Google Adwords vs Facebook Pages Advertising: Which has better CTR and CPC?

When Google first bought the contextual advertising system that later became Adwords, it made them a billion dollars fast. And it was worth it. Google’s credibility was an eternity further ahead than Yahoo’s and All the ads were matched to your search. But in reality, where they made most of their money is that the [...]

How Foursquare, Gowalla, and Twitter Location Based Services Will Disrupt Your Business, Dating, and Marketing

Stephanie Marcus, a new Mashable editor, just posted an anecdotal list of the Top 10 Gowalla check-in locations. On the list are Disneyland, Pike Place Market in Seattle, Trafalgar Square in London, and surprisingly, the Alamo Draft House Cinema in Texas (Turns out Gowalla is a TX native and born from SXSW). At first glance, [...]

How Google Determines and Ranks Your Relevancy

Personally, I think this graph, as reassuring and emboldening as it is, is totally bunk, (couple more commas, thrown in, for good measure). Image via two sites I highly recommend following religiously if you are even remotely involved in web business or like cilantro: http://www.copyblogger.com/seo-copywriting-matter/ and http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization Here’s why: 1. The wedges, “Anchor text” and [...]

How to Double Your Page Views Instantly

I really could fluff up this technique and tell you stories and anecdotes or what not but it’s such a simple tip that I’ll just get to the point. Everyone knows that major blogs try to double their pageviews by breaking up their posts into 3 parts. But in doing so, they loose 90% of [...]

How To Multiply Your Youtube Traffic OR Hit Google Page One

NEW! How to apply this technique to WordPress too! I really don’t ever know how to entitle these web strategies. I mean, one simple strategy can kill so many birds that I get confused as to whether you prefer turkey, chicken, quail, or duck. So let’s just serve all four. The bottom line is that [...]

How to Get to Page One of Google (Roadmap Architecture)

If you thought that all you have to do is set up some meta tags and hide some keywords in background colors that match the text colors of said keywords, you would have had a chance of getting to page one of Excite or Infoseek. BUT only in the early days when there were only [...]

The #1 Biggest Dark Secret To Getting To Google Page One

Gmail. That’s it. Think about it. You try everything to increase your page relevance and ranking in Google. Google has to take a composite view of the entire web as far as it can see to accurately evaluate your webpage search result relevance. Guess what falls squarely in the middle of “The Entire Web?” (Refer [...]

Facebook vs Twitter Social Media Marketing CTR and Loyalty

I hate asking to be someone’s friend. If I talk about a client or project after they accept, it feels like i’m spamming them. If they totally opt in, I don’t feel as bad talking about my work. So I have 1,400 facebook friends. I didn’t ask to friend a single one of them. Ummm… [...]

Google: How to Jump from Page 2 or 3 to Page 1

Lets say you’ve already done everything in your power to get to page one of Google on a given search term. And you failed. If you got even remotely close, I have a master’s Google ranking trade secret for you. Google not only weighs the quality of the inbound links to your site to determine [...]

How to Create a High Google Page Rank Site

Most of you won’t know about Google Page Rank. It’s not what you think it is. Google has a 0-10 rating scale that basically assigns your site a “credibility value.” Get used to seeing this by downloading the Google ToolBar. In order for your outbound links to be worth anything, you’ve got to have a [...]

« Previous Page