An Open Letter to Greedy IPhone App Developers

Dear Greedy iPhone App Developer, I’m the guy that wrote “5 Ways Your IPhone App Developer Can Burn You.” I’m also the founder of Sparkah.com, it’s the site that shows up on page one of Google under “iphone app developer los angeles.” So I get quite a few phone calls from people who want me [...]

IPhone App Programmers LA NYC San Francisco: 10 Dangers of Working With Developers

NEW! Part Two: Android / Iphone App Programmer Reveals How to Build Your App   The following is the collected wisdom from 5 iPhone app programmers from San Francisco, Los Angeles, New York and Chicago. You might find that it can save you a great deal of time, money, and heartache. (NYC Apple Store — [...]

Again, Old Spice Ads are FAIL. Here’s Why:

journik 1 hour ago Maria,  While I totally agree with the points you bring up, going just one level deeper and asking “What IS Branding?” For example, the W+K Old Spice Viral Campaign was a FAIL in my book. Why? Even though on a graph it looks like awareness was at an all time high for [...]

How to Find Your Soul Mate in the City

Male birds sing, kamakazi dive bomb other birds, and puff up like balloons. Male giraffes stimulate, then drink female giraffes’ urine to determine if they’ve found a worthy mate. Drone bees accept that their penises will be broken off and permanently embedded inside their queen during copulation (prevents competition). And praying mantis males are totally [...]

How to Find Your Soul Mate On Twitter (as a stoner)

Every animal has a distinctive mating call. Humans have figured out how to broadcast it. The Stoner Mating Call Call us at 310 598 1606 or email bob.wan.kim@gmail to talk about launching a precise marketing campaign into your target market.  Posted via email from Social Media Marketing Strategies for the Closet Revolutionary

Competition: How To Dominate the Lion’s Share of the Lion’s Market Share

In any industry, there is always a leader and a, well, you know. Anything dynamic where people are the core unit, be it corporate, sports, or familial, will have only two main players. Nike has Reebok. BMW has Mercedes. iPhone has Android. Old Spice has CK-1 (You thought I was going to say AXE?) It’s [...]

Foursquare for Marketing: Location Based Apps Unknown by 84% Surveyed – Forrester

Forrester just released the results of a Location Based Apps Study. They are charging $499.00 for their report but I’ve got most of the key data here for you. Their conclusion is to hold off on banking on Foursquare for marketing. But that’s like saying don’t buy Apple until after they’ve invented the iPod, iPhone, [...]

What is Branding? Am I Doing it Right?

When 1960′s Patron of Advertising, David Ogilvy said, “I don’t do marketing,” he turned down some prestigious lifetime marketing achievement award and made a powerful branding statement.  He sharply differentiated between his vertical and marketing. He forced people to take a second look at what he does do. He branded himself onto his vertical.  Quick. [...]

Zappos Sells 6-30% More Merchandise when Video is Used. Use Youtube.

Zappos is so impressed with what video has done for sales that they will have 10 video production studios inhouse by the end of 2010. The estimate the number of videos on their site will go up from 8,000 to 50,000 by the time they are fully up and running. - Rico Nasol, a Content Team [...]

Yep. It’s Official. The Old Spice Ads Failed. Here’s the Data

Nivea and Gillette had similar gains to Old Spice. They didn’t launch any viral marketing campaigns. I’m telling you. I think Old Spice would have made more sales WITHOUT that campaign of theirs… How Old Spice under Weiden + Kennedy alienated their core user base. Are you guilty of the same? Posted via email from [...]

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