggressive Marketing

OK, let’s get to the main course. All your prep work from above is done. If you, like most companies are only marketing yourself through two or three mediums, you’ve leaving a lot of money on the table. No. That’s just not the right analogy. What you’re really doing is leaving a drop dead gorgeous human being naked in bed with just a hand shake.

If you’re paying for advertising, stop. It’s the most expensive way to market. Here are all of the ways the most successful internet entrepreneurs do it:

1. Adwords: DO NOT USE
Adwords build little no brand awareness or value on impression. Most of the clicks you get will be accidental. When was the last time you clicked on a Google adwords ad intentionally?

The only reason you’d use adwords is to create a CTR and sales conversion benchmark. If you organic and pr work can’t outperform your adwords conversion rates, your marketing director should be put out of their misery.

2. Print ads: DO NOT USE
Don’t. The only exception to this rule is if you can lower the bar of conversion from sale to a Facebook “Like” or an IPhone browse. Nobody will tear out your ad, take it home, unfold it from their pocket, turn on the computer, and type in WWW.BLANKer.com. What they might do is, given enough incentive, use their android or iphone to surf to your site. Once there, you’ve got to make it so easy to connect that you’ll sit there a week later wondering why nobody has connected.

You’d also be amazed how broke poor bloggers and reporters are

3. PR: USE DIFFERENTLY
This, I like. But once you’re in the news, you’ve got to stay in the news. Keep pulling media stunts like selling abused super models in “women to go.” Rawk the boat.

This is how to launch PR stunts. … After all, we are in page one of Google under “top publicist” and “top pr firms nyc.”

4. Blog
People read insightful posts that either entertain, educate, save time, ummm… here’s how to build a blog that will drive you business

5. Close each blog post with a call to action
Strike while the iron is hot. The moment you’ve got a reader impressed with you, the moment their blood pressure jumps and their imagination soars, use that momentum and get them to take action that will build your relationship. To chat with me about your own marketing push, answer these probing diagnostic questions at http://sparkah.com/marketing.php before moving to #6.

6. See #5

7. Send out promotional crap: SWAG
Make it useful–like a stress ball that doesn’t bounce or a lanyard (perfect for the executive’s latch-key kid). This part, I’m going to flesh out. It’s big. I’ve produced swag that’s produced $273 per $1 spent. And it’s fun. If you want a sneak peak into the swag category, just “Like” my facebook page: Marketing and Branding Secrets Facebook Page

There are thousands of emails and names. That’s a lot

8. Twitter bio
Does your Twitter bio have a call to action? People routinely go to the super market and forget why they got there. Remind them to click the follow button. If you are on twitter, follow me at http://twitter.com/sparkah before moving to #9.

9. See #5 then #8

10. Take a blogger or reporter out to lunch
You’d be amazed how much press and Google love you can get for just $8 (hamburger) and another $27 bucks in margaritas. You’d also be amazed how broke poor bloggers and reporters are. You’ll get big street cred for under $35.

11. Start a competing blog
No, but seriously, rather then promote blogger obesity and substance addiction, pay college kids $20 a blog post that captures the attention of readers in your market demographic. @Problogger pays $25 for pros to, well, blog.

This is a little tricky. If you’re a caterer, don’t blog about catering. Nobody cares. If you blog about recipes. You’ll empower your competition–the house wife/husband/partner (not necessarily in that order). Instead, blog about a topic that will intersect like a giant inverse venn diagram and blog about hipster parties. DJs will read it and refer you. Party planners will read it and hire you. Jealous socialites will throw parties and hire you just to be featured in your blog.

If you’re not a caterer, let’s talk about how to create that intersection point. You’ll need to build a huge database of your potential customers much more aggressively that you would by just talking about yourself.

12. Support charities
Find a charity that can help you help them. Support them and let the relationships you build support you to support them even more.

13. Become an activist
Pick a cause. You’ll make friends and customers you wouldn’t have access to in any other way. You’ll build unusual rapport. You’ll get the allegiance of the most passionate people on earth. When it’s time, ask them for a favor. See #6 in our Viral Marketing Strategies.

Team Up With Your Competitors — But in San Diego, San Francisco, NYC, Boston, Chicago, Miami. Share the marketing work. Create an Alliance. Hire a Devious Marketing Firm.

14. Whisper in Forums
Post in relevant discussion forums asking for help. Don’t spam. Don’t astro turf. It’s actually FTC illegal. Just humbly ask for suggestions and options about your product and leave a link. Rapidly, your Google traffic will spike. And you’ll walk away with valuable public sentiment.

This is probably the most difficult and yet, most important thing we do. If you want to know why, lets talk. 310 598 1606.

15. Build a forum
A forum saves your sales, support, and executive team gobs of time. Most people will google before looking for your customer service number at 9pm at night. An extra bonus is that you can use your own forum for google link building and advertising your own products. Win-win. If you need a forum built, talk to us at http://sparkah.com/websites.php

16. Vertical (regional) partnerships
If you own a maternity boutique in LA, why market to the billions around world when you only have access to about 100,000 prospects. Keep marketing to the world. Instead, get partner maternity boutique owners in San Diego, San Francisco, NYC, Boston, Chicago, Miami, etc to share the marketing work and stop leaving money on the table (or that gorgeous being in bed).

17. Horizontal partnerships
(Get your mind out of the gutter). If you sell salt, and are pouring money into marketing salt, get yourself a partner who sells pepper. You’ll cut your marketing costs and labor in half while bumping your profits substantially. Here’s how to find and contact Twitter users by industry, job description and location

One of our clients sells $300 shower curtains: http://kontextur.com. We contacted 100′s of top avant-guard furniture designers for them. Now, they are working with http://uhuru.com and http://www.richbrilliantwilling.com on co-marketing and sharing their contact databases.

18. Youtube
Instead of just posting customer support answers in your forum, vault the stakes. Use Youtube. This is How to Build A Massive Youtube Subscriber Base. One of our Youtube accounts got 21,000 subscriptions in 3 months.

And here’s why you should even use Youtube for Customer Support.

19. Retail partners
This is probably the most frightening for you web types. But it’s a gold mine. Let’s say you are a travel agency. Let’s say you are a travel blogger. Or let’s just say you sell those 2oz travel size thingies. When’s the last time you thumbed through a guest book at a quaint B and B? There are hundreds if not thousands of emails and names. That’s a lot. Now, Imagine you got a B and B from every major city on earth to get you their guest book in exchange for sending them guests.

Let’s say you’re a Dentist. How many “Likes” do you think you’d get on your Dental Office Facebook Page? How many Facebook “Likes” would you get if you left a small netbook in every candy shop in town? And you set the home page to your “I Love JawBreakers” Facebook page? All the kids would check facebook while dripping purple everlasting gob stopper saliva into your keyboard.

20. Facebook Ads: DO NOT USE
If you’ve come this far, you’ve already gotten the sense that we are adamantly against the use of paid ads. Why pay to rent some else’s realestate when you can just create your own blog, forum, and social network (yes. we do that for our clients)?

But here’s the real why you should NOT use facebook ads.

20B. Facebook Pages: USE USE USE!
If you’re still using email or phone or even mail to stay in front of your customers, stop. How many minutes a month do you spend going through your mail? The average Facebook user spends 7 HOURS A MONTH going through Facebook. People in their teens to 30′s spend an average of 29 HOURS A MONTH IN FACEBOOK. They keep it on and online all day long during work.

Use Facebook to do you marketing. This is how: Advanced Facebook Marketing Strategies.

21. Google SEO
Actually, SEO and SEM are both dead. They worked fine when Altavista, Excite, and Infoseek were big. Now, Google makes sure SEO will get your site BLACKLISTED. So, here’s how to get to page one of Google straight from our Google SEO Expert.

BONUS: Organic Facebook Growth
Do you know the maximum number of Facebook friends you can add per day? Do you know how Facebook decides who to show your status update to? Do you know how many friends you have to add to get facebook to BLACKLIST you? Before you know these figures, you’re not ready to do any organic facebook marketing (this is what we do).

DOUBLE BONUS. The 37 Death Traps In Social Media Marketing
So you might be thinking that if you have a couple interns execute on this list, you’ll have a thriving online business. Before you sign a lease on that commercial space, this is the list of 37 Death Traps in Social Media Marketing that will cripple you. Don’t try this at home. While we’ve listed out 21 Points on WHAT to do, We’re going to have to produce another blog/whitepaper that explains HOW to do it. To get a link to that follow-up sequel… just click “LIKE” below.

So? What do you do?

While you do what you do best, bolt on a precision team of experts who will carry you out into your marketplace. That’s what we do best. Call us at 310 598 1606 or 347 767 6775 or just email us via our comprehensive marketing checklist: http://sparkah.com/marketing.php

Let’s get you into high orbit. We carry rocket fuel.