Let’s say, just for arguement’s sake, that you don’t sell what you sell.

Let’s say that you sell something else. And let’s say that something is something that everybody needs or at least buys on a regular basis. OK. I got something in mind.

Now, let’s say that you’re in Koreatown and thousands of people per day ask your neighbors where you’re located, “Herro, whehya isa Pranks Pass Poo?”

They will never find you if your syntax doesn’t match theirs.

Almost daily, we have new clients telling us they want to be in google under the terms:

“endoscopic laparoscapy.”

“denim”

“superhydrophobic nanotech vacuum deposition”

We tell them, “No. what you want is,

boob job

jeans

water repellent spray.”

Remember, the consumer doesn’t speak your language. So then, how do you go about picking the right words to target in Google Adwords or Google Organic SEO?

1. Guest at a Keyword in Google.com

2. Put the Relevant Suggestions into Adwords Keyword Tool

3. Use the Adwords Traffic Estimator

4. Take the Keywords That Look Juiciest And Put them Back Into Google 

This shows you how much competition you have. If one keyword can bring you twice as much traffic but upon doing a Google search, you find that the other keyword has half the competitors, you know which way to go.

5. Use Google Trends To See Actual Searches Over Time.

6. Finally, Conduct Two A/B Split Tests for Both the Organic and Adsense Routes

This test will give you accurate long term ROI estimates and show you which route and which term fits your budget best.

If you want us to do it for you, contact us at http://sparkah.com/marketing

Just typing into Google shows you what CONSUMERS are searching for.

Adwords KeyWord Tool shows you what other ADVERTISERS are targeting.

Typing these keywords back into Google shows you how much competition you have: 124,000,000 results.

98,000,000 results

3.75Billion results.

Adwords Traffic Estimator tells you how much you need to spend to be the #1 sponsored result for 24 hours. In this case, $9,000 a day.

Each click costs $3.00

It takes about 800 clicks to make a sale. So you’ll spend $2,400 to make one sale. (How to flip the numbers so it’s worth it: Adwords Guerrilla Marketing Secrets)

Finally, use Google trends to show you a real world to-scale traffic vs cost over time analysis.