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Viral Marketing with Facebook Twitter and Youtube

Home Page Optimization is a Scam, For the Last Time, Don’t Pay For It. Here’s Why

I’ve said it before. SEO is a Scam: http://journik.posterous.com/tag/seo and again, differently. Home page optimization is a scam too. Here’s why. Google doesn’t care about your site just like you don’t care about how much your dentist brags about his steady hands. Google, like you, only cares about what others say. Here’s... [Read more of this review]

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Facebook Marketing Strategies from NYC and Los Angeles’ Most Devious Minds

Wired Magazine started a wild-fire when they said, “The Web Is Dead.” Everyone from TechCrunch to Mashable blogged about that blog about blogs vs Facebook. To a large extent, Wired is right on the money. Discussion forums killed the BBS. And Facebook killed discussion forums. Facebook also killed Flickr. Or they at least killed Flickr’s... [Read more of this review]

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Viral Old Spice Commercials by Weiden Kennedy Drove Sales Down by 7 Percent. Here’s Why (race discussed)

Hello ladies, how are you? Well, It’s official. The Old Spice Viral Campaign by Weiden Kennedy actually drove sales down. The drop was an immediate 7 percent according to Warc, an industry research group. The reasons are obvious if you were raised on off the teet of the web (oft called net-natives). The web user culture is totally different... [Read more of this review]

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The 7 Secrets of Creativity: How to Be Inspired and Kick Ass

You know that guy. The guy who seems to be buzzing with energy at all hours. He may be calm and collected but you know he is brimming with creative energy inside. And if you look at his life, he’s made shit happen. These are his 7 secrets. 1. Don’t Sleep Turns out that all of the most powerful and revolutionary creatives never slept. Oppenheimer... [Read more of this review]

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How to Squeeze 1,000s of Targeted New Prospects from Twitter

You and I both know that the decision maker who could be your next client is on Twitter. We also know that banner advertising, print ads, and even emailing him or her just won’t work. If you could just contact him/her and roughly 10,000 more people who have the same demographics (even locality), you’d have found a gold mine of new clients.... [Read more of this review]

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Why Ad Agencies Shouldn’t Buy Digital Media Ads and Placements

According to @Adage, the rest of 2010 and beyond is going to be led by digital media buys from ad agencies. Sure, this is not good for print and radio media. But it’s even worse for ad agencies. To really see why, we have to understand the evolution of advertising. Back in the day, the media was owned by William Randy Hearst. He was the only... [Read more of this review]

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Foursquare Whitepaper: How Foursquare Will Break Your Marketing and Business Overnight

four About three years ago, before Oprah had even heard of “Twitter,” Twitter was making new millionaires. No, not just @Ev and @Biz. Twitter made the most sought after CEOs and VCs in Silicon Valley directly accessible. It was as if there was a new tech security breach in their multiple secretary and executive assistant firewall. All... [Read more of this review]

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Viral Marketing Formula: How to Launch a Viral Marketing Campaign – The Checklist

You can’t. The concept of launching a marketing campaign that “goes viral” is a 2005 thing. It is. The smartest Harvard Medical School PhDs can’t even predict how much penetration a real virus like H1N1 will impose. So anyone who offers you a viral marketing campaign is either inexperienced or happy to defraud. But let’s... [Read more of this review]

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Youtube Marketing Stats: Could Video Be the Missing Tabasco in Your Marketing Bloody Mary?

Advertising does not work. It doesn’t. If you’ve ever spent $50,000 on a media blitz, you’ll agree with me. “If it works for Coke, it’ll work for us,” are the most famous last words I’ve heard from many corporate executives before launching a massive ad campaign and subsequently filing chapter 11. It’s... [Read more of this review]

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Budgeting a Social Media Marketing Budget Ehem.

prequel: How to Get Your Boss to Pay for Social Media Marketing Before you begin to write up a budget for your boss or client to approve, you’ve got to create a landscape where the final numbers you present will create a sigh of relief instead of a ghasp of panic. Right? If you try and educate me about the value of VVS, flawless, white 1 ct... [Read more of this review]

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Viral Marketing Visualization to Explain Twitter ReTweets

I couldn’t find a graphic visualization of the Twitter Retweet so I made one. The criteria I needed to clearly show include: 1. Clickthroughs NOT Readers 2. Retweeters 3. 2nd Generation Retweeters 4. All events over time I would have included Tweet readers who did NOT click through but that would have just been too much. Just imagine that there’s... [Read more of this review]

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Viral Marketing Strategies from Los Angeles and NYC

Whether you have an MBA from Wharton or Harvard, work in the Los Angeles Biz, or NYC’s hipster industries, the landscape of marketing is changing so quickly that if you don’t keep up with the latest developments, you could just be putting up billboards in a ghost town. Without any exaggeration, every single magazine and newspaper is struggling... [Read more of this review]

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Maximum Number of Facebook Friends You Can Add Per Day or Hour

OR, How to have as many Facebook friends as Lady Gaga: “You’re Adding Friends Too Quickly. Your Account Will Be Blocked” For many reasons including trust, rapport, history, and familiarity, my last post mentioned that 1 Facebook friend is worth about 22 Twitter followers. So now, if you set out to amass a large Facebook friend base,... [Read more of this review]

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Twitter vs Facebook Social Media Marketing: CTR Effectiveness and Conversion Rates

After almost half a decade of Twitter and Facebook being around, nobody seems to clearly understand the pros and cons of either for use in marketing. In fact, I started Googling for a competitive matrix that compared all the key web marketing factors applied between Facebook and Twitter. I Fail. So I just built one myself. Below is a table that... [Read more of this review]

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SEO Secrets: DIGG vs Reddit and nofollow hell that kills your backlinks

Have you ever wondered why your blog, ecommerce website, or web app doesn’t show up in Google for anything remotely searchable? Basically, there are only two factors that count in getting you to page one of a Google search. 1. Number of links 2. Words used in those links. So you think, “well, if I just get a ton of links and DIGGs from... [Read more of this review]

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Google Adwords vs Facebook Pages Advertising: Which has better CTR and CPC?

When Google first bought the contextual advertising system that later became Adwords, it made them a billion dollars fast. And it was worth it. Google’s credibility was an eternity further ahead than Yahoo’s and All the ads were matched to your search. But in reality, where they made most of their money is that the typical user spent about... [Read more of this review]

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Paypal vs Zen Cart vs OsCommerce Shopping Cart Software

If you’ve got fantastic products that will fly off of your shelves but don’t know how to setup a ecommerce website, this is your lucky day. There aren’t many head to head comparisons between the three major ways you can create an online store. Did I mention, there are three major ways to create an online store? eCommerce Shopping... [Read more of this review]

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Viral Marketing: Digg Style CMS aka PLIGG vs WordPress: Which Is Right For Me?

Advertising is expensive and it does a poor job of helping you develop a relationship with your market. If you advertise on Treehugger.com, even if you get a client or two, their primary relationship and bandwidth of loyalty still remains with Treehugger.com Much like restaurant owners buying the land their eatery is sitting on, you’ll greatly... [Read more of this review]

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How Foursquare, Gowalla, and Twitter Location Based Services Will Disrupt Your Business, Dating, and Marketing

Stephanie Marcus, a new Mashable editor, just posted an anecdotal list of the Top 10 Gowalla check-in locations. On the list are Disneyland, Pike Place Market in Seattle, Trafalgar Square in London, and surprisingly, the Alamo Draft House Cinema in Texas (Turns out Gowalla is a TX native and born from SXSW). At first glance, this data seems like simple... [Read more of this review]

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Social Media Marketing: How to Use Facebook Pages

I just found Guy Kawasaki’s Alltop on the same topic. But since the link he posted for a free ebook download seems like a email harvesting scam, I’ll just share with you my Facebook marketing secrets. 80% of my traffic comes from Facebook friends. 10% comes from Twitter. The rest come from Google. Based on the above stats, you can tell... [Read more of this review]

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Advanced Photoshop Tricks, Tips and Techniques: How to Change Colors: Hair, Eyes, Etc

I’m starting a new series on how to use photoshop cs4 and cs3 like the pros do. That is all: 1. How to change selective colors in Photoshop CS3 and CS4 Tutorial 2. How to change hair and eye etc… color in Photoshop without masking More: http://sparkah.com/designer Posted via web from Social Media Marketing Strategies for the Closet Revolutionary  Read More →

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