There’s a quantum difference in skill and field expertise between amateurs and professionals.
That holds true with digital agencies as well.
When you’re an amateur, you do things out of love, passion, and interest. Cut throat competitive fear trumps these emotions every day of the week.
So when you’re tasked with marketing your products, company, services, or clients, you’re better off working with a professional digital agency that knows. This is rather than someone who just knows the social media tools like Hubspot, Buffer, Hootsuite, and a million other Salesforce.com style marketing automation apps. Using an SAAS that everybody else uses doesn’t give you any competitive advantage.
In marketing, if you have no competitive advantage, you aren’t competing.
When you’re marketing for demographic targeting, using Facebook ads and Pinterest ads or even using Snapchat branded filters doesn’t give you a marketing competitive advantage.
The advantage comes from deeply understanding your audience and the tools by which you can reach them. That’s where a digital ad agency comes becomes useful.