How To Build a Marketing Plan. How to Raise Conversion Rates.

This is the sequel to our benchmark marketing strategy and tactics post: 21 Marketing PR and Branding Strategies. Gavin, my best friend from college drove a big Yukon. I liked it. It was plush, had an immersive stereo system, and it was my favorite color: black. I loved the thing. But there was a day [...]

Twitter vs Facebook Social Media Marketing: CTR Effectiveness and Conversion Rates

After almost half a decade of Twitter and Facebook being around, nobody seems to clearly understand the pros and cons of either for use in marketing. In fact, I started Googling for a competitive matrix that compared all the key web marketing factors applied between Facebook and Twitter. I Fail. So I just built one [...]