Budgeting a Social Media Marketing Budget Ehem.

prequel: How to Get Your Boss to Pay for Social Media Marketing

Before you begin to write up a budget for your boss or client to approve, you’ve got to create a landscape where the final numbers you present will create a sigh of relief instead of a ghasp of panic. Right?

If you try and educate me about the value of VVS, flawless, white 1 ct diamonds after you’ve shocked me with a $23,000 price tag, you’ve already lost the sale (not that that is too expensive for you, ladies, I mean, ummm… the right woman). You’ve gotta create appreciation for the hand stitched Corinthian leather dating back to biblical times, the hand machined throaty V-12 that delivers to your passenger seat the exact same vibrational resonance as an Oral-B battery operated vibrating head toothbrush (?), and the $2000 a pop P-Zero soft rubber tires you’ll need to replace at the end of summer. Then, when you tell me it only costs $128,000, I’ll think it’s a steal.

So here’s your ground work:

1. People are spending much more time entertaining each other than via 1 way media.
Newspapers, Magazines, Billboards, and even TV is losing attention. Instead, people, you, are buried nose deep in your iPhone or Android’s Facebook, Youtube, or Twitter.

Facebook says that over 50% of their users login every day. If they spend 23 minutes per login checking friends photos and returning messages, thats the length of a primetime sitcom.

Facebook has 400 million active users. The #1 rated primetime sitcom Friends had 52 million viewers.

If you could get an ad for just 30 seconds on Friends or on Facebook, which would you do?

If you want help designing and building your social media marketing, I’m more than happy to chip in or just answer questions:

Bob Wan Qi Kim
310 598 1606
http://twitter.com/journik
http://www.facebook.com/bob.wan.kim

Posted via email from Social Media Marketing Strategies for the Closet Revolutionary