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I’m going to introduce you to the most powerful people on earth. No. It’s not the Illuminati. It’s not the Knights Templar. It’s Mommy Bloggers (whether they have kids in the house or not).
They control the world.
Mommy bloggers / women not only control the 97% of the purchasing power in any given household (58% of all online buys are done by women. The rest are men buying what their women told them to buy), they talk, they network, they ally, they are influencing every social media (via social media optimization marketing) outlet from Facebook to Twitter to Pinterest to Quora. most importantly, they are influencing their children.
In 5 years, an 11 year old can get a work permit and spend as they wish.
Companies like Samsung are sponsoring high achievers from Jr High School to walking them through to law school (lot’s of good that strategy did against Apple). And again, Moms are the people who have their finger on the green and red buttons.
How to Reach Out to Amateur Bloggers
If you’re opening a new boutique hotel and spa, announce a contest where 1 in 20 amateur mommy bloggers who write about you will win an all expenses paid weekend getaway.
If you’re a major automobile manufacturer, announce a contest where you give 1 in 500 moms a 1 year lease of your E-Class. That year will cost you as the manufacturer $2000 but you’ll earn 500 blog posts. That’s $4 per blog post. Hell. Improve the odds and make it 1:100. You’ll still be under what Demand Media is paying per blog: $25 per post.
How to Reach Out to The Professional Bloggers On This List
First, block out your biggest conference room. You might need a warehouse if it’s not big enough. Print out the last 30 days of blog posts from the bloggers below and tile your walls and floor with all the pages you’ll be getting.
You’ll notice a distinct pattern.
Not every blogger covers “Baby Bjorn.” In fact, some of the bloggers here don’t even have kids (at home or ever). The pattern you’ll notice is that your stereo types don’t fit. Each blogger has their own niche. They have their own suite of manufacturers they are giving feedback to. And they each have a content dispersal pattern that might lean more toward health or dining or housewares.
From this wallpapering you just did, you’ll immediately find bloggers you wish you were friends with.
Now that you’ve done your due diligence, you can contact the bloggers you want to engage with authenticity. People like genuine people.
Ask them if your product or company fits into their graph. They may have preexisting exclusivity contracts with your competitors. If they don’t and you’re cleared for take-off, ask for the following stats: average unique views per blog, average CTR per reviewed product, total uniques per blog per month, and total click throughs per reviewed product per month.
Now you have enough data to build a competitive ROI matrix. If
200,000 : 500 : 1 Google Adwords gives you 200,000 impressions on search : 500 Clicks : one conversion (You’ve Got Money!)
1,700,000 : 3000/210 : 0.15 Facebook Ads give you 1,700,000 impressions : 3000 Clicks (70% are bots so you’re left with) 210 real human Clicks : 0.15 conversion
X : Y : Z And Mommy Blogger gives you X impressions (with full branding that Google and FB can’t give you) : Y clicks (endorsed and recommended) : Z sales,
The math becomes easy.
Google @ $1.5 CPC = $750 per conversion
Facebook @ $1 CPC = 3,000 x 1/0.15 (that’s a LOT)
Mommy Blogger : …
Getting a Facebook (via social media marketing) user to click your ad when they’re not even in the mood to buy gets you the lowest possible conversion rate. Getting 500 clicks from Google (via Google seo company) to generate one sale will cost you about $750 per sale because you’re competing with guys like P&G for that spot. Finally, getting a professional mommy blogger to review your product will not only get you branded impressions with photos and maybe even video, if they like your product, you’ll get their hard earned influential stamp of approval. You’d better believe that generates a conversion rate far better than Google Adwords’ 500 clicks to 1.
But probably most importantly, you’ll get their end-user feedback that’s worth 100 focus groups. With their feedback, you’ll be able to redesign or reposition your product in a way that all consumers globally will embrace what might have been too clunky for mass market penetration (you gotta read the Febreeze go to market story).
Whether you have a product intended for children, families, husbands or wives, all purchases must first pass through the opine of Mommy bloggers. Even if you’re not a manufacturer, maybe you’re an app developer of an educational children’s game like Forest Ride, if you just get one of these power bloggers to write about you, every one of them will see see you. They all read each other.
If your company does anything from making apparel to medicine to furniture to automobiles, before you go out and hire an expensive ad agency to run focus groups that tell you only what’s observable when observing (kind of like the atomic shot that can be a particle or a wave), contact the most influential people on earth first. Get their perspective.
And when you do, come bearing gifts. After all, it’s rude to show up to your neighbor’s doorstep unannounced — empty handed.
Introducing the Global Top 100 Mommy Bloggers to Treat and Pamper of 2012
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Asha Dornfest direct contact Forehead-smackingly smart tips that help you simplify family life, save money, and have fun. About Asha: http://ashaland.com |
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Heather B. Armstrong direct contact Mommyblogger, tyrant, snugglebunny |
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Theresa Seid direct contact Founder of Rock On Mommies. Freelance Marketing Consultant and Social Media Manager. Mommy to the amazing Ellie and Baby Boy Zach. |
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Busy Mom direct contact Mommy Blogger extraordinaire. Am too. |
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Nadia Carriere direct contact Mom to three, Founder & Editor of Child Mode™, an extensive online fashion, lifestyle & family travel site. Follow me as well @nadiacarriere. |
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Sommer Poquette direct contact Social media consultant & strategist working on blogger relations for @shakleehq learn more about all I do here: http://flavors.me/sommerp |
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Megan Calhoun direct contact SocialMoms is a community of influential moms who are active in social media. Join us at http://www.socialmoms.com! |
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Ree Drummond direct contact I’m The Pioneer Woman. Desperate Ranchwife. Mother of Four. Lover of Butter. Amen. |
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Jennae Petersen direct contact A mommy, blogger, graphic designer & decorator from the Caribbean. An eco diva trying to change the world through design. My work: http://hibiscuscreative.com |
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oh amanda direct contact mommy. blogger. also tweeting crafty parenting stuff @impressyourkids |
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Melissa Summers direct contact I’m a Mommy Blogger at Suburban Bliss. I’m Community Manager at a Detroit Digital Agency. I’m quite smitten with Social Media. What I write here is all mine. |
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Jennifer direct contact I’m 31, married, and have 3 amazing boys ages Johnny 11, Gavin 5, and newly added Sawyer 3 month. I’ll be attending BlogHer in NYC too! |
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Ilana Wiles direct contact Creative Director, mommy blogger and boggle enthusiast (I wish I was kidding about that last one) |
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soleil moon frye direct contact I’m that messy mom living in Happy Chaos. |
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BabyCenter direct contact Two BabyCenter Moms (Dina & Jen) helping you through your journey of parenthood! |
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Alison Wright direct contact New York Mommy Blogger at BeingAlison.com. Humor, Coffee and Life is where it’s at! |
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The Motherlode direct contact The Motherlode, The New York Times’s parenting blog, exploring the many ways we raise our kids now with @KJDellAntonia |
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Caitlin Boyle direct contact Healthy living mommy blogger, motivational speaker at www.caitlinboylemotivationalspeaker.com, author of OperationBeautiful.com, triathlete, GOTR coach. |
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Heather Bailey direct contact Fabric & Lifestyle Designer, Inventor of Trash Ties, Mommy, Blogger, Goofy Dancer, Maker of Things, and so on. www.HeatherBaileyStore.com www.TrashTies.com |
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Amy Lupold Bair direct contact Mom, Social Media Marketer, Global Influence founder, Twitter Parties creator |
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Tsh Oxenreider direct contact I have 3 kids, travel worldwide, wrote 2 books, and am writing #3, so in my spare time, I run 5 blogs and write another. I also enjoy eating the Lord’s chips. |
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Scary Mommy direct contact Author of the New York Times bestselling book Confessions of a Scary Mommy and owner of scarymommy.com. Fond of four letter curse words, sarcasm and Diet Coke. |
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Alice Bradley direct contact Either that wallpaper goes, or I do. |
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momwithadotcom direct contact Mommy, Blogger, technology lover, addicted to Social Media, Google (via Google seo company) & Klout! I ♥ the iPad & Android. http://momwitha.com/contact |
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ParentsConnect direct contact We’re Not Perfect. We’re Parents… |
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Mommy Blogger direct contact I’m a mother of 3 trying my best to make it through motherhood and keep my sanity! Visit my blogs www.mommymeltingpot.com and www.childrensproductrecalls.com |
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Crystal Paine direct contact Child of God, wife, homeschool mom of 3, wannabe runner, author of The Money Saving Mom’s Budget. My motto: live simply, save aggressively, give generously. |
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Bad Mommy Blogger direct contact Creme-filled, not sugar-coated |
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Mommy Bloggers direct contact Mothers of all walks, shapes and sizes. |
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DaDa Rocks! direct contact I became a Parent & then started a blog – about being a dad / father & fatherhood and somethings I love like Photography Toys TechGear TV & Movies! PR (via press release and public relations strategies) Friendly! |
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ModernMom.com direct contact The magazine and community for the woman behind the mom plus Brooke Burke’s exclusive blog! |
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Erica direct contact Co-founder @girlslunchout. Mommy Blogger. Content Creator. Social Media Addict. Go-Getter. |
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Angela direct contact Just another mommy blogger, software engineer, internet addict, gadget lover, soccer mom, blogher contributing editor, but mostly sleepless. |
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Jessie direct contact freelance writer/editor, mommy blogger, compulsive reader, God-lover |
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TraciLeigh direct contact Wife. Mommy. Blogger. Social media addict. Sometimes witty, often snarky. Loves all things Disney. Proud member of Children’s Claritin Moms Crew. |
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YuliyaPatsay direct contact Social media enthusiast. ‘Mommy blogger’. Star of hit sitcom on IMOM network (in my own mind) |
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Brynn direct contact Mommy #Blogger sharing all things babies, children and parenting. Cool mommy stuff, #Reviews, #Contests & #Giveaways, recipes, crafts and more! PR (via press release and public relations strategies) Friendly! |
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Veronica direct contact I blog so hard mommy bloggers wanna fine me. |
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Cool Mom Picks direct contact We find it, you flaunt it |
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momlogic direct contact What Moms Are Talking About. |
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Becky Flansburg direct contact Mommy Blogger, Virtual Assistant & Freelancer who loves her quirky, humorous style. Appreciator of naps. |
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The Bump direct contact We’re the editors from TheBump.com, your source for the inside scoop on getting pregnant, pregnancy, babies, and parenting! |
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Kristy / Couponista direct contact Social Media Maven, Couponista, Mommy Blogger. #Milwaukee #WI #Coupons PR (via press release and public relations strategies) Friendly! thecouponista@ymail.com |
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Sugar Jones direct contact Blogger | Traveler | Outlier | Mom | Social Media Buzz Generator | Brand Ambassador for #Verizon #Nintendo #Invisalign I LOVE CAPS and !!!!!!’s |
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Cecily direct contact I’ve been called a bad ass mom blogger. I’m a social media (via social media optimization marketing) geek. Columnist for @BabbleMomCrunch. Social for @AboutOne. My blog is http://uppercasewoman.com |
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The SITS Girls direct contact We are a group of 40,000 women & mom bloggers dedicated to learning about blogging, social media, and photography. Join us! |
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Moms at Work direct contact We are a group of working moms who every day engage in a precarious tight-rope act of balancing our jobs and family. Yes, sometimes we fall off! |
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Playground Dad direct contact Connecting modern dads who aim to spend better time with their kids. Tweets by Mike Johnson (@mjamrst) |
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Janis Brett Elspas direct contact Mom Blogger SocialMedia Strategist WAHM 4 w/ TRIPLETS #VogueInfluencer #ToyotaWomen Influencer Verizon #VZWBuzz Ambassador SocialMoms Tech Column #BlogHer12 |
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Liz Gumbinner direct contact Yes, they’re real and they’re spectacular. Also leaking a little. |
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Jessica Gottlieb direct contact Mom Blogger. Not stupid. Video: http://YouTube.com/JessicaGottlieb Wikipedia: http://bit.ly/JGottlieb Phone: 818.486.9363 http://gplus.to/jessicagottlieb |
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Marisa Thalberg direct contact Estee Lauder Companies’ head of corporate digital marketing by day; Mom, and President of ExecutiveMoms.com otherwise |
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Sarah Mae direct contact Figuring out what it means to live small. Author of Desperate (Thomas Nelson, Jan 2013). Co-host of: http://www.allume.com #allume |
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Ciaran Blumenfeld direct contact Storyteller, dreamer of big dreams, kid wrangler & GM of Casa De Chaos. More on my many endeavors at http://bit.ly/5SLjLc |
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Tracey—PBS Parents direct contact Parenting tips, articles, thoughts and laughs. (We love to laugh.) |
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Simple Homeschool direct contact I’m Jamie: Book Writer. Avid Reader. Adoptive Mother. Mommy Blogger. Home Educator. Global Thinker. Life Learner. |
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Erica Ehm direct contact Erica Ehm is CEO of YummyMummyClub.ca – a sexy online magazine that speaks to the woman in every mom. |
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Tara Kuczykowski direct contact CFO, Mediator, Chef, Chauffeur, Fashionista, Cheerleader, Physician, aka MOM (of 5) & @Unsophisticook |
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Amy Edmiston direct contact Lover of food, Workout fanatic, Mommy blogger, Boo-boo kisser, Home economist, and I share it all at Pennywise Cook. |
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Brandilyn Carpenter direct contact WAHM knitter and Mommy Blogger http://www.kenzieskozies.com |
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Smart Mom Tweets direct contact The best tips for smart moms. Also check us out at http://www.smartmomstyle.com, http://www.smartmomdeals.com, and http://modernbaby.com |
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Mom Central direct contact Engaging and helping influential moms build their platforms and increase their influence to support the brands they love! |
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Jenna direct contact Central Iowa Mom of 2 girls & now TWIN boys. #1 Twitterer by IA State Daily. Social Media Mom, Brand Ambassador, Blogger. Let’s Connect |
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CafeMom direct contact CafeMom is the largest and most vibrant meeting place for moms online. Best of tweets, conversation and recommendations! |
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Mary Fischer direct contact Parenting humor blogger who is bringing Mom Sexy back. Staff Writer for @The_Stir. I also like to believe that I invented the Crystal Light martini. |
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Tanis Miller direct contact Twirling the pompons in my own freak parade. |
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Andrea Fellman direct contact A Mom that hasn’t lost her style to Motherhood! Editor of SavvySassyMoms.com, Contributor BabyCenter’s Momformation, iVoice for iVillage.com |
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(K)Christine Young (Ruiz) direct contact Owner of FromDatestoDiapers.com, Wife, Mom of 7, Mom Blogger, Spokesmom, Product Ambassador, Walmart Mom, & Nielsen Power Mom. |
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Rookie Moms direct contact Authors of Stuff Every Mom Should Know & The Rookie Mom’s Handbook (Quirk Books). Bloggers. Buddies. More fun than wiping someone’s tushy. |
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Carol Cain direct contact Formerly tweeting as @NYCityMama. PR (via press release and public relations strategies) Pro turned Travel & Food Blogger. Lover of photography & karaoke. Mom of 3 boys. Wife madly in love. Overall happy person. |
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Catherine Connors direct contact Recovering academic, writer, ninja, shoe-wearer, mother. Director, Blogs & Social Media, Babble.com / Disney Interactive Media Group. Fights like a girl. |
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Green Moms Carnival direct contact A group of green women bloggers, uniting our voices to help preserve and protect Mother Earth for future generations. WINNER 2008 SHORTY AWARD! |
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Lenore Skenazy direct contact Generalissimo of Free Range Kids Movement, syndicated columnist, sought-after speaker.To book, write: Lskenazy@yahoo.com . |
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Beth Blecherman Tech direct contact Curates Best: #Family & #Tech Founder:Techmamas.com, Technlgist: CoolMomTech.com, Deloitte Alum, PCMag Twitter Top100, Forbes Top 100 Website for Women |
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Big City Moms direct contact Marketing, Research, &Local Events for expectant moms, new moms,& families.Events include- new moms lunches, expectant events, support, seminars,classes,& more. |
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Christy J direct contact 32 yr old supermom to 2..starbuck mug addict..mommy blogger..love reviewing/PR friendly..love social media..love life |
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Christy Newell direct contact Mother of 2; Mommy Blogger; PR (via press release and public relations strategies) friendly; reviews, giveaways & MORE! |
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Cindy McGuire direct contact Wife, Mother, Mommy Blogger, Product Reviewer |
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5minutesformom direct contact Susan and Janice are work-at-home moms who help promote moms at http://www.5minutesformom.com |
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phdinparenting direct contact I blog about parenting, feminism, social justice and the intersection between them. Topics: attachment parenting, feminism, secular parenting, multiculturalism. |
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Kimberley C. Blaine direct contact Host TheGoToMom.TV webshow |Author|Spokesperson|Media Personality- Licensed Therapist, Preschool Whisperer & Executive Producer of www.MommytoMommy.TV |
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DrDaisyS direct contact Dr, Author, Speaker, Health/Wellness Spokesperson, Featured in Forbes Top 100 Websites & #3 in Forbes Top 10 Parenting/Homemaking Websites for Women |
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Danielle Smith direct contact Connector, Believer in Good, Drinker of Wine, Lover of high heels, Correspondent, Speaker, Host, Author, Former TV Anchor, Mom http://www.DanielleSmithMedia.com |
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Heather direct contact Spoiling YOU with the hottest freebies! I blog at Freebies4Mom.com to help everyone save money. Join me on Facebook http://facebook.com/Freebies4Mom |
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Mommy Moment™ direct contact Blogger . Social Media Lover . Encourager . Actively involved in Social Media Campaigns & Brand Awareness. Happily married mom of 2. Passionate about people! |
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nicole feliciano direct contact Style Maven, Trend Spotter, Spokesperson and Mom of 2. Founder of Momtrends.com–in possession of large ambitions and strong opinions. |
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Kim Delatorre direct contact I am a mommy to two little kids. I love blogging about great products, hosting giveaways and just having fun  |
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Savvy Mommy ® direct contact TV personality since 2002 * family lifestyle expert * author * Manhattan mom of four seen on TV/heard on radio as Savvy Mommy * brand ambassador |
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Amazing Moms direct contact All about kids’ birthday parties, crafts, holidays and fun! |
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Andrea Deckard direct contact Wife, mother, blogger, spokesperson, consultant, confident Karaoke singer. Motto: laugh, save, give. Prior 4-H Grand Champion winner. Yes, I’m a WINNER! |
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Nichelle N. Pace direct contact Founder/Chief Fashionista of STYLEMOM™, @brandenchanting client whisperer, snarky but loving, hip-hop/rock-n-roll mom of 2 rockstar boys, shoe addict |
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mommypoppins direct contact What’s happening for kids in NYC |
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Colleen Padilla direct contact MBA turned SAHM of 2. Author. Spokesperson. Classy Mommy. Runner, Disney fan, founder of Disneyed.com, Brand Advocate & Social Media Consultant |
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MckMama direct contact I write a blog, I adore color, I am married, I am sarcastic, I make children, I Tweet often, I love Jesus. |
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Rebecca Woolf direct contact friend of the family |
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Moms Return To Work direct contact Terry Starr & Bradi Nathan launch MyWorkButterfly.com to help moms return-to-work & working moms manage it all. FREE RESOURCES: Experts, Support, Jobs, Network. |
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Katja of Skimbaco direct contact Inspiring YOU to live Skimbaco lifestyle, to live life to the fullest. Online mag covers travel, fashion, home, family & food. Owned/tweets by @katjapresnal |
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MommyGoggles™ LLC direct contact National Mom Blogger, Marketing Consultant, Social Media Brand Enthusiast: Mom Central, Rayovac, Wilton, Microsoft, Brookstone, Verizon +More! #BlogHer12 |
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momversation direct contact The leading video network for moms. #YouNeedATimeOut || Momversation’s tweet team: @erica_rich, @cinnerj & @jennchantal |
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Hanan Webster direct contact Social Media Mom; Brand Ambassador; Professional blogger – I’d like to be the ideal mother, but I’m too busy raising my kids! |
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Stefania Pomponi B. direct contact Co-Founder/President/Chief Evangelist @clevergirlscoll. Mamma to 3. Instagramer. Dwells in possibility. #sm #hawaii #paloalto #tech #p2 #fem2 #uu |
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Leah Segedie direct contact Fitness Matriarch, #Mamavation Creator, Flawed Leader, Shape Mag Mother of Year, 4th Most Influential Mom Blogger/Cision Navigator, Oprah Celebrates Me  |
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Glamamom® direct contact Jill of all trades. Equally at home on the playground or at fashion week. Also @HighLineMedia |
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Erin Chase direct contact I’m Erin. The $5 Dinner Mom. I cook. I blog. I author cookbooks. I write for SCJohnson.com. And I can not make a meal that costs more than $5. Even if I try. |
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Wendy Piersall direct contact Serial entrepreneur – I live to create: businesses, blogs, buzz, art, eatables, wearables… even a few kids. I also wrote a book: Mom Blogging for Dummies! |
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Joanne Bamberger direct contact Author,Mothers of Intention:How Women/Social Media are Revolutionizing Politics in America;founder,PunditMom & The Broad Side;CEO,Broad Side Strategies |
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Maggie Mason direct contact Publisher of Mighty Girl, co-founder Mighty Events. http://about.me/maggie |
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Gabrielle Blair direct contact Covering the intersection of design and motherhood. Mother of 6. A founder of @AltSummit and @Kirtsy. |
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Lucretia M Pruitt direct contact Random Muse. Entrepreneur, ex-CIS Prof, Social Media Devotee, Geek, Mom, Wife & Insomniac (once @geekmommy) Off the startup treadmill again… for now. |
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rolemommy direct contact Former network TV Executive turned writer, PR (via press release and public relations strategies) maven and author. Founder of RoleMommy.com; editor in chief of @ProjectYouMag & contributor at @LifetimeMoms. |
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MomItForward direct contact Dedicated to enhancing the lives of women, their families & their communities. Join #gno Twitter Parties & our social media (via social media optimization marketing) conference http://evoconference.com |
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Melissa Dawn Lierman direct contact Woman40.Runner. Mom.Kids13.11.4. #MomsRunning Founder, Digital Marketing Strategist, @Windows Tech Blogger, Want 2 Change the World? Change the Life of a Mom! |
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Jeanine Edwards direct contact Editor of MOMfinds.com |
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BORED Mommy direct contact Wife of the year. Award-Winning Mommy. Full-Time Cardigan Wearer. Part-time Colin Firth Stalker. (If found unconscious, resuscitate with a quad-latte). |
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parentingmaven direct contact Weird Blogging Mommy with lots of Parenting tips and stories |
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Jennifer James direct contact Founder: Global network of 18k mom/mum bloggers. Also: @socialgoodmoms @momblogmag. Writes for @GatesFoundation, @BabbleVoices, @RickiLakeShow |
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Dude to Dad (Hugh) direct contact An average dude (@hughweber) becoming a dad (to @emersonweber) with mantra of “Work. Play. Do Good.” Founder of @MrsDudesFund. Proud Montessori Dad. |
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MomsRising direct contact Non-profit organization working to build a more family-friendly America. Text MOMS to RISING to stay connected! |
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amalah direct contact I look forward to utilizing social media (via social media optimization marketing) outlets such as Twitter in order to express myself in a more succinct & to-the-point manner, furthermore I believe tha |
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Katherine Stone direct contact Write top blog on postpartum depression; mental health advocate; Babble parenting columnist; #6, 2011 Top 10 Mom Bloggers; more @ www.fierceandpowerful.com |
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Anissa Mayhew direct contact Like snorting pop rocks, but without the headache. I handle PR (via press release and public relations strategies) inquiries for Aiming Low, the #NonCon & Area 51. Anissa (@) FreeAnissa.com |
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Trisha Haas direct contact #momblogger for http://www.momdot.com |
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Alli Worthington direct contact Connector. Host. Speaker. Founder. Consultant. Strategist. Wife. Mom. Believer. Humanitarian. A founder of @BlissDom & @PichaGlobal |
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Stacie H Connerty direct contact Mother. Writer. Social Media Consultant. Foodie. Lifestyle & Travel Blogger. Groupon Addict. Food Truck Stalker. TV Junkie. Eternal Optimist. #SMMoms |
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Dave direct contact A friendly tech guy with a Geek-to-English dictionary. |
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SelfishMom direct contact Whatever you think I said, I was probably being sarcastic. Except when I said you’re brilliant & gorgeous, then I was being serious. |
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Sheena @ Sophistishe direct contact Professional Blogger (Memoir). Thinker. Free Spirit. Photog. Loves Food. Follows: #wellness #travel #baby #naturalhair What I do: http://sheenatatum.com |
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Kelly Whalen direct contact Money & Mom blogger @ The Centsible Life, co-founder @JustCentsible & principal @Splash_Creative. Mom of 4, DIY destructo, gluten-free, caffeinated. |
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Britt Michaelian direct contact Social Media Producer, Author, Entrepreneur & Mom specializing in creative systems. Big fan of laughter, truth & love #411Voices #TwitterPowerhouse |
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2Wired2Tired direct contact My 2 kids are too wired, while my husband & I are too tired! I’m an Ohio mom who loves to freelance, blog, & travel. Also find us at 2wired2tiredtravels.com. |
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Kristen Chase direct contact Mom. Writer. Tightrope Walker. (Okay, not really). |
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Leigh Caldwell direct contact Veteran journalist. Traveler. Social media believer. Mommy. Disney / Theme Parks writer. Mom blogger covering family travel and entertainment. |
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Working Mother direct contact Working Mother is mentor, role model and advocate for more than 17 million moms who are devoted to their families and committed to their careers. #workmom |
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Cher Kachelmuss direct contact SAHM of 2 boys and baby girl. I host lots and lots of giveaways & product reviews! PR (via press release and public relations strategies) Friendly! Reviewer, Blogger, Brand Ambassador. I’ll be at BlogHer’12! |
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Dr. Leah Klungness direct contact Moms and dads come to us for encouragement, community, and parenting tips—as well as advice on dating, relationships, and blended families. |
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Alpha Mom (TM) direct contact The one and only/ Forbes Top 10 Motherhood Gurus… awwww yeah/ |
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Baby Making Mama direct contact News anchor by day. Blogger & wannabe domestic diva by night. I debated #motherhood but I’m glad I took the plunge. I blog my journey & obsess over kid #fashion |
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Tiffany Romero direct contact Creator of Bloggy Boot Camp and SITSGirls.com {40K strong!} Mom. Wife. Lover of summer camp, books and my son’s freckles. Believer in Possibility {and in you}. |
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Tonia Sanders™ direct contact Dishing out the 411 on motherhood, pregnancy, marriage, and ANYTHING else I feel like saying! |
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Women On The Fence direct contact Wife & Mom|Editor-In-Chief|Success Coach|Entrepreneur|Speaker|Author|Media Personality|Spokesperson|FORBES Top 100 Sites For Women|TOP 20 WOMEN in Canada|Funny| |
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Corine Ingrassia direct contact Lifestyle Blogger. Shopping addict. Social Media Geek. Speaker. Owner of Complicated Media, LLC |
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LisaStone direct contact BlogHer Co-founder and CEO, shameless user advocate |
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MomsWhoSave.com direct contact Work-at-home mom/owner of MomsWhoSave – posting deals, coupons, & freebies. More deals at MomsWhoSave.com and at http://facebook.com/MomsWhoSaveNews PR (via press release and public relations strategies) friendly |
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Stephanie Elie direct contact Streamlining the daily grind. Living for the moment. |
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Karen Walrond direct contact Wildly convinced you’re uncommonly beautiful. Writer, photographer, non-practicing lawyer. Author of The Beauty of Different & Chookooloonks.com. Trini. |
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Jill Krause direct contact Mothering. Laughing. Bitching. Crafting. Changing. Snapping. #Blogher12 #NintendoEnthused #WINE #FatBabies #TerroristToddlers |
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mamakatslosinit direct contact I’m a sarcastic mother of three with a busy home daycare that clashes with my desire to do nothing all day. |
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Brandy direct contact Silly Happy NH Mom of 3 munchkins! Author of http://bit.ly/positivegirl .Brand Ambassador. Working 2 spread happiness to all. The Mom behind @happilyblended |
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Amy Bellgardt direct contact Wife, Mom, Blogger, Social Media Addict, Nerd & Founder of MomSpark.net and MomSparkMedia.com. Lover of Converse, Muse and coffee. |
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Julie direct contact Working mom, blogger, headband wearing, photographing genius. Oh, and I’m destined to be big in Utah! |
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Audrey McClelland direct contact Mom of 4 boys. Author. TV Personality. Spokesperson. Fashionista. Fashion & Beauty Advice for Moms. Nielson Power Pack Moms. Happily ever-after-believer! |
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Maria Bailey direct contact CEO of @BSMMedia, Author of Power Moms, Nielsen’s Power 16 Pack Moms, MomTalkRadio Host, Producer of @SheStreams Conference, BlueSuitMom.com Co-Founder |
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Kristen Howerton direct contact Mom of 4. Adjunct psych professor. Blogging at @BabbleVoices and @HuffPoParents. |
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Nirasha direct contact Engineer for 12 years before I traded rat race for my rug rats. Social Media Junkie and Founder of http://www.MommyNiri.com & http://www.MommyNiriCares.com |
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themommyfiles direct contact Welcome to The Mommy-Files! I’m a single mom of 3 boys on the Central Coast of California. I was raised as the oldest of 4 girls. |
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Mommy Blogger direct contact Get listed on the Top Mommy Blogger site giving you the business best blogs by moms & dads in one place. Brainchild of @blogging4jobs. #blogher #blissdom |
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sassypiehole direct contact unedited, unadulterated: straight out of the mouth of a tiny little girl. ~wiseass mother. writer. blogger. juggler. http://thesassypiehole.blogspot.com/ |
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Casey-moosh in indy. direct contact I like to take pictures. I have a one eyed cat with thumbs. I wish people would be nicer to each other. If you’ve never met me you should really reconsider. |
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PragmaticMom direct contact I blog excessively about children’s and YA books. When I cover education and parenting, KidLit somehow slips in. |
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Sam direct contact Canadian Mom to 4. Coffee dependent. Nature lover & bug hater- yes they can go together. www.kidsumers.ca. Ubichamp, KinderMom, P&G Mom, FisherPriceMom |
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petit_elefant direct contact I’m the founder/editor of Petit Elefant. I write about fashion/travel/family/home. Mostly. I’m also a fashion stylist. Founder of SocialLuxe Lounge. |
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UR MOMMA! direct contact God#1,Wifey,Momma,Entrepreneur,25yrs #CustServ Mgmt, Olympic Level Snarkster-Social Media & Info Fiend.Everything I know-I Googled.Listed w/#TwitterPowerhouses |
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OC Moms direct contact Find family-friendly events, parenting resources and more just for you. This account managed by @roxannima and @shanbuon |
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Cat Davis direct contact Social Media #Mom, #Foodie & Review Blogger. I do it all & love almost every minute of it. Visit FoodFamilyFinds.com for #parenting, #recipes & #reviews |
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Mary direct contact Mary.24.mom to a toddler. online student. blogger. reader. loves psychology. pagan. |
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Amy Gates direct contact A mama of two kids, I blog about parenting, health, green living, activism & social change. I’m trying to change the world, one blog post at a time. |
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OurOrdinaryLife® direct contact Daydreamer, foodie, organic eater. Nielsen Power Mom, brand partner. |
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Mothering direct contact Mothering is the premier community for naturally minded parents. Founded as a magazine in 1976, today we host the most active forums for parents online. |
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Michelle Rivera direct contact Emmy Award winning TV Host. Founder/Editor-In-Chief of ‘Mommyhood to Hollywood.’ @YahooShine Get-It-Guide Guru. Co-Host of @EveryWayWoman! Wife & Momma! |
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Shellie Ross direct contact Mother, Wife, Blogger, FARMER, SAY NO TO GMO, Survivor, PR (via press release and public relations strategies) friendly blogger, Cook, Baker, and so much more. |
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Mrs. Flinger direct contact Front end developer. Web standards fan, Purveyor of choice words, Bringer of Unicorns. I travel, code, and write. Mommy Blogging since 2003. |
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Fadra Nally direct contact Mom. Wife. Ex-Corporate Worker. Seeing if I can do it better my way. Join me in my off time at @CharInfluence and @SocialDialect. |
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BusyWorkingMama direct contact Blogger, Worker, Mom, Chef, Runner, Sushi-aholic, Gardner, Online Shop-aholic, Lotion and Potion Junkie. CPA by Day. |
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Alaina Shearer direct contact Newly-wed to the love of my life @sethgray, blogging mom, http://www.beautyandthebiker.com. Chief Digital Strategist of @cementmarketing. #blogger |
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Megan Jordan direct contact Deftly longwinded writer, mom, speaker, consultant; magazine publisher + editor @StoryBleed. If not for my need to clarify, I’d be a poet. |
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poshmama direct contact Self-proclaimed America’s Tweetheart, Wife, Mama to @Doggles & 2 Fab Rescued Dogs, Passionate Traveler, Lover of Life, Support NoH8, Animal Advocate and more! |
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Natalie H direct contact WAHM of a 4 yr old & 2 yr old twins.Blogger, freelance writer, and addict of all things social media.Wine lover and co-founder of @havewine! |
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Princess Time Toys direct contact Connie – mom to 2 adult boys, happy wife since 1983, owner www.princesstimetoys.com & MiscFinds4u.com, Vegetarian, living with MS & blogging about stuff I love. |
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ACowboysWife direct contact Self-Taught Problogger, Social Media Influencer, Tech Nerd. CEO/Founder of – http://mywoodenspoon.com & http://acowboyswife.com but merged to simplify. |
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Teri direct contact The Cool Wife & Mom to 7! They keep me on my toes & dirty all day long. I love to write, doodle & GO. Control freak, master multitasker & social media (via social media optimization marketing) rockstar! |
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Julie direct contact PR exec turned teacher turned SAHM of 3, writer, SMer & PTOer. editor & founder of Julieverse.com & VlogMom.com, principal at Splash Creative Media |
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Kelli Miller direct contact PR Friendly mom blogger of 3 Boys (4 including DH). Also www.SouthernMomCooks.com |
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kelly direct contact cherry coke drinking, snowboarding, world-traveling, marathon running triathlete, REAL oc housewife & mama of 3, w/ADD crafting tendencies & an MBA degree. |
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Tara Jefferson direct contact Changing #WhatAYoungMomLooksLike one tweet at a time. Author of Make It Happen, a career guide for #youngmoms: http://amzn.to/mvSwve |
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Lyss Stern direct contact NYC’s premier social network for fabulyss moms & their adorable kids. Think Sex & the City meets Mommy & Me. Founded by momtrepreneur, Lyss Stern. |
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Jennifer Marshall direct contact I am a SAHM of twins trying to keep my sanity – I know, I just used SAHM and sanity in the same sentence. That’s NUCKING FUTS, isn’t it?! |
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Erin Kotecki Vest direct contact My unicorn can kick your unicorn’s ass. Imported from Detroit. Making Lupus my bitch. |
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MommaDJane direct contact Single WAHM of 3, avid traveler, writer, mom blogger, mentor & future public speaker on teenage pregnancy prevention. Special Needs & non-profit advocate! |
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Desiree Peeples direct contact Mom blogger and published author. I blog about ‘real-life’ home, beauty, and lifestyle news for ‘real-life’ moms. @DesireePeeples |
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Maggie Cary direct contact Teacher, writer, and mom to 2 great kids & 1 big dog. I write about, education, parenting & kidlit. Author of Secrets of the Crystal Cavern (1/2012 release). |
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Nina Restieri direct contact Founder/President of momAgenda, mom of 4, wife, runner, blogger, writer, multitasker. Mom of @DrewRest and @MattyRest |
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Kris Cain direct contact Tech Expert & Blogger | Speaker -Tech & Social Media | Consultant | Social Event Planner | Mom to 2 sets of twins | (aka @ChiTownMoms) | http://KrisCain.net |
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Stephanie Quilao direct contact Healthiness curator, Runner, iPhone food photographer. Founder Thriving Media. Healthy living, food, #mhealth & apps. Tweets food @noshtopia Loves Yoda! |
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The Next Martha direct contact Not your average ADHD mom. I’ve been known to use a stapler to close a split in my pants. I’m not worth Follow. |
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OHmommy direct contact Self proclaimed globe trotting SAHM formerly from Cleveland, now in Chicago. |
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❤Shelby Barone❤ direct contact Orange County Freelance Columnist CBS LA, The OC Register, OC Family & Yahoo! Shine Get it Guide. Voted top 25 SoCal Mom Bloggers! |
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Caroline Fernandez direct contact Writer. Blogger. Activity Mummy for YMC. Co-founder #zombiemoms. Mom of 3. In search of the laundry fairy. http://www.parentclub.ca |
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Amanda direct contact Top mom blogger, features awesome products and great giveaways. |
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SthrnFairytale direct contact Deep Fried Southern Belle. Loves to cook & create in the kitchen. Photography & Canon obsessed, Mama, Laugher, Lover of Chipotles, Good Cheeses & Cookbooks |
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TheDomesticMommy direct contact Blogger, Vlogger, and a single mommy of two. |
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Courtney Rix direct contact Community Director Collective Bias.Owner Miami Mommie.,Detroit Mommies.Discovering Arkansas.Runner.Trend spotter.Tastemaker.Traveler. |
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BloggyMoms direct contact Social media Follow of 71,000+ influential & savvy women | Founded by @TiffanyNoth @ABloggyMom | Join us at http://BloggyConference.com #BloggyCon @BloggyCon |
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Angie Knutson direct contact Stay-at-home homeschooling mom of four. Blogger at MyFourMonkeys.com, Charter @Chiquita Mom, & Social Media Director for @DoubleDutyDivas. |
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DiaperDiaries direct contact Always fully loaded, sometimes full of crap. Also blog at @4BetterAndWorse. Wife to @ryaninGR. |
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ConsumerQueen direct contact Christian,Social Media Strategist for Collective Bias,PR & Social Media Consultant,Twitter Parties,Sensible Coupon Classes for Public & Retail Stores, |
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Melanie Notkin direct contact Founder, Publisher, Voice & Marketer behind SAVVY AUNTIE®, a celebration of modern Aunthood. Natl best-selling author. Join the Auntourage: Facebook/SavvyAuntie |
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vodkamom direct contact I am a kindergarten teacher, writer, blogger and exhausted mother. Don’t bother calling me because I never answer the phone. |
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Lolli Franklin direct contact I blog. I tweet. I take lots of pictures. Oh, and I have 5 kids. Twitter, take me away! |
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mochamomma direct contact Negroid. In love with The Cuban. A lifelong contrarian. I swear like a Scottish comedian. I am awesome every day. http://about.me/mochamomma |
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Meredith Sinclair direct contact Meredith is saving the world, one Nerf gun battle at a time. Modern mom, TV segment girl, writer, vlogger, Gilt.com spokesmom. Jump-on, it’s fast moving ride. |
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katie allison granju direct contact Blogger. Mother of five. Hater of possums. Whole story at http://www.mamapundit.com |
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Coupon Cravings direct contact Coupon extraordinaire, working mom of 2, fun deal finder |
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HeatheroftheEO direct contact I’m a writer/blogger(that’s a wrogger)-Editor @StoryBleed magazine-Contributor @OwningPink-Travel blogger @Trekaroo–Wife & mother to 3–Talk to me, Goose. |
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Deb – Mom Of 3 Girls direct contact Mom to 3 girls and also love to blog, read, travel & knit. Blogs: momstakeonthings.com, justcastingon.net. Social Media Manager/blogger for TravelingMom.com. |
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Melinda direct contact mom of 3, wife to @anddadtoo, owner of LookWhatMomFound…andDadtoo! Nielsen Power Mom, recipes, crafts,reviews & giveaways too! |
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GoonSquadSarah direct contact I am Sarah, Goon Squad Sarah. Blogger, sports addict, foodie, mother of twins, compulsive heating engineer. That’s right. You heard me. |
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Bethany Winters direct contact Los Angeles based wardrobe stylist and mother…amongst other things. (Formerly of lastylistmom.com) |
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MindfulMomma direct contact Mom of 2 on a quest to live a greener & healthier life. Founder of Mindful Momma blog. Author. Freelance writer. Sustainable brand champion. |
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The Mom Reviews direct contact California Girl ~ Dance, Baseball, and Soccer Mom of 3 ~ Travel Writer ~ Product Reviewer ~ Social Media Addict ~ Brand Ambassador ~ Food Lover |
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amy mascott direct contact teacher, mother, dreamer. lover of literacy, fun learning, good food, and three crazy-cool kids. finder of four-leaf clovers. |
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Mandy direct contact Mom, blogger, vintage lover, pho eater. Narwhal aficionado. And you know that saying it’s always something with you, isn’t it? They were talking about me. |
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Monica Brady direct contact Wife of a Former Marine, Proud mom of 6yo twin girls. Social Media/Marketing Consultant, Blogger! Powered by Coffee… Check out MommyBrainReports.com! |
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Ashley direct contact Mom of 2, expecting 3rd. .Social media marketer & Atlanta Blogger. otherhalfmedia.com Work with SITS and a variety of great companies. |
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Wired Mom direct contact Connecting families online. A division of Wired Safety. |
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Melissa direct contact Social Media Addict, PR (via press release and public relations strategies) Friendly Mom, addicted to Disney, loves cooking, traveling, StlCards baseball, reading & spending time with family. |
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Beth Anne direct contact Toddler wrangler, wife, cupcake queen, marketer, blogger, writer for Babble. So awesome that Princess Kate wants to make a hat out of me. |
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The Motherhood direct contact The best mom-sourced wisdom on the web. |
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Texasholly direct contact I am alive. |
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Crissy Page direct contact I am a run-on sentence. I am a mom, a blogger, a bit of a social media (via social media optimization marketing) junkie and a Diet Coke addict. I am far too forthcoming. Find me at dearcrissy.com. |
![Gigi [KludgyMom]](https://twimg0-a.akamaihd.net/profile_images/1847770878/4346908e-a30c-4a3c-8877-f8447801df88_normal.jpg) |
Gigi [KludgyMom] direct contact My blog = wacky humor + parenting fails + tech + blog tips. Editor of @DailyBuzzTech + @DailyBuzzHealth + co-founder of @havewine. |
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~ Emily direct contact Wife, Mom to 3 boys (1 w/Autism). Coffee, Wine & Twitter (via social media optimization smo) addict. Find me at ColoradoMoms.com, TimetoPlayMag.com & 5MinutesforSpecialNeeds.com |
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{ 52 comments… read them below or add one }
Nice post. I learn something new and challenging on websites I stumbleupon everyday.
It’s always helpful to read content from other writers and practice a little something from other sites.
Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your blog? My blog site is in the exact same niche as yours and my visitors would definitely benefit from some of the information you present here. Please let me know if this okay with you. Appreciate it!|
I am confused. Sure this is a list of mom bloggers. But I am looking at stats and many are pretty low. Can you explain better how you selected and what order they are listed?
thanks
You mention ‘world’ & ‘global’ but fail to see any one but mommy bloggers from America? Was at least expecting to see a couple of British names mentioned like @swhittle or @geekisnewchic.
Nothing against American Mommy Bloggers though!! I have been reading them for the last 4 years and us UK Parent Bloggers could learn lots from them
Thank you for including me on this list, amongst some really incredible women and men. I appreciate the mention!
True influence is a combination of many things. Not just popularity among the blogging community.
Public Relations reps should look at the blogger’s site, how often they blog, how relevant their content is to their product and whether or not the site has traffic.
While social media is important, a site must have readership in order to give any product or service the proper exposure.
When regular parents(who don’t blog) look for a product review Google ultimately decides who the power players are.
Interesting. I like how you did point out that there are many bloggers (like myself) who don’t have kids. I spoke on a panel on just that topic at BlogHer recently and was amazed at how many of us there are and how we are virtually ignored by PR companies.
What we do have is extra disposable income and an audience that trusts our opinion and listens to what we have to say about a product or a company. If we want to spend $500 for a pillow, we can, because we don’t have to put that money towards diapers or day care.
I’m not a”professional” blogger or a mommy blogger, but my opinion and my blog matter.
Congratulations to all listed (and merci for adding my name to this impressive group).
Brands should always approach bloggers and media platforms with respect, social good and fair market value.
Thank you for including me on this list. To each is own, but I respect the companies I work with and the bloggers I’ve grown to be good friends with. Thank you again.
I am completely honored to be on this list of AMAZING female bloggers, but am very disappointed in the article itself.
However, I am guessing it did what you wanted it to do. It got all the people on the list and many of their readers to come to your website and leave a comment. None are positive comments, but still.
If companies are reading this post let me tell you… there are a few on here that will take your $2.00 product and be ecstatic to tell their readers how much they love it. I don’t consider them influential. The others are super big, super respected women in the blogging field. They are business owners and treat their blogs as such. They are NOT giving away the valuable real estate that is their blog. They are building business relationships and they are supporting their families.
Many, like myself (though I am MAJORLY small beans compared to 90% of this list) have paid employees. They are not “just bloggers”.
Also, you made the “direct contact” link their Twitter id and no where is there even a link to the blog of the people on the list. Next time you want influential people to come to your site for POSITIVE remarks, be sure to fully do your research. Maybe even reach out to some of the people on your list and ask for quotes. Interview them, read their blogs, find out who they are.
“find out who they are”… also goes to companies.
This is an excellent list! I give you credit for that…there are some great ones on here.
I also want to comment though, that it is very misleading to imply in the top of this post that marketers and PR can simply offer “contests” to save their budgets and get more bloggers for their buck. While that may be true for newbie bloggers or hobbyists, this is not the case for all the professional bloggers that you have listed above. Payment is not optional and I resent the fact that it undercuts the true value of a highly influential blogger who deserves a quality rate.
We all work very hard to create our place in the blogosphere, it doesn’t come over night by any stretch of the imagination and it takes lots of time, dedication and knowledge of the ebb and flow of online communities. We are experts, we are in a position to ‘sell’ your brand and compensation for work done shouldn’t amount to peanuts, especially when we have so much to offer, as you mentioned above.
These days, online marketing via bloggers gives you a whole lot more bang for your buck when you compare it to traditional marketing. You’re getting top dollar SEO exposure, a highly influential recommendation from a well-known blogger, expert feedback from said blogger, feedback from blog readers (your target consumers), the option to consult with a blogger to customize your campaign to their audience for maximum influence, a blog post that will be floating around in the blogosphere and continually influencing readers for years to come, etc. …so let’s not be so stingy.
Yes, we’re ‘mommy bloggers’, but all the ladies listed above are also professionals, many of them have careers or worked in PR and marketing before they started blogging. All have turned blogging into a career, not a simple hobby and they deserve to be paid for their hard work.
Again, great list. I really appreciate that you rounded up a diverse list of mommy bloggers from a variety of genres and backgrounds. These are some fabulous women and it would be a privilege to those in PR who do find this list and benefit directly from the professional services that these ladies have to offer.
I know some of these women, and congratulate each of them! What an honor! I can only hope to one day make a list like this. Thanks for paving the way!
While there are many wonderful bloggers on this list- many of whom I love to make brand connections with…the tactics and logic of this article is really offensive. Not only to bloggers, but also those of us who HIRE them. Oh and for the record? Guessing this is nothing more than strategic link bait.
The article is an insult to hard working bloggers everywhere!
I think that you are in for a surprise if you expect bloggers to jump at the opportunity to *blog for a chance to win.* Most find that very insulting. Would you like to go to work tomorrow for a chance to receive your paycheck?
I am proud to know many people on this list and giving them all the love they deserve. I only have a year of serious blogging under my belt, but blogging for a chance to win something? Thanks, but no thanks. And if I don’t, I believe most of this people wouldn’t just drop what they do for a freebie (or a potential freebee)
So honored to be included on this list!
I do appreciate you putting me on here. I love all of the valuable feedback from others as well. I can see opinions from all sides on this topic of list making & I am not sure how I made it on here but to have my name near others I know all too well & are rockin’ Mama’s is a sweet thing!
Thank you.
Congrats to the moms on the list!!!
Thank you for NOT including me!…. This list has zero credibility now that I’ve looked it over. You shouldn’t have even bothered because 70% of these bloggers are amateurs that have either cheated, lied, stepped on fellow bloggers to get where they are, and basically a complete embarrassment to blogging. How did you pick these? Out of a hat? Ladies— don’t feel so flattered. I know a LOT of you worked hard and are great, but a majority — is nothing to love and a humiliation for all of us. Some might be great, but MOST are a JOKE. I’d rather find myself on a list of credible bloggers than a collection found at random on your Twitter account!
Thanks much for including me on the list…happy to be among so many of the women who have also been working quite hard to produce great content and finesse our brands.
I do agree that I use pretty much none of the tactics you mention to influence my readers/viewers, however. I don’t do contests and tons of give-aways and coupon code announcements. I work with brands that fit my niche and who are willing to form a deeper relationship. And it’s helped me build a brands moms know and can trust. LOVE being in this space and I’m excited to see how marketers and brands will continue to harness our massive influencing power in respectful and mutually beneficial ways.
Thanks again!
M
I am an amateur blogger….and this post hurts my head. What you are basically telling companies to do is lure bloggers into being free advertising based on a slight percentage chance of winning something.
What?! No. Just no.
That being said….you did not even put any effort into this list. It is a blatant twitter copy and paste job without discretion, proofreading or common sense.
natalie, if it really IS a blatant twitter copy and paste job, please link us to the identical original =)
I think what Natalie means is that you copy and pasted the Twitter bios. It is more than a little confusing to figure out how this list was compiled. There are some big-name bloggers/entrepreneurs mixed in with some smaller guys. Any comment on how you came up with the list?
Congrats to all who made the list, I know just how much hard work goes those seemingly easy (and endless) blog posts. The trick is making it look easy and making your readers enjoy reading what you have to say day after day after day. Best to all both on the list and off.
What a fabulous group of women! I know at least half of these women and they are all top-notch.
However, I also know them well enough to know their blogs are their business. Some of them even rely on their online work to pay ALL of their bills, some work from home because they have special needs children and can’t work outside the home, and many are entrepreneurial spirits who like working for themselves. Whatever their reason, they WORK from home. What they do for companies is very valuable (as you’ve pointed out) and takes time, effort, and often money of their own to accomplish. The ladies on this list are marketing professionals. They know their worth and reach. They can quote those numbers off the top of their heads, and they will provide you with a price list for their services. And as those before me have mentioned, it won’t be $14 for a post.
Brands, yes, these women are AMAZING. Please treat them like the business women they are. When you pitch them, make sure it’s a win-win for both of you. If you do this, they will love you and you’ll have a lasting relationship that is way more valuable than a simple review post from a blogger who’s working for a free product.
Has this post been updated? When I read it, it was incredibly short and insulting to Mom Bloggers.
He has made a LOT of changes to the post, actually. Quite interesting to see the changes.
In his defense, he does add the distinction of amateur bloggers being willing to post for the “chance to win” if someone is just starting out, this may offer them some sort of content to get up and running and show off their evaluation skills and writing.
However, 99% of the women on this list are professionals and won’t blog for free stuff (except for family vacations, because a free family trip is awesome) that will clutter up their offices.
And it is a nice list, not sure of the methodology. But at least you don’t require any voting!
I could not be more honored to make this list. I am keeping company with some amazing women I admire and respect. Quite a group. Thank you.
Please oh PLEASE contact The Bloggess and tell her to publish a blog post for a 1 in 500 chance to win a car lease. I really want to see her tear you a new one – publicly – for the insult.
Any respectable mom blogger whose influence you should actually care about will ignore (or publicly lambast) any attempt to get free work out of them for a “chance” to win something. Any blogger who agrees to participate in this sort of thing is not going to be able to provide the type of influence you want to get. Self-respecting bloggers are the ones who gain audiences who trust them.
I totally agree with you except I don’t consider The Bloggess (or many on this list) an amature blogger.
I delete 98% of pitches. Not my thing, but some people are into that. I think we can all agree though that we need to have a powwow on things to avoid as to not cheapen the business.
That was my point. Most of the bloggers on this list are highly respected, professional bloggers… Even though I didn’t make the list (I’ve only made one of these “top 100″ lists before – LOL), I’m still insulted by the insinuation that any of us are only worth pennies on the dollar to brands. Especially the talented women (and a few men) on this list.
Hell, I’d PAY a marketing company some pure blogging gold to offer The Bloggess a 1 in 500 *chance at anything!! Now that would be a good read!
DO IT!!!!
Here’s what the bloggess would say, She keeps it at the top of her website right here: http://thebloggess.com/heres-a-picture-of-wil-wheaton-collating-papers/ You have heard of Wil Wheaton right?
The list above contains many awesome bloggers (of which I should be one teehee) but knowing them like I do, not ONE of them would work in the way you claim.
Great companies know that when you treat bloggers like professionals..you get professional results!
Unfortunately, though, there are a few on this list who WOULD do what he is asking…but they are in the extreme minority.
Yes, by all means, send her a post-to-win pitch!! I will sit back and enjoy reading her response. : )
I think it is a safe bet that almost everyone on this list would NOT respond to the horrible recommendations you make for blogger outreach. Blogging for contest entries and free stuff has been reviled for years by respectable bloggers.
OMG, I FINALLY made a list – granted, I don’t blog for a chance (mostly) and it’s been 15+ years since anyone called me “mommy” but hallelujah I made a list
Granted, with my business ID and not my personal blog, but I’ll take it.
So send your pampering and treat offers directly to my inbox…it’s empty and waiting! I’d like to request an older masseuses….one that knows where these old bones ache.
Thanks!
Not all the bloggers you mention are moms, some are blogger networks or companies and, most of all, I suspect that none of them like being called “mommy bloggers”.
Thank you very much for including me on this list. It is one of the most complete lists of women who are true social influencers that I have seen in a long time. However, you may not realize how insulting the accompanying marketing advice is to the women you chose to feature, and mom bloggers everywhere. Please stop advising companies to pitch to us offering the opportunity to enter a contest as an incentive. I am very familiar with many of the women on this list and know many of them personally, and I can tell you without a doubt that the vast majority would flat out refuse to work with any marketer who values us, our time, and our blogs so little that they offer “a chance to win” if we write about their products.
Sure, there are many bloggers who would bite, and articles like this will keep giving marketers ammunition to keep making such offers. Remember that we are not just mommy bloggers. We are business owners who are growing more and more savvy and who know our worth.
So while it was wonderful of you to take the time to compile this list, but advise the marketers who read your blog not just to send horrible pitches to as many bloggers as possible hoping that they will participate, but instead to try working with bloggers who fit their brand image and can truly contribute to their marketing efforts in a way that is mutually beneficial to the blogger and the company. A chance to win a contest is not it.
Amen. I had to come back to add my .02 but you took the thoughts from my head. Hopefully marketers will take note of the comments too.
This is my first time being mentioned in any mom blogger list, and I am incredibly honored to be included, among these highly influential women. However, I completely agree with you! We work damn hard for our businesses, and need to be treated and compensated just as fairly as any other media outlet.
I am actually leaving this comment from a trip to the Little League World Series with Honda I am on right now! Thank you for including me in this list with 99 other amazing online women. I agree bloggers can be great powerhouses for brand advocacy.
Trisha
I’ve never been cool enough to make a “top” list, but some of the women on this list are AWESOME!! I can’t wait to discover the rest of the ones on the list!
Thanks for the mention, however, I wouldn’t encourage any of these marketing tactics except for the very last…
“Come bearing gifts. After all, it’s rude to show up to your neighbor’s doorstep unannounced — empty handed.”
It’s a common misconception that Mom Bloggers like to blog for “free” or “chances to win”. Our blogs are businesses and should be approached as such. Many of us are contributing significant amounts of income to our households. Time = money. Brands and blogger outreach teams are being paid beaucoup money for their “expertise”. Well-established Mom Bloggers with solid portfolios are certainly more valuable than $4-$25 per post. Brands, do your research!
Thanks for including me. I’m in good company
Thanks for including me!
If your company has a coupon or a promo code to save money, my readers want to know about it @ More With Less Today.
We are all about stretching those dollars!
Kudos to all the great people on the list. Great choices.
The post does a disservice to both “mommy” bloggers and those interested in working with them though. To assume that you can hold a “contest” or just offer free product to get bloggers to work for you is just silly. Work should be treated like work and be entered into accordingly. I’d be willing to bet that Dooce or Pioneer Woman are not going to enter a contest for a chance to win something in exchange for their posts. Why would anyone work for and hope that they “win” a compensation?
Interesting article & list, but usually a credible source will say how they came up with a list so I’m going to assume you just put your friends and people you talk to on twitter on this list. If you actually knew anything about many of these people you’d find that they’re not for sale to just any brand. They may be influential but it’s because they won’t write a blog post for the chance to be 1 of so many who can win an opportunity to do something or get something.
Saying that these women (and a few men) are willing to sell themselves, their readers and their influence for the equivalent of $4 is more like link-bait than constructive and helpful. Sure, there are plenty of people on this list who will do just as you stated and throw up crap on their blog to pander to brands and PR people in the hopes they’ll get some of the leftovers after a brand/PR agency pays real money to true influencers who will drive a meaningful and well-planned campaign.
The “mommy bloggers” doing posts for free that have a value of $4 to a company are not influencers.
I am actually listed on here but I have to agree with exactly what you are saying. Top “whatever” should certainly be more based on proper standards but this is the internet so many do lists like this that they come up with. I do a lot of work and don’t blog for free stuff, it’s my hobby turned income but certainly there are many mom bloggers who have worked up the ladder in AMAZING and admirable ways. I won’t say what I do is nothing but I certainly am not up there just yet
I don’t even know this person who put me on this list either. So to me, it’s just sweet that my name is there and I will take it as another day I got linked to and be fine with that 
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