Google doesn’t care about your site just like you don’t care about how much your dentist brags about his steady hands. Google, like you, only cares about what others say.
Here’s a tiny caveat for the thousands of SEO guys who will doubtless sending me hate mail, again. Optimizing your home page or landing page is only useful if you’re on page two and just need a tiny boost to get to page one. But that’s something you can do yourself. Just make the first words in your title tag, description tag, and body use your key words. That’s it. No need to repeat.
But ever you do, create something of long term value and the links will come. You can optimize a straw hut all day long. You won’t have guests until they can smell delicious cookies wafting out. If you want help building your online business, call Bob Wan Kim at 310 598 1606. We’re good at making things take off. We carry jet fuel.