Old Spice Viral Ads FAILED. Are You Making the Same Mistake Weiden Kennedy Is?

I’m on a horse. Quick. What comes to mind when I say, “energy drink?” How about, “bra?” “Hamburger?” If your marketing did it’s job, for every category or demand vertical, you should be the immediately associated brand. If your marketing is focused on the #1 most important mission: to associate your brand with a demand [...]

Part Two “Viral Old Spice Ad Campaign Drove Sales Down 7%”

Or did it? BrandWeek writes: “But sales of the featured product—Red Zone After Hours Body Wash—aren’t necessarily tracking with that consumer appeal: In the 52 weeks [that] ended June 13, sales of the brand have dropped 7 percent according to SymphonyIRI. (That amount excludes those rung up at Walmart.)” Ladies, how are you? I may [...]

Viral Old Spice Commercials by Weiden Kennedy Drove Sales Down by 7 Percent. Here’s Why (race discussed)

Hello ladies, how are you? Well, It’s official. The Old Spice Viral Campaign by Weiden Kennedy actually drove sales down. The drop was an immediate 7 percent according to Warc, an industry research group. The reasons are obvious if you were raised on off the teet of the web (oft called net-natives). The web user [...]

The 7 Secrets of Creativity: How to Be Inspired and Kick Ass

You know that guy. The guy who seems to be buzzing with energy at all hours. He may be calm and collected but you know he is brimming with creative energy inside. And if you look at his life, he’s made shit happen. These are his 7 secrets. 1. Don’t Sleep Turns out that all [...]

NYTimes Quarterly Earning Report: Print Ads Down. Digital Ads Way Up

Writers of each blog or publication has a direct relationship with your market Well, the NYTimes just got thinner again. On the print side they lost 6.1% of their ad revenues. But they gained a 21.2% jump in digital ad revenue. My question is, at a 0.1% (1000:1) Click Through Rate (CTR) Why is anyone advertising at all? [...]

How to Squeeze 1,000s of Targeted New Prospects from Twitter

You and I both know that the decision maker who could be your next client is on Twitter. We also know that banner advertising, print ads, and even emailing him or her just won’t work. If you could just contact him/her and roughly 10,000 more people who have the same demographics (even locality), you’d have [...]

Why Ad Agencies Shouldn’t Buy Digital Media Ads and Placements

According to @Adage, the rest of 2010 and beyond is going to be led by digital media buys from ad agencies. Sure, this is not good for print and radio media. But it’s even worse for ad agencies. To really see why, we have to understand the evolution of advertising. Back in the day, the [...]

A Spiritual Person’s Path to Business Success – The Meditation

A mate leaves their lover saying, “I’m not happy anymore.” Then, in their emptiness, they soon realize that they were indeed happy. They had everything they needed. So the mate betrays fullness for the excitement of filling emptiness. In business, you might do the same. There is a saying, “If you are frustrated, lower your [...]

Foursquare Whitepaper: How Foursquare Will Break Your Marketing and Business Overnight

four About three years ago, before Oprah had even heard of “Twitter,” Twitter was making new millionaires. No, not just @Ev and @Biz. Twitter made the most sought after CEOs and VCs in Silicon Valley directly accessible. It was as if there was a new tech security breach in their multiple secretary and executive assistant [...]

Viral Marketing Formula: How to Launch a Viral Marketing Campaign – The Checklist

You can’t. The concept of launching a marketing campaign that “goes viral” is a 2005 thing. It is. The smartest Harvard Medical School PhDs can’t even predict how much penetration a real virus like H1N1 will impose. So anyone who offers you a viral marketing campaign is either inexperienced or happy to defraud. But let’s [...]

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