World’s Top Fashion Bloggers Who Aren’t Celebrities (Yet)

When new clients in the fashion industry ask us to build their site and help them market their new lines, often, they ask us about editorial write ups in Paper, Flaunt, Hearty, etc. They ask us if we know any of the writers and editors in big yet obscure hipster magazines. Our answer generally sounds [...]

Media: LA’s Top 100 NON-Celebrity Bloggers You Should Take to Lunch

If you had the choice to take either a prime-time NBC newscaster, an LA Times reporter, PR Firm Publicist or a blogger to lunch at the Ivy on Robertson in Beverly Hills, who would you pick? This is not a trick question. If you took the newscaster out (pick any: Lisa Hernandez ABC7, Jessica Holmes KTLA5, [...]

Top PR Firms NYC and LA: How to Influence Millions

How Do You Get Your Message Out There Now? This past Wednesday, I got a call from a prospective client with an Austrian accent. He sounded posh, unlike the x-Governator. But he also sounded concerned. He asked if we do crisis management. I said “yes.” Then he asked if we were a Crisis Management PR [...]

Home Page Optimization is a Scam, For the Last Time, Don’t Pay For It. Here’s Why

I’ve said it before. SEO is a Scam: http://journik.www.youtube.com/watch?v=y13-uqJG0_Y/tag/seo and again, differently. Home page optimization is a scam too. Here’s why. Google doesn’t care about your site just like you don’t care about how much your dentist brags about his steady hands. Google, like you, only cares about what others say. Here’s a tiny caveat [...]

How to Build a Facebook App / IPhone App User Base by NYC App Developer

IPhone App Developer: “You Are Marketing to Stupid Idiots. Proceed Accordingly.” The public is stupid. Beta was much better than VHS. It never took off. Solar power should be everywhere. We still pay for gas. You came up with the most brilliant iPhone and iPad or Android app and if only 10,000 people used it, [...]

10 Facebook Marketing Strategies Tips Secrets from NYC Los Angeles SF Most Devious Minds

Guerrilla Facebook Marketing Strategies and Facebook Pages Secrets Wired Magazine started a wild-fire when they said, “The Web Is Dead.” Everyone from TechCrunch to Mashable blogged about that blog about blogs vs Facebook. To a large extent, Wired is right on the money. Discussion forums killed the BBS. And Facebook killed discussion forums. Facebook also [...]

Viral Old Spice Commercials by Weiden Kennedy Drove Sales Down by 7 Percent. Here’s Why (race discussed)

Hello ladies, how are you? Well, It’s official. The Old Spice Viral Campaign by Weiden Kennedy actually drove sales down. The drop was an immediate 7 percent according to Warc, an industry research group. The reasons are obvious if you were raised on off the teet of the web (oft called net-natives). The web user [...]

The 7 Secrets of Creativity: How to Be Inspired and Kick Ass

You know that guy. The guy who seems to be buzzing with energy at all hours. He may be calm and collected but you know he is brimming with creative energy inside. And if you look at his life, he’s made shit happen. These are his 7 secrets. 1. Don’t Sleep Turns out that all [...]

How to Squeeze 1,000s of Targeted New Prospects from Twitter

You and I both know that the decision maker who could be your next client is on Twitter. We also know that banner advertising, print ads, and even emailing him or her just won’t work. If you could just contact him/her and roughly 10,000 more people who have the same demographics (even locality), you’d have [...]

Why Ad Agencies Shouldn’t Buy Digital Media Ads and Placements

According to @Adage, the rest of 2010 and beyond is going to be led by digital media buys from ad agencies. Sure, this is not good for print and radio media. But it’s even worse for ad agencies. To really see why, we have to understand the evolution of advertising. Back in the day, the [...]

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