Home Page Optimization is a Scam, For the Last Time, Don’t Pay For It. Here’s Why

I’ve said it before. SEO is a Scam: http://journik.posterous.com/tag/seo and again, differently. Home page optimization is a scam too. Here’s why. Google doesn’t care about your site just like you don’t care about how much your dentist brags about his steady hands. Google, like you, only cares about what others say. Here’s a tiny caveat [...]

Facebook Marketing Strategies from NYC and Los Angeles’ Most Devious Minds

Wired Magazine started a wild-fire when they said, “The Web Is Dead.” Everyone from TechCrunch to Mashable blogged about that blog about blogs vs Facebook. To a large extent, Wired is right on the money. Discussion forums killed the BBS. And Facebook killed discussion forums. Facebook also killed Flickr. Or they at least killed Flickr’s [...]

IPhone App Developer in NYC, Los Angeles Shows 5 Ways You Get Burnt By Programmers

(NYC Apple Store — iPhone Apps) Back in the real estate boom days, lots and lots of my Bud Light drinking friends got rich. The went out and got themselves a contractor’s license and built homes. He quickly bought corvette ZR-1s (plurl), a yacht, played golf at Torrey Pines, and bought two weird looking cats. [...]

Viral Old Spice Commercials by Weiden Kennedy Drove Sales Down by 7 Percent. Here’s Why (race discussed)

Hello ladies, how are you? Well, It’s official. The Old Spice Viral Campaign by Weiden Kennedy actually drove sales down. The drop was an immediate 7 percent according to Warc, an industry research group. The reasons are obvious if you were raised on off the teet of the web (oft called net-natives). The web user [...]

The 7 Secrets of Creativity: How to Be Inspired and Kick Ass

You know that guy. The guy who seems to be buzzing with energy at all hours. He may be calm and collected but you know he is brimming with creative energy inside. And if you look at his life, he’s made shit happen. These are his 7 secrets. 1. Don’t Sleep Turns out that all [...]

How to Squeeze 1,000s of Targeted New Prospects from Twitter

You and I both know that the decision maker who could be your next client is on Twitter. We also know that banner advertising, print ads, and even emailing him or her just won’t work. If you could just contact him/her and roughly 10,000 more people who have the same demographics (even locality), you’d have [...]

Why Ad Agencies Shouldn’t Buy Digital Media Ads and Placements

According to @Adage, the rest of 2010 and beyond is going to be led by digital media buys from ad agencies. Sure, this is not good for print and radio media. But it’s even worse for ad agencies. To really see why, we have to understand the evolution of advertising. Back in the day, the [...]

Foursquare Whitepaper: How Foursquare Will Break Your Marketing and Business Overnight

four About three years ago, before Oprah had even heard of “Twitter,” Twitter was making new millionaires. No, not just @Ev and @Biz. Twitter made the most sought after CEOs and VCs in Silicon Valley directly accessible. It was as if there was a new tech security breach in their multiple secretary and executive assistant [...]

Viral Marketing Formula: How to Launch a Viral Marketing Campaign – The Checklist

You can’t. The concept of launching a marketing campaign that “goes viral” is a 2005 thing. It is. The smartest Harvard Medical School PhDs can’t even predict how much penetration a real virus like H1N1 will impose. So anyone who offers you a viral marketing campaign is either inexperienced or happy to defraud. But let’s [...]

Youtube Marketing Stats: Could Video Be the Missing Tabasco in Your Marketing Bloody Mary?

Advertising does not work. It doesn’t. If you’ve ever spent $50,000 on a media blitz, you’ll agree with me. “If it works for Coke, it’ll work for us,” are the most famous last words I’ve heard from many corporate executives before launching a massive ad campaign and subsequently filing chapter 11. It’s even worse when [...]

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