You may not realize it but every company has a sales department. Sure, some companies like Schwanns and Avon have an over sales department. Others like Apple also have a sales department. Sure, you never see them around so you think they don’t sell. They do. They are selling to school districts, they are selling to cities, municipalities, governments, and even to other corporations as a total system package.
So how do these companies use social media? Do they use it to make what’s known to us as a “cold-call?”