If you thought that New Yorkers were a tough bunch to sell to, Seoul Korea is going to surprise you. Seoul “is the largest city proper in the developed world” according to wikipedia. The city itself has 10 million people in it. And the greater metropolitan area has over 25,000,000.

The competition in seoul is the harshest in the world. 

Recently the minister of education banned late night studying for school age children as it was common for kids to get 3-5 hours of sleep per night.

So you can imagine how hard it would be to sell to this stressed out, frenetic, jaded, and harsh crowd. The Social Media Expert in Seoul, Bob Wan Kim Reveals Twitter Facebook and Naver Secrets in the Above Video. You may find them intriguing. 

]]> http://sparkah.com/2011/11/15/social-media-expert-agency-seoul-reveals-how-to-sell-to-seoul-koreans/feed/ 0 http://sparkah.com/2011/11/15/cheap-fast-trade-show-displays-and-booths-are-they-worth-it-a-comparison/ http://sparkah.com/2011/11/15/cheap-fast-trade-show-displays-and-booths-are-they-worth-it-a-comparison/#comments Tue, 15 Nov 2011 08:36:38 +0000 admin http://sparkah.com/?p=1135

How to Get a Trade Show Display / Booth Fast and Under $1,000

For a personal quote on your trade show display and booth, call Midlanddisplay.com at

(800) 487-7944

or email bob@midlanddisplay.com

Next: Top Trade Show Booth Design Mistakes

In a previous relationship, my girlfriend at the time thought it would be fun to attend a wedding and home trade show at the local convention center. Although the purpose of this trip was to imagine our future together as a couple possibly leading to marriage, all I could do was focus on the trade show booth designs and the signs that surrounded them.

Although I don’t have a design or artistic background, it was pretty evident that some of the trade show booths on display were quite horrendous. If presentation is the first step in attracting potential buyers that can lead to sales, some of these trade booths, to me, were not making a very attractive presentation.

As such, here are some common trade show booth mistakes I decided to research and write about. These are in no particular order.

1. The size of the booth. At the wedding and home trade show I attended, most of the booths were “medium sized”, as in I did not find them too large or too small. However, some booths were much too large for the product they were selling. For example, a booth that was promoting the cloth wipes that could hold a hundred times its own weight actually had a booth that took up almost 3 or 4 regular sized booths.

To me, this seemed a bit over the top and made the vendor actually look desperate to sell their products. In addition, the large space was mostly empty with only a few representatives in the actual booth. As such, I had no clue what the product was, or who were working at the booth to inquire about the product itself.

2. Too many signs. Here I am talking about both conventional print signs and electronic neon and flat panel display signs. I noticed that having too many signs in the booth was a cause for disorientation and confusion. Being bombarded with neon and TV displays took away from the message of the booth presentation and promotion of the product and annoyed me to the point where I just wanted to leave. Couple this with the noise of thousands of people walking and talking at a large indoor convention center, made the experience even worse.

3. Cluttered, hard to read fonts. From my experience, trade show booths do themselves a disservice by not only having too many signs and displays, but also if the font used is hard to read, too small, or too “unique”. Deviating from the fonts we are used to makes the booth signs look awkward. As a result, I would imagine most people will not know what the name of the company or product the booth represents. In addition, the font should not be too cluttered or interlaced to look fancy and modern, when in fact, it just looks plain messy and unreadable.

4. The booth displays do not convey a clear message. When one watches a commercial on TV, the consumer must know what the commercial is selling. Similarly, a consumer must know what the trade booth is selling or promoting in order to be effective. Having sexy models or abstract visuals of a horse galloping in the wind along the seashore, when the booth is trying to sell mouse pads for example, does not get the product across to potential customers.

From my experiences, I believe that these are the biggest four mistakes that trade show booths present when trying to promote or sell their products to the public. Hopefully when I attend the next one, it will not only be with a girl that I’m actually going to marry, but also the booth displays will make me what to purchase what it is designed to sell and promote.

To Contact the Trade Show Display Booth Company Who Provided the Above Information Call (800) 487-7944 for MidlandDisplay.com

What Percentage of Discretionary Spending is Spent by Expats? Answer:

We just recently got a French luxury travel website as a new client. They are opening a Seoul, Korea based sales force and targeting Koreans with disposable discretionary income. When they came to us, they were dead set on only advertising through Naver — NOT Google.

I find that most clients who speak with our Sparkah Asia team come to us with the same mind set. They look at the naver media kit and sure enough, the numbers don’t lie:

Only 1.8 Percent of the Population in Seoul Korea and the rest of the Country does NOT use Naver.

In other words, only 1.8 % of Koreans exclusively use Google.

So it would be a logical choice to solely focus on web marketing via Naver. But you’d be wrong.

Everybody is thinking along the same lines. All your competitors are also targeting that same 98.2% of the pie. Every industry and every business is competing for the limited disposable discretionary income of that 98.2% of the pie. So you see our argument: You should seriously consider targeting that 1.8% of the Korean population.

WAIT.

Before you laugh and walk away at the seemingly insignificant market size we’re advising you to focus your marketing and business strategy on, do you know who that 1.8% is? If you tighten the geography and ask what percent of the people just in the city of Seoul, not all of Korea, exclusively use Google, that number almost quadruples to 5.7%.

Why You Should Target Expats and Foreigners with Google – Not Naver

The people who make up that 1.8% of Korea are mostly all in Seoul. And they make up 5.7% of Seoul. They are Expats and Foreigners.

Their culture, their buying habits, their spending habits (totally different than buying habits), and disposable income is completely different than that of native Koreans. Native Koreans, especially Seoulites are aggressive savers. Its common for a mid 20′s Korean female to have over 100,000 USD in liquid savings. Westerners, especially Americans, can only survive for about 6 weeks if they lose their job. And they are typically about $40,000 in credit card debt.

So here’s the multi billion dollar question (literally): What percentage of the discretionary spending in Seoul Korea do you think expats and foreigners command? What percent of the luxury hand bags, movie tickets, Ferraris, and bottles of Soju is purchased by NON-Korean Expats? What is the expat spending in seoul korea?

You’ll have to watch the video: Google SEO Expert Consultant in Seoul Korea Reveals Expat Spending in Korea and How to Get to Page One of Google.

We all know how stressful it is to take your car into the mechanic. You don’t know how much it will cost, how long it will take, what else might go wrong, or even if they will do a good job.

Taking your body in to see a (cosmetic) plastic surgeon in SF San Francisco or anywhere else is a hundred times more stressful. Ironically, it’s more stressful for all the same reasons.

Whether you’re going in for a nose job, breast augmentation, facial reconstructive surgery, or something less invasive like laser hair removal or varicose vein treatment,  you’ll want to feel 100% comfortable even before you walk into the lobby of your chosen cosmetic surgery clinic.

This is why Sparkah.com Web Marketing has hand picked the 100 top doctors in San Francisco and Beyond for you. The criteria we used was

1) Years Experience

2) Online Reviews

3) How Easy it is to Reach Them on Twitter

4) School Background

5) Popularity Online

So here they are…
The top 100 Cosmetic Surgeons / Plastic Surgeons in SF San Francisco of 2012

… and experts in the field of reconstructive surgery…

To Be Considered for Inclusion in this List, Email Sparkah@Gmail

	Tri Valley Plastics Direct Contact twitter.com/TriValleyPS Sign up for Twitter to follow Tri Valley Plastics TriValleyPS). Plastic Surgery Excellence in the San Francisco Bay Area.
	Dr. Carolyn Chang Direct Contact twitter.com/drcarolynchang Dr. Carolyn Chang is a San Francisco plastic surgeon specializing in cosmetic surgery. She is the Vice Chair of Plastic Surgery at Cal Pacific Medical Center.
	Corey S. Maas, M.D. Direct Contact twitter.com/drcoreymaas San Francisco-based, internationally recognized authority on cosmetic and plastic surgery and cosmetic injections. Associate Clinical Professor UCSF.
	Dr. Karen Horton Direct Contact twitter.com/drkarenhorton Bio Dr. Karen Horton is a female Plastic Surgeon and Reconstructive Microsurgeon practicing in San Francisco Bay Area, focusing on Plastic Surgery for women
	Umang Mehta Direct Contact twitter.com/umangmehtamd Name Umang Mehta; Location Atherton, CA; Web mehtaplast… Bio Facial Plastic & Reconstructive Surgeon in the San Francisco Bay Area, specializing in
	Dr. Mele Direct Contact twitter.com/drmele Sign up for Twitter to follow Dr. Mele DrMele). Board Certified Cosmetic Plastic Surgeon in San Francisco East Bay Area City of Walnut Creek.
	Clinica Leda Direct Contact twitter.com/clinicaleda Name Clinica Leda; Location San Francisco Los Angeles; Web clinic… Bio Board Certified Cosmetic Surgeon. Pioneer Tijuana Cosmetic Surgeon
	Dino Elyassnia Direct Contact twitter.com/dinomd123 San Francisco Plastic Surgeon lnk.ms/TD48c 5:14 AM Sep 23rd via MySpace · more. Name Dino Elyassnia; Location CA; Web dinomd… Bio Dr.
	Dr. Usha Rajagopal Direct Contact twitter.com/dr_rajagopal Name Dr. Usha Rajagopal; Location San Francisco; Web sfcosmetic Bio Board Certified plastic surgeon with over 15 years of experience. Follow me for
	Dr. Barbara Persons Direct Contact twitter.com/bayareacosmetic Bio Located in the San Francisco Bay Area, Dr. Barbara Persons is a plastic surgeon who makes it her goal for patients to be comfortable. Reach Us At:
	Dr George Commons Direct Contact https://twitter.com/gwcommonsJuvederm Ultra Plus, Palo Alto, San Jose, San Francisco, George Commons, Board Certified Plastic Surgeon Video Heidi… post.ly/1y1hx 12:47 PM Apr
	Lynn Chung, M.D. Direct Contact twitter.com/drlynnchung Sign up for Twitter to follow Lynn Chung, M.D. drlynnchung). Fellowship-trained Aesthetic and Reconstructive Plastic Surgeon in San Francisco.
	Jana Young Direct Contact fr.twitter.com/HowMuchNoseJob Rhinoplasty – San Francisco Bay Area Facial Plastic Surgery bit.ly/raOU19 about 6 hours ago via Bio Rhinoplasty / Nose Jobs & everything you need to know
	Sam Most, MD Direct Contact twitter.com/facerevolution Plastic Surgery at Duke for hosting me as Visiting Professor. I had a great time, learned Jan 16th via web. more. Name Sam Most, MD; Location San Francisco Bay Area; Web drmost… Bio Facial Plastic Surgeon drmost.com
	Albert Chow MD Direct Contact twitter.com/AlbertChowMD Sign up for Twitter to follow Albert Chow MD AlbertChowMD). Dr. Albert Chow – Plastic Surgery At Its Most Refined – Breast Augmentation San Francisco.
	Dr. Randall B. Weil Direct Contact twitter.com/DrRandallWeil More Men choosing #plastic #surgery ow.ly/61lIY #FREE Consult Call Jennifer 415.781.2081 #juvederm more. Name Dr. Randall B. Weil; Location San Francisco/Bay Area; Web randal… Bio Board Certified Plastic Surgeon
	Scott W. Mosser, MD Direct Contact twitter.com/DrScottMosser Sign up for Twitter to follow Scott W. Mosser, MD DrScottMosser. Board Certified Plastic Surgeon based in San Francisco. Focusing on a natural look in
	Dr. Samuel Pearl Direct Contact twitter.com/pearlmd Pearl Plastic Surgery Center Update – July 22, 2011 fb.me/F4w7RHH5 12:24 PM Jul 22nd via Facebook. Pearl Plastic Bio Dr. Samuel Pearl is one of the premier Board Certified cosmetic surgeons in the San Francisco Bay Area.
	Umar Daraz Khan Direct Contact twitter.com/mrumarkhan I am presenting at ISAPS 20th Congress in San Francisco later this month Bio Consultant Plastic and Aesthetic Surgeon, founder surgeon of ReShape
	Carlos O. Chacón, MD Direct Contact twitter.com/drcarlosochacon Name Carlos O. Chacón, MD; Location San Francisco, CA; Web plastic.su… Bio Dr. Carlos O. Chacón is a Plastic & Reconstructive Surgery Fellow.
	ArchFacialPlastic Direct Contact twitter.com/archfps Archives of Facial Plastic Surgery is an international peer-reviewed journal published 6 times per year by the American Hope to see you in San Francisco!
	Omni Medical Direct Contact twitter.com/omnimedical Bio Respected international consulting firm for innovative plastic surgery technology. Based in Scottsdale, New York, Chicago & San Francisco.
	Josh Korman, MD Direct Contact twitter.com/DRJOSHKORMAN Name Josh Korman, MD; Location San Francisco Peninsula, CA; Web korman… Bio Nationally recognized plastic surgeon and creator of MD
	Dr. Michael Kulick Direct Contact twitter.com/drkulick Our office is dedicated to providing you the best surgical and non-surgical options Cosmetic surgery as an aid in career search By Dr. Michael I. Kulick, MD DDS T.. Location San Francisco, California, Uni; Web drkulick.com; Bio Our
	Rami Batniji Direct Contact twitter.com/ramikb In San Francisco for the annual meeting of the American Academy of Facial Plastic Bio Specialist in Facial Rejuvenation Dr. Batniji is one of only a handful of physicians in the area who limits his practice solely to plastic surgery of the face.
	anna mello Direct Contact twitter.com/anyasmashnikova … 14th via Twitter for iPhone · more. Name anna mello; Location san francisco; Bio assistant to a plastic surgeon, soon to be grad student, general lover of life
	Athena Karsant Direct Contact twitter.com/athenakarsant I’m back in San Francisco after a busy 2 weeks in my Beverly Hills office. Happy Memorial Bio Master in paramedical and cosmetic tattoo. Permanent makeup, scar repair & camouflage. Dr. recommended to enhance plastic surgery results.
	Dr. Zingaro Direct Contact twitter.com/DrZingaro Sign up for Twitter to follow Dr. Zingaro DrZingaro). Plastic Surgeon & Medical Director, Rejuvenation Center – “Ageless in San Francisco”
	Ryan Greene, MD, PhD Direct Contact twitter.com/drryangreene Facial Plastic Surgeon. Rhinoplasty, Facelift, Necklift Dr. Greene is leaving today for the AAFPRS annual meeting in San Francisco! He is scheduled to present
	Roy Kim Direct Contact twitter.com/drroykim Sign up for Twitter to follow Roy Kim
	cosmedsurgery.com Direct Contact https://twitter.com/DrG_csmds RT @usnews: Check Plastic Surgeon’s Credentials or Risk Tragic Results, Experts Warn – US Kiwi Landing Pad and Rt Honorable Mike Moore San Francisco) | KEA Bio DrG_csmds shares useful information in relation to aesthetics,
	Health Travel Guides Direct Contact twitter.com/medicaltraveler Name Health Travel Guides; Location San Francisco, San Diego; Web Health… Bio Guiding you to the best #medical, #surgical and #dental care
	Luxxery Medical Direct Contact scribe.twitter.com/Luxxery MTV and VH1 featured celebrity plastic surgeon Dr. Ayman Hakki’s new “TIPS” conference in San Francisco this weekend! lockerz.com/s/111594591 12:51 Bio MTV and VH1 featured celebrity plastic surgeon Dr. Ayman Hakki’s new
	Operation Rainbow Direct Contact https://twitter.com/OpRainbowInc 501(c)(3) Non-profit group which sends orthopedic and plastic surgical teams Name Operation Rainbow; Location San Francisco, CA; Web operat.
	Minas Constantinides Direct Contact twitter.com/drconstantinide I’m Dr. Minas Constantinides, Manhattan Facial Plastic Surgeon. Annual Fall Meeting of the AAFPRS in San Francisco j.mp/runjA8 10:02 PM Sep 7th via
	Dr. Seung-Jun O, MD Direct Contact twitter.com/drsonnyo A San Francisco-based advocacy group known as Male Genital bit.ly/imIPhP 12:17 PM Jun 15th via twitterfeed Bio Look as good as you feel! Board certified plastic surgeon specializing in breast reconstruction after breast cancer.
	Jeffrey Hoefflin, MD Direct Contact twitter.com/jhoefflin Patient flew in from San Francisco and signed up for a breast augmentation today. Bio Plastic Surgeon, Beverly Hills, California. doctorhoefflin.com;
	Jana Young Direct Contact oauth.twitter.com/HowMuchNose… Rhinoplasty – San Francisco Bay Area Facial Plastic Surgery bit.ly/raOU19 about 18 hours ago Bio Rhinoplasty / Nose Jobs & everything you need to know
	Medical Informer Direct Contact twitter.com/medicalinformer Jersey Shore Star JWoww Denies Plastic Surgery – Celebrity News and Style Health care overhaul: Shift in benefits expected – San Francisco Chronicle bit.ly/rkJE8Q about 7 hours ago via twitterfeed Bio Medical Info, News and updates
	Shep Pryor Direct Contact https://twitter.com/drsheppryor Surgeon/Music Enthusiast/Photographer/Proud Father/Video Game mayor of American Academy Of Facial Plastic And Reconstructive Surgery on @foursquare! I’m at Boulevard 1 Mission St, at Steuart, San Francisco) 4sq.com/nWKYhE 6:33 PM Bio Surgeon/Music Enthusiast/Photographer/Proud Father/Video Game
	Sanjay Sharma, MD Direct Contact oauth.twitter.com/surgeonPLASTIC Double Board Certified Plastic Surgeon with an interest in Aesthetic and Hand Surgery. Getting ready for Hand Society meeting in SanFrancisco. 9:06 AM Aug
	Andrew Kaczynski MD Direct Contact twitter.com/beautypyramid Certified by the American Board of Plastic Surgery. San Francisco , Saturday, June 4th, VASER Hi Def LipoSculpture, – Body Sculpting for the 21st Century
	Global Beauty Forum Direct Contact twitter.com/skincaregurus The First Ladies of Skincare & Cosmetic Beauty search the for the best in skincare, cosmetics, nails, body, hair, spa, injections, lasers & cosmetic surgery. forward to the AAFPRS Fall Meeting in beautiful San Francisco! fb.me/18ROIU1QK 1:21 Bio The First Ladies of Skincare & Cosmetic Beauty search the for the best in
	PCCD Direct Contact twitter.com/HartleyFieldDDS San Francisco Chronicle: sfgate.com/cgi-bin/articl… via @sfgate 8:19 AM Nov in cosmetic dentistry and dental implants…. bit.ly/aKGX6F 2:00 PM May 10th, Name PCCD; Location Los Altos, California; Web pccd.net; Bio
	Dr. Janet Tanega Direct Contact twitter.com/tanegadental Providing service to South San Francisco and the surrounding communities since 1997. We are a family cosmetic, implant and orthodontic braces) dentist. at Tanega Dental are sooo proud of Dr Tanega for the fabulous surgery this morning…2 implants. Bio Providing service to South San Francisco and the surrounding
	Robert Nettles M.D. Direct Contact twitter.com/drnettlesoc Dr. Robert Nettles is a modern cosmetic hair restoration expert, based in Orange County, CA, with alternate offices in the LA, San Francisco & San Diego area. GOOD DAY LA!!! myfoxla.com/dpp/good_day_la/lower-eyelid-surgery-in- Bio Dr. Robert Nettles is a modern cosmetic hair restoration expert, based in
	Lydia Akhzar, L.Ac. Direct Contact twitter.com/sfacupuncture San Francisco Bay Area Acupuncturist, Herbalist and Longevity Expert. an updated website is born tumblr.com/xgx3thd5wt 3:12 PM Jul 31st via Tumblr Video: Acupuncture as Cosmetic Surgery tumblr.com/xgx2a3273k 1:05 PM
	Botox Tweets Direct Contact twitter.com/BOTOXTWEETS more. Name Botox Tweets; Location gold coast; Bio my mission is to find the best BOTOX deals around the world and share them with twitterland
	Ronn Owens Direct Contact twitter.com/ronnowens Talk Show Host, KGO Radio in San Francisco. Would you allow your child to get plastic surgery to escape bullying? huff.to/r6VNue 11:09 AM Oct 13th via web

Note to Physicians: If you blog about your selection in this top 100 list and link to this page, you’ll raise your Google Visibility. See http://sparkah.com/seo

Written by BellagioVeinClinic.Com. To Speak with an RN for Free,
Call 480-788-5621

Next: Varicose Vein Clinic Santa Monica | Varicose Vein Clinic Venice Hermosa Manhattan Beach

You’d think that natural cures for varicose veins have been known for thousands of years. You’d be wrong. That’s because varicose veins have only become a mainstream health and beauty problem in recent years.

Chances are, if you have varicose veins, your grandmother did not.

This is because while varicose veins are partially genetic, they are far more lifestyle related: air plane, long car ride, genetically modified food, pesticide and other environmental toxins. Varicose veins or veins become problematic because the valves and overall tissue of your veins become inflamed and dilated. In fact, the latin for varicose comes from “varix” meaning “having twists.”

Your veins, when healthy, are generally straight. But when there is excessive pressure, hormonal changes, and/or inflammation, the size of your veins increase and the valves become damaged, causing  your veins to become prominent with bulges and twists.

In a large metropolitan area like Phoenix Arizona about 32% of women suffer from varicose veins and about 18% of men do as well.

Your Cola, Beer and French Fries Causes Varicose Veins

One of the big causes of irritated veins that lead to vein scarring and inflammation is carbonic acid. When this acid level rises in your blood, your soft tissue cells begin to break down. If you drink carbonated drinks including beer and soda, you’re rapidly destroying your veins, tissues, and organs.

This is because carbon dioxide, the carbonation in your drink, when it touches water, becomes carbonic acid. And you’re forcing it down your pipes ever day.

What makes your varicose veins worse, according to Varicose Vein Treatment Clinics in Phoenix, Mesa, Gilbert, and Chander, AZ are salt heavy foods. Salt, because it’s a mineral, adds mass and weight to your blood. This means that your blood is going to be heavier and harder to pump through your veins.

In addition, salt raises your blood pressure. Salt raises your blood pressure because salt absorbs water. Since you have a fixed size circulatory system, the more salt you put in your blood, the more water your blood absorbs. The more water you absorb, the more your veins swell. After all, all that extra water has to go somewhere. So your veins begin to swell like a water balloon.

Natural Cures for Varicose Veins Without Cosmetic Surgery Treatment

Pine Bark and Grape Seed Extract

So basically, to reverse and cure varicose veins, all you have to do reduce the swelling and inflammation in your soft tissue. Antioxidants like oligomeric proanthocyanidin complexes are known to strengthen the connective tissue of blood vessels or veins and even reduce inflammation.

You’ll find oligomeric proanthocyanidin complexes in both pine bark and grape seed extract. However, consult a treatment clinic or a physician because both pine bark and grape seed extract are known to create complications in people who arthritis, stomach problems, or other autoimmune health problems.

Horse Chest Nut Extract

Butcher’s Broom

Finally, ruscogenins, compounds thought to strengthen collagen in blood vessel walls and improve circulation is believed to tighten weak and stretched veins.  A big source of ruscogenins is Butcher’s Broom. While it’s easy to find, if you have high blood pressure or benign prostate hyperplasia first consult a doctor before taking it.

The Fast Painless Medical Way to Eliminate Varicose Veins

If you’d rather take a fast and immediate road to resolving your varicose vein issues. You can also consider consulting a Varicose Vein Treatment Clinic. Some of the best are in areas surrounding Phoenix AZ, Chandler, Mesa, and Gilbert. You’ll also find many in Orange County, CA; Soho, NYC, Beverly Hills, CA; and Del Mar, CA.

Written by BellagioVeinClinic.Com. To Speak with an RN for Free,
Call 480-788-5621

NEW! Part Two: Android / Iphone App Programmer Reveals How to Build Your App

The following is the collected wisdom from 5 iPhone app programmers from San Francisco, Los Angeles, New York and Chicago. You might find that it can save you a great deal of time, money, and heartache.

(NYC Apple Store — iPhone Apps) Back in the real estate boom days, lots and lots of my Bud Light drinking friends got rich. The went out and got themselves a contractor’s license and built homes. He quickly bought corvette ZR-1s (plurl), a yacht, played golf at Torrey Pines, and bought two weird looking cats.

Sam (real name) built houses faster than anyone else in the business. He was my gorgeous green-eyed blond girlfriend’s dad. The faster he built a home, the faster the buyer could stop paying rent on their interim housing, the more money he made. His buyers loved him. He loved his money.

Funny thing about it, just beneath the thickness of three coats of paint is where he hijacked his time. He took every shortcut in the book. Then, he wrote the sequel. Wiring wasn’t grounded, beams weren’t locked in, insulation wasn’t installed. None of this really made any practical impact on the active young couples who moved in and used their new San Diego home sparingly.

Would this guy pass for a general contractor? How about an iphone app programmer / developer?

The people Sam hurt were the elderly who moved into his Las Vegas and LA homes. Their heating and air-conditioning bills skyrocketed. Leaning on a wall made outlets catch fire.

It was also the elderly few who hurt Sam.

Journalists just couldn’t turn their back on their stories. Even if a dozen younger couples had complained, it was an elderly woman who commanded attention and started off a landslide of destruction in Sam’s life.

Eventually, after lurid tell-all court dates, Sam’s divorce from Linda, and his bankruptcy, Every single one of his properties were devalued. So in the end Sam’s shortcut mentality even hurt the younger active couples in Del Mar.

IPhone Apps and Ipad Apps are here to stay
I realize that there is a huge rush to stake out your marketshare in the virgin mobile world. And getting that market share fast means money. But just like Sam, if you build your app in a way that saves $1 but creates $100 liability later, you’re shooting yourself in the foot with one of those super slow-mo Matrix style bullets.

IPhone Apps and Android Apps are here to stay.  If you’re in a major met like NYC or LA, the sheer density of people around you can multiply the adoption of an app. Get yours out there immediately to capture your early adopter market share. But do it in a way that creates minimal liabilities. Here’s what to look out for under the third layer of paint:

1. Programmers Annotations
Every experienced and honest programmer places tags in his code that explain what any given lines of code actually do. This way, he can always go back with a “CNTRL-F” keyboard command and rapidly find the sections to modify. This also makes it simple for a new programmer to take over if you part ways. It takes a little bit more time in the first run to create annotations but if you come back with any changes (which we both KNOW you will) the changes will be quick.

Programmer Sam doesn’t do this. Sam thinks leaving annotations out or using his own proprietary code will give him job security. This is like your mate asking you to stay married because otherwise that one “video” will hit Facebook.

2. Experience Building Exactly the Same Components
The first and the very first, first thing you should do when interviewing a potential iPhone App developer is identify your mission critical functionality. If you’re going to build an app with audio, a “play button that plays” is mission critical.

I’ll give you a personal example. I’m building an invoicing app for contractors. I’ve had contractors at my house. The part I hate is having to spell my street and city name for them – twice. So I’m building a bidding and invoicing app that automatically fills in their invoice with my address. All they have to do is click a button that says, “USE THIS GPS LOCATION.”

So my mission critical functionality is the ability to *extract and enter GPS address data into a field.*

I asked 12 people I’m hiring for my inhouse iPhone App developer team if they could fulfill this requirement. All of them said yes. Only one showed me an app where he worked with GPS. I’m considering hiring him as a part of my internal team. Nobody else ever worked with GPS. Nobody else quickly extracted GPS data and filled in an address field with it.

Work with people who already have experience building exactly what you need. Otherwise, you’re money will end up paying for a developer to watch Youtube tutorials.

3. Make the NDA Unnecessary
No, don’t skip the NDA, just make it unnecessary. If you break down your iPhone app into abstract “mission critical functionalities” you can technically hire three different groups of programmers around the world to each build pieces of the app. Then hire one more person to put it all together. If you do this, your risk of intellectual property theft is zero. Again, it’s about keeping your liabilities minimal.

Or work with an established publically known firm. If you chose to hire a team like ours to develop your iPhone App, we’ve worked so hard to build a strong reputation, that NDAs, while welcome, are really unnecessary. Our team reputation is too valuable to leave you anything less than 100% happy.

4. Ask for a Discount in Trade for Equity
Get a bid. Then ask for a discount based on a reasonable equity stake. This is important. If the programmer says no, this means that he has no faith in the long term success of your iPhone App. With that kind of attitude, how could he possibly do a good job?

5. Don’t Work with Anyone Who Quotes You a Rate and Cost Without a “Requirements Map.”
If you don’t have a detailed (free) conversation about your iPhone app’s requirements, any cost of time estimate is a guess. People who play the lottery guess. A professional will not offer an estimate until he totally understands your vision. And your vision must include the “Click Map” for every user.

If You’re Building an iPhone App and you want an experienced developer, call us at (310) 598-1606. Or email bob.wan.kim@gmail. We’d love to hear your vision and see how we can help you build your app. Even if we don’t work together, a conversation with our experienced team may just help speed up your time to total world domination.

For a free cost estimate, see: http://sparkah.com/apps.php

Then Call Bob Wan Kim at
(310) 598 1606

LA: (310) 598 1606 | NYC: (347) 767 6775