SMO: What is Social Media Optimization? The 25 Step Checklist

by marketing on 11/19/2012

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Via SMO Social Media Marketing and Internet PR Firm

Media_httpwwwmediabis_wuifh

How to Create a Social Media Marketing Strategy and What is SMO: Social Media Optimization

This blog post is in note form. There will be nothing but cold hard facts and no further explanations. For the explanations, you’ll have to see the video above.

+ How To Create A Customer: The 3 Roles in Marketing

Buyer

Influencer (wife or kid or cooworker)

Buzzer – paperli – twitter

 

+ PreRequisites for Converting a Customer

rapport – credibility

Media_http8mshcdncomw_pemxq

SOCIAL MEDIA OPTIMIZATION

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FACEBOOK

1. 80% of your likes are robots

http://www.bbc.co.uk/news/technology-18822971

http://techcrunch.com/2012/07/30/startup-claims-80-of-its-facebook-ad-clicks-…

2. 15x or 1500% more people click on a pic than text.

3. 80% of paid ad clicks from india

4. 19% of posts are visible to real clickers

5. Costs $500 per post to show to more

Media_http7mshcdncomw_eisul

6. 84% of users use Facebook (via social media marketing) after 5pm and weekends

7. Facebook posts last for 6 hours

8. Facebook users are moms and students

————–

TWITTER

9. Twitter posts last about 30 min @200 follows

10. 29% of Twitter (via social media optimization smo) users are active”".

11. 86% higher retweet rate than their linkless counterparts

12. Tweets with hashtags get twice the engagement of those without, yet only 24% of tweets during the time of the study used them.

Media_httpwwwmediabis_jgbcd

13. Using one or even two hashtags in a tweet is fine, but if you add a third, you’ll begin to see an average 17% dropoff in engagement

14. If you ask followers to “RT,” you’ll get a 12X higher retweet rate than if you don’t. But if you spell out the word “retweet,” that figure jumps to 23X.

15. 450% More users use Twitter (via social media optimization smo) during work hours.

16. Reach half between 8-9am.

17. After 9am, hit and miss.

18. 81% of your competitors aren’rt online after hours.

19. 350% more consumers use Twitter (via social media optimization smo) on the weekends.

Round off… 80% X 300% = 15 times more customers on weekends.

20. Guest Blogger pitch

Media_http8mshcdncomw_degct

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PINTEREST

21. 20% are men.

————–

REDDIT

22. 65% are men

23. Reddit links are good for Google.

Media_httpcdnraterush_jdsxq

————-

PAPERLi

24. Paper.li links are good for Google

via twitter.

————-

Youtube + Craigslist + Deviant Art (51% under 24y)

25. To he that has, more will be added, to him that doesn’t, even what he has will be taken…

 

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