Modeling Tips from an Advertising Agency Talent Scout

As soon as I put out an ad or casting call for models, I get hundreds of responses. Hundreds. EVERY DAY. I hire models for ad campaigns from everything from a new health care Industry product to a marketing a new website. Being in the marketing and advertising and marketing industry since I was 23 [...]

How I Plan On Making Money In 2010 and Lots of It!

Being a love child of the dot-com and the dot-bomb, I’ve seen a lot of money made and I’ve seen it all lost. I remember my team working on e-toys, pets, and e-grocer dot coms. I remember them buying Porsches and Range Rovers at 23 years of age. I also remember seeing them leave their [...]

How to Get a Date Online (that doesn’t suck) + Web 2.0 2010 Industry Forecast

enlarge to see profile fields to this phpbb forum Birds actually know how to mate. Dating sites are for people who can’t get a date in any other way. You may hate me for saying so, but if you haven’t gone out on a date inspite of your willingness to do so, you’re sad and [...]

How to Get to Page One of Google (Roadmap Architecture)

If you thought that all you have to do is set up some meta tags and hide some keywords in background colors that match the text colors of said keywords, you would have had a chance of getting to page one of Excite or Infoseek. BUT only in the early days when there were only [...]

Dao of War: How to Defeat Jerks and Idiots

It never fails. There’s always some chump who specializes in dumping his insecurities, anger, fear, and corrupted self-image onto your lap. As soon as he walks into the building, his presumptuousness, ego, and arrogance wafts through the halls like three week old sushi remains. It’s not fun. But really, it’s not him that makes you [...]

How to Conquor that Jerk!

There’s one in every class, department, and family tree. Somebody is going to be the least happy most imposing person in any room. Be that as it may, things don’t get ugly until they personally dump on you. That’s when things get bad. If you don’t say anything and let their first trespass pass, they [...]

Debunk: “Mistakes I’ve Made In Social Media via @Leyla_a”

I’ve always enjoyed “sunday morning soliloquy,” Leyla’s blog. In fact, I’ve always liked Leylas. I’ve had three friends named by the same name all with totally different spellings but I’ve liked them all. One day, it would be a pleasure to meet and possibly befriend this fourth Leyla. But until then, I’ve got things to [...]

How to Be An Evile Corporation

I just had a talk with a friend of mine. He owns a very successful family construction business. He personally takes more money home than most lawyers and doctors combined. He should. He works on Bill Gates’ and Paul Allen’s Homes. We took a little drive out to one of his projects. The project had [...]

Is Paypal Making You Bleed Precious New Customers?

Do you realize that (if you use a paypal button) about 65% of first time web buyers actually think you have to have a paypal account to order from you? Think about it. You could be losing over half of your new customers who don’t have a paypal account. And paypal has no intention of [...]

Is Paypal Making You Bleed Sales and New Customer Conversion?

I track everything. I track every single tweet, Google click through, blog view, blog click through, hour of day, everything. Trouble is, you can’t track what’s NOT happening. You can only track what IS happening. So, I asked myself, what’s invisible? What’s NOT happening? Sure enough, a friend of mine called me and said, “Does [...]

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