9 Tips That Increase Conversion Rates and Decrease Bounce Rates

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It’s actually just one tip. And it’s the most important most effective technique for simultaneously increasing your conversion rates and decreasing your bounce rates. Any other strategy or tactic for doing this is only have less than half the impact this technique will have.

You already know that you spend $2 to $15 to get a single person to click through to your website. And you know that 200 people bounce away before you get one sale. Wouldn’t it be nice if only 20 people bounced away for every sale? For the same ad dollars, your revenues would jump 10 Times.

Well, this is how you do it: http://www.youtube.com/watch?v=hli65v3D2C4

P2: How To Sell (FAST) In Social Media and Grow Your Customer Base

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This is part two. This is a tactical process guide. See part 1 for the Strategic Overview.

Now that we’ve outlined the strategy for WHERE we are going to get mass market attention, let’s drop down 50,000 feet and deal with the tactical process of WHAT we’re going to do to win over the market.

There are two ways to get permission to contact anyone. The first way is directly. You can guess the second.

In part one, we established that the only way to get a sale is to first create desire and comfort. The same applies for getting permission to contact a member of your market. We have to create desire and comfort in order to get permission to contact the individual members of our market.

The indirect method of creating that desire and comfort is what major corporations have been doing all along. From billboards to print to tv and even online PR or online advertising, all the messaging is indirect. The messaging is impersonal.

Our supermodel looks great wearing this so you will too. Our sports star is amazing and he eats this so you should too. Over time and with enough exposure, a company can win over some amount of trust. Getting a subscription, follow, like, email address, or other relationship building contact linkage is an even bigger challenge.

So how do you use the indirect method otherwise known as mass marketing or mass communication to build individual relationships?

We do it by listening.

Every chef knows that the more palates he tries to please, the fewer the number of raving fans. While one nationwide taco shop chain added hamburgers to their menu, McDonalds invested in Chipotle.

Listen (something you couldn’t do during the days of one-way media) to what the market is passionate about. Listen to what the market wants. You’ll hear 60% say one thing. You’ll hear 20% say another. You’ll hear yet another 10% saying something totally different. And the last 10% will be marching to the tune of any number of different drummers.

Soccer fans don’t all like Real Madrid. Fans that like Real Madrid don’t all like Falcao. Prada lovers don’t all like Prada purses. Those who do, don’t all like their clutches.

Listen.

We do that by creating big data databases on Apache Hadoop environments. What that means in non Programmese is that we build filters designed to capture data from all major public social network sites. These filters capture data around keywords related to your products and those of your competitors. Then we track back up to the author of the data and collect more data relating to shopping habits, personal preferences, opinions, tendencies, etc.

When all this data is sorted and weighed, clear patterns develop. For example, vegans like Coke but dislike sports drinks. People who wear Nike tend to prefer HTC products over the iPhone.

When you listen to all the data spewing out of each individual and you listen to the meta data, clear segments start forming. We don’t even have to try to segment the market – their digital footprints do it for us.

Based on the segmentation patterns that emerge, clear cross-marketing, strategic alliance, partner marketing, and other business opportunities become obvious. But more exciting is that we can start building precision tuned mini and micro marketing campaigns. We can find mini celebrities (that don’t cost nearly as much as their major counterparts) and create grass roots campaigns. These grass roots campaigns immediately tell your market that you are one of them.

Female triathletes look up to different celebrity athletes than their male counterparts do. Young female triathletes look up to yet other role models.

You can see how precisely we can tune a message. Your business unit might be tasked to drive the sales of just one model of running shoe. We can take that same shoe and listen to your market for clues about how to sell it. With enough big data listening, we might develop a campaign that presents your shoe to 30′s women as the choice for Paula Newby-Fraser because it’s so light. Then, we might present the same model shoe as the choice for Gwen Jorgensen because it’s so fashionable to 20′s women.

Not only can we precisely tune the message per segment, we can accurate deliver it to the same individuals from whom we derived the big data in the first place. At the risk of opening up an even higher resolution can-of-worms, we can even launch micro test campaigns using Facebook’s dark pages or Pinterest’s experimental advertising options.

The world where Target knows that your daughter is pregnant before you do is so yesterday.

If you’re like us, you wished the New York Times let you display your full page Volkswagen ads to subscribers where were 30 and under while letting you display your Porsche ads to subscribers over 30.

Now you can. We can.

We’ve barely outlined what can be done with indirect marketing. In many ways, direct marketing tactics are even more effective and exciting as they produce instant results and real one-to-one relationships with your market.

Let’s deal with that in the next section (for subscribers only). For the next section, subscribe to our private presentations.

To talk to us about driving you life time customers and building your social media market share, contact us here.

How To Sell (Not Fast) In Social Media and Grow Your Customer Base

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There are two ways to sell and three paths leading up to both.

There’s the immediate sale and there’s the belabored sale.

Only online connected sales can be immediate. The belabored sales require driving somewhere, dialing some number, finding stuff in an isle, waiting in line or on hold. Connected sales can happen immediately at the office or on a smartwatch while jogging.

All three paths leading up to the sale must create desire and comfort in order to drive that sale. Without desire, she’ll say,”you’ll make somebody a very happy wife some day.” Without comfort, he’ll say, “ummm, I’ll just ask her out the next time I see her.” When you have both, you say, “Hi. Nice shoes. But are they comfortable? I love long walks too.”

The three paths are owned attention, borrowed attention, andrented attention. Rented attention says, “glad you made it tothe party! Don’t spill anything because me and my buddies barelyput together enough money for the cleaning deposit.” Borrowed attention says, “Welcome! don’t spill anything. My parents will kill me!” Owned attention says, “Welcome! I just Scotch Guarded everything so have a blast!”

Most companies rent attention. The benefit of renting attentionis that you can rent precise targetting of your message and youcan have it fast. The downside is that whether it’s overt or it’s implicit, you’re bidding against the most vested biggest wallets for that reach. With Google adwords, you’re overtly bidding overtly. With display ads, you’re paying market price. We both know that nobody likes when the Sea Bass is priced atM.P.

Renting attention is the most expensive way to get attention.And it favors companies that are the most entrenched in a sector, have the largest budgets, and have the longest ROI runway. This is what we mean. An common cost per click through to your website for a typical CPG or FMCG is $2.50. Profit peritem sold might be $0.25. Don’t make the mistake of thinking that all you have to do is make 10 sales and ‘everything afterthat is gravy.’ Typical CT to sales conversion rate is 200 to 1.That means you’ll have to pay $2.50 times 10 times 200. That’s $5,000 to get one person do buy your energy drink. Let’s say your marketing is 500% more effective than the average. You’re still paying $1,000 to earn one sale. That’s just in Google adwords. Advertising in some blog network is even worse. Advertising on print and TV is often beyond worse.

You see why rented attention favors the most entrenched deepest pockets with longest runways? Over the life time of the customer, the value of that first sale has to yield hundreds more sales for that $1,000 to $5,000 advertising investment to pay off.

By some metrics, as much as 70% of major consumer brands onlyhave a ‘rented attention’ based marketing strategy. You can’tblame them. They’ve been entrenched for decades.

What if your company or business unit doesn’t have a ’3 cushy year runway’ to turn a profit? Innovative and forward thinking companies started investing in building their social media audience since Myspace. By now, they have hundreds of thousandsof customers they can reach over Twitter, Pinterest, Facebook, Google+, and dozens of other social media services that dominate regional attention like Weibo, Naver, Orkut. They are borrowing their attention from open internet platforms.

And they can reach all their friends, fans, likers, subscribers, members, followers, circlers, etc for free. But it’s still borrowed attention. When Facebook decided their users should only see your company’spost if their closest friends weren’t online, you could shootout 10 posts and maybe only get one of them to show up on a “Liker’s” news stream. You remember when you threw your greatest rager and your parents came home early? Yep. Borrowed.

Same story applies to Twitter as they struggle to find amonetization strategy that impresses Wall Street. They can change how your posts reach your followers on a whim. Or governments like Turkey and Thailand can just decree an all out ban. This also goes for Google+ since Google pulled all of theengineers and developers off Google+ to build other properties.

Borrowed.

So how does one become an attention owner?

Well, when’s the last time you Googled for a new iPhone app? Google is a far more democratic and accurate judge of quality apps but nobody Googles for app discovery. Apple’s iTunes Store owns the attention of everybody who’d want a new app. When’s thelast time you text messaged or MMS’d somebody who also has Whatsapp or Kakao Talk installed? They userped your carrier’s traffic and now own two party and group communication attention.

If owning attention required that you have to be Apple or some huge VC backed IT startup, consumer brands wouldn’t have the bandwidth to try to become attention owners. Fortunately, you don’t have to be a big IT powerhouse to own your market’s attention online.

If you’re a food maker, what would happen if you built a recipeapp where users could upload photos and their culturally influenced recipies? What would happen if you periodically featured top users on your product packaging or even your advertising? If you’re a Uniqlo or Gap, what would happen if youbuild an app that let users upload photos of themselves in preset poses then let them virtually “try on” outfits on their iPad or Galaxy? What would happen if the most realistic looking photos earned that outfit for free?

The truth is, you don’t even have to build a powerful interactive app. If you just have better data than Google foryour specific vertical, you’ll own the attention of your market.That’s just what Pinterest did. They found a way to surfacebetter images than Google Image Search. Look how successful they became. Missed opportunity for Kodak?

Which of the three paths to driving a sale is right for you? Isit better to aim for an immediate sale rather than a belaboredsale? It depends entirely on you. There are pros and cons toeach scenario.

The next presentation will explain how to get all this done but rapidly. For part two, join our Fortune 100 subscribers at http://CreativeGuerrilla.co/private

If you want us to dominate market share and sell for you, talk to us at http://CreativeGuerrilla.co/contact

How To Build Relationships and Your Follower Base in Social Media

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There are many ways to become popular and influential.

You can become the friend of a few kings or the advocate of many peasants.

Or you can do the both by adding value to influencers’ conversations in a highly visible way. What that means in practical terms is that you just have to be the first person to leave a valuable comment on an influential person’s Twitter message, Youtube video, Pinterest, Facebook post, etc.

You can later come back to ask the influencer for venture capital or for them to blast out your content to their followers. If you’ve already gained a lot of their followers by being present and visible in a valuable way over time, you can just ask the followers you have in common to pressure the influencer to support you.

This is what confuses most people. You know that the first comment is the most visible. But you think that valuable comments must be long and full of some sort of data. For most people, the most valuable thing you can do in ten words or less is entertain. Be the jester.

Now, the real question is, how many followers and influential relationships does this strategy actually produce per day? The answer is behind one button at http://creativeguerrilla.co/private

Sleep With Me!

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You don’t normally do that, do you?

You just met someone. They don’t know you. And yet, the first thing you say to them isn’t even a saying. It’s a shouting: “Sleep with me!”

No. Instead, you’d start out by saying something that gives the intended target context about you. You’d say, “Nice shoes.” How does that give someone context? It shows the target that you pay attention to detail and that you weren’t just staring at their ass. Amazing how much you can say by not saying, right?

So if we all understand this, why do most of you keep shouting exclamations at people who don’t know you?

So what do you say instead? How do you start up a conversation with a total stranger on social media and make sure it leads to a sale, that will be in our next blog post. You’ll have to subscribe to our members only content here: http://creativeguerrilla.co/private

When To Start Your Marketing Campaign

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This question sucks.

If you have to launch a campaign, like a political campaign or the campaign to take Normandy beach, that means you’re in a position where you have to take ownership of property you don’t currently control.

It gets worse.

The reason you have to take control is because you’ve got huge sunk cost you’re trying to capitalize on. You’ve got vested interest.

In marketing, if you have to launch a marketing campaign, it’s because someone else already owns your (DESIRED) market. You don’t own it so you have to launch a campaign to userp it away from the incumbent. It’s just not a smart position to be in.

Instead, start your marketing without a campaign. Start your marketing months or years before you sink a single penny into developing a company, product or service. It costs $800 to get an LLC or INC in the USA. Don’t even do that.

In our case, we have hundreds of projects inhouse that we are incubating. If one of them grows big enough, we will then invest in building a product for that market that we have ALREADY won. Does that make sense?

Most of you invest time and money into making a product THEN try to sell it.

What you should be doing is investing minimal time and money on dominating a market by getting thousands of contacts who already buy the item you HAVEN’T BUILT YET. Then, it will be a slam dunk to sell or get venture capital to build a product.

Contact us about building your subscriber and customer contact database.

How To Sell Fashion Tech Gadgets and Products on Pinterest

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I just hit 1,000 Pinterest followers.

That’s not a big deal. What IS a big deal is that I did it 100% native.

In other words, most people who have over 1,000 followers on Pinterest did it by asking their 10,000 Twitter followers or 25,000 blog subscribers that they built up over 7 years to follow them on Pinterest too.

But if you’re like most other people who just came up with a beautiful new product you want to sell, you got nuttin.

You don’t have a 50,000 baby products lovin’ person email list because you just now found that weird looking baby stroller today. That means that by the time you have built up enough of a demographically targeted follower base that would be interested in your new found products, somebody else will have saturated the market with something similar.

So what do you do?

Do what We did. We used Guerrilla Marketing strategies to build a 1,000 person Pinterest follower base in about 92 hours. You can do it in half the time or even a 1/10th of the time if you have more computers and more ISPs.

How we did it was start with a demographic target.

We have a website that sells tech gadgets. So getting a mountain of baby product buyers wouldn’t work for us. We found exactly 3,720 people on Pinterest who either said they bought or commented on products similar to ours. Then, we left 1 comment on each of the 3,720 persons’ pins publicly. That got their attention and that gets the attention of the followers of each of the persons whose pins we commented on.

Try it. You’ll find that for every 3.5 comments you leave, you’ll get 1 follower back.

If you get a lower conversion rate, it’s because your Pinterest profile looks boring and dislikeable.

You’ll also find that this process takes MUCH MUCH MUCH longer than the 92 hours it took us. To find out how we did it in about 10 days, you’ll have to subscribe to our private and free Guerrilla Marketing Trade Secrets. Major Ad Agencies have already done it.

How to Business in the World of Social Media and Viral Growth using Guerrilla Marketing Strategies