How to Get Top Bloggers In Your (MY) Industry To Blog About You : ME…

No, I’m not saying “ME” as in, “I’m the savior.” I’m putting the word, “me” in the title because self centered people will google, “how to get bloggers in MY industry to blog about ME.”And they will find me (this particular “me” refers to this blog post). Then, once they read the above sentence accusing them of being self-centered, they will read no further; making this entire paragraph an exercise in futilidad (which is why I don’t care how “futility” is spelled – at all).

BUT, incase I’m wrong…

I don’t know about you, but I loved it when Oprah joined Twitter. All manner of 30-40 something moms jumped onboard and ReTweeted then Blogged just about everything that came their way. They blogged about strollers they had never heard of, baby food that could as well have had lead in it, even child rearing psychology that came from a bald dude with kids in juvie. It was either because they really liked the messages or because they couldn’t come up with anything at the moment and couldn’t stand the negative space.

In either case, as of today, several months later, all the moms have gone home. Actually, I guess nothing has changed since they were at home to begin with.

It’s extremely difficult to get RT’d nowadays.

But, if you DO get an RT leading to a blog post about you now, it’s like platinum. Think about it. Back when everyone was indescriminately RTing everybody else, an RT didn’t mean much. Now, if you get an RT, people actually pay attention. I’d go so far as to say that people read RTs more than direct follow tweets. And it’s that RT that increases your chances of being blogged about and all of said blog followers to be exposed to you.

It’s like your willingness to investigate further if some dude said, “Hi. I’m really good in bed,” vs. if his last girlfriend said, “Wow, I hate him but he’s really good in bed.”

So if a single RT is worth that much more, how much more must a dozen or two dozen be worth? Without boring you with math, suffice it to say that dozens of RTs are worth thousands of page views.

So here’s the Kama Sutra of building multiple Twitter RT partners that lead to idea starved writers who will blog you up:

1. Take the lead in RTing and blogging about the people who have big blogs.
This step is crucial and pivotal. Whether you have a lot of followers or 130, if you show goodwill, people feel compelled to return the favor – even if they have millions of followers. Back when I only had 1,000 followers, some guy with over 1 MILLION RT’d me because I made the first gesture of goodwill.

2. Remember who you RT and blog about.
Seriously, this is business. This is not some sort of universal karmic thing where you kiss Amy and Susan kisses you (years later of course. Otherwise it wouldn’t be a karma coming back around kinna thing. It would be a totally different kinna thing). IMPORTANT: It generally takes about 3 RTs and subsequent blog posts before someone feels like they are truly ingratiated and will RT you.

3. Get more than 1,000 Twitter followers and 10,000 blog subscribers.
If you only have a dozen followers who never use Twitter anyways, even if you kiss butt and massage feet, you’ve got no clout. How did I get my 12,000 followers? ASK ME @journik

And before you do shout out about their blogs and work, make sure that each blogger you want to cover your work actually monitors their traffic. Otherwise, if they don’t see a major spike in their readership, if they have no way of ascertaining a spike in popularity, they will not be excited about talking you up.

4. KEY: Refer back to #2 and DM your industry’s bloggers asking them to do a story about you.
Oddly, inspiteofthefactthat we all get tons of DM spam, it’s actually more effective to ask someone from #2 to RT a specific tweet via DM than an @message. My theory is that it is refreshing to actually get a real DM. And also because if you @zenmommy @riasharon @kevinpmiller @globalpatriot @others all in the same tweet it kinna lets the recipients off the hook. =)

5. Remember who RT’d YOU.
This is the easy part. There’s a trick to it.

In one of my first sales training seminars, we were all asked, “If you are going to sell Bibles, who would you sell it to?”

The responses were varied. Some said, “rich people.”

Others said, “People who don’t have one.”

The instructor said, “Nope. People who don’t have Bibles are called atheists or Buddhists. They don’t buy Bibles. The people who will buy your Bible, counterintuitively, are the people who already have ten Bibles. People who have twenty Bibles are even more likely to buy your crappy translation.”

Remember who RT’d YOU because the people who do are more likely to actually respond when you do #4.

#6 BONUS: How to do #5…
I have a trick to this. Whenever I ask for an RT, I ask that the same bit.ly url be RT’d and the same url always goes to the MAIN url of my blog – never a sub url. The reason for that becomes obvious when you see what I see: Journik’s Twitter Traffic Statistics and ReTweeters.

If you want to partner with me in multiplying each other’s marketing power or want my help in building buzz around you, contact me. I run a small but ingenius los angeles and nyc based web marketing firm.

Posted via web from journik’s posterous – a grade A shouldery. (social media agencies / marketing wise)