Viral Marketing Visualization to Explain Twitter ReTweets
July 9, 2010 by admin
Filed under Business Management, Marketing and PR, Viral Marketing: Facebook Twitter Youtube
I couldn’t find a graphic visualization of the Twitter Retweet so I made one. The criteria I needed to clearly show include:
1. Clickthroughs NOT Readers
2. Retweeters
3. 2nd Generation Retweeters
4. All events over time
I would have included Tweet readers who did NOT click through but that would have just been too much. Just imagine that there’s only a tenth of 1% CTR on Tweets and you’ll see that to get 40 Click Throughs, you need 40,000 Followers. This is mainly because after about 30 minutes, your tweet is buried under an avalanche of others.
This is why Guy Kawasaki RTs the SAME tweet several times a day.
If you have any questions, hit me at http://www.facebook.com/bob.wan.kim
