You know the feeling. You prepare a bountiful feast and nobody shows up to dinner. It sucks. It wasn’t always that way. Back when the Android Market first came out in 2008 on top of the G1 or with the iTunes store first came out, the story was, “if you build it, they will come.”
So why is it that when you build an app or game, nobody downloads it anymore?
The simple but wrong answer is “competition.”
Sure, there are almost 1,000,000 apps in the Google Play store now. and sure… there were only 40 or so apps in 2008. But that’s not the reason.
The real reason all the apps in the early days took off like a rocket out of North Korea (maybe not a good anology) is that those 40 apps in the beginning got 100% of Google’s $10,000,000 marketing push. That meant that if you had an early app in the Android Market, now, Google Play, it was as if Google spent $250,000 to drive people to your app or game.
The real reason is the Google or Apple Marketing Budget to Total App Count Ratio.
Now, what you need is a different strategy. In any mature environment where the haves and the haves nots / rich and the poor / the vested and the disenfranchised polarize big-time, to make a big splash, you need to team up and build alliances.
The best place to start is within an existing community like Android Developer Forums.
Let me know how it goes for you! iPhone and Android App Marketing Strategies
So, Feel Like Brainstorming About Your Marketing?
Just reach out to us to talk about your company and getting you out in front of Bloggers, Google, and Your Customers at http://sparkah.com/marketing.
Now, If You Want Our Marketing Trade Secrets...
You're not going to find them here. Our proprietary side door trade secrets to Google, Twitter, Pinterest, Blogging, and Facebook are ONLY Available at http://sparkah.com/private. Join us.
PS, If You Want Us to Contact The Top 300 Bloggers In Your Industry For You...
Contact us if you want to quickly reach out to the top bloggers in your industry. It always helps side you past the bouncers if you know them personally. And we probably do. If we don't, they just might know us. After all, we were just featured in Forbes: http://sparkah.com/press