Category Archives: business intelligence

How to Be an International Courier from Seoul to LAX

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Very few people ever get exposed to the world of high finance and billion dollar political contracts between countries and nations. Well, they happen all the time. London has to send Tokyo a top secret USB drive. Seoul has to courier a billion dollar hand signed contract to LA. Singapore has to deliver a portfolio of bearer bonds back to Seoul.

This happens every day.

And for the lower secret classification items that need transportation from London, Paris, Hong Kong, Tokyo, or Seoul to Los Angeles, New York, or Moscow, both embassies and Fortune 500 corporations use what’s called a trusted international courier service. This one is based with a hub in Seoul, Korea.

Inspite of the fact that these consulates and embassies and companies have billions of dollars to spend, they are still thrifty. If they were to send one of their agents to rush courier a document or small parcel from one country or another, they would have to fly them business class and pay for 2 days of overtime. For them, it’s much cheaper to hire an international courier.

That’s because couriers only charge about 50% to 200% of the travel expenses including airfare. What gets even more enticing, is that couriers extend service discounts if they can batch transport two or three parcels at the same time.

For the courier, they make their profit margin by only paying their runner or delivery person half of what they were paid.

So, if it’s a university student doing the running, he’s going to get a RT ticket to and from Seoul for about half the price he would normally have had paid without partial sponsorship. In half the cases, he won’t have to pay a penny to fly around the world.

Either way, it’s a win-win-win for everybody. If you’d like to apply to be an international air courier from LAX, CDG, LGA to ICN, this is how.

Email App That Reminds You of People Who Never Replied?

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CRM Sucks.

You end up starting a file for people who don’t even reply to your first email. Turns out that 97% of the people that make it into your leads database probably won’t even respond to your first email. So that means that if only 3% of the people you contact are worth tracking, then you’re doing 33 TIMES more work than you need to. Let’s make it look worse by saying that you’re doing 3300% more work than you need to.

Don’t you want to have your ACT or Salesforce database filled with babies–without the bathwater?

We do. So we made an app that only pours off the drossy foam at the top. It’s called “Tattle Email.” Actually, that’s just the code name. We use it to flush out evil idea trolls. The real name will be announced when Tattle hits the app store Soon. And it will look this simple:

Two “Send Buttons:” One Normal Button and One With Reply Tracking

Sure, you’ll be able to custom specify different grace periods per email. But in general, you’ll know if someone is really interested within 2 days if they don’t respond. So that’d the default. There’s going to be a button that’s not shown below where you can set a custom timer. This email app sure beats setting up an excel spreadsheet for every single email in your inbox vs every email in your sent mail!

Only Three Simple Settings to Customize How You Skim Away the Foam

If you’re the kind of guy/gal that works in a high stakes high speed industry, you may need faster than 48 hour cut-out-the-crap time cycles. For you, we’ve enabled stalker mode.

How to Get an Early Pre Release Beta Test Version App

Sure, we’re being silly here. But the app is no joke. It will be released in the itunes app store and Google Android Market shortly… and ONLY the people on our Sparkah beta tester list will get the PRE Release versions. That should get you a few weeks competitive advantage over your, ummm, competitors. Here’s that Beta Tester Pre Release App Request Page.

 

Top 100 Innovative CEOs To Pay Attention To in San Diego 2013

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Nobody has to tell you that every industry is changing. You’ve seen TVs become as thin as your favorite magazine that you don’t read any more. And you can now roll them up like a burrito and wear it on your forearm. Oh, wait. That’s next year.

On our 3d printing blog, a furniture designer cynically asked if we really believed that moms were going to print out an entire chair. Our editor responded, “there are MIT grads out there getting funding from Sequoia Capital and USV just so they make sure it happens.” The world that took 16 years to change only took 8 years to change as much and now, it’s only taking 4. Oh, wait. That was last year.

You’ve also heard that content is king.

So why is it that when dozens of witty brilliant and hilarious people started social network sites that functions much better than Twitter did (several years ago), only Twitter took off? Wasn’t their content better?

No.

People tend to forget that people are the best content.

Twitter beat all their competitors because the guys that started it Biz, Ev, Etc… were Blogger.com alum and Google alum.  They had all the most influential and powerful people in their Nokia.

If you’re going to launch an app or a site, remember that the words and videos in your site are not nearly as valuable on the content meter than the people IN your site who created said content.

That feels about right. I think I’ve made a strong enough case for why you’ll want to get to know and pay attention to

The 100 Most Influential CEOs in San Diego 2013

By Robert Kim. His Lists are picked up by publications like “Forbes.” Mr. Kim is an investor in early stage startups and runs experimental guerrilla marketing campaigns

for Fortune 1000 companies.

Follow him on Twitter @journik and connect on LinkedIn

Tony Hawk

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professional skateboarder, dad, videogame character, ceo, kid chauffeur, global hopscotcher, food glutton & public skatepark defender. I’m old; get over it.

Dylan Taylor, CEO

Taylor, CEO

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#CRE I am CEO of the Americas Region for Colliers International. Thank you for your interest in the future of Colliers. We are accelerating success.

Mark Fidelman

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CEO of Evolve!, Author of SOCIALIZED! http://ow.ly/dmHTN Forbes Columnist http://ow.ly/9DVuq BTW: I’m still younger than the oldest NFL player.

Shawne Merriman

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3x Pro Bowler 3x All Pro played for the SD Chargers & Buffalo Bills, CEO of LightsOut Brand, Client of @EAGSports & CAA, Actor Buffalo/San Diego/Miami · shawnemerriman.com

Mari Smith

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Top Social Media Influencer | Premier Facebook Marketing Expert | Globe-trotting Speaker, Author | ‘Mari like Ferrari’ | Scottish-Canadian ツ❤

Paul Kedrosky

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Investor, humanist, hater of fluorescent lights, & former golf course maintenance guy. Will travel for snow.

Jennifer Juckett

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Savvy digital mktg and social media girl. I ♥ San Diego, art, architecture, design, food, wine, and secret places. Into grammar in a nerdy way.

Reid Carr

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CEO of Red Door Interactive ( ). Ambassador of our company’s values: I SEE 100%

Michael A. Stelzner

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Founded Social Media Examiner, My Kids’ Adventures & Social Media Marketing podcast, authored Launch & Writing White Papers. Committed Christian and dad.

Ken Blanchard

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Speaker, Leadership/Business Guru, and Author of over 50 books, including The One Minute Manager. Read my blog at

Charity

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PR pro; CEO of You+Me Marketing; connecting advocates/influencers w companies to share a story

Shawne Merriman

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3x Pro Bowler 3x All Pro played for the SD Chargers & Buffalo Bills, CEO of LightsOut Brand, Client of & CAA, Actor

Dmitry Shapiro

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Product @ Google+, CEO of Anybeat, CTO MySpace Music, Founder Veoh, Akonix, WeekendU. Burner )’(

Rodney Rumford

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SlimSurveys cofounder. Entrepreneur, passionate about user experience, product, design & building useful technology and companies. Tweetphoto cofounder.

Mark Fidelman

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CEO of Evolve!, Author of SOCIALIZED! Forbes Columnist BTW: I’m still younger than the oldest NFL player.

Scott Lewis

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I write and talk about things I think are interesting and try to find money to pay others who do that too. CEO .

La Jolla Mom

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Lifestyle & luxury travel writer, ex-expat (London & Hong Kong), mom, wine lover. San Diego editor for . Asst. editor #FSFamily#FSTaste

Goody’s World

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NFL Wide Reciever/ Returner for San Diego Chargers #WINNING-CIRCLE

Greg Koch

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CEO & co-founder of . Beer Geek. Ethical food crusader. Introvert.

Bob Warren

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Founder, ResumeBear Inc, changing the way Job Seekers search online. Bostonian living in Beautiful San Diego,

Brant Cooper

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NYT Bestselling author of The Lean Entrepreneur. San Diego meetup:

Kirk Morrison

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NFL Linebacker, Fox Sports Radio Host, Proud San Diego State Aztec and Bishop O’Dowd High School Dragon Alum.

Becky Carroll

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Author Hidden Power of Your Customers book. Director at PwC. Taught social media @ UCSD. NBC-SD SM Contributor. Tweets are my own and not affiliated with PwC.

Theresa Seid

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Founder of Rock On Mommies. Freelance Marketing Consultant and Social Media Manager. Mommy to the amazing Ellie and Baby Boy Zach.

jwalcher

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President of J. Walcher Communications, a San Diego-based PR agency. News, book, film, exercise and art + culture lover.

Stacy Donovan Zapar

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Most Connected Woman on LinkedIn | CEO, Tenfold Social Training | Social Media Trainer for Recruiters & Talent Acquisition Teams | Blog:

Tony Hawk

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professional skateboarder, dad, videogame character, ceo, kid chauffeur, global hopscotcher, food glutton & public skatepark defender. I’m old; get over it.

Jacob Hester

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DENVER BRONCO…LSU Tiger (04-07) SD Charger (08-12). God fearing, husband and father to the most beautiful wife and kids in the world.

BJ Cook

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CEO // ecommerce, digital marketing, dad, MTBer, entrepreneur, volleyball, art, soccer, UX, design, sushi, organizer, Magento

Chris Husong

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I love to listen to dreams and help you reach them. I am a Father, Entrepreneur, Speaker, Consultant, Tech Geek, and a Romantic :)

Angie Swartz

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See me at Life Purpose Advisor. My mission is to inspire and empower you to find your purpose & be happy. I’ve done lots, what matters more than this?

DARREN HARDY

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Empowering Entrepreneurs Globally. Publisher SUCCESS Magazine & Mentor to High-Performance CEOs.

alex bard

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Father, Husband, Entrepreneur, Svp & GM , Advisor / Investor in startups, BIG dreamer, explorer & wino

Ruben Barrales

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Husband/Dad. President, GROW Elect. Former: White House Aide, San Mateo County Supervisor, CEO Joint Venture:Silicon Valley, CEO San Diego Chamber of Commerce

Beth Avant

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Mom. Blogger and Social Media/Marketing/PR career woman. Obsessions include: Trends, Fashion, Design, Peacocks and the color Turquoise

Kristian Peter

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CEO of San Diego REO Specialists, Foreclosures and Bank Owned Real Estate Investments – Cash Flow Entrepreneur, Social Networker, Able To Leap Tall Buildings…

Callan Green

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Sr Social Media Specialist at #Sonybut these thoughts are all mine. In a nutshell: Speaker, fan of fashion, addicted to running/dancing & a generally happy gal

PR Couture

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The original fashion PR blog. Strategy, Jobs, Tools, Style for Fashion PR Girls, Gents & Brands. Tweets by founder

Mary Burt-Godwin

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Host Vlogger & Blogger at , Ask the Mom panelist for , columnist . Find some solace in my book at

James Hickey

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San Diego Entrepreneur, Internet Marketing Expert, Blogger and Mentor. Tournament Chess, Black Diamond Snow Skier and World Traveler

Casey Wright

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Amateur thumb wrestler

Cyan Banister

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CEO – , libertarian, defender of our freedom, angel investor, friend, silly person

Phelan Riessen ©

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CEO of Digithrive, entrepreneur, fontographer, web designer, phoodie, WordPress, cms, online marketer, digital downloads, webaholic, SD Tech Scene

Mark Ragan

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CEO of Ragan Communications. Publisher of , , , HR Communication. Visit our events calendar here:

Carrie Jones

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Vice President/Director of Reputation at i.d.e.a. – . Lover of: travel, wine, fashion, fitness, great food & restaurants.

Melani Gordon

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Co-Founder , entrepreneur, web geek, mountain bike rider, craft beer lover & outdoor camping fool.

Daniel Burrus

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Daniel Burrus Technology Futurist, Innovation Expert, Business Strategist, Keynote Speaker & Author of the best-selling book, Flash Foresight.

Enrique Gutierrez

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Founder: , , – CTO: – Mainly on Google+

Amy Porterfield

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I’m a social media strategist and trainer. Get my latest free training here: . Co-author of Facebook Marketing All-In-One for Dummies.

Lorena Gonzalez

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Mom, Assemblywoman for California’s 80th District, Organizer. Stanford, Georgetown & UCLA Law Alum. Fighting for the middle class each & every day.

Jerry Brown

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Let’s get California working again! On Facebook at:

Tim Ash

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CEO of SiteTuners, Author of Landing Page Optimization. Chair of

Indra Gardiner

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Founder/Chief Influence Officer of i.d.e.a. Mom, wife, blogger, gardener, baker, reader, traveler.

Jonathan Abrams

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Founder & CEO of

Aaron Roe Fulkerson

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Remaking product experiences with proactive customer help at MindTouch. Bio:

Erika DiProfio

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A mom to two beautiful daughters and a wife to a patient man. Will share my opinion even if you don’t ask. Marketing, social and word-of-mouth professional.

Erica Douglass

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Made first million at 26; serial entrepreneur. Now rockin’ out as a startup CEO, speaker, & blogger. Follow me for business tips & money/investing advice!

Doug Ulman

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Cancer survivor, husband, father, Pres/CEO of LIVESTRONG, runner, golfer, traveler, social activist, optimist, avid reader, and fearful flyer.

Frode Odegard

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CEO, Lean Systems Institute & Odegard adVentures; INTP, Objectivist, GTDer, Global Entrepreneur. I’m here to do the previously unimagined.

Chad Robley

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CEO , Tech Entrepreneur, Managing Director

Scot Chisholm

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Founder/CEO at StayClassy. Host of the #ClassyAwards. Board of . Passionate about #socialimpact. TEDx talk ( )

Chuck Longanecker

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Founder of digital-telepathy. Evolving the design of the web.

Steven Cox

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Incredible Experiences with Incredible People. Founder of .

howardlindzon

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CEO/Co-Founder of Stocktwits..GP of Social Leverage (Angel)..Wallstrip creator (purchased by $CBS)..Momentum, Stocks, Stock Market & LOL hunter..Love Popcorn

Adam Levenson

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CTO + co-founder of Digital Operative. Infecting digital marketing with technology. Geek, entrepreneur, product incubator, Bostonian, father, husband and more.

Marc and Angel

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We share inspirational advice and practical tips for life. Topics covered include: happiness, health, love, productivity, passion, and general self improvement.

Jonathan Bailey

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Chief Relationships Officer/Rainmaker/Strategy Guy/Goof at i.d.e.a. Has a point of view and not afraid to share it. Tweets are my own.

Alex Bogusky

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Co-founder of Crispin Porter + Bogusky. More recently I spend my time with MadeMovement.com, Madecollection.com, COMMON.is and the FearLessRevolution.com

Teresa Siles

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San Diego social media enthusiast and public relations/marketing exec. at Nuffer, Smith, Tucker. Interested in agriculture, food & grilled cheese sandwiches.

David Inniss

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President of San Diego CRM Consulting, a full service Business Consultancy. I am also a real guy in San Diego!

BrianTracy

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Professional Speaker, Author, Success Expert, CEO of Brian Tracy International™ For a free goal setting report, click here:

Liz Strauss

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Founder of SOBCon, social business strategist. It’s only fun when it’s brilliant strategy, high return, AND connects customers in a meaningful way. Google: liz

Tony Robbins

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The Official Tony Robbins Account

jimmyhendricks

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CEO/Co-Founder of Deal Current. Deal Current is building a global deal network powered by our proprietary social commerce software.

Simon White

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Real Estate and Business Investor. We Buy and Partner with Businesses. Note Investor.

Dave Kerpen

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Dad. Husband 2 . Chairman . CEO . NYTimes bestselling author . Columnist #SocialMedia#Mets

Heather Pimentel

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Social Media guru by day, PR-pro and aspiring blogger. Health, fitness & nutrition enthusiast. Loves marketing, social media, food, wine & fashion.

deborah scott

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sd chef and restauranteur

Kelly Abbott

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CEO and Co-Founder of

Gary Magnone

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Founder of – I help startups acquire more customers & re-engage with their existing ones. I dig #craftbeer, fantasy sports & #hyperlocal

Michael Ausiello

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Founder and Editor-in-Chief,

Maya Wasserman

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L.A. native, wannabe affineur. Loves: Nicholas Kirkwood shoes, haikus, channeling Eloise at the Plaza. Product PR pro , but this page is mine.

emilio azcarraga

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CEO and Chairman of the Board. Grupo Televisa

DoSomething.org

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We run national cause campaigns. Tweets by CEO . If you are reading this, pls tweet/watch the #DSAwardson vh1 Wednesday nite!

Charlie Sheen

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Actor, Producer, Winner … Anger Management Premieres June 28th, 9pm on FX

Michael Robertson

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CEO (Sold Viv/Uni), Gizmo5 (sold Goog), DAR.fm (DVR 4 radio), (cloud radio guide) mr@michaelrobertson.com

Gema Almilli

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Improving the user experience, online and offline. User Interface Design, User Research, UX, Space Planning & Organizing

Bridget Ayers

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Head Geek at & Co-Creator of . Focused on Interactive Marketing, Social Media, Tech, Web, Beer (Wine too), Food, & Football!

Sean Callahan

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Experienced tech startup CEO, product manager, marketer, entrepreneur, moviegoer, music lover, photographer, runner, technology enthusiast, and world traveler.

Katy Harrison

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Online Marketing & Community Development Manager at , but these tweets are my own. Love: white wine, shoes, jewelry, blogging & Boston!

Chris Brogan

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CEO&President, Human Business Works: courses to grow YOU. More? . contact:

Gavin Newsom

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Husband & father. Former SF mayor & 49th Lt. Gov. of California. Dedicated to equal rights & the economic recovery of California. Author of Citizenville.

Emily Chang

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Host of , a daily show about tech & innovation — 10am & 3pm PT. On TV, radio or stream live on the web or iPad.

pilarbower

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Email Marketing Manager at Red Door Interactive

AndreaLee

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I am a writer, healer, real estate broker and holistic mother interested in Human Design, Raw Paleo, and Spirituality.

Jay Baer

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NY Times best selling author, marketing consultant, keynote speaker. President of Convince & Convert ( )

Red Lotus Mama

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*finding nirvana in the midst of motherhood* | |

Drew Goodmanson

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CEO of creators of Ekklesia 360 and co-founder of Kaleo Church in San Diego. I help organizations get Mission Alignment.

Mark Suster

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2x entrepreneur. Sold both companies (last to ). Turned VC looking to invest in passionate entrepreneurs

Meghan M. Biro

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CEO + Futurist + Culture (leadership, workplace, career) #TChatWed 7-8pmET Contributor + Top Ranked #Socbiz#HRExpert on Twitter

David Steel

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I work with individuals and companies to create brand awareness and exposure with Twitter, Facebook, Google+ and LinkedIn. You can reach me at 760-365-8555.

Peter Guber

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CEO Mandalay; Owner/Co-Exec Chmn NBA’s Golden State Warriors; Co-Owner Los Angeles Dodgers; UCLA Prof; Prod.-Rain Man, Batman; Tell to Win: #1 NYT bestseller

Melissa Ceo

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Owner of Cupcake & Cheesecake catering x PR x Event Production x Talent Management . Feel free to send me music! HMU: Melissa.ceo.23@gmail.com

Brian Austin

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Web Design Social Media & SEO | Scottish Highland Games Athlete | Might know alittle about fitness too

Gary Stockman

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Consultant who operates at the intersection of business strategy, marketing and customer experience. Pre-Netscape social media geek. Former PR agency CEO.

Tod Sacerdoti

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CEO / Founder, BrightRoll

Jason Fried

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Founder of 37signals. Co-author of Getting Real, REWORK, and REMOTE.

Neil deGrasse Tyson

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Astrophysicist, Am. Museum of Natural History. Author: Space Chronicles, Pluto Files, Inexplicable Universe [Video], Host: StarTalk Radio

Erin Coller

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communications manager. Love married life, traveling, dogs, scuba diving, good food & healthy living. Opinions here are my own. Prov. 3: 5-6.

Mark Cafferty

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President & CEO, San Diego Regional EDC, husband, father, reader, sports fan and booster of all things San Diego.

Joe Stump

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Co-founder of , , and . Venture Partner at . Cycling and coffee enthusiast, snowboarder, and coder.

John Assaraf

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John Assaraf is an international bestselling author, lecturer and consummate entrepreneur with a passion for brain research and quantum physics.

AdamHermsdorfer

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Interactive Marketer with San Diego Drupal Development and Web Design Agency BigTuna Interactive.

Dame DC Cordova

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CEO-Excellerated Business Schools® for Entrepreneurs/Money & You®. Uplifting Humanity’s Consciousness Through Business since 1978! Access our Global network!

Jason Moffatt

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Living, Loving and Learning! Forward Moving Idea Guy & Founder of the Todayism Movement.

Matt Galligan

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Entrepreneur, musician, photographer, craft beer lover. CEO & Co-founder of . Permanently Midwestern at heart. Temporarily San Franciscan for the coffee.

Tom Conrad

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Music, Tech, TV, . CTO/EVP Product at Pandora.

Adam Christianson

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A Mac guy with a few friends and a podcast.

arielleford

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making things happen is my passion. i am an author, speaker, lover of life, travel and fun.

O’Brian Woods

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Co-Founder|COO of former CEO of AW Inc, Future fulltime Trader. I love to read business / investment books.

Danielle LiVolsi

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Im in2 health & nutrition. Best known 4 NO SHOES! Getting a good ride out of LIFE! Changing the world 1 NUT @ a time! Oh & I eat NuttZo by the spoonfuls!

Reese E. Windy

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ArtistProducerCEOSearch Me On Facebook, Youtube , Mr Weedman Song 420 Friendly Smoke It If You Got ItLets Network!

Katielovely1

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I’m an internet entrepreneur and personal development coach who loves nature, yoga, people, being inspired, thinking deeply, and just enjoying life!

Sarah Hardwick

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Entrepreneur. Seeker of creativity & innovation. Lover of nature & the arts. Passionate about giving back & breaking new ground with values-based communication.

Justin Sachs

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CEO of Motivational Press, Expert Media Relations and Justin Sachs Companies

Mr.Walik Gibson

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CEO of WG Management llc. Clients:Nfl ‘RonMcClain_33 of San Diego Chargers ,Josh Chapman of the Colts ,Cfl’s , ,

Chris Hardwick

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I am Chris Hardwick and these are my Tweets!

Katie Levien

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Sr. Social Media Specialist for . Communications pro with a deep love for all things entertainment, fitness & deep friend foods. Let’s chat.

John Faris

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VP, Cross Channel Marketing @ Red Door Interactive, a full service marketing agency.

Matt Flannery

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co-founder/CEO

JustinResultsFrench

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ENTJ I Work w/ companies that want results, revenue, & relationships. I Integrate Marketing, Technology, & Operations for efficiency, cost savings, and profits

FRANK GRUBER

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CEO & Cofounder tech startup events, news & resources – . Former AOL & Tribune. Advisor . Investor .

Ted McGrath

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The Great Transformer/Entrepreneurial Inspirator/World Leader/Game Changer with Straight Up PASSION… I AM LIMITLESS and SO ARE YOU!

Russ Mann

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CEO 2012 Search Agency of the Year – the leading SEO software company. Weekend cowboy and stockdog competitor.

David Cohen

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Founder/CEO of TechStars. Investor 200+ Amazing Startups. Geeky to the bone.

Eli Roth

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Part-time psychopath. This is my only official page – any Facebook profiles are fan sites or fakes.

Jeff Huber

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now: Google X // earlier at Google: Ads, Apps, Payments, and Maps

John Lowery

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Internet marketing & transformational coach, Dad, social media guru, blogger, surfer, and musician, who loves to sing Neil Diamond Tunes

Derrick Oien

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Entrepreneur with experience in technology, media and wireless. Currently CEO of ScoreStream.

David Benardo

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CEO/Director of R/D . Developing & bringing to market: Fast 100% electric 60s VW Beetles. #ShortyAwardwinner

Mark Hoppus

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i require ham.

Maria A. Andros

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CEO I Empower & Teach Passionate Entrepreneurs Around The World to Make More Money, Attract New Clients & A Celebrity Like Following Online With Video

Adriana Herrera

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Tree hugger and geek in stilettos. Founder and CEO of . Follow me on my journey building a tech startup for good on the blog.

Kelly Day

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Freelance marketing consultant living in San Diego. I love big ideas, good design, fine wines and craft beer.

Dr. Sarah

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CEO & Founder of Entelechy Wellness Center. Locations in San Fran, Palo Alto and San Diego. Entelechy Wellness Center is a Psychotherapy and Wellness Center.

Deepak Chopra

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Rick Seaney

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CEO FareCompare.com, Passionate about helping people find air travel deals, owning the worlds largest database of current and historical airfares helps :-)

Randy Jones

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All-Time favorite San Diego Padres pitcher, MLB All-Star, Owner/CEO of Randy Jones BBQ GF Products, Radio & TV Personality

Colleen Lanin

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THE TRAVEL MAMAS’ GUIDE author. TravelMamas(dot)com editor. Speaker. Blog instructor. Freelance 4 hire. Mama of 2. Dramamine spokesperson. Opinions are mine.

【ツ】 Rick Itzkowich

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►Networking Strategist◄ I help make your phone ring, your email ping so you can go Cha-Ching! I have a dry sense of humor & love good jokes & quotes.

Nancy Duarte

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CEO and author. Passionate about persuasion and visual stories used in business. Love hugs from hubby, 3 kids and grandoggies

Jason Falls

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By day, I lead digital strategy for CafePress. Most know me as founder and smartass in residence at Social Media Explorer. I share well.

John Jantsch

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Small business marketing consultant, speaker and author of Duct Tape Marketing, The Referral Engine and The Commitment Engine.

Denise Wakeman

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Your Adventure in Visibility starts here… … get on the path to getting more traffic, better clients and bigger opportunities.

James Brennan

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My purposes-Dad-Raise happy respectful children/Phianthropist-Get 4k woman off SD Streets/Businessman-Enrich people’s lives My Advice-Be More Now

Ryan Blair

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CEO of , #1 New York Times Best Selling Author. Nothing to Lose, Everything to Gain (Penguin)

Mike Alfred

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Co-Founder and CEO of . grad. contributor. Competitive ultramarathon runner.

SKEE

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SKEE LIve on AXS TV Tuesdays ∆ KIIS FM ∆ Sirius XM ∆ Skee.TV ∆ One of Billboards 30 Most Influential, Forbes 30 Under 30. For booking or biz: biz@djskee.com

carrie kerpen

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Mom of and Kate. CEO and married to .Usually smiling.

(Content Launch)

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CEO of Content Launch, a web content development & strategy firm. Content Marketing Evangelist, Author of Content is Currency.

Clent Alexander

Alexander

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CEO @SDFlashSoccer Club – Pro Soccer for #SanDiego w/ Ptrs @WarrenBarton2 & Eric Wynalda Mission: Develop Players & Build a Legacy for our Investor Group.

Marcy Rogers, CEO

Marcy Rogers, CEO

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San Diego, California · spinemark.com

Ruben Barrales

Ruben Barrales

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Husband/Dad. President, GROW Elect. Former: White House Aide, San Mateo County Supervisor, CEO Joint Venture:Silicon Valley, CEO San Diego Chamber of Commerce

John Smedley

John Smedley

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President, Sony Online Entertainment San Diego

Olin Hyde

Olin Hyde

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Citizen scientist & innovator focused on biz side of artificial intelligence, machine learning & cognitive science. 8x serial entrepreneur. ENTP. VP @ai_one

Lisa Haile

Lisa Haile

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SoCal biotech/pharma attorney, racehorse lover & owner, sports nut, shopaholic, recovering workaholic, exercise-aholic, stem cell supporter & single mom…

SMiLES

SMiLES

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Manipulate bass for THE MOVEMENT/ MCRAD session player/Drummy/Guitar shredder/singer/songwriter/thunder shaking beat maker etc. CEO of http://www.SMiLESORIGINAL.co

Larry B Anderson

B Anderson

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Larry B. Anderson brings decades of industry experience to Tri-City Medical Center in Oceanside, California. Learn more: http://about.me/larrybanderso

CassidyTurleySD

CassidyTurleySD

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Discover excellence in commercial real estate services. For more information, please contact Dan Broderick, President & CEO of Cassidy Turley San Diego.

Ken Denman

Denman

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Technology CEO – Entrepreneur – Investor – Speaker, CEO – Emotient Silicon Valley & San Diego · emotient.com

Myles Vives

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CEO at eReach Consulting San Diego, CA · eReachConsulting.com

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CEO @Mindgruve, Tech Entrepreneur, Managing Director @MindgruveVentures San Diego ~ Los Angeles · mindgruve.com

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President & CEO, San Diego Regional EDC, husband, father, reader, sports fan and booster of all things San Diego. San Diego

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CEO of Red Door Interactive (@reddoor). Ambassador of our company’s values: I SEE 100% San Diego, CA · reddoor.biz

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Writer/Producer/Director/VFX Artist CEO at MNSTRUS San Diego, California · mnstrus.com

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President and CEO of Kleinfelder San Diego, California · kleinfelder.com

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IDW Publishing founder/CEO

BlogWorld CEO

BlogWorld CEO

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Tweets from BlogWorld & New Media Expo, and its founder Rick Calvert

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From New Orleans, living in San Diego, loving life! Co-founder/CEO of SOLO Eyewear

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Stephanie Burns: Founder of @ChicCEO. Contributor to @ForbesWoman, pup named Squirt, coffee addicted, entrepreneur geek and I love nerds. http://about.me/stephanieburns

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Founder/CEO DC Global Entertainment

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Product Assassin @duxterinc Co-founder/CEO @seenthatmovie

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Founder/CEO technical recruiting and consulting firm based in San Diego; LinkedIn speaker and trainer; Recruiting and Sales expert

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Successful CEO and serial entrepreneur with over 15 years of senior management experience in digital media, Internet marketing. Founder & CEO of Sightly.

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Co-Founder and CEO of @BrightScope. @Stanford grad. @Forbes contributor. Competitive ultramarathon runner.

Andrew Rowland, CEO

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Founder & CEO of Asterisk Marketing, Media & Technology. Specialist in digital marketing & social media for small businesses. eMarketing Professor

Mark Lovett

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I believe that everyone deserves to live on a healthy planet, in peace and prosperity, using sustainability, human rights and respect as guiding principles.

Lee Vann

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Founder and CEO of @CapturaGroup Co-founder of @measuredvoice San Diego · capturagroup.com

Fides Rex

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Confidence is Everything™ No Cocky Founder/CEO of @EgonomicsCo clothing. Sauce|Bauce San Diego · egonomicsclothing.com

Jon Stenstrom

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Constantly learning & taking action. Co-Founder/CEO of CRIXlabs, Inc.: Nanoparticle software. San Diego · crixlabs.com

David Nava

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David Nava, born & raised in San Diego CA. David is the Founder and CEO of Surf Financial http://Group.Com San Diego · surffinancialgroup.com

Jason Larson

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Founder/CEO of Lars Remodeling & Design – Design/ Build Remodeler in San Diego – CA. I lead aTeam of Professionals that create Enthusiastic Clients.

Ray Faltinsky

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Passionate for helping others get into the best shape of their lives with the TAIslim Challenge. Co-Founder & CEO FreeLife. Over $1B sales. Husb, father of 4.

Johnny Chan

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CEO & Co-Founder of eBoost Ventures & eBoost Consulting San Diego, CA · 200ventures.com

Derek Edwards

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Serial entrepreneur / indie biz supporter / foodie. Co-founder/CEO – @Acclaimd. Co-organizer – StartupTech Open Accelerator. Columbus, OH / San Diego, CA · acclaimd.com

Fanboygaming.com

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Founder,CEO and Editor in Chief of http://Fanboygaming.com San Diego · fanboygaming.com

Bobby Brannigan

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http://ValoreBooks.com , Founder and CEO San Diego, CA · valorebooks.com

Drew Goodmanson

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CEO of @MonkDev creators of Ekklesia 360 and co-founder of Kaleo Church in San Diego. I help organizations get Missio

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Gregory Eddy is the Founder/CEO of the powerful Electron Mechanical Corporation. Invest in the Futur

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I write and talk about things I think are interesting and try to find money to pay others who do that too. CEO @voiceofsandiego

Hieu Bui

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Founder & CEO @CashieCommerce / E-commerce Expert / Business Development Specialist / Weekend Golfer

Robert

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Founder/CEO @Playbasis, Asia’s leading #Gamification Platform-as-Service. Originally from San Diego, now living

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Co-Founder and CEO @Reflexionhealth San Diego, CA · reflexionhealth.com

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CEO and Co-Founder of http://Realtidbits.com @realtidbits San Diego, CA · realtidbits.com

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Founder and CEO of The Bevo Media Exchange San Diego, California · ryanbuke.com

Omid Sabet

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Partner at FIVE Group & Co-Founder & CEO of http://Edrinkit.com San Diego · edrinkit.com

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Founding Member, CEO of CK Francishing Detroit, MI & San Diego, CA · cafekabob.com

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Video Game Composer, Creator/CEO/Host of Video Games Live, Founder/CEO of the Game Audio Network Guild

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http://www.nautilusenvironmental.com ; Founder and CEO, Nautilus Environmental; Entrepreneur, Leader, Happy O’Neill Pack

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Founder, Former CEO @Bandsintown – Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming after all, is a form of planning. San Diego · facebook.com/Bandsintown?sk…

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Founder & CEO of @KBKangaRoo, #UCSD Alum San Diego, CA · kenappel.com

Grant Gurtin

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Founder and CEO @faniumfantasyfb. Changing the way people play #fantasyfootball and @fantasycfl. Diehard Steelers and Bulls fan. #fantasyfootball #boxing

sdbn

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San Diego Biotechnology Network (Mary Canady, founder, also @comprendia) San Diego, California, USA · sdbn.org

Aariz Abbasi

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CEO/ Founding Partner Social Ventures International, Social Entrepreneur and Charger fan Karachi-San Diego

Rodolfo Rosini

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Now, I am Founder/CEO at @Storybricks, the destroyer of worlds. Excited about AI, MMORPGs, Security and DUNE. London and San Diego · storybricks.com

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Founder & CEO of Prolific Athletics San Diego, CA · prolificathletes.com

Matt Spiegel

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Entrepreneur, lawyer, and co-founder & CEO of @MyCaseInc. Owner of small firm @spiegellawgroup. Love to climb, play golf and tennis, and dream up big things.

Sammy James

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Founder/CEO of S2L International Inc. http://t.co/oSqujRvc . Increase Internet lead conversions with automated lead response management tools.

Fred Sweet

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Founder of the Fashion Film Network on Facebook, YouTube, Vimeo, and Twitter. Producer of the La Jolla Fashion Film Festival. CEO of San Diego Model Mgmt Agency

Than Merrill

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A&E’s Flip this House Dude, RE Investor, Prankster, RE Speaker & Teacher, Burrito Lover, Mars & Venus Flunkie and Founder of @FortuneBuilders

jimmyhendricks

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CEO/Co-Founder of Deal Current. Deal Current is building a global deal network powered by our proprietary social commerce software. San Diego, CA · dealcurrent.com

Mia Davies

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Empowering entrepreneurs to live a life they love & share their gift with the World. CEO/founder of Mia Davies, LLC http://www.MiaDavies.com San Diego, CA · MiaDavies.com

Darin Andersen

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President & CEO, CyberUnited | Founder & Director of CyberHive Accelerator San Diego · cyberunited.com

Paymency

Paymency

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The future low cost payment system. Led by Gary Lewis Evans, Founder and former CEO of Bank of Internet USA San Diego, CA · Paymency.com

Jess Moore

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Jess Moore co-founded 3|SHARE, an Adobe Solution Partner, and serves as President and CEO of the company. San Diego, Ca · 3sharecorp.com

Sara Schairer

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Founder/CEO of @compassionit, Teacher-in-training Stanford’s @ccare CCT, Mom of awesome 6-yr-old Hannah San Diego, CA · compassionit.com

Peter Kirwan

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CEO and Co-Founder, Collexion, Inc. San Diego, CA · peterkirwan.com

Jon Handy

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Founder & CEO of TargetSolutions – We Serve Heroes Every Day! San Diego, CA · TargetSolutions.com

Adib Nasle

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Founder/CEO Xendee Inc. CoFounder of EDSA. Inventor in energy management, power systems 24+ patents, 2010 Keynote speaker at Morgan Stanley.

Scot Chisholm

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Founder/CEO at StayClassy. Host of the #ClassyAwards. Board of @TeamRubicon. Passionate about #socialimpact. TEDx talk (http://youtu.be/R3mMWKJGnjc )

Paris Carter

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TTG Founder/CEO. Technology isn’t meant to be a crutch but a Simple Solution to our complex lives. Lets embrace The Technology Generation!

Bryan Hertz

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Serial Entrepreneur, Tech Geek, Software, Unified Communications & Telecommunications Expert, CEO and Co-Founder of http://voxox.com San Diego, CA · voxox.com

Brad Damphousse

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GoFundMe CEO & Co-Founder. Need help? http://www.gofundme.com/contact San Diego, CA · gofundme.com

Joe Musselman

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Founder & CEO, The Honor Foundation. Lives enthusiastically while discovering ways to positively impact the world. Hopes to share info for other Entrepreneurs

Dr. Sarah

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CEO & Founder of Entelechy Wellness Center. Locations in San Fran, Palo Alto and San Diego. Entelechy Wellness Center is a Psychotherapy and Wellness Center.

Heather Nelson

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Founder and CEO of Social Betty, Mountain Dew lover, Chargers fan, tech news and pop culture junkie, +1 for women in tech/2.0 @Social_Betty

Punit Dhillon

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Co-Founder & CEO of @OncoSec | Cancer Advocate | Interest Skin Cancers & Immunotherapy | Father | Triathlete | http://www.punitdhillon.com | #TEDMED #futuremed

Ray Hivoral

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Founder #Concerto Networks, #SmartyTechnologies, #San DiegoEntrepreneurCenter #SDEC #RealDealEntrepreneur, #SDEntrepreneurDay, #BusinessDeveloper

Gina Martinez Loyek

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Founder & CEO, REEL Tank A woman who enjoys taking on a challenge. I surround myself w/ doers & go getters b’cuz THEY can keep up.

Gavin Cutting

Gavin Cutting

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I am the CEO and co-founder of Neural Ideas, a startup company in modular robotics for domestic household uses. San Diego, CA · neuralideas.com

How to Write a Social Media Marketing Campaign Strategy That Actually Sells

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“A dash of this, a splash of that, a leveled table spoon of…” all sounds great but will it digest? Will it even smell good? That’s what most social media marketing campaigns sound like when presented to the CEO or board in the conference room.

“We’re going to do 3 Facebook status updates, a use Hootsuite to auto schedule Tweets, Pin images with our slogan typed on it using Sparkah’s NyamNyam.mobi,” But will it sell anything?

Your answer to that fatal question is probably the same answer that everybody gives their CEO (if you’re the CEO, it’s the same answer every CEO gives their Board): “Ummm, well it must, right? I mean, that’s what our competitors are doing.”

And that’s why nobody makes money on Social Media.

You’re not using the best practices you beat into your psyche before the internet came into being.

You’re not using the best practices that made you the most successful marketing director, sales manager, CEO, or company in the 90′s. Did I hit a nerve? Don’t worry. Good news is that none of your competitors are either–for now.

The reason you’re not using your battle hardened best practices is because you’re not familiar with the new territory. Sun Tzu said that to win, you need to know yourself, your enemy, and your territory. You just don’t know the new social media territory. You may think you do. But you really don’t. Quick: How do you get people to reshare or retweet your message?

If you know something about how internet social message virality (no, it’s not virility) works, you may have said, “well, you at ‘pls RT’ at the end.”

Yep. That will get you 23% more ReTweets and reshares on facebook. But, did you know that spelling it out, “please reshare,” vaults that number up 3oo%? But that’s just the beginning. Did you know that if you START your post with “please reshare: The 7 Reasons Why You… … … ” You’ll get another 450% MORE?

But that’s nothing. 1500% more than 0 = 0. If nobody ever reshares your messages using the above technique, you’ll have even more.

Out of 100 people, I personally always get atleast 25% who retweet and reshare my headlines. How I do that is simple. I ask people personally. When you directly and personally ask for a pass-along, they are directly accountable. It’s basically soft strong-arming. It works. That’s how I get about a hundred retweets and reshares per headline. Oh, and I return the favor in an even bigger way so it’s always a win-WIN for THEM. (related: how to send thousands of people a personal message on twitter or facebook etc: marketing automation…)

Even with this, we still have a huge problem. We may have sky-vaulted the pass-along rate of our advertisment but this is in no way connected to the final conversion or sale. If a tweet results in zero sales, and you get dozens of people to retweet that message, you’ll still have zero sales.

So how do you draft a full package complete social media marketing campaign strategy that sells?

You do exactly what’s been working all along.

You execute all three components of revenue generation:

1. Marketing

2. Advertising

3. Sales

The only difference is that you’ll need to adapt to the new landscape. In the old landscape, a sales exec from the Times or the Chronicle would hand you a rate card and tell you what the demographics and reach of that medium was: marketing. In the old days, the magazine ad sales person would give you an eighth page display ad with one color extra thrown in if you bought a full page or a spread: advertising. In the old days you’d take your client’s family out on your yacht and pull out the contract between the beer and the Scotch.

So?

1. Marketing: Do you know what time any 43 year old male with 2.3 children is on Twitter? Facebook? Google?

2. Advertising: Do you know the CTR of the top Google Adwords ad on any given page vs the very next one? (it’s 345%).

3. Sales: Do you know how to take a prospect from pinterest and hold their hand all the way down the isle or (ecommerce shopping cart check out button)? Everybody drops the ball here.

Remember when you were doing sales on the phone, you followed through. You never dropped the ball. Your entire social media marketing team is dropping the ball. Nobody is following through from socializing to the conversion. And that’s because nobody knows how. So here’s how to write a social media marketing campaign strategy that actually sells.

Also, This Just In: You may need software to help you you do this: https://twitter.com/AdobeMktgCloud/status/359704488086487041

Social Media Marketing Key Note and White Paper for CEO Level Executives

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If you’re experienced enough to run a corporation with hundreds of employees, you probably didn’t facebook when you were in college. It’s possible that you didn’t even myspace. It’s also likely that you didn’t even email or SMS during your teens. So for you, the Internet is not your native environment. In fact, for the kids that you’re hiring to work for you, while liking and tweeting and pinning are their native activities, they are ironically hesitant to pick up the phone and call or drive to a meeting to have a conversation. So while their breadth of reach is wide, their depth is shallow.

To bridge this generational gap, we’ve created a Social Media Marketing Key Note and Executive Overview that frames keywords and catchphrases used by facebook, twitter, Pinterest, quora, etc… in relation to traditional marketing and pr practices you’re familiar with. So the next time your 26 year old Social Media Intern says a bunch of words you’ve only heard from your nephews, you’ll know that a retweet is the same thing as taking a newspaper article and cutting it out to mail to your clients. :0)

Here’s the link: http://www.youtube.com/watch?v=D3pWl3K2mLk

ADVANCED Marketing Camp for Pros by Cogent Coach

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Every once in a while I meet a marketing pro who doesn’t just do marketing. He takes responsibility and follows through down to the sale. It’s easy enough to tell a client

WELL, WE DID GET YOU 500 CLICKS, WHAT MORE DK YOU WANT?!

But a real marketing pro knows that his job isn’t to just drive clicks. It could a flock of cats sitting on keyboards across the nation doing the clicking! What marketing is supposed to do is make your clients recoup their investment and much more back. How else are you going to retain your relationship with your marketing firm if they don’t at least get you your ROI?!

To learn marketing from a top notch veteran, I’d recommend his 6 day camp for business owners, marketing professionals and corporate marketing directors:

Launched a new free 6 day marketing bootcamp – http://thecogentcoach.com/wordpress/landing/marketing-is-great-but-we-deliver-sales

MORE ABOUT @COGENTCOACH

Here is a link to the new video blog he’s been working on: http://thecogentcoach.com/wordpress/video-blog

Here is an article that received positive feedback: http://thecogentcoach.com/wordpress/social-media-fails-to-maintain-coffeehouse-culture

BI Business Intelligence Consulting Firm in Los Angeles New York City Hong Kong

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Via SMO Social Media Marketing and Internet PR Firm

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BI, Business Intelligence Consulting Firm Los Angeles New York City and Hong Kong Reveal How Big Data Visualization Predicts Markets

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There are people who can cube fifteen digit numbers in his head. These guys can tell you the 394th prime number and give you it’s square root to the 29th decimal. Few of them can articulate how they did it. But when the BBC found one man, Daniel Tammet who could speak and converse, he explained that he saw numbers not as roman numerals but as moving 3 dimensional shapes with texture and sound.

So when he applied a function to two different shapes in his head, all he had to do is read the new shape. And to us, it just sounds like a string of Arabic numerals.

We take it for granted that the way we see and work with data is the way to work with data. But today’s modern methods of dealing with data has hit a wall the same way the Romans hit a wall when trying to multiply IIVX VX XX x IVXXXII VXXI IIXXX.

The way we deal with data and try to understand it is the same way the Arabs and Romans handled their accounting of sheep and linen. So when we deal with billions and trillions of parts and efficiencies at a scale of 1:1,000,000 and measure for DPO, DPMO, PPM, and DPU, you can see why the way these ancient cultures handled data just doesn’t work any more.

Companies who have figured out how to handle data like David Tammet include Target. They were recently featured in the NYT under the heading of Big Data. Target was able to predict that a young unmarried woman was pregnant before her family found out. They did this by evaluating her age, sudden buying behavior shift, and comparing to her purchasing history. The sent her coupons for expectant mothers. Her father intercepted those coupons.

Essentially, David and Target are using the same methodolgy for understanding macro statistics. They are using big data visualization. And it’s that exact same process that stakeholders, C level executives and managers can use to instantly see through departments, accounting forensics, markets, and internal HR efficiency.

Understanding more data gives your greater visibility over time — you can look into the future.

In Asia, there are stories of enlightened masters who can teach disciples how to visualize big data in their minds. But if you’re not 4 years old and wearing a yellow-clay died monk robe, we recommend that our OCM and MCSE programmers help you develop and program custom software that enables your Oracle, Microsoft, or HP servers to do all the hard work for you.

Then, our wireless networking team of CCIE and CCNA engineers will work with the programmers to make your data accessible via dashboard to any XML and HTML 5 device from a laptop to a smartphone. We’re at LANYCHK.com