SMO: What is Social Media Optimization? The 25 Step Checklist Intro

by marketing on 11/19/2012

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SMO: What is Social Media Optimization?

You’ve heard of SEO. It stands for Search Engine Optimization. Technically, it should just be GO for Google (via Google seo company) Optimization because for almost a decade, the only search engine that matters is Google. And the term was invented before Google (via Google seo company) even existed, in the days of Altavista, Infoseek, Excite, and others.

SMO is different. It’s a new term and new concept for something most marketing people and CEOs don’t even know is needed. SMO stands for Social Media Optimization. So what’s there to optimize in Facebook, Twitter, and Pinterest?

There’s a ton.

And leveraging one’s sweetspot on top of another’s is what precise social media (via social media optimization marketing) optimization is built on. This is the 25 Step Checklist for Social Media Optimization or SMO:

For the complete detailed notes on the facts mentioned in this Youtube video, see SMO

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