Viral Old Spice Commercials by Weiden Kennedy Drove Sales Down by 7 Percent. Here’s Why (race discussed)

Hello ladies, how are you? Well, It’s official. The Old Spice Viral Campaign by Weiden Kennedy actually drove sales down. The drop was an immediate 7 percent according to Warc, an industry research group. The reasons are obvious if you were raised on off the teet of the web (oft called net-natives). The web user [...]

Why Ad Agencies Shouldn’t Buy Digital Media Ads and Placements

According to @Adage, the rest of 2010 and beyond is going to be led by digital media buys from ad agencies. Sure, this is not good for print and radio media. But it’s even worse for ad agencies. To really see why, we have to understand the evolution of advertising. Back in the day, the [...]

Social Media Marketing: How to Use Facebook Pages

I just found Guy Kawasaki’s Alltop on the same topic. But since the link he posted for a free ebook download seems like a email harvesting scam, I’ll just share with you my Facebook marketing secrets. 80% of my traffic comes from Facebook friends. 10% comes from Twitter. The rest come from Google. Based on [...]

How to Get Twitter Tweeple to Follow Back Fast

You ever feel like unless you’re already a bigshot, nobody will follow you back on Twitter? Well, this video will make you a micro-bigshot. You’ll atleast be big enough to have 70% of the people you contact follow you back… here’s how to get twitter tweeple to follow back fast: Followers: Drop me a hello [...]

Modeling Tips from an Advertising Agency Talent Scout

As soon as I put out an ad or casting call for models, I get hundreds of responses. Hundreds. EVERY DAY. I hire models for ad campaigns from everything from a new health care Industry product to a marketing a new website. Being in the marketing and advertising and marketing industry since I was 23 [...]