Top 100 PR Firms New York City, San Francisco, LA, London in Social Media

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(Los Angeles, CA — Via Vancouver Printing San Francisco) Getting the world out used to be simple. You either had the money to buy a spread in the New York Times and the legacy relationships to take one of the writers out to lunch (on your yacht) or you didn’t. You either had a direct link to the people who controlled the media or you didn’t.

It’s a bit more complex now.

As the medium changes from 300 lbs TV “sets” to 36 gram heads-up display Google Glass and the ability to broadcast on the new media changes from Hegemoniacle to Democratic to Social, it gets a bit more complicated again.

Just knowing “a guy” isn’t enough.

To get your message out to your target demographic, just about 4 years ago, what you would do is read the demographic break downs on the rate card your display ad salesman from your favorite magazine gave you and if it fit, you’d hire a marketing research firm to do a focus group and a poll of maybe a few dozen people on the street. Once you got your point sample data, you’d roll the dice and invest a million dollars on an ad buy under the assumption that your focus group accurately predicted your real-world target reaction.

Sketchy isn’t it (I was tempted to do the French version but that would have just put this post over the top)?

The net result was that even if the test marketing results did not accurately predict the public’s reaction, there were only a hand full of amazing people in the PR business who had enough experience to know that if 100% of three dozen people sampled said they preferred the taste of “New Coke,” You’d have a global product disaster.

So you see how hard PR was then?

Now, you not only have to have that level of intuitive right-on-ness, you need to be dialed into the real-time pulse of the people. You’ve got to stay on top of every comment, every reshare, every retumble, every retweet, every blog post and more to truly have a sense of what your target demographic responds to. In other words, guessing from your ivory tower doesn’t cut it any more.

That having been said, I’m proud to introduce:

The Top 100 PR Pros Who Dominate Social Media: 2013–Hire Them…

by Robert Kim, VP Strategic Alliances, Sparkah LLC. Robert’s lists appear in places like Forbes. He is the producer of “How to Launch a Social Media Marketing Campaign That Actually Sells?

37 comments on “Top 100 PR Firms New York City, San Francisco, LA, London in Social Media”:

  1. Stopped at your third contact —
    PR Social Media go!

    When you click the provided link, takes you to her Twitter page… she hasn’t tweeted since 2010.

    Nice list.

  2. Fabulous effort on the curation of diverse people and companies in this space! :;) @magicsaucemedia

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  4. Gosh, I’m not in your list. Whatever it is I’m doing to get my clients the coverage that’s “moving their needles” and getting them the kind of press they want and need must not be working. That sucks. And I thought I was doing so well! Guess I’ll just go back to cultivating my media relationships the hard way … by working with media, not telling other publicists how awesome I am.

  5. Thank you for including the next generation Karen Freberg. We are most proud she made your list!

  6. Thank you wholeheartedly for including Charming Media in this list. We strongly believe that social media and PR go hand in hand and it is wonderful to see so many other amazing companies who believe in the power of social as well.

    All the best and thank you once again.

  7. Wow, thanks for the inclusion. Amazing company and self-assurance that we’re all doing something right with incorporating social into our campaigns. Think beyond the box!

  8. Nice list! I’m just very curious in how you define a PR pro that is good at at public relations and social media? Is it a large twitter of facebook audience? They skill and ability to engage? Their abililty to use different kinds of rich media with viral effect for example? What is your opinion and through which methods do you label a PR pro as being social media effective?

    I’ve yet to meet any PR pro or agency (and I must say it’s more agencies which I have my doubts about) who truly understand PR and social media and really bring them together, other than twitter/facebook. Hence my question 🙂

    Looking forward to your thoughts on this!

    The Social Media Press Kit

  9. Interesting article. I beg to differ on one of your first points though -if Italian chefs in the desert are becoming commonplace, that’s definitely newsworthy!

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