Guest blogging isn’t dead.
Only things that have lived at some point can die.
Guest blogging has never been effective or as “alive” in the way good content development has and is. Sure, Matt Cutts in several of his Webmaster videos has said that Google’s latest algorithm is discounting the link value of guest blogged posts. But that’s not to say that those posts or blogs were ever that valuable in the first place.
To be fair, if you got a blogger of a high page rank blog drunk enough to let you post on his blog, his blog would pass rank to your links. But you’re missing the real value–reblogs (and he’d lose subscribers–the reason is below).
If you write a post and it’s good, dozens of other blogger will also link to that post. you’ve created a big ripple effect. As a guest blogger, no matter how good your post, you’re just not going to get the same size ripple as the main author.
Let’s put this into perspective. If Conan takes a vacation and a guest host takes over the show, the viewership ALWAYS drops.
People read a blogger’s blog because of that blogger. They are used to that blogger’s style, humor, perspective, tone, etc… You’re not going to sound the same. So you’re just not going to get the same reception.
So what’s the solution? It’s simple. Get the original lead blogger to interview you. If you’re having a hard time getting that to happen, become more interesting.
What I’m saying is that guest blogging was never very effective and it’s totally worthless now that it doesn’t even pass rank for Google search purposes. Basically, if you’re going to appear on the Oprah show, make sure that you don’t host that one time slot. Make sure Oprah is there and you get her to interview you.
If you get the main author to write about you and link to you, however you make this happen (pitch, bribe, sponsorship, or by threat), you’ll get all the benefit of his author rank and his blog’s page rank. So keep on networking. Nothing has changed–at least not the best practices.
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