Category Archives: guerrilla marketing

9 Tips That Increase Conversion Rates and Decrease Bounce Rates

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It’s actually just one tip. And it’s the most important most effective technique for simultaneously increasing your conversion rates and decreasing your bounce rates. Any other strategy or tactic for doing this is only have less than half the impact this technique will have.

You already know that you spend $2 to $15 to get a single person to click through to your website. And you know that 200 people bounce away before you get one sale. Wouldn’t it be nice if only 20 people bounced away for every sale? For the same ad dollars, your revenues would jump 10 Times.

Well, this is how you do it: http://www.youtube.com/watch?v=hli65v3D2C4

P2: How To Sell (FAST) In Social Media and Grow Your Customer Base

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This is part two. This is a tactical process guide. See part 1 for the Strategic Overview.

Now that we’ve outlined the strategy for WHERE we are going to get mass market attention, let’s drop down 50,000 feet and deal with the tactical process of WHAT we’re going to do to win over the market.

There are two ways to get permission to contact anyone. The first way is directly. You can guess the second.

In part one, we established that the only way to get a sale is to first create desire and comfort. The same applies for getting permission to contact a member of your market. We have to create desire and comfort in order to get permission to contact the individual members of our market.

The indirect method of creating that desire and comfort is what major corporations have been doing all along. From billboards to print to tv and even online PR or online advertising, all the messaging is indirect. The messaging is impersonal.

Our supermodel looks great wearing this so you will too. Our sports star is amazing and he eats this so you should too. Over time and with enough exposure, a company can win over some amount of trust. Getting a subscription, follow, like, email address, or other relationship building contact linkage is an even bigger challenge.

So how do you use the indirect method otherwise known as mass marketing or mass communication to build individual relationships?

We do it by listening.

Every chef knows that the more palates he tries to please, the fewer the number of raving fans. While one nationwide taco shop chain added hamburgers to their menu, McDonalds invested in Chipotle.

Listen (something you couldn’t do during the days of one-way media) to what the market is passionate about. Listen to what the market wants. You’ll hear 60% say one thing. You’ll hear 20% say another. You’ll hear yet another 10% saying something totally different. And the last 10% will be marching to the tune of any number of different drummers.

Soccer fans don’t all like Real Madrid. Fans that like Real Madrid don’t all like Falcao. Prada lovers don’t all like Prada purses. Those who do, don’t all like their clutches.

Listen.

We do that by creating big data databases on Apache Hadoop environments. What that means in non Programmese is that we build filters designed to capture data from all major public social network sites. These filters capture data around keywords related to your products and those of your competitors. Then we track back up to the author of the data and collect more data relating to shopping habits, personal preferences, opinions, tendencies, etc.

When all this data is sorted and weighed, clear patterns develop. For example, vegans like Coke but dislike sports drinks. People who wear Nike tend to prefer HTC products over the iPhone.

When you listen to all the data spewing out of each individual and you listen to the meta data, clear segments start forming. We don’t even have to try to segment the market – their digital footprints do it for us.

Based on the segmentation patterns that emerge, clear cross-marketing, strategic alliance, partner marketing, and other business opportunities become obvious. But more exciting is that we can start building precision tuned mini and micro marketing campaigns. We can find mini celebrities (that don’t cost nearly as much as their major counterparts) and create grass roots campaigns. These grass roots campaigns immediately tell your market that you are one of them.

Female triathletes look up to different celebrity athletes than their male counterparts do. Young female triathletes look up to yet other role models.

You can see how precisely we can tune a message. Your business unit might be tasked to drive the sales of just one model of running shoe. We can take that same shoe and listen to your market for clues about how to sell it. With enough big data listening, we might develop a campaign that presents your shoe to 30′s women as the choice for Paula Newby-Fraser because it’s so light. Then, we might present the same model shoe as the choice for Gwen Jorgensen because it’s so fashionable to 20′s women.

Not only can we precisely tune the message per segment, we can accurate deliver it to the same individuals from whom we derived the big data in the first place. At the risk of opening up an even higher resolution can-of-worms, we can even launch micro test campaigns using Facebook’s dark pages or Pinterest’s experimental advertising options.

The world where Target knows that your daughter is pregnant before you do is so yesterday.

If you’re like us, you wished the New York Times let you display your full page Volkswagen ads to subscribers where were 30 and under while letting you display your Porsche ads to subscribers over 30.

Now you can. We can.

We’ve barely outlined what can be done with indirect marketing. In many ways, direct marketing tactics are even more effective and exciting as they produce instant results and real one-to-one relationships with your market.

Let’s deal with that in the next section (for subscribers only). For the next section, subscribe to our private presentations.

To talk to us about driving you life time customers and building your social media market share, contact us here.

How To Build Relationships and Your Follower Base in Social Media

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There are many ways to become popular and influential.

You can become the friend of a few kings or the advocate of many peasants.

Or you can do the both by adding value to influencers’ conversations in a highly visible way. What that means in practical terms is that you just have to be the first person to leave a valuable comment on an influential person’s Twitter message, Youtube video, Pinterest, Facebook post, etc.

You can later come back to ask the influencer for venture capital or for them to blast out your content to their followers. If you’ve already gained a lot of their followers by being present and visible in a valuable way over time, you can just ask the followers you have in common to pressure the influencer to support you.

This is what confuses most people. You know that the first comment is the most visible. But you think that valuable comments must be long and full of some sort of data. For most people, the most valuable thing you can do in ten words or less is entertain. Be the jester.

Now, the real question is, how many followers and influential relationships does this strategy actually produce per day? The answer is behind one button at http://creativeguerrilla.co/private

Sleep With Me!

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You don’t normally do that, do you?

You just met someone. They don’t know you. And yet, the first thing you say to them isn’t even a saying. It’s a shouting: “Sleep with me!”

No. Instead, you’d start out by saying something that gives the intended target context about you. You’d say, “Nice shoes.” How does that give someone context? It shows the target that you pay attention to detail and that you weren’t just staring at their ass. Amazing how much you can say by not saying, right?

So if we all understand this, why do most of you keep shouting exclamations at people who don’t know you?

So what do you say instead? How do you start up a conversation with a total stranger on social media and make sure it leads to a sale, that will be in our next blog post. You’ll have to subscribe to our members only content here: http://creativeguerrilla.co/private

When To Start Your Marketing Campaign

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This question sucks.

If you have to launch a campaign, like a political campaign or the campaign to take Normandy beach, that means you’re in a position where you have to take ownership of property you don’t currently control.

It gets worse.

The reason you have to take control is because you’ve got huge sunk cost you’re trying to capitalize on. You’ve got vested interest.

In marketing, if you have to launch a marketing campaign, it’s because someone else already owns your (DESIRED) market. You don’t own it so you have to launch a campaign to userp it away from the incumbent. It’s just not a smart position to be in.

Instead, start your marketing without a campaign. Start your marketing months or years before you sink a single penny into developing a company, product or service. It costs $800 to get an LLC or INC in the USA. Don’t even do that.

In our case, we have hundreds of projects inhouse that we are incubating. If one of them grows big enough, we will then invest in building a product for that market that we have ALREADY won. Does that make sense?

Most of you invest time and money into making a product THEN try to sell it.

What you should be doing is investing minimal time and money on dominating a market by getting thousands of contacts who already buy the item you HAVEN’T BUILT YET. Then, it will be a slam dunk to sell or get venture capital to build a product.

Contact us about building your subscriber and customer contact database.

How To Sell Fashion Tech Gadgets and Products on Pinterest

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I just hit 1,000 Pinterest followers.

That’s not a big deal. What IS a big deal is that I did it 100% native.

In other words, most people who have over 1,000 followers on Pinterest did it by asking their 10,000 Twitter followers or 25,000 blog subscribers that they built up over 7 years to follow them on Pinterest too.

But if you’re like most other people who just came up with a beautiful new product you want to sell, you got nuttin.

You don’t have a 50,000 baby products lovin’ person email list because you just now found that weird looking baby stroller today. That means that by the time you have built up enough of a demographically targeted follower base that would be interested in your new found products, somebody else will have saturated the market with something similar.

So what do you do?

Do what We did. We used Guerrilla Marketing strategies to build a 1,000 person Pinterest follower base in about 92 hours. You can do it in half the time or even a 1/10th of the time if you have more computers and more ISPs.

How we did it was start with a demographic target.

We have a website that sells tech gadgets. So getting a mountain of baby product buyers wouldn’t work for us. We found exactly 3,720 people on Pinterest who either said they bought or commented on products similar to ours. Then, we left 1 comment on each of the 3,720 persons’ pins publicly. That got their attention and that gets the attention of the followers of each of the persons whose pins we commented on.

Try it. You’ll find that for every 3.5 comments you leave, you’ll get 1 follower back.

If you get a lower conversion rate, it’s because your Pinterest profile looks boring and dislikeable.

You’ll also find that this process takes MUCH MUCH MUCH longer than the 92 hours it took us. To find out how we did it in about 10 days, you’ll have to subscribe to our private and free Guerrilla Marketing Trade Secrets. Major Ad Agencies have already done it.

How To Reach Target Market Consumers Without Advertising on Blogs or Adwords

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If you sell a sports product, you advertise in Sports Illustrated magazine because that’s where sports lovers spend 17.3 minutes per day. They spend 23 total minutes on the swimsuit issue so you pay more for media buy and placement on that issue.

If you sell a tech product, you advertise on Computer Shopper or a Ziff Davis weekly for the same reasons.

You do realize that this blog post is 55 years old, right?

Let’s fast forward to now.

You advertised with magazines and TV or radio because there was no other way for you to reach your target market. Now, you don’t have to go through the media. You don’t need a medium. You can directly contact the people who read the blogs you’re trying to advertise on.

That’s right. You can directly contact the people who read the blogs you’re trying to advertise on.

How?

Just do a quick Twitter search for the blog url that you’re drooling to advertise on. Next, do a Pinterest search. Next, do a Tumblr search.

You’ll see hundreds of thousands of unique people who read and interact with the blogs that can sell your stuff. OK, sure. You’re not going to see 100% of all of the readers of your marketing target blogs. Doesn’t matter. The people you won’t find in social media are the recluse readers. They are the people that read Dezeen, Core77, Mashable, and never tell anybody about what they read. So even if you had their home addresses and sent two gorgeous Jehovah’s Witness girls over to sell them your products, even if they bought, they’d never proselytize.

You want proselytizers. You want people who will sneeze your product out both nostrils and make you go viral. These are the people you’ll find by doing the above 3 searches.

So, now that you found them, how do you get them to buy your products?

Remember, they don’t know you. They don’t trust you. They don’t like you. If you just got the bloggers they trust to say something nice about your product, you know they’d buy you out. But they don’t know you from Adam. So how do you contact them in a way that

a. produces trust

b. convinces them to buy

c. doesn’t get you banned from Twitter, Pinterest, and Tumblr for spamming.

The answer is exclusively for subscribers at http://creativeguerrilla.co/private … join the top Ad Agency execs on earth who are already subscribed.