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In my marketing secrets youtube channel, I exclusively talk about strategy. I talk about how to craft your messages so you get understood faster. I talk about how to deliver that message via youtube, email, twitter, facebook, pinterest, snapchat… so you stand out above the noise. I even talk about how to create a viral effect.

What I don’t talk about is Hustle.

Personally, I don’t believe in it. If you saw me work, you might call me a liar. But philosophically, I don’t believe in hard work. I believe in strategic, precise, rare and occasional work.

I believe that 98% of the work you and I do is worthless. So what I do is sit back and just find those 2% slots what are worth it all.

But I wasn’t always like that. There was a time I did believe in Hustle. There was a time I Hustled from 5am to 2 am and got my sleep on Sundays–only. Frankly, I still work those same hours. The only difference is that instead of Hustling, I research, poll, test, ponder, muse and think.

Which approach to business dominance is right for you? I’m sure you’ve already read the 4 hour work week by Tim Ferris. It’s brilliant. BUT, it’s ONLY brilliant AFTER you’ve already laid your foundation with Hustle. This is how you do that —  (PS. I rarely DOFOLLOW link to other people’s work in my blog. In this case, @GaryVee more than earned it)

If you skipped over that link, go back and click it. Ask yourself, “how many new people do I meet every week?” Then ask, “how many new people do billionaires meet per week.” You see a difference anywhere? Gary’s video will push you from where you’re standing now to “over there.”

Also, this is my favorite video. I didn’t ever want to go searching for it again so it’s tagged in my blog.

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