Social Media Expert / Agency Seoul Reveals how to Sell to Seoul Koreans

If you thought that New Yorkers were a tough bunch to sell to, Seoul Korea is going to surprise you. Seoul “is the largest city proper in the developed world” according to wikipedia. The city itself has 10 million people in it. And the greater metropolitan area has over 25,000,000. The competition in seoul is [...]

How To Build a Marketing Plan. How to Raise Conversion Rates.

This is the sequel to our benchmark marketing strategy and tactics post: 21 Marketing PR and Branding Strategies. Gavin, my best friend from college drove a big Yukon. I liked it. It was plush, had an immersive stereo system, and it was my favorite color: black. I loved the thing. But there was a day [...]

Top 100 Publicists To Lavishly Deck with Gifts in 2011

Bill Gates once said, “If I had one last dollar, I’d spend it on a publicist.” It’s true. The most successful people on earth know how to feed a hundred birds with one seed (ed: noticed that one of these publicists below is an animal rights advocate). You have the exact same number of hours [...]

(So, You Wanna Quit Your Job?) How to Monetize Your Website

I just spoke (ok, it was just a text message) with a brilliant and talented young women. She’s a professional belly dancer. Speaks four languages, kind, and gorgeous. She’s thinking of starting a website. Ironically, she asked me the same questions CEOs ask me. And until now, for some reason unknown to me, I haven’t [...]

The 9 Hidden Disciplines of Creatives Who Score Big Clients Who Actually Pay

When I was studying in NYC, I heard of Bennett Peji. He was all the way out in San Diego. He had a design firm in La Jolla where seagulls shit on your car, parking is impossible to find, and guys in their 30′s still play flippy-cup. But on the other hand, women come to [...]

A Spiritual Person’s Path to Business Success – The Meditation

A mate leaves their lover saying, “I’m not happy anymore.” Then, in their emptiness, they soon realize that they were indeed happy. They had everything they needed. So the mate betrays fullness for the excitement of filling emptiness. In business, you might do the same. There is a saying, “If you are frustrated, lower your [...]

Paypal vs Zen Cart vs OsCommerce Shopping Cart Software

If you’ve got fantastic products that will fly off of your shelves but don’t know how to setup a ecommerce website, this is your lucky day. There aren’t many head to head comparisons between the three major ways you can create an online store. Did I mention, there are three major ways to create an [...]

How Google Determines and Ranks Your Relevancy

Personally, I think this graph, as reassuring and emboldening as it is, is totally bunk, (couple more commas, thrown in, for good measure). Image via two sites I highly recommend following religiously if you are even remotely involved in web business or like cilantro: http://www.copyblogger.com/seo-copywriting-matter/ and http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization Here’s why: 1. The wedges, “Anchor text” and [...]

How to Get 50 Retweets in Twitter and Maybe Even Start Trending

I don’t know about you, but I loved it when Oprah joined Twitter. All manner of 30-40 something moms jumped onboard and ReTweeted just about everything that came their way. It was either because they really liked the messages or because they couldn’t come up with anything at the moment and couldn’t stand the negative [...]

Is Paypal Making You Bleed Precious New Customers?

Do you realize that (if you use a paypal button) about 65% of first time web buyers actually think you have to have a paypal account to order from you? Think about it. You could be losing over half of your new customers who don’t have a paypal account. And paypal has no intention of [...]