Twitter vs Facebook Social Media Marketing: CTR Effectiveness and Conversion Rates
July 4, 2010 by admin
Filed under Business Management, Marketing and PR, Viral Marketing: Facebook Twitter Youtube
After almost half a decade of Twitter and Facebook being around, nobody seems to clearly understand the pros and cons of either for use in marketing. In fact, I started Googling for a competitive matrix that compared all the key web marketing factors applied between Facebook and Twitter. I Fail.
So I just built one myself. Below is a table that compares these two social media marketing powerhouses across 15 key web marketing criteria. The terms used are industry terms so if you’re not sure what each one means, I’ve also included a video discussion of this matrix below.
In any case, while you can measure a googleplex worth of criteria, in the end, effective marketing simply comes down to how many hours did you have to spend to create a dollar? Will Twitter make me that same dollar faster than Facebook?
| Visibility | 1 hour | 12 hours |
| SEO | no. nofollow | no. nofollow and hidden links |
| CTR within 3 min | 0.2% (1000 followers = 2 clicks) | 0.05% |
| CTR within 1 hour | 0.3% | 1.2% |
| CTR within 12 hours | 0.35% | 5.3% |
| Conversion Rate | nil, null, ziltch | 0.05% (2000 friends = 1 purchase) |
| Comment Visibility | only your followers | everyone in comment stream |
| Follower aquisition | almost impossible | easy but limited |
| Follower acquisition limits | 1000 follows / day | 20 / few hours |
| Loyalty | low | high |
| Spam Noise | medium | low |
| Privacy | none | medium |
| Mobility | high | medium-high |
| Learning curve | high | low |
| Content Richness | text only | text, thumbnail, video |
So how do Twitter clicks look compared Facebook clicks over time? With Twitter, You’re going to see a jump in the beginning and a rapid tapering off. After about an hour, your Tweet gets buried. Facebook however doesn’t really have a CTR spurt. It stays constant over about a 12 hour period before your Facebook status post gets buried.
TWITTER:
FACEBOOK:
Now that you’re equipped with data that helps you project your marketing and advertising ROI, you’ll find that creating the above conversion rates and CTRs are not as easy as it seems. Especially since Facebook has a 5,000 friend limit, you’ll have to start using Facebook pages.
Then you’ll run into another can of worms. So if you’d like professional and experienced help marketing your company, call me at 310 598 1606 or just bring any questions you may have to http://www.facebook.com/bob.wan.kim
Look forward to meeting you.
Posted via email from Social Media Marketing Strategies for the Closet Revolutionary
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