When To Start Your Marketing Campaign

by marketing on 07/24/2014

Send to Kindle

This question sucks.

If you have to launch a campaign, like a political campaign or the campaign to take Normandy beach, that means you’re in a position where you have to take ownership of property you don’t currently control.

It gets worse.

The reason you have to take control is because you’ve got huge sunk cost you’re trying to capitalize on. You’ve got vested interest.

In marketing, if you have to launch a marketing campaign, it’s because someone else already owns your (DESIRED) market. You don’t own it so you have to launch a campaign to userp it away from the incumbent. It’s just not a smart position to be in.

Instead, start your marketing without a campaign. Start your marketing months or years before you sink a single penny into developing a company, product or service. It costs $800 to get an LLC or INC in the USA. Don’t even do that.

In our case, we have hundreds of projects inhouse that we are incubating. If one of them grows big enough, we will then invest in building a product for that market that we have ALREADY won. Does that make sense?

Most of you invest time and money into making a product THEN try to sell it.

What you should be doing is investing minimal time and money on dominating a market by getting thousands of contacts who already buy the item you HAVEN’T BUILT YET. Then, it will be a slam dunk to sell or get venture capital to build a product.

Contact us about building your subscriber and customer contact database.


Send to Kindle

I just hit 1,000 Pinterest followers.

That’s not a big deal. What IS a big deal is that I did it 100% native.

In other words, most people who have over 1,000 followers on Pinterest did it by asking their 10,000 Twitter followers or 25,000 blog subscribers that they built up over 7 years to follow them on Pinterest too.

But if you’re like most other people who just came up with a beautiful new product you want to sell, you got nuttin.

You don’t have a 50,000 baby products lovin’ person email list because you just now found that weird looking baby stroller today. That means that by the time you have built up enough of a demographically targeted follower base that would be interested in your new found products, somebody else will have saturated the market with something similar.

So what do you do?

Do what We did. We used Guerrilla Marketing strategies to build a 1,000 person Pinterest follower base in about 92 hours. You can do it in half the time or even a 1/10th of the time if you have more computers and more ISPs.

How we did it was start with a demographic target.

We have a website that sells tech gadgets. So getting a mountain of baby product buyers wouldn’t work for us. We found exactly 3,720 people on Pinterest who either said they bought or commented on products similar to ours. Then, we left 1 comment on each of the 3,720 persons’ pins publicly. That got their attention and that gets the attention of the followers of each of the persons whose pins we commented on.

Try it. You’ll find that for every 3.5 comments you leave, you’ll get 1 follower back.

If you get a lower conversion rate, it’s because your Pinterest profile looks boring and dislikeable.

You’ll also find that this process takes MUCH MUCH MUCH longer than the 92 hours it took us. To find out how we did it in about 10 days, you’ll have to subscribe to our private and free Guerrilla Marketing Trade Secrets. Major Ad Agencies have already done it.


How To Reach Target Market Consumers Without Advertising on Blogs or Adwords

July 21, 2014

Send to Kindle Tweet If you sell a sports product, you advertise in Sports Illustrated magazine because that’s where sports lovers spend 17.3 minutes per day. They spend 23 total minutes on the swimsuit issue so you pay more for media buy and placement on that issue. If you sell a tech product, you advertise […]

Read the full article →

Business Model Design Strategies

July 21, 2014

Send to Kindle Tweet I’m sitting at a cafe working on a big wooden slab table. There’s a designer from some design company sitting across from me. They are talking about designing for a specific outcome. She’s talking with her coworkers. In adobe illustrator or photoshop, that’s easy to do. In designing your business, it’s […]

Read the full article →

Marketing’s Secret Sauce

June 16, 2014

Send to Kindle Tweet You know what the secret sauce is? It’s the sauce. People tend to forget the most powerful secrets because they are so simple. If they were fancy and ego pleasingly complex, you’d remember it. But it wouldn’t be worth anything to you. What’s truly valuable are the powerful secrets and they […]

Read the full article →

Trade Show Displays and Truss Rentals in Tokyo Japan and Singapore in Time Lapse

April 30, 2014

Send to Kindle Tweet When you have a trade show or conference you’re exhibiting at in your own country, you’ve got it easy. For one, you can speak the language. If you don’t, and the convention or conference you’re going to is in a foreign country, one where the native language is different than you’re […]

Read the full article →

Why Your Should Network with Prolific Networkers

April 29, 2014

Send to Kindle Tweet I just got a frustrating tweet reply. The replier said that he read my time line and found dozens of similar invitations to other bloggers to team-up and reblog each other. That wasn’t the frustrating part. The timeline is public and open to see. It doesn’t take someone with James Bond […]

Read the full article →