Why Ad Agencies Shouldn’t Buy Digital Media Ads and Placements

According to @Adage, the rest of 2010 and beyond is going to be led by digital media buys from ad agencies. Sure, this is not good for print and radio media. But it’s even worse for ad agencies. To really see why, we have to understand the evolution of advertising. Back in the day, the [...]

How To Get A Bigshot Blogger or Celebrity to Tweet Back to You

This one will be quick. Nobody wants to talk to someone they don’t know. They’d be at a total disadvantage not knowing you or what you’d say in response. So the biggest bloggers and celebs never reply to strangers. Afterall, their rent is on the line. So if you want bigshots like @garyvee @rrw @benparr [...]