via full video: How To Launch a Viral Marketing Campaign
If any of you readers knows the difference, I’d love your explanation in the comments below. In marketing, if you don’t know the difference, your product will go nowhere. You can’t build a product or company that acts like bacteria and expect it to “go viral.”
It can’t happen.
To make your product or company or idea go viral, you have to engineer it to be viral from the DNA up. Steve Jobs and Psy understood this. The iPhone and Gangnam Style’s viral growth proves they did.
This is the part that nobody sees. It’s the part that happens long before everyone realises what just happened. The forming of the Virus DNA.
Steve vested 412 influential partners before building his product.
Before PSY uploaded “Gangnam Style” on Youtube, he quietly drafted the advice of the top dance choreographers in Korea, Japan, and USA. He asked each choreographer to help him design a scene in his Billboard #1 to-be video. As soon as he uploaded the video, each choreographer blasted out the link to “Gangnam Style” to each of their 50,000 personal facebook fans saying, “here’s MY new video with PSY.”
Psy vested dozens of influential partners before building his product.
Before Nyan Cat went viral on Youtube and on shirts, hats, stuffed animals, apps, games, and all sorts of merchandising, Chris Torres, also known as prguitarman, asked thousands of users on the most powerful design and artist’s social network, Deviantart.com for input. He didn’t design by committee, he created by community. When the final version of Nyan Cat hit Youtube, he had thousands of users post the video on Twitter, Linkedin, Facebook, Reddit, and other artist SNS saying, “look what I made.”
Chris vested thousands of influential partners before building his product.
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