Top 100 Gamification Consultants and Innovators of 2013

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In the beginning, all you needed was one one-way dogmatic ad, “thou shalt not eat from this tree.” And people obeyed. Well, at least until a higher bandwidth, more engaging interactive ad hissed, “really, he said what? Naw, what he really meant was…” and the rest is history.

Relationship bandwidth gives the maximizer of that bandwidth more influence over the people on the other end of the pipe.

The first company to use technicolor in their advertising made a more persuasive argument to buy their product than the B&W guys. The first company to turn a boring banner ad into an interactive smash the mole game or shoot the mallard game made a more persuasive argument to buy their product than the animated .gif guys.

You get the picture. And if that picture actually interacts with you and challenges you, that picture will have most influence over you than one that doesn’t.

Even eating worked better when mom gamified it.

Doing that now has a name: “Gamification.”

You may not like the name. Personally, I prefer, “make it fun,” or “make challenging.” Either has fewer syllables. But regardless of what you want to call it, if you want to turn your app UX or even the marketing for that app into an addictive honey pot for the mind, you’re going to need to gamify and you’re going to need to know…

The Top 100 Gamification Consultants 2013

Update, this is the list of engaging first responders from this list. That means they practice what they preach (More to be added after 9AM PST). By Robert Kim. His lists appear in places like Forbes.

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Jane McGonigal go!

I make and play games. My New York Times bestselling book is Reality is Broken: Why Games Make Us Better and How They Can Change the World

Gabe Zichermann go!

Chair of Gamification Summit – , Editor of , author, public speaker

Badgeville go!

The global gamification leader. Powering gamification & behavior analytics programs for the Fortune 1000 and the world’s most innovative companies.

Ivan Kuo Go!

Managing Editor of @GamificationCo and a personal space for #gamification. All views expressed here are my own. Sparkah.
New York City · gamification.co

get a quote for your project. .

GamificationCo go!

Gamification.co is the leading source for News and Info!

Watch our weekly web show with at

Keith Smith go!

Co-Founder and CEO of . We power , social engagement and loyalty programs.

Mike Martoccia go!

COO & Co-founder , and Crowdsorcerer, lover of , , people and games.

GSummit go!

Follow for the latest news and events in customer loyalty, employee engagement and gamification –

Michael Wu Ph.D. go!

Scientist: Big Data, Gamification, Influence, Predictive Social Analytic, Cyber Anthropology, Social Network Analysis, Machine Learning, Community Dynamics

Kevin Werbach go!

Wharton professor, tech policy maven, digital tornado chaser, seeker, MOOCer, dad. Co-Author of For the Win: How Game Thinking Can Revolutionize Your Business.

Amy Jo Kim go!

Game Designer, Bass Player, Mom

Kris Duggan go!

Badgeville Founder and Chief Strategy Officer, read my gamification book at

Ian Bogost go!

Professor (Georgia Tech), Game Designer (Persuasive Games), Author (My books: )

Daniel Hudson go!

I’m a connector at the crossroads of culture & emerging technologies. Passionate about human behavior & user experience. Focused on &

Andrzej Marczewski go!

Gamification Evangelist, social media lover, games reviewer, founder of (), author of
Capgemini employee

Sebastian Deterding go!

Empirical philosopher. Designing and researching playful and gameful experiences. Tweets cc:by.

Mario Herger go!

Likes all odd, innovative, artful, inspirational things. Trades in gamification & innovation. From Vienna/Austria, now Silicon Valley.

Marigo Raftopoulos go!

Innovation, Gamification and Games for Change. These are some of my favorite things

Rajat Paharia go!

Founder at Bunchball, Inc. – the Leader in Gamification.
Author of WSJ & NY Times Best Seller – Loyalty 3.0 ()

Sergio go!

Creator of Gamification Model Canvas. Founder of Game Marketing and Game On! Lab. Co-Founder of Gamification World Congress. Ambassador of Juegaterapia.

BigDoor go!

BigDoor is a consumer engagement platform that helps brands connect with customers in fun ways. Tweets about marketing, customer experience & loyalty.

JesseSchell go!

I am a game designer. I like snowboards, foursquare and unemployment.

Barry Kirk go!

Sr. Director of Digital Strategy .com: digital marketing | gamification | customer loyalty | zombies

Semin Ozmorali go!

General Manager . Believer of inbound marketing, & , into , & design trends, & coffee lover.

Yu-kai Chou go!

Gamification Pioneer (2003) and Keynote Speaker. Top 5 Gamification Guru (LeaderBoarded).Lecturer/Speaker @ Stanford and Google. Original Creator of Octalysis.

Nicole Lazzaro go!

I make games fun. Discovered the 4 Keys to Fun. TEDx Speaker. One of Fast Company’s 100 top women in tech. Designed the 1st accelerometer iPhone game

wandameloni go!

Founder M2 Research (M2R). Providing strategy on games, vfx, gamification, dev, tools, tech, platforms, women in games, casual/social/mobile, emerging trends.

Scott Schnaars go!

General Manager of EMEA at Badgeville, the global leader in gamification. Tinkerer in many things. Pseudo-nerd. Atrocious golfer.

JR Bédard go!

Co-founded Gamify and (acquired by ) Previously worked at Ubisoft Montréal and in Hollywood.

Adena DeMonte go!

Director, Marketing ; Editor () Theatre BFA. Social UX, BigData, Transmedia, Design. Let’s connect!

bunchball go!

Bunchball is the market leader and visionary in gamification, powering the Engaged Enterprise.

José Carlos Cortizo go!

; at ; at & .

Steven L. Johnson go!

Asst. Prof. at Temple U., tweets focus on social media, online community, gamification, health informatics, and RStats.

Wonnova gamification go!

Wonnova is a digital innovation agency that specializes in technological development and web design engagement strategies

Artificial Industry go!

We design great products that bring joy and excitement to people’s lives

Adam Loving go!

Social media marketing hacker. Inventor of and . Great Dane owner. Bike rider.

Games for Change go!

Games for Change facilitates the creation & distribution of social impact games. Check out for great reviews/recaps of our 10th Anniversary G4C Festival.

Gamisfaction go!

The best way to get to know and bring together your community on Twitter. Join Now! :D

Olivier Mauco go!

Play, politics and game design. Consultant indé + creative dir. / PhD in political science on videogames regulations

Seth Priebatsch go!

Chief Ninja of SCVNGR & LevelUp. ( | )

Gamification App go!

Build your business through Gamification and Mobile Apps!

Nathan Lands go!

Nathan Lands, Founder of SponsorOP. Previously founded Gamify, and GameStreamer. Began career in gaming at age of 15, playing games.

Playful Wingmen go!

Improving marketing through gamification. Curated by Jerome Sudan. Personal opinions are not expressed on behalf of my employer.

Gamification Girl go!

Alison O’Hearn: Analyzing gamification for B2C and B2B – Consultant and prognosticator

Ayogo go!

Play and Be Well: Games & Apps for Patient Engagement & Adherence. Tweets by et. al.

Gamify go!

is a Casino Gamification Platform. We also created a HTML5 Game Engine that can be licensed, and created .

BJ Fogg go!

Stanford innovator & psychologist. Focus on behavior change, persuasion via technology. I work at least 50% in industry. Fun mix. Founder & CEO Gamification new media agency. Start Play your Life™

Scott Nicholson go!

Professor at Syracuse University , Director of the Because Play Matters game lab. Transformative games and gamification. AC: 2766-8757-4295

Buster go!

Helping build things at . Feminist. [Tell me how to tweet here: | see results: ]

CRM Gamification go!

Just one man located in Europe that is passionate about technology, the new social relations and gamification.

Carter Lusher go!

Carter Lusher: Ovum Research Fellow & Chief Analyst: Enterprise Applications Ecosystem. Gamification a major focus. Also IT disruption & innovation, tech news

Markus Breuer go!

netizen, father, technological truffle pig
consulting on business strategy for the age of The Net
Trending:

Gamasutra go!

Selected news, features, and analysis from Gamasutra, a leading site dealing with the art and business of video games.

Officevibe go!

Make your workdays fun. — We promote great and through a unique platform. Share the !

R Ray Wang go!

Constellation Research Industry Analyst. Provocateur, keynote speaker, disruptive tech, innovation, author, biz strategist, contract negotiator. CEO. Club DJ.

Alice Keeler go!

Google Certified Teacher, NMCk12 Ambassador, MS EdTech, adjunct prof CSUFresno, Math/Tech Coach, gamification, innovation, super nerd

Life is a game go!

Interested in the art of applying game mechanics to real play. All the latest gamification news. Looking for a gamification project to roll out in Europe

Thomas Bensoussan go!

Co-Founder SeventhSide Games /
Expert in mobile services, Social Gaming & Gamification

Margaret Wallace ♕ go!

Forbes-Listed CEO of Passionate about Gaming | Digital Media | Pop Culture

John J. Juliano go!

IBM IBV Global Energy & Utilities Lead; new utility business models & , smart grid, gamification in energy efficiency, behavioral economics, anagrams. We love social games. To get more game info follow . For Support, follow
For investor relations:

Gamification go!

Il punto di riferimento italiano sulla Gamification: implementazione, case history e tecniche. Vedi anche

Scott Dodson go!

Product, Design, Strategy, M&A…social/mobile/AR/games I ♥ intrinsic motivation & sustained engagement. CEO Motivational Design, Professor Game Design

Jean-Paul Jousset go!

& , & Stategies Expert.
“The world is but a canvas to the imagination.”

JesperBylund go!

User Experience designer with a fondness for web, gadgets and games. Works at .

Brian Selzer go!

mobile media pioneer; augmented reality evangelist; geo-social specialist; gamification guru; transmedia maven; speaker; futurist; entrepreneur…

Amaia Markuleta go!

Producer at . Production Manager at . Co-owner at . Game Designer, CEO and Co-Founder of . Game industry since 1981: Wizardry, Jagged Alliance, Train, Dungeons & Dragons and more.

Thijs de Vries go!

Designer of Engagement | Gamification | Interaction design | Education | Health | Proud founder of , &

Natron Baxter go!

Hard-working games that solve real problems for individuals, businesses, and communities. Games that inspire new perspectives and bring out the best in people. Social network for tv, movie & sports fans. Download our app for your iPhone: , Android or join at

David B. Nieborg go!

Postdoc researcher, publicist, consultant, speaker, columnist

John Bailey go!

Digital magic man and information junkie. Braintags: Long Tail, Crowdsourcing, SemWeb, Augmented Reality, Gamification.

Toby Beresford go!

Founder . Likes… Web Apps, Social Media and Gamification. Based in UK.

Eric Zimmerman go!

Being a game designer: designing, teaching, writing, playing

Nicholas Lovell go!

Founder of Gamesbrief, author of How to Publish a Game, non-exec at nDreams, consultant to the game industry on strategy, finance and games publishing

Raf Keustermans go!

Co-Founder & CEO of social casino startup Plumbee. Board Director at Bonza Gaming and the International Social Games Coalition. Connecting the world’s largest brands with today’s mobile and socially connected consumers.

EnGaming go!

Based in | We are dedicated to shipping & handling news & buzzs to you for Free! Featuring

Gametuned go!

Using game dynamics to improve engagement within organisations and communities.

is a leading Gamification resource

Kam Star go!

come and play. play and make. make and grow. and

Social&Gamification go!

Using Phone Apps, Texting & Games to connect with customers on their Mobile Phone!!!

Dean Takahashi go!

lead writer for GamesBeat at VentureBeat

Gökhan Yücel go!

Policy Consultant▸ ▸ ▸ ▸ ▸ ▸ ▸

S. Johnston-Robinett go!

I find&make resources&games for reading & my 3sons. EduTech NUT! BIG advocate of & . Learning 2make games! Back2college soon!

CloudCaptive go!

Providing the first open source gamification platform on the market

Emil Ahangarzadeh go!

Technology newsmaster. Tweets on K12 edu, the Internet, gamification, movies/television, & AI. Killer gams. Heart of gold. Ed-tech ninja. That’s right. Ninja.

Gamification Nation go!

Create engagement through game dynamics, game mechanics and game psychology in your business and training. Put the playfulness back in your business!

Tom Chatfield go!

Author, geek, pianist, tea drinker. My latest book, Netymology, tells the stories behind techy words: from @ signs to zombies, via apps, daemons and grokking…

GamificationResearch go!

The Gamification Research Network collects news, discussion, and resources on the study of game design elements in non-game contexts

Institute of Play go!

We design experiences that make learning irresistible

Rafael Siqueira go!

CTO and Founder of – Gamification, Location(LBS), SEO, WEB 2.0, Online Marketing, Future Trends, Mobile Apps

Tela Andrews go!

Sr. Product Manager and lead data planner . Tweet on SEO, marketing, UX, gamification, design. In Seattle w/ 3 kids & awesome wife.

endafk go!

Events about gamification and game mechanics, and where brands meet games

Caroline Japic go!

Senior Vice President, Marketing at Bunchball, the leader in Gamification

Nadya Direkova go!

Design innovator, Game designer, UX designer, Googler + X. Start up advisor. Teacher and speaker on user engagement. Macaron, merengue and marzipan lover…

For the Win go!

A project to promote the serious study and practice of gamification.

ゲーミフィケーション情報 go!

ゲーミフィケーションに関する最新情報(googleニュースより自動配信)や、またニュースがない時はgamificationに興味がある方にとって参考になりそうな書籍の紹介など、ゲーミフィケーション全般に関する情報を紹介しています。

GAMIFICATION HULK go!

HULK SMASH! BUT ONLY FOR POINTS AND BADGES! Alexandra Wilkis Wilson: Co-Founder. Author with of NYTimes bestselling book: By Invitation Only.

SCVNGR go!

A game about going places, doing challenges and earning points! Tweets from . Say hello!

Keith Ng go!

hustle ninja & co-founder of , the ninjas behind – world’s simplest platform. &

Gamification Lab go!

Gamification Lab es un evento sobre gamificacion, una tendencia que está revolucionando el mundo online y el modo de lograr engagement con los clientes.

Raph Koster go!

MUDs. UO. SWG. Game Design. Guitar. Poetry.

JP Rangaswami go!

Passionate about things I care about. My family. My church. My friends. Books and music. Information. Its free passage and enrichment

Jesse Redniss go!

Emmy Nominated multi-platform storyteller & SVP Digital, USA Network. , , Social, , , Music, Food and Wine. Opinions mine

Gabriel Mamou-Mani go!

Président Fondateur : Social Gaming for Marketing performance. Web marketing sur Facebook

ddebow go!

Dad, SVP .com, entrepreneur (Rypple, Workbrain), music fan, and curious person.

42Terabytes go!

42 Terabytes is a boutique social rewards firm specializing in social rewards platforms and gamification initiatives.

gamification.it go!

Gamification.it è un blog sulle Game-based Business Solutions, creato e gestito da Alittleb.it srl.

continued… see full list.

  • yudashkai

    Thanks for the list. Very interesting. Some I know, some I don’t. Looks like many more people to learn from.