If you go about using the same social media marketing tools you’ll get the same results everyone else is getting.
While the “Russians” were going Jung Il on all the most brilliant scientists in Poland, America had a different plan to build the first nuclear “deterrent.” The Americans realized that while you needed a physics genius, a metalurgy genius, and a chemistry genius to work together in order to build a nuclear bomb, once you got them in the same room, they spoke totally different languages.
This is why the good old US of A pulled Oppenheimer. He was a PhD in all three.
Fantastic results come when you start at the DNA level and fuse together improbable core ingredients. Steve Jobs became Steve Jobs because he, according to himself, learned meditation in India for a year under a Guru and be cause he dropped acid. No wonder why the most successful people never graduated college. The source material for their psyche was different.
If you fuse different sets of tools together at the DNA level, now, you can get some disruptive results.
The same dynamic applies for a social media (via social media optimization marketing) strategy. And this applies whether you’re in the Medical Device Industry, whether you’re in High Tech and Electronics or Software, whether you’re a Hospital or a Pharmaceutical, or Beauty and Fashion. If you go about using the same social media (via social media optimization marketing) marketing tools you’ll get the same results everyone else is getting. If you fuse different sets of tools together at the DNA level, now, you can get some disruptive results.
But to do that, you’re going to need an absolutely intimate understanding of each.
These are the tools you’re going to need to get intimate with. And the potentially surprising facts about them that your competitors don’t know to leverage: