Twitter vs Facebook Social Media Marketing: CTR Effectiveness and Conversion Rates

After almost half a decade of Twitter and Facebook being around, nobody seems to clearly understand the pros and cons of either for use in marketing. In fact, I started Googling for a competitive matrix that compared all the key web marketing factors applied between Facebook and Twitter. I Fail. So I just built one [...]

Is Paypal Making You Bleed Sales and New Customer Conversion?

I track everything. I track every single tweet, Google click through, blog view, blog click through, hour of day, everything. Trouble is, you can’t track what’s NOT happening. You can only track what IS happening. So, I asked myself, what’s invisible? What’s NOT happening? Sure enough, a friend of mine called me and said, “Does [...]