Marketing’s Secret Sauce

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You know what the secret sauce is? It’s the sauce.

People tend to forget the most powerful secrets because they are so simple. If they were fancy and ego pleasingly complex, you’d remember it. But it wouldn’t be worth anything to you. What’s truly valuable are the powerful secrets and they are all always always always basic.

I know I’m rambling.

I came off of tell off one of my forum community members. He spammed the community — probably without even realizing that he was spamming. If you don’t use the secret sauce, every thing you do to try to gain clients will be nothing more than mystery meat worthless spam.

None of this makes sense does it?

I’ll tie it all together in a second. When you make sauce, people look for some secret spice or expensive oil. It might help but the really amazingly delicious sauce comes from good stuff that goes into the sauce. Ripe tomatoes. Crisp chives. Basic room temperature extra virgin. That’s all you need.

If you put your effort into other frilly stuff, you’ll end up using a green tomato and withery green onions.

You’re doing the same thing with your marketing. You’re using fancy social media tools and analytics and fancy server side manipulation. All of this is a waste of time. The most important ingredient in good marketing is the market.

Pick your audience carefully and precisely.

If you’re looking for a marriage mate, putting on the fanciest cologne or perfume wont help you even if you’re looking in Grand Central Station. If you’re looking for a marriage mate, determine demographics first. So if you want a Jewish wife or husband, go to a frikken Synagogue. Why go to a Mormon church?

Is it coming together now?

The title of the song a member posted in our marketing blog was, “Fu-k and Anger.”

You can see who the Jew is and who the Mormon is now, right?

If you’re going to promote anything, do your demographic targeting first.

In this case, if you’re promoting heavy metal or goth rock or whatever, do this:

1. Write a list of musicians that sound similar.

2. Do a search for these musicians in Twitter, Google+, Pinterest…

3. Write down the names of every one of the 999999999 people who are their fans.

4. Contact each of them and get them to listen to your music.

5. Remember: Never show up to a neighbor’s door uninvited without bringing a gift.

We can discuss these steps in details back at our community: