Frustration, fear, and anger are all part of a day’s work. As a pro, you’ve accepted that. What you might not remember thought, in the moment, is that these negative emotions only peak when you don’t have a clear action plan for an unfavorable happening. In other words, if you know what to do in the event of a PR disaster, that disaster becomes nothing more than an annoyance– not the blood-pressure-med-ingesting-causation these things normally become.
So, to chip in on your own effort to make 2013 the healthiest, happiest year of your life, I’m happy to introduce http://charliepownall.wordpress.com/2012/12/27/12-principles-for-responding-t… by PR and Business Strategy Consultant Charlie Pownall in Hong Kong.
I bookmarked and printed this one out.