Back in the old country (not geographically–two decades ago in the 90′s), there was one brand of mobile phone, there were two brands of jeans, vaccines were definitely good for you, and you could do advertising or you could do marketing. Life was simple.

If you were going to do some advertising for you business, you’d consider magazines, tv, newspapers, or the yellow pages. On the outside chance you were big enough, you’d sprinkle in there some billboard ads.

If you were going to do some marketing, you hire a PR person to get you writeups in those same magazines and papers you are considering advertising in. You’d go to some entrepreneurs’ round table, you’d go to trade shows, and you’d mingle. This was marketing.

Today, prospective clients ask my team for marketing help. And frankly, I’m not really sure what that means.

If you ask us for marketing help and then tell us that you want to market via Twitter and Facebook, which are social environments but then tell us that you have nobody on staff who can write and be a full time web customer service rep, that’s like saying, I want to go to a big industry trade show for networking and I have nobody to send (yes, can can hire out but it’s much more cost effective to do it inhouse).

So here are the pros and cons; strengths and weaknesses of each medium of communication and each of their requirements for successful implementation. Special thanks to Orange County’s Top Solar Panel Installer for inspiring this post!

The Pros and Cons: Google SEO vs Google Adsense vs Twitter vs Facebook vs Blogging vs Forums vs Banner Ads

Google Adsense
Pros: Instant Traffic, Precise Measurement

Cons: $1-$5 per click, conservatively 800 clicks per sale (Do the math)

Requirements: Just sign up with a credit card

Google Organic Search
Pros: High credibility and conversion rates (lower every year due to SEO spammers);  generally 1200% higher conversion rates than Adwords Sponsored Results; long term residual traffic

Cons: None, if you’re already a leading reference site for your niche. If not, Cons: significant labor and strategy required to secure page one position; if done incorrectly, you could end up being sand-boxed or blacklisted

Requirements: A good honest writer; Finding and paying for a very experienced Google Strategy Team (avoid SEO people. many tend to be Sleezy. See SEO is a SCAM); picking keyword terms that people will actually click (trickier than you imagine See #2: Nine Dark Google SEO Trade Secrets)

Twitter
Pros: Immediate direct access to millions of users internationally; Bio search to precisely target location and demographic; Direct two way communication; Unlimited messaging; Strong mobile penetration; Direct penetration to SMS text for many users; Real Time Search: Eaves dropping on live conversations by key word (How useful would it be to know what people are saying about you, your competitor, your products, theirs, etc in real time?); High impression to CRT ratio

Cons: Direct two way communications; People can arbitrarily report you as spam; You can only message a practical maximum of 5 people per message; ZERO Google Page Rank Value (links don’t help your Google rank–practically SEE LINK); Easy to acquire hundreds of demographically precise followers daily (labor intensive)

Requirements: Highly senior customer service person; Skilled terse writer; 10 minute response time; Availability 12 hours a day for non international companies; Consulting from an experienced Twitter culture consultant or every book ever written about Twitter; A Tweet lasts about 60 minutes before it disappears downstream; Impression rate is very low at about 4% of total follower base. More: http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/tag/twitter

Facebook (Organic)
Pros: Impression rate is high at about 70% of friend base; Instant response is generally less necessary than Twitter; Low maintenance;

Cons: High resistance to acquiring new friends and “Likes”; More challenging than Twitter to precisely target by demographics

Requirements: None if you’re happy with low volume reach. If not, you’ll need an experienced marketing team to build your Facebook friend count (See: Facebook Marketing Trade Secrets)

Facebook (Ads)
Pros: Near instant release and traffic; Absolutely the most precise demographic targeting system on the web; Pay per click; Generally less expensive than Google Adwords

Cons: Low click through rates compared to Google Adwords and much lower than Organic Google. Generally even lower CTR than Twitter; Second most costly PPC medium next to Google Adwords

Requirements: Experienced marketeer to pinpoint target demographics or web savvy business owner; Understanding of value of a “Like” vs direct click through to destination site; credit card

Advertising on Discussion Forums and Blogs

Banner Ads PPC (Pay Per Click)
Pros: You can precisely target which readership you want by making a direct deal with a blog or forum owner; Relatively inexpensive per impression; You can create deep branding impact and messaging inexpensively if you pay per click and design the banners to prevent click throughs (Why you would do it is the subject of another post)

Cons: Low conversion rate; Moderate cost

Requirements: A very senior and experienced direct response copy writer; very experienced designer; blog and forum stats/media kit; Relationship with Blog and Forum Owner

Banner Ads PPI (Pay Per Impression)
Pros: If you design a banner with a touchdown call to action, you can double or triple your click thrus while paying a flat rate per impression. Each click through is calculated to cost you about a dollar and occur at about every 700 impressions. So if you design your ad correctly, you can get a click every 200 impressions and still be paying the same amount. This math also applies to Facebook Ads.

Cons: No matter how high your CRT (Click Through Rate) is, your conversion to sale will be low. After all, this is still just a cold ad with no rapport of credibility.

Requirements:
A very senior and experienced direct response copy writer; very experienced designer; blog and forum stats/media kit; Relationship with Blog and Forum Owner

Youtube Marketing
Youtube always get preferential Google positioning. This is because Google owns Youtube. This is also because Google wants to start selling Google TVs. So if you have a Youtube video with exactly the same content as a blog post, your Youtube video will be on Broadway while your blog post is off-off-off-Broadway.

But Youtube and is a huge topic. So we’ve focused and expanded on it exclusively here: Youtube Forcast and Trend Watch: How to Double Your Sales With Youtube

Build Your Own Blog and Discussion Forum Empire

Building Your Own Discussion Forum
Pros: You don’t have to pay a forum owner to advertise on his website; You have full control over conversational direction; You wield adminstrator / moderator influence

Cons: You’ve got to build the forum

Requirements: Forum builder; Forum moderator; Forum admin; Marketing to drive traffic to forum

Building Your Own Blog
Pros: You don’t have to pay any other bloggers to advertise on their blog; You have full control of content (See http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/tag/blogging )

Cons: You’ve got to blog twice daily;

Requirements: A+ Level Blogger; Designer

So now that you’re totally confused, let’s take you back to the old country. Back then, there was advertising, marketing and sales. That was it and everyone knew what was what. Now, not so much.

So to give you an industry veteran perspective of all your choices today, just think of Advertising as a shotgun blast. If you shoot often enough, you’ll hit somebody when they’re in the market to buy. But advertising doesn’t do a good job of building rapport and credibility. There’s no good-will associated with advertising.

People buy on rapport (relationship depth) and credibility (demonstrated expertise). That’s why people buy from friends and celebrities.

So here’s where marketing comes in. Marketing is designed to bring you to your market in an intimate way. Marketing builds relationships. Your marketing is what generates referral business. I don’t know the last time anybody email forwarded a buddy an ad. Finally, Marketing is what gets that phone to ring on your salesman’s desk.

So by this historic definition, Google Search Engine Marketing isn’t marketing at all. It’s just advertising. All it does is make you available should a prospect be looking for what you sell. Marketing develops relationships. And this difference is critical when you’re goal is to develop the least expensive immediate lowest hanging fruit sales and create long term relationships that deliver long term recurring business. One pays your bills. The other builds your empire.

InfoGraphic To Clarify All This Coming Up… To be alerted when our infographic is up and ready, just subscribe to our RSS feed http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/rss and follow us at http://twitter.com/journik

Now, the issue becomes which medium of outreach is the best fit for you? To discuss marketing with the author of this post, “Google SEO vs Google Adwords vs Twitter vs Facebook vs Blogging…” see http://sparkah.com/marketing.php

Also: Why A Powerful Marketing Strategy Incorporates Them All To Some Extent: The Tao of Making Tough Decisions (Business Philosophy)

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

If you’ve ever released a new product or service you know how quickly the blog world can just light up with mention, photo, quote, and hearsay about your product. Whether the review is good or bad it’s always good. The more bloggers write about you new products and services, the higher Google will vault you in your category.

But since Google has lost a great deal of it’s early credibility after adwords and SEO Spammers started sneaking in, What Google can’t give you in credibility from a respected voice, bloggers can.

Or maybe you don’t. Maybe you’ve never had 100 top bloggers cover your new product, app, business or service. Maybe you don’t know how powerful bloggers are in giving you back:

1. Honest product design feedback before your entire customer base says you’re prejudiced against left handed people.

2. Access to the 1,000s of people who respect and heed their endorsements (at times, disturbingly fanatically)

3. Top Google Placement
Yep. The more niche blogs send you links, the higher you jump in a search for that niche. Seriously. If you’re Omaha Steaks but for some reason you showed up in 100 raw vegan blogs, you’d show up in a Google search for “vegan food.” It’s how Stanford and MIT Computer Science PhD’s Think. Not even a front page article in the NYTimes can get you into Google. That. Is. All.

Oh, Wait. No. It’s not.

Since all of our clients who asked us to market their products want to know how to get the word out, here’s http://sparkah.com ‘s (not so) Internal (anymore) list of top 100 Global Design Bloggers in LA, NYC, London, SF, Tokyo, and more.

These are the bloggers you want to treat well. Start by buying ad space from them. Or if you product is valuable, ask for a shipping address and sample them out. That will probably get you a blog post quickly. And ask for honest feedback. They’ve earned their credibility with thousands and with Google. It’s the fastest way to get expert consulting – for pennies.

PS. If you want us to reach out to all of these top 100 bloggers simultaneously, consider posting your new product, app, site, or service to http://plurban.com … Many of the worlds top bloggers use Plurban as a new product news source. Also, our interns are compiling a Twitter list of everyone here. To be alerted when it’s ready, just click “Like” in any of the Facebook boxes to the right. Follow them. Get to know them. Develop a relationship with the top 100 bloggers in the world.

	Ally@FTRB link Design blogger, decorator, world traveler. … Talk to you all tomorrow! #2AMwakeupcall 11:19 AM Nov 22nd via web. more. Name Ally@FTRB; location Atlanta, USA; Web fromth… Bio Design blogger, decorator, world traveler … twitter.com/AllyFTRB
	Rob Loukotka link Name Rob Loukotka; location Chicago; Web fringe… Bio Design blogger at Fringe Focus. Co-Owner of Collision Labs, a creative design studio in … twitter.com/fringefocus
	Tracy Fay link Name Tracy Fay; location New York, NY, USA; Web modernurba… Bio Design Blogger & Social Media Specialist focusing on interior and industrial design … twitter.com/ModernUrbanLife
	Kim Weisman link Name Kim Weisman; location San Francisco, CA; Web uzzle.word… Bio design blogger, traveler, amatuer photographer, Buddhist, pop-culture nut … twitter.com/uzzle
	Haily Zaki link Name Haily Zaki; location Los Angeles, CA; Web secret… Bio Design publicist by day. Blogger by night. Eco-sympathizer. … twitter.com/secretagentpr
	Russ Adams link Name Russ Adams; location In front of the computer; Web webdesign.fm; Bio Web design blogger at WebDesign.fm and self proclaimed geek. … twitter.com/russadams
	harrywakefield link Name harrywakefield; Web mocoloco.com; Bio Design blogger, ex-socialmedia startup CEO, whisky fan, wannabe tiny farmer … twitter.com/harrywakefield
	Red Maxwell linkx Name Red Maxwell; location NC; Web onramp… Bio Design & Marketing Strategist. Entrepreneur. Blogger. 43 Following · 31 Followers · 0 Listed … twitter.com/rpmax
	Kirsten Wright link Name Kirsten Wright; location Orange County, CA; Web wright… Bio Blogger. Creative mind. Thought provoker. Graphic designer. Avid reader. … twitter.com/kirstenwright
	SHAPE SHIFTR link Name SHAPE SHIFTR; location NYC; Web shapes… Bio Design duo J’aime Lizotte & Meghan Lavery shapeshiftrnyc.blogspot.com … twitter.com/shapeshiftrnyc
	Anna Wood link Name Anna Wood; location Arizona; Web solidm… Bio Design Engineer, SolidWorks, Aviation Buff, acrodesigns.com, Blogger … twitter.com/solidmuse
	Linda Merrill link Name Linda Merrill; location Massachusetts; Web chamel… Bio Interior design consultant, freelance writer and design blogger … twitter.com/surroundings
	design for mankind link Name design for mankind; location midwest, usa; Web design… Bio freelance design writer/blogger for various pubs, mags and sites. … twitter.com/erinloechner
	Leslie WRG link Name Leslie WRG; location Montreal; Web wrgmag… Bio Design.Marketing.Music.Consulting.Blogger.Tastemaker.Executive.Visionary.Hustler. … twitter.com/lesliewrg
	Roberta Einer link Name Roberta Einer; location Estonia/UK; Bio Design,Art, Photography student from Estonia. Currently living in UK. Fashion/Design blogger: check … twitter.com/robertaeiner
	Lisa Mackay link Name Lisa Mackay; location Toronto; Web wickednwei… Bio Design-lover and all-things-cool-appreciator/blogger, marketing gal at the Toronto Symphony … twitter.com/lisamackay
	Anne Reagan link Name Anne Reagan; location Singapore; Web apartm… Bio Design enthusiast. Discovering home design & style all over the globe. Blogger for … twitter.com/anne_reagan
	Jeffrey Gangemi link Bio Design and business strategy monger/blogger, former BusinessWeek writer, MBA, co-founder of Creative Design for Affordability at Cornell … twitter.com/jeffgangemi
	Design Cultures link Name Design Cultures; location VU University Amsterdam; Web design… Bio Design Cultures is a new Master specialization starting from Sept2010 … twitter.com/DesignCultures
	Brett Valenstein link Name Brett Valenstein; location Denver; Web design… Bio Design for the modern day sybarite. int designer. blogger. francophile. … twitter.com/designbabylon
	Morgan Jordan link Name Morgan Jordan; location Memphis, TN / Washington, DC; Web stylocrat…. Bio Design and PR student, wannabe blogger, style intern. … twitter.com/morgnjordn
	Jeannette Gutierrez link Name Jeannette Gutierrez; location Ann Arbor, Michigan; Web tunieblog…. Bio Design and Social Media for Business. Blogger, mountain biker, urban … twitter.com/tunie
	Misty Belardo link Name Misty Belardo; location Manila, Philippines; Web mysket… Bio graphics/avatar design, blogger, events, loves music, food, art, … twitter.com/mistygirlph
	Lucy link Name Lucy; location Melbourne; Web thedes… Bio I’m a Melbourne set dresser / design blogger. 1797 Following · 4329 Followers · 249 Listed … twitter.com/thedesignfiles
	jj link Website design, Blogger. … Shell iPad Case tinyurl.com/26ofeh5 Add your url or text 8:24 PM Dec 1st via twitterfeed · more. Name jj; location Chicago, Illinois USA; Web cafepr… Bio Website design, Blogger … twitter.com/nitescandle
	Unique Blog Designs link Name Unique Blog Designs; location Seattle, WA; Web unique… Bio Blog Design & Marketing Agency. 597 Following · 1466 Followers · 41 Listed … twitter.com/ubd
	Jennifer Lore link Name Jennifer Lore; location DC; Web deptofthei… Bio Digital PR at Edelman and design blogger with a layman’s passion for interior design, art, … twitter.com/jennl
	rita pereira link STUDIO MPLS GRAPHIC DESIGN caixadebullets.blogspot.com/ 9:42 AM Nov 16th … Name rita pereira; Bio DESIGN | MUSIC | ILLUSTRATION | ARTS | WORLD NEWS … twitter.com/jackielab
	KodakCB Jenny Cisney link Name KodakCB Jenny Cisney; location Rochester, NY; Web jennycisne… Bio Kodak’s Chief Blogger & Social Media Manager. Photography, design & social … twitter.com/KODAKCB
	Malcom Chakery link Name Malcom Chakery; location ÜT: 32.763739,-97.159824; Web chaker… Bio SEO, Web Design, Blogger, Tech Guru, Google Website Development and … twitter.com/chakery
	Viéz link Procura-se designer de produto para trabalhar na MAC NY: … Name Viéz; location Belo Horizonte; Web viezac… Bio design+design+design … twitter.com/viezacessorios
	Slipcover Your Life link Name Slipcover Your Life; location New York, NY; Web slipco… Bio 20-something design blogger of slipcoveryourlife.com … twitter.com/slipcoverurlife
	Stephanie Carnes link Name Stephanie Carnes; location Madison, WI; Web bitestyle.com; Bio Freelance lifestyle & design blogger / editor / stylist. … twitter.com/bitestyle
	Franklin Manuel link Name Franklin Manuel; location Wonderland; Web blogge… Bio Bloggermint focus on blogger, wordpress, web tips, web design to help bloggers blog … twitter.com/bloggermint
	Emily A. Clark link Name Emily A. Clark; location Charlotte, NC; Web emilyaclar… Bio Interior decorator, design blogger and avid bargain hunter. … twitter.com/emilyaclark
	Tomas Laurinavičius link Name Tomas Laurinavičius; location Lithuania; Web graphicriv… Bio Designer, blogger & active person from Lithuania. Loves basketball, trance music, … twitter.com/tomaslau
	Vale the Blogger link Name Vale the Blogger; location the web; Web it.linkedi… Bio I post about: Web 2.0 | Web Design | Multimedia | Comunicazione | Irraggiungibile è … twitter.com/vale_theblogger
	Stirling Inc. link The newly designed StirlingHomeStudio.com is officially live. … rebranding & site design Shane Stirling did for blogger Marcus Troy marcustroy.com 2:14 PM Sep … Name Stirling Inc. location Toronto; Bio Design + Direction … twitter.com/StirlingInc
	Web Design Trends link #webdesigntrends #design #blogger #blog 7:45 AM Nov 4th via web … Name Web Design Trends; location Europe; Web webdes… Bio The Web Design Trends blog. Topics focus on web design, design trends, weekly social media updates … twitter.com/wdesigntrends
	jefffassnacht link Name jefffassnacht; location san francisco; Web jefffa… Bio Design, some development. More veggies, less meat. … twitter.com/jefffassnacht
	Green Design Girl link Name Green Design Girl; location Toronto + New York; Web GreenD… Bio Green Interior/Set Designer, Green Design Blogger. Work on+off camera for … twitter.com/marielacampo
	Adrienne Breaux linkx Name Adrienne Breaux; location Austin, TX; Web adriennebr… Bio I’m a writer, blogger, design nerd, crafter, wit master and pet sitter here in … twitter.com/adriennebreaux
	myra moñozca link Name myra moñozca; location singapore; Web royalozca…. Bio Design hunter, trend spotter, music junkie, food freak, and chief dreamer on a mission … twitter.com/royalozca
	Joshua Wood link Name Joshua Wood; location Portland, OR; Web distan… Bio Web Design and Development Expert, Blogger, Etc. … twitter.com/joshuap
	DeAnne Millais link Name DeAnne Millais; location La La Land; Web dandeexd.w… Bio Event Producer / Experience Design Blogger / Lost-o-holic. … twitter.com/fancfl
	Jo Alcorn eco-furn link @VerdigrisVie Had so much fun Sat night at the Blogger event!location,food,gifts & company was so … Bio Proudly running her own successful design company. … twitter.com/whitewashco
	Anne E. Collins link Name Anne E. Collins; location New York, NY; Web SeeingDesi… Bio Shelter Editor, Interior Design Blogger, Fiancée, West Coaster Gone East … twitter.com/seeingdesign
	Blogger Den link RT @insidethewebb Infamous Design Blog DesignM.ag Being Auctioned on Flippa … Name Blogger Den; location The Blogging Den! Web blogge… Bio Internet marketing guru and the chillest kid you will eva meet … twitter.com/bloggerden
	Cameron Bruns link Name Cameron Bruns; location Boston; Web cettevieve… Bio green interior design blogger, sustainability & public health advocate, art enthusiast, … twitter.com/cameronbruns
	ING Design linkx [ Design + Strategy ] … Name ING Design; location Portland, OR; Web ing-de… Bio [ Design + Strategy ] … twitter.com/ingpdx
	MyBloggerPlugins link LightenMag: LightenMag is a #magazine template for Blogger. Its a simple and minimal design… goo.gl/fb/Q1E5L 6:44 AM Nov 16th via Google … https://twitter.com/shaiksoft
	Vega Design Group link EstherSteinfeld Need to interview a savvy design blogger for upcoming press release about … Name Vega Design Group; location Houston, TX; Web vegadesign… Bio Fresh creative print & web designer & owner of Vega Design Group. … twitter.com/jennifercerda
	Lelde Baumane link Name Lelde Baumane; location Latvia; Web taksugimen… Bio design, art, photo, animals, dogs, fashion, make-up. … twitter.com/leldeb
	PRINTforLOVEofWOOD link Name PRINTforLOVEofWOOD; location Lancashire UK; Web printforlo… Bio Design & letterpress studio dedicated to Wood letters and tree hugging paper. … twitter.com/print_for_love
	adie link Name adie; location malaysia; Web suhardi-de… Bio i like make design and want to share my concept and ideas … twitter.com/adiedesign
	Blogger link @TheMattSmith123 New Tumblr’s innovative design and minimalistic look are really … Name Blogger; location Internet; Web 6h057.net; Bio YOUR WELCOME … twitter.com/6h057
	Joel Friedlander link Name Joel Friedlander; location California; Web theBoo… Bio Author, blogger, book designer. I’d love to help bring your book to market. … https://twitter.com/JFbookman
	Nicki Braden link Name Nicki Braden; location Tennessee; Web lauran… Bio Making Every Moment Memorable….I love interior design and sharing what I know with … twitter.com/nicolebraden
	boutiquewebdesigns link Name boutiquewebdesigns; location Indiana; Web wefollow.c… Bio Boutique Web Design, Boutique Graphic Design, Turnkey Boutiques and more! … twitter.com/boutiquewdesign
	Natalie Guimaraes link Name Natalie Guimaraes; location Curitiba, Brasil; Web sinap5e.wo… Bio design, arte, fotografia, moda, arquitetura, ilustração, música, palavras, … twitter.com/sinap5e
	Demographik link Name Demographik; location london – west end; Web demogr… Bio Design agency London making the complicated stuff simple. demographik.co.uk … twitter.com/demographik
	Candice Pantin link Name Candice Pantin; location Montreal; Web montrealin… Bio Fashion and Design Blogger coveting the beautiful city of Montreal. … twitter.com/MtlInFashion
	Kate Winset link parmodgusain Online home design guide with latest construction and … Name Kate Winset; location Hawai; Web informatio… Bio Hot, Sexy and Cool … twitter.com/katewinset
	Jacob Cass link Check out Blogging Maps: The Design Galaxy via @BuySellAds su.pr/2AfOXz … Name Jacob Cass; location Midtown, New York; Web justcreati… Bio Graphic Designer, Logo Designer, Web Designer, Blogger, Creative Thinker, … twitter.com/justcreative
	Alissa Swedlow link Name Alissa Swedlow; location Los Angeles; Web thegoodsde… Bio Interior Designer and Blogger for The Goods Design – your daily fix for all things … twitter.com/alissa_thegoods
	CDN Design Bloggers link Name CDN Design Bloggers; location Toronto; Web cdndesignb… Bio Follow us for exciting updates about the Canadian Design Bloggers Meetup, Saturday, … https://twitter.com/cdn_designblgrs
	Chris Spooner link Name Chris Spooner; location Sheffield, UK; Web blog.s… Bio I’m a creative Designer, avid Blogger and I’m generally crazy about pretty colours … twitter.com/chrisspooner
	MariaS link Name MariaS; location USA; Web marias-dig… Bio Digital scrapper extraordinaire, blogger, writer for the Ezine, CT member of 3 designers + 1 site, blogger for others. Mom and wife. … twitter.com/MariaS_scraps
	U R B A N I N K link New blog post on URBANINK: DVD packaging for Danielle Sturk. Check it out: bit.ly/dnDEAT … Name U R B A N I N K; location Winnipeg, MB; Web urbani… Bio Design + Research + Printing + Collaboration … twitter.com/U_INK
	Ruth J. Clark link Name Ruth J. Clark; location Kamloops, BC, Canada; Web wefollow.c… Bio blogtalkradio.com/fashionmoves Fashion Design Competition, to design for … twitter.com/ruthatfma
	Annie, bossy color link Name Annie, bossy color; location Washington, DC; Web bossyc… Bio An interior decorator & design blogger, Annie is considered an expert on … twitter.com/bossycolor
	Jason Hannon link Name Jason Hannon; location Birmingham; Web jasonh… Bio Graphic Designer, Blogger really enjoying the world of social media, i’m also a big fan … twitter.com/jasonbigcat
	Mountain Living link Are you ready for the first annual national Design Bloggers Conference in Los Angeles … Name Mountain Living; location The American West; Web mounta… Bio Mountain Living magazine is your source for the high country’s best … twitter.com/mtnlivingmag
	Macsym link Name Macsym; location New York; Web maxime… Bio Interaction designer / President of @wearedoers social-design association / Blogger … twitter.com/macsym
	Henrique link Best Carioca design! Osklen 4sq.com/dhbqOy 10:15 AM Dec 4th via foursquare … Name Henrique; location NYC, LAX, BSB, MFM, GIG, WORLD; Web twitter.co… Bio World traveler, adventurer, blogger, lover and fighter. … twitter.com/henrique
	victoria smith link Name victoria smith; location San Francisco; Web sfgirl… Bio Victoria Smith. Blogger. Photographer. Stylist. Design junkie. Flea Market Queen. … twitter.com/sfgirlbybay
	SHOOTMEUP link Name SHOOTMEUP; location london; Web shootm… Bio SHOOTMEUP CREATIVE DESIGN & PHOTOGRAPHY TEAM LONDON,UK shootmeupblog.blogspot.com … twitter.com/shootmeup
	Design Sensorial link Name Design Sensorial; location Rio de Janeiro – Brasil; Web designsens… Bio Design, neurociência e percepção … twitter.com/designsensorial
	Cool Design link Name Cool Design; location Sydney; Web cool-t… Bio Top quality, unique and creative Joomla, WordPress, Drupal, Blogger, DotNetNuke templates … twitter.com/cooldesign_au
	Spiro G. Mandylor link Name Spiro G. Mandylor; location Toronto, Ontario, Canada; Web ItsAllStyl… Bio Artist, Photographer, Men’s Fashion & Design Blogger. … twitter.com/mandylor
	Sager de Pena link Name Sager de Pena; location SDQ/MIA/NY; Web glint-tren… Bio Visual Artist-Designer-Fashion Blogger- Altos de Chavon School of Design & Miami Ad … twitter.com/sagdp
	Wings Marketing link Name Wings Marketing; location South Florida; Web wingsm… Bio Design and Marketing Agency for the Aviation Industry. … twitter.com/wingsmarketing
	David Branco link Name David Branco; location Santarém; Web david.pt; Bio Designer Freelancer and Blogger. Founder off Doffproductions – graphic design and … twitter.com/davidbranco
	TOKENdesigners link Name TOKENdesigners; location Portugal; Web token.pt; Bio Design de logotipos – Criamos 3 propostas de logotipo em 5 dias úteis por 200 Euros … twitter.com/logotipos
	leslie kingery link Name leslie kingery; location dual coast girl- ric & pdx; Web lusciousde… Bio design & architecture affectionado. collects mcm textiles. roams … twitter.com/kalstudio
	antranetworks link Name antranetworks; location California; Web digg.com/u… Bio Blogger interested in design and web development. … twitter.com/antranetworks
	Rachel Jones link 4:18 PM Nov 18th via web in reply to misspickering · more. Name Rachel Jones; location Utah; Web blackeiffe… Bio designer + blogger … twitter.com/blackeiffel
	Unity Web Design link Name Unity Web Design; location Bolton; Web unitywebde… Bio We are Bolton’s freshest web design agency. 97 Following · 50 Followers · 0 Listed … twitter.com/unity_webdesign
	marcela godoy link Name marcela godoy; location Stgo, Chile; Web ecodis… Bio Design for Sustainability, ecodesign, Industrial Design, ecodiseño.cl … twitter.com/marcepag
	Deborah Harkness link getting my first glimpses at the jacket art and design for the interior of the book. … Name Deborah Harkness; location Los Angeles, CA; Bio Looking for the author of A DISCOVERY OF WITCHES Professor of History and wine blogger, too)? … twitter.com/drdebs

To reach out to all 100 Top Bloggers and More Simultaneously, you can also post your new product or site to http://Plurban.com — http://twitter.com/journik

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

Hello ladies, how are you?

Well, It’s official. The Old Spice Viral Campaign by Weiden Kennedy actually drove sales down. The drop was an immediate 7 percent according to Warc, an industry research group.

The reasons are obvious if you were raised on off the teet of the web (oft called net-natives). The web user culture is totally different from the newspaper reader culture of yester-year. Weiden + Kennedy was culturally out of touch. Ironically, if David Ogilvy was at the helm, I doubt this would have happened – even though he is a 1960′s ad man.

1. Stay Loyal to Your Core (warning: race discussion ahead)
If you have any market share at all, build on it.

Old Spice under Weiden + Kennedy created betrayal. Many of you are going to think the following words are nonsense but those who do aren’t in my client demographic anyways so I’ll spill the beans. Do you know what P&G Old Spice’s Demographics are? I do. If you’ve been in any University Club, LA Fitness, or Equinox men’s locker room with a bunch of naked dudes, it’ll be obvious to you.

It’s mostly 50′s and 60′s white guys with some military background. “Mustafa” didn’t offend many of them. But let’s, for the sake of arguement say only 3.5% of them were uncomfortable with “Mustafa”. Then, from my subjective, non scientific analysis, these men are people who take themselves seriously. They range from old school executives to unionized blue collar workers. If the comical tone of the Weiden + Kennedy’s ad only offended another 3.5% of their core, well, that would account for why Old Spice sales went down 7%.

Personally, I have guy friends who are successful corporate African-Americans too. I know for a fact that a few of them use Old Spice. But after that silly messaging of a masculine product, I have a hunch they’d be as reluctant to walk through a checkout line with Old Spice as they would with a box of tampons.

How would the cash register boy react as one of my African American buddies tried to pay for his Old Spice? If you think I’m being silly, as a Korean American, my experience in the checkout line is slightly different depending on whether I’m purchasing bread or rice. True story.

The ad campaign made buying a regular brand embarrassing.

2. If You Target Another Demographic, Rebrand
You buy products because they are exclusive to your psychography. Guys who wear Ed Hardy shirts will not wear Polo.

I can’t think of any situation where the only way to increase your market share is to betray your existing base. If you want to bolt on a totally different demographic, you do so by totally rebranding. Nissan created Infinity because they didn’t want to lose their core and make Nissans feel inferior. Honda created Acura. Toyota created Lexus. McDonalds created Chipotle.

You’ll lose your core if you diffuse your marketing – even more so with a viral campaign. If you insist on keeping one brand while going after two demographics, at least do what Verizon Wireless and Subway did. Get a race-agnostic spokesperson.

3. W+K was so concerned with the medium that they forgot their message
The medium is just a medium. Whether you’re on a street corner or in Carnegie Hall, the medium is just a medium. Focus on the message. Don’t get distracted by the bells and whistles of the medium. W+K was in such a hurry to prove that their old-school culture was hip and relevant to “the parlance of our times” that they lost grasp of their message.

After a cursory review of any of their viral videos, it becomes clear that even their front line ad copy writers were confused as to who their target was. Mustafa generally begins his pitch, “Ladies.” But the tagline is, “smell like a man, man.”

Before you launch your next advertising or marketing initiative, let’s talk. We might do well putting our heads together. Call 310 598 1606 or email bob.wan.kim@gmail.com

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

According to @Adage, the rest of 2010 and beyond is going to be led by digital media buys from ad agencies. Sure, this is not good for print and radio media. But it’s even worse for ad agencies.

To really see why, we have to understand the evolution of advertising. Back in the day, the media was owned by William Randy Hearst. He was the only person who had a relationship with the public. If you wanted to talk to the people, you had to pay the piper.

He, through his political and editorial voice, won the trust, interest, and ear of the people. He developed rapport with the public.

The agency world has become so used to the role of court jester that they cannot imagine themselves as king

Then, you had all the creative maverick types who couldn’t possibly work under such a tyrant. They became the court jesters who tried to sneak out inside jokes by the king.

The agency world has become so used to the role of court jester that they cannot imagine themselves as king. They buy media placements from Google, Facebook, Engadget and any other high traffic blog because they cannot possibly imagine owning a direct relationship with the public. With all their catch-phrase, slogan, and trademark spawning creativity, they cannot imagine how to directly create rapport with the public.

All they’d have to do to stop paying the piper his column inch price, is engage the public directly instead of letting a writer like Dear Abby, hired by the piper, do the piping.

When’s the last time @adage replied to you?

To build your own targeted community, all you need to do is throw rice in the streets. Call 310 598 1606 or Message bob.wan.kim@gmail.com to talk about what flavor rice to use.

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

I just found Guy Kawasaki’s Alltop on the same topic. But since the link he posted for a free ebook download seems like a email harvesting scam, I’ll just share with you my Facebook marketing secrets.

80% of my traffic comes from Facebook friends. 10% comes from Twitter. The rest come from Google.

Based on the above stats, you can tell that marketing with facebook is effective. But the sound of the other shoe dropping is that i have 4,200 Facebook friends, 22,000 Twitter followers, and rank page one in google for the relevant search terms. So when you look at the CTR vs reach, Facebook comes across as the clear winner – by far.

My estimate is that each of my Facebook friends are worth about 55 Twitter followers. So the only advantage to Twitter is that you can reach people you can’t via Facebook.

Having said all this, lets get down to the mechanics of how to reach people via Facebook:

1. Use pages.
Personal Facebook accounts have a 5,000 person cap. Pages have no “liker” cap.
You can create an unlimited number of pages.

2. Select a “company” page.
Community pages can get “adopted” or ghestapo commandeered by Facebook.
Being a company page vs community page offers zero added resistance

3. Name your page carefully.
If you name your page, “Tim Bur’s Lumber,” nobody is going to “like” it.
If you name your page, “Hard Wood,” lots of people will like it. But how many of them are your target market?
If you name your page, “sustainable lumber,” target demographic people who happen-chance by may like “like.”
If you name your page, “I just staple gunned my thumb to the rafters,” the emotional imagery will earn you 2000%-5000% more “likes.” And the above target demographic will be included as a subset.
You cannot change a page name after you’ve created it so craft a name that is emotional and targets your demographic. Advertising your lumber on a page named “lesbians for fiberglass homes,” (yep, it exists) will just get your unliked – undoing all your hard work.

Seriously. Think about all the reach this person has. But if they talk about anything NOT sleep related, they’ll get “unliked” (unsubscribed) faster than a narcoleptic can fall asleep.

My estimate is that each of my Facebook friends are worth about 55 Twitter followers

4. When you make an admin post, make sure it’s not ad-like.
People hate being sold to. Educate about the merits of your product. Don’t sell. Educate.

5. Promote your page everywhere.
Get a Facebook Like Pluggin at http://developers.facebook.com/docs/reference/plugins/like
You’ll need to use another page for creating a like button for a Facebook Page. I will post that url as soon as I find it. Sorry.

Bonus: Offer prizes or give aways to anyone who “likes” your page
You’re basically giving away something cheap to build your opt-in page subscriber base

Why go to all this trouble?
If I click “Like” on one of your Facebook pages, every comment you make will show up in my Facebook account home wall. If I then click “like” on a recent post of yours, all my friends will see what you posted too. Viral at it’s best.

Follow me at http://twitter.com/journik for more ongoing tips. And if you have a corporation that sells nationwide or internationally, ask me about executing your corporate social media agencies / marketing via blogging, Facebook, Twitter, etc. I guarantee it’ll be much more effective than any other advertising you’re doing now. Or call 310 598 1606 – Bob Wan Kim.

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

You ever feel like unless you’re already a bigshot, nobody will follow you back on Twitter? Well, this video will make you a micro-bigshot. You’ll atleast be big enough to have 70% of the people you contact follow you back… here’s how to get twitter tweeple to follow back fast: Followers:

Drop me a hello over twitter. Let’s team up and work together on whatever you are marketing. I’d love to hear about what you do.

Posted via web from I’m just amazed.