Facebook Marketing Strategies from NYC and Los Angeles’ Most Devious Minds

Wired Magazine started a wild-fire when they said, “The Web Is Dead.” Everyone from TechCrunch to Mashable blogged about that blog about blogs vs Facebook. To a large extent, Wired is right on the money. Discussion forums killed the BBS. And Facebook killed discussion forums. Facebook also killed Flickr. Or they at least killed Flickr’s [...]

Viral Old Spice Commercials by Weiden Kennedy Drove Sales Down by 7 Percent. Here’s Why (race discussed)

Hello ladies, how are you? Well, It’s official. The Old Spice Viral Campaign by Weiden Kennedy actually drove sales down. The drop was an immediate 7 percent according to Warc, an industry research group. The reasons are obvious if you were raised on off the teet of the web (oft called net-natives). The web user [...]

How to Squeeze 1,000s of Targeted New Prospects from Twitter

You and I both know that the decision maker who could be your next client is on Twitter. We also know that banner advertising, print ads, and even emailing him or her just won’t work. If you could just contact him/her and roughly 10,000 more people who have the same demographics (even locality), you’d have [...]

Foursquare Whitepaper: How Foursquare Will Break Your Marketing and Business Overnight

four About three years ago, before Oprah had even heard of “Twitter,” Twitter was making new millionaires. No, not just @Ev and @Biz. Twitter made the most sought after CEOs and VCs in Silicon Valley directly accessible. It was as if there was a new tech security breach in their multiple secretary and executive assistant [...]

Youtube Marketing Stats: Could Video Be the Missing Tabasco in Your Marketing Bloody Mary?

Advertising does not work. It doesn’t. If you’ve ever spent $50,000 on a media blitz, you’ll agree with me. “If it works for Coke, it’ll work for us,” are the most famous last words I’ve heard from many corporate executives before launching a massive ad campaign and subsequently filing chapter 11. It’s even worse when [...]

Viral Marketing Strategies from Los Angeles and NYC

Whether you have an MBA from Wharton or Harvard, work in the Los Angeles Biz, or NYC’s hipster industries, the landscape of marketing is changing so quickly that if you don’t keep up with the latest developments, you could just be putting up billboards in a ghost town. Without any exaggeration, every single magazine and [...]

Maximum Number of Facebook Friends You Can Add Per Day or Hour

OR, How to have as many Facebook friends as Lady Gaga: “You’re Adding Friends Too Quickly. Your Account Will Be Blocked” For many reasons including trust, rapport, history, and familiarity, my last post mentioned that 1 Facebook friend is worth about 22 Twitter followers. So now, if you set out to amass a large Facebook [...]

Twitter vs Facebook Social Media Marketing: CTR Effectiveness and Conversion Rates

After almost half a decade of Twitter and Facebook being around, nobody seems to clearly understand the pros and cons of either for use in marketing. In fact, I started Googling for a competitive matrix that compared all the key web marketing factors applied between Facebook and Twitter. I Fail. So I just built one [...]

Google Adwords vs Facebook Pages Advertising: Which has better CTR and CPC?

When Google first bought the contextual advertising system that later became Adwords, it made them a billion dollars fast. And it was worth it. Google’s credibility was an eternity further ahead than Yahoo’s and All the ads were matched to your search. But in reality, where they made most of their money is that the [...]

How Foursquare, Gowalla, and Twitter Location Based Services Will Disrupt Your Business, Dating, and Marketing

Stephanie Marcus, a new Mashable editor, just posted an anecdotal list of the Top 10 Gowalla check-in locations. On the list are Disneyland, Pike Place Market in Seattle, Trafalgar Square in London, and surprisingly, the Alamo Draft House Cinema in Texas (Turns out Gowalla is a TX native and born from SXSW). At first glance, [...]

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